There are many bloggers out there that are blogging as a hobby or to make money online. Regardless of your cause, every blogger wants to write a successful post. Writing a blog post is different than the writing you used to do in school. Obviously, there are things that you have to do so your post makes sense (introduction, message, conclusion); but instead of worrying about the details, take a look at the following items that you want to make sure you cover in your post in order for it to be a home run:
- Have a must-read title. Every title must be descriptive of your post’s content. However, make the title something that cannot be passed up. For example, if you are giving SEO tips, a title might be “6 Untapped SEO Secrets.” That’s a lot more captivating than “6 SEO Tips.”
- Talk with your readers. You want your post to be interactive and not a set of demands you are ordering everyone to do. Blogging is a two way street and you want to create a conversation through your text and comments. You want to imagine that you are talking to a friend when you blog. You can use simple vocabulary that everyone can understand.
- Get to the point. A post doesn’t have to be an essay to be a successful post. No one wants to read a book when it’s meant to be a post. There is no minimum length requirement with blog posts so feel free to get to the point. One way to do this is by incorporating lists into your posts. People like skimming for interesting items. It’s possible to cover these valuable points in just a few words.
- Stay on track. Make sure every sentence relates back to the central idea. You don’t want to see a pretty bird and go off on a tangent.
- What’s in it for me? I personally don’t like reading something that I thought was going to be about one topic and ends up being about another. It just doesn’t bring any value to me. Make what you write a benefit to your readers. If you write what everyone else writes about in the same exact way, how will that bring more value to your readers than the next blog? You want to answer the questions your readers will ask when thinking about writing your post.
- Capture your audience. You want to write so people will read your posts. Again, use catchy headlines and ask your readers questions. This will promote interaction in the comments and you can get more material to write about from those comments. What ever you write, make sure you have your own personal voice behind it. Be sure to include your opinion or observations. It allows readers to relate to you on a more personal level.
This post was guest blogged by Jane May. She teaches readers how to create and monetize blogs on Daily Web Ideas.