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How To Create A Review On YouTube That Actually Converts

written by John Rampton on November 10, 2012

Secure Affiliate Marketing

Youtube is full of junk videos, especially average Joe bobble head videos. Turns out a lot of those people are wondering why they can’t get any dang traffic from this beautiful social network. What’s the missing link? They’re not utilizing the power of a review video and applying the principles that make them convert like gravy. The purpose of this post is to teach you how to create a review that actually converts.

1. Remember that visitors are like deer

Every marketer will be wise to master this foundational concept of visitor behavior. Think back to the last time you came within 10-15 yards of a deer. In Utah where I grew up, deer are everywhere and they are the among the most sensitive animals out there. They have a keen sense of smell, hearing and sight. The slightest thing will have them scurrying in a blink of an eye.

How can you take this principle and apply it to your video marketing efforts? There are a few simple things you can do, they are:

  • Dress up your channel and assume leadership and authority
  • Outsource social activity (comments, likes, and subscriptions)
  • Blow people away with a value added review
  • Drive PPC views if you have too

Consequently, channels that have social activity tell the ‘deer’ that the water is okay and that it’s safe to stay and drink – so to speak. You should also know that channels with social activity get ranked better and as a result get loads more traffic. To get more social activity, head on over to Fiverr.com and begin purchasing YouTube gigs from reputable sellers.

2. Blow people with a value added review

Plenty of video marketers are making the mistake of filming bobble head reviews. Reviews do work, but only if you provide massive amounts of value and apply, what I call, the ‘Insider’s Tour’. Again, prospects are like deer, they can tell if you are reviewing a product you haven’t ever purchased and tried personally. Please don’t film these kinds of videos. Do yourself a favor and buy the product.

Once you’ve purchased the product, you’ll need to purchase a tool that can allow you to both show your face as you speak and show your screen. I prefer to use Camtasia; however, it will cost ya some money to buy one of the best softwares out there for this ‘Insider’s Tour’ review video. Fire up the product you’re promoting in this review and give them a literal insider’s tour of the product. This gets the visitor excited. Works miracles, I guarantee it.

3. Employ Several Call-to-Actions

Believe it or not, you need to tell visitors what to do. Not in a bossy, Hitler way, but in a leadership way. Visitors are craving to be led and assuming the role of a leader does the trick. What kinds of CTA’s should you use?

  • Video annotations
  • Animated text in the actual video itself
  • Voice CTA’s where you tell a visitor to subscribe, share, comment, and like
  • Text CTA’s in the description boxes.

If you apply the deer principle, the ‘Insider’s Tour’, and several call-to-actions, I personally guarantee that you’ll be creating youtube videos that will actually convert. Do you plan on using these techniques?

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{ 15 comments }

Jason James November 10, 2012 at 3:50 pm

I will apply these techniques if I ever need to market a video. I think blogging is the best conversion tool, to be honest. Think of blog readers like a deer, and you are treating them kindly, like your favorite pet. Pets love people who are kind to them and feed them. The more you are able to feed visitors the more you will be able to convert.

MarkLIVE November 10, 2012 at 5:47 pm

Awesome article John. With my YouTube channels ive been implementing these techniques, great stuff, keep up the great work :D

On my blog, I talked about youtube v. vimeo and where to make the most $$, if you wanted to check it out, could always use your input.

Moravcsik Andra November 10, 2012 at 7:54 pm

Great post. I love industry posts that discuss more psychological aspects, so I loved reading about the two types of disinhibition.

Stocks on Wall Street November 10, 2012 at 11:25 pm

Yes thanks for the advice and idea.

Puppies for Profit November 11, 2012 at 12:42 am

Some really great tips, thank you for the informative post.

DJ Rony November 11, 2012 at 2:26 am

Youtube is sure a great way to find leads and it converts better than the facebook. I know not for all niches but most of the time it works. All that one needs is to decorate his channel and make the videos beautiful.

faisal November 11, 2012 at 6:24 am

Excellent, how-to’s always work on YouTube!

Caleb November 11, 2012 at 2:36 pm

A good free alternative to using Camtasia is ScreenCastOMatic which allows up to 15min of free recording of you along with your pc screen activities.

You can check out how I used it on my Anatomy of a Sales Funnel video…

Bisnis Internet November 11, 2012 at 9:40 pm

I’m just starting out doing Video Marketing and the first thing I did is dressing up my channel with great background and you also mentioned about Fiverr service? Wow I can talk on and on about them, such a great service.

Internet Marketing Tips November 12, 2012 at 9:48 pm

John…thanks so much for this post. This is something that we have been having a lot of trouble with, but your post clarified things a lot. Too many people throw up useless Youtube reviews with no substance. Thanks for everything you do!

Jason

Hamza @ TipTechBlog November 13, 2012 at 3:32 am

In any marketing video, the behavior and call to action plays an important role and sometimes lead big converts to our business. I have been uploading the different reviews on my YouTube channel, and so far I have only used the visual CTA’s , and some text based.

Chris Jones November 13, 2012 at 12:08 pm

I used one of them immediately.

I use Fiverr a lot but never tried it for comments.

Thanks.

Tony November 14, 2012 at 4:38 pm

Great!
Considering the network ing systems in this period of time, I think going for You Tube could be a kaey to success.

JamesW November 15, 2012 at 8:11 am

These are great tactics for more conversions, I will check some of them immediately on my video.

thanks for sharing

Jason Rogers December 6, 2012 at 11:02 am

Excellent article. I will implement some of these strategies in my video marketing for my site for sure.