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How To Create An Affilaite Niche Site

written by John Chow on February 24, 2009

How one lazy bum made $176,697.50

So, you’ve concluded that blogging for money is too hard to do and take too much time. But you still want to make money online. What do you do? Well, you can create an affiliate niche site like Online Casino Bluebook. An affiliate niche site looks like a normal content site but it’s really an elaborate landing page designed to get people to sign up for various affiliate offers.

The big advantage the niche site has over the landing page is it doesn’t look like a sale page (at least it doesn’t try to). Rather, it looks like a site that provides information on the chosen topic and this can result in higher conversions. Niche sites take less time to build than a blog because they don’t have as many pages and they don’t need to be updated as much. Since they’re sponsoring this post, Let’s take a look at Online Casino Bluebook and see what they did right and what they did wrong in building their niche site.

Focus On A High Profit Niche

There are very few affiliate niches that are as profitable as gambling (just ask Tyler Cruz). Many gambling sites offer huge head hunting fees and some will you a percentage of sales for the life of the customer.

In case of Online Casino Bluebook, they market themselves as a guide to popular online casinos. Their highlight is the Top 10 casino ranking. While I would like to think the ranking order is based on things like support, software, reliability, etc., I have a feeling it’s based on highest affiliate commissions to lowest. Why? Because that’s how I would rank it if it was my site.

cash1

Cloak The Affiliate Links

Online Casino Bluebook does a good job hiding the affiliate links on their front page. Cloaking the affiliate links prevents people from robbing you of an affiliate commission by copying the affiliate URL and removing the affiliate ID from it (yes, people do that).

There are many way to hide an affiliate link. I’ve listed four of them in this post. My preferred method for link cloaking is the MBP Ninja Affiliate.

Add Some Relevant Content

Content is what separates an affiliate niche site from an affiliate landing page. You want to provide enough content to gets people reading and attract the Googlebot for SEO. But you don’t want too much content. Otherwise, all they’ll do is read and not look at the affiliate offers.

You can write the content yourself, have others write it for you, or use some free/paid article services. In the case of Online Casino Bluebook, they just wrote a few pages explaining the odds of winning at the various casino games like Black Jack, Craps and Roulette. Another way the site creates content is with an online forum.

Capture The Leads

lead

All affiliate niches site should have a system to capture emails. Having a mailing list is a very powerful marketing tool. One that can make you $4,000 in a day. Online Casino Bluebook does an average job of lead capturing. Their sign form is down below the fold and their call to action is weak. This is one area the site needs to improve on.

Overall, Online Casino Bluebook is a pretty good example of an affiliate niche site. The content is nothing to write home about and the site won’t win any design awards, but it will do its job of sending people to the affiliate offer. You can use them as an example when it comes time to build your affiliate niche site.

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Great article. I'm trying to focus more on niche sites as I think it will work for me better than blogging, as at the moment I work full time (two jobs) and cannot afford the time to blog continually... and I so many interests I now have 3 -4 well defined niches.

I'm looking for info on how to use the Thesis theme as more of a "content management system" aka... a niche site.

John you misspelled for affiliate

Niche sites are great but picking the right affiliate program or product is wjere the research needs to be before starting the site. Promote what you would buy not everything and anything

$4,000 in one day!! that sounds very interesting ;)
I think I should start testing this

Over 4k a day, that sounds very promising..

interesting read indeed..thanks for sharing

I agree with John. Thanks for share.

Capturing emails it is the best way to have recurring customers. Not every people will like to buy at the first time, so capturing their email will allow you to give them a reminding message of your offer.

Hey, it may be an ugly affiliate site, but if it works dont complain. You are right John, Gambling websites make a lot of money, why not take a piece of the pie?

Just wondering about the legal ramifications of a site like this? Since it is illegal to participate in online gambling here in the United States, are you subject to prosecution if you are recommending - or making affiliate money from - these sites?

The owner of this site does reside in the United States, and I am wondering if you are not asking for problems down the road promoting online gambling - even though it is vaguely disguised as a "review" site..

Just wondering...

Robert C - The Wholesale Products Guy

John,

I see that your title tag has typo error? Is it "Affiliate" instead of "Affilaite" or you purposely type it? :)
Between, I'm new in Affiliate program where I just think it's difficult to sell products in my blog (I tried it before). =.="

Good post indeed John! :)

Regards,
Lee

Good point about the email capture. I never really thought about that in relation to simple niche sites like this one - it seems more just like a "grab and git" type site where the owner doesn't really care if you come back. But now that I think about it, an email list would be useful for highlighting casino promotions, big winnings (assuming you can get that kind of info), etc.

Thanks for that example. I suspect that even though it's not the sexiest site out there, it's still effective in making bucks. So much opportunity out there.....

Good post on the website, but how to you guide people to the site. Is it all adwords or other types of adverting? Half of the battle is getting people to the site.

Very interesting and useful post, though I do not plan to create an affiliate site now but who knows what the future will bring :)

Diversification of earnings is a brilliant idea I am always thinking of.The times show that money currents must be from everywhere you can get it.

Like the many ideas out there, this is another to have in your money-making utility belt. Diversify your earnings potential using this and several other marketing ideas and you'll be in a much better position for the future.

Hey John,

I think that this is good information for a variety of affiliates looking for additional ways to expand their presence away from the norm of catchy sales LP's. However, the focus on content is key here. Don't expect to woo them without engaging content!

thank you so much. A nice article!

I'm about to start a site like this so the link to the affiliate cloaking post was very handy. Interesting case study too!

It's an old way now, but cool to see your take on it, John.

Great idea, I love it, and maybe want to make the landing page reviewed-based. Even it is so hard to do :)

Good article. You may want to correct the word "affiliate" in the title...

I learned this awhile ago. But the trick is to create true additional value, and not just regular thin content. Thin sites like this are on the out.

The best way to do that is to implement some user interaction and content creation.

Oh, you also mispelled the word 'affiliate" my bad for bring it up

Good thing I wasn't the only person to notice that.

Hi John,

This is a viable business model.

Check out the ugliest landing page ever, but it makes Ling a cool $77,000.00 per month!

http://www.lingscars.com/

My challenge is in learning how to build / design great looking landing pages, as I do not have these skills, and cannot afford to pay for several at this time, so I'm just direct linking to the merchants landing pages.

If you fail to maintain the landing page, it can quickly deteriorate, as returning visitors will not see any new content to read.Saw a great presentation at Affiliate Summit West 2009 by author Tim Ash, who wrote THE book on landing page design.

Respectfully,

Nicholas Chase
www.twitter.com/nachase

Wow.

That honestly a very, very ugly landing page.

You weren't exaggerating at all.

Hi, John..

I am enjoy reading your blog, keep on the Good Work.. :)

geez....thank GOD i read this article

I have just started dabbling in affiliate marketing and that is a great idea. People don't like to be marketed to or at least know that they are being marketed to. I have seen other successful sites do this for hosting.

I wonder what kind of marketing strategy would be the best for similar niche affiliate site?

Affiliate marketing and SEO would probably be the best.

Great post John. I've seen a few friends who are successful bloggers start new niche sites so this is a good option for successful bloggers too. I've leaned quite a bit from this post of yours. Thanks!

Peter Lee

Looks good. Def something worth looking into for people that do not feel like waiting for the blog to grow. I might take a closer look at this, thanks.

@bookerx3

Very interesting. I can see why this site would be doing well. It's simple, provides the minimal information necessary, and never forgets that it's main purpose is to make money for its owner. I'd be curious to know what kind of spike in traffic they get for a paid review from John Chow. Thanks for the post!

- Dave

Looks like another good way to make money online, John.. :)

Great reivew.

I can see that I will have a lot to think about when I start trying affiliate marketing this year.

Great post. But unfortunately not every site is well suited to become an affiliate. For example, my site revenue is based completely on ads and it still generates substantial revenue for me.

Good Post. Very useful.. I'm trying to do something like this wordpress. Are there any scripts to build such a website? Thanks John! :)

Thanks, John!

I got one idea from this post that I can actually use on my blog--it has nothing to do with setting up an affiliate niche site or anything like that. This post just sparked an idea as I was reading it regarding mailing lists, so thanks!

I do not understand. is this a paid review or what? I do not see anything important to write about that site.

He's not writing about the site in specific. He's using it as an example.

Decent strategy, but I'd add a blog to this affiliate site. Search engines love blogs, so why not to use this to your advantage and collect additional traffic?

I agree, it's also very easy to get a niche site built using wordpress or similar, giving you the option to use blog posts or content pages. I find any site I build with wordpress always gets listed quicker than an html site I build from scratch.

Great Review and a reminder how to approach the niche site strategy.
A keyword rich domain name is very helpful as well, if you can find one.

Great post full of ideas. I'm learning a lot following your blog. Thank you John.

Now it's the time to start working (not hard but smart).

Finally. I mean wow, it's been months since I've been by here, but I logged into mybloglog and saw a post that spoke to what I discovered midway through last year, i.e. nothing short of being a "name brand" blogger at this stage in the game is gonna result in anything other than a fist full of dimminishing returns. For traditional "personal blogs" anyway.

Creating tightly focused blogs with some complementary monetization is probably people's best bet. In my case it was Adsense; and getting my technique refined to make a 100 bucks a day is what made me see the light. But pretty much any APPROPRIATE affiliate product is going make you any money. My opinion is that coming to grips with the reality that blogging should be lower priority than focusing on "affiliate marketing" should be done sooner rather than later.

For ex. my affiliate clicks from yesterday were worth about 30 dollars a "click" and my blog Adsense clicks were worth about 3 dollars a "click." So blog money is still ok money, but I think people should be focusing on becoming very skilled at combining their blogs with affiliate offers or have dedicated affiliate sites. (And yeah, I know most people don't deal with Adsense anymore as their blog revenue strategy I'm just using it as an example of traditional blogging money).

LEARN KEYWORDS inside and out!

great post . really usefull