How To Create Blog Titles That Attract More Website Clicks

Many elements go into having a successful blog post, however you choose to define what “successful” means in the context of blogging. Maybe you’re looking for people to sign up to your mailing list. Maybe you’re just trying to entice comments and social shares. Whatever the case may be, it starts by attracting traffic to your post so that people actually read it. You need eyeballs and the first barrier to entry is getting people to notice you at all.

You see, it doesn’t really how matter how great your actual blog post is if no one actually gets around to reading it. You might have a fantastic infographic on there with lots of well-researched information. You might an enlightening personal story that is funny and insightful. But if people don’t click, they’ll never see any of that. Before anything else, you need to have a great title that people will actually want to click.

How John Chows Killed Kenny

As I was making my way around the Internet, I stumbled across a creative tool to help you not only come up with post ideas, but it actually generates the potential blog post titles for you.


This Content Idea Generator isn’t logical and it’s not based on any sort of keyword research. Instead, you simply enter your chosen subject (they recommend entering it as a singular and not a plural) and it spits out a potential title for you.

For fun, I put “John Chow” as my subject of choice and it told me to write a blog post with the title “How John Chows Killed Kenny.” No, that doesn’t make any sense at all, but it is rather funny. He can be quite the bastard, after all. All kidding aside, this tool takes standard formulas for titles and adapts them to suit your subject.

Overcoming the Signal-to-Noise Ratio

You’ll likely recognize some of these kinds of blog post title formulas. While not all the ideas are actually useful, they can serve as a point of inspiration and you can launch into your own unique content as a result. Further experimentation with the tool yielded such titles as the following:

  • How Selfies Can Help You Live a Better Life
  • Internet Marketing in 8 Easy Steps
  • What the Beatles Could Learn from Affiliates
  • How to Build an Empire with WordPress
  • 13 Reasons Social Media Is Sweeter than Christmas Morning

Several of these will place your tongue rather firmly into your cheek, but you can see how having a great title for your blog post can help to improve your chances of that post being read. A title like “Internet Marketing in 8 Easy Steps” is very clear in its objective and people who are interested in that content are more likely to read it than if it were titled “Sitting at My Computer.” Content matters, but titles are what people see first.

The Winning Formula for Click-Throughs

Is there a magic formula that will suddenly skyrocket traffic to your blog? Probably not, but you want to stack the odds in your favor. Leveraging the possibility of clickbait might feel a little underhanded at times. Get over it. And recognize that it’s not going to work every time.

Here on John Chow dot Com, I’ve written posts like “The Easiest Way to Syndicate Your Blog on Facebook and Twitter” and “How Making Money Online Is Like Competitive Street Fighter” using titles that are similar to the click-worthy templates using the title generator.

And that’s the thing: a title that is click-worthy is oftentimes even better than one that is keyword rich.

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17 thoughts on “How To Create Blog Titles That Attract More Website Clicks”

  1. Kenny LeOng says:

    I like that… “How John chow killed Kenny”. It’s really funny. I get the point here. Instead of keep posting serious articles like how to make money… Blah blah blah… In between got to be creative by linking what you want to write about with funny titles.

  2. Rudy says:

    Does long title effective for SEO?

    1. Kenny LeOng says:

      It’s not SEO that limits the number of characters in a title. It’s the limitation of crawlers that can only read up to a certain number of characters. Hence, if the title is too long, only part of the title will appear on search.

    2. Hamilsehats says:

      I think too long post title wasn’t good for the reader, not SEO. Because in search engine result, the rest of the title can’t be seen. Search engine only show few words, I forgot the exact number. So I suggest you make title that short, interesting, and cover the main topic of your article.

  3. bharat says:

    A best title is necessary for the engagements, title is main part of the content it attracts the reader. A catchy headline always better for user engagements.

  4. faisal says:

    Making a successful blog takes a lot of time

  5. Phagu Mahato says:

    A blogger need to focus on Magmatic Title of Blog . Thanks to sharing articles on attractive Title

  6. cargobuzz says:

    Hi! Michael Kwan. Its a really good and interesting post. I am happy to found and read it. Can you say me another tricks for off topics to become interesting? I have a cargo industry news related site but i can’t understand how to write it’s title more attractive. can you please suggest me for that?

  7. Suprabhat says:

    It is very much true that Magnetic blog titles are the most important thing to attract the more traffic and readers.
    Nowadays competition are getting increased day by day so If we want to get our articles read then we must have to attract readers and magnetic titles have that power to attract targeted audience.
    Thanks for sharing such a nice article here. 😀

  8. Karan says:

    Hello Michael,

    I knew the tool you mentioned in the article gives silly and funny suggestion but still I visited it and tried some of the names in the suggestion box including yours, this is what I got for you : “How Michael Kwan is the Answer to Middle East Peace” 😛

    Talking about the titles, definitely titles are one of the attraction factors that pulls readers to the content and it should be curated carefully but the job does not end with creating a title, the content after that should also justify the title of the post else the user’s expectations will be hurt and so our credibility.

    Thank You,

  9. Thanks for sharing with us. god one.

  10. dumaji says:

    My blog titles looks very bore when i read this article. I’m going to change all my post titles. You really made a good point. If cover is not good then who will open the box.

    Thanks Man

  11. Nikhil says:

    Hi Michael,

    I use this amazing tool on my blog Myquickidea. One another amazing tools that I know is It’s also good to generate a variety of interesting headlines for blogs posts.

    However, Portent is quite different. I have tried to generate some funny titles from it. It adds the name of real people with the titles that make them more compelling.


  12. BagiBlogger says:

    Using amazing titles will attract more people to open our website.. :).. thanks a lot bro Michael 🙂

  13. Safae Farid says:

    Thank you for this post and tips. And of course a good tittle can attract more readers.

  14. Mukesh Negi says:

    After using Numeric No in my title i found that i received more traffic. When i analysis whole traffic i found 27% traffic increase.

  15. Hai Kwan! I have a doubt, please clarify me, “using too many headings(Blog Titles) is bad for SEO or not?”. I think when users enter into our blog they mostly attracted by images and Blog Titles, so I am using too many headings to attract users mind. Please clarify my doubt.

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