How To Create, Market and Make Money Off a Viral Video

Ryan Shamus has put up a great big tutorial on how to create, market and make money off a viral video and order this review to help promote it. Pretty much everyone I met at the Affiliate Summit in Las Vegas agreed that video is going to be the next big thing. I’m trying to add more videos to this blog and I’m talking to some of the other Dot Com Pho goers about starting a weekly video podcast.

A viral video can take on a life of its own (that’s why it’s viral) and if you can create one, it can send you more traffic than being on the front page of Digg. It can make you more money too – if you monetize it correctly. According to Ryan, the most important factor in creating a viral video is being unique.

The most important thing to consider when you are trying to create a viral video is that it needs to be something unique, informative, funny or something that captures the attention of the audience’s interest level. Viral videos gain effectiveness by the amount of people that it comes into contact with. And, it will only get passed around if it is really great.

This is one of the funniest videos quickly spreading round the net. It has nearly 10 million views so far! Imagine if you, as a marketer were the creator of this video.

Don’t have the talent to make your own video? No problem. Ryan’s post shows you how to make money off any current video on Youtube or other video sharing sites.

50 thoughts on “How To Create, Market and Make Money Off a Viral Video”

  1. Jamie Harrop says:

    Dammit, John. I’m moments from hitting the sack and you have to show that video. I’m going to have that song running around my head all night now! πŸ˜†

    On a more serious note, I couldn’t agree with Ryan more. I think we’re getting to that point where if you’re not doing video, you’re being left behind.

    1. fat kids doing stupid things always get viral IDK know why – starwars kid, numa numa, angry fat german kid yelling at his pc – so many more

      you just need to be fat to be viral

    2. Brendan says:

      I thought you said hitting YOUR sack. I guess it could mess you up both ways though..

      1. Jamie Harrop says:

        rofl. Somebody needs to clear their mind. :mrgreen:

    3. Robert says:

      You know what, it’s actually not a bad song. But I agree that it’s addictive.

    4. That was one of the very first viral videos I saw before I even knew hat viral meant. It is a good one.

      1. Syed Balkhi says:

        Yes I agree on that one … That was one of the first ones I saw too.

    5. mr nice guy says:

      I agree with you Jamie. Ryan has some good points but there are also points he raised that I beg to disagree. While its true that viral video is getting noticed now but as far as monetization i don’t think so if there are hundreds of bloggers who can claim to earn much on this viral videos.

    6. chowjohndown says:

      i agree with you that video is the next big thing. but john from me to you, you will never earn money thru video with a **** face like yours. wear a panda mask, that might help.

      people seem to like your website though, maybe cause they feel good that they are much more better looking than you **** face. πŸ‘Ώ πŸ‘Ώ πŸ˜› πŸ˜›

  2. Hannah says:

    Hahahahaha I never get tired of that video. So much so that I’m not going to press “add comment” until it finishes playing…

  3. MattG says:

    Man that’s funny. I have been working on projects to make money online with viral videos and so far the results are pretty amazing, they can drive some serious traffic. Thank you for sharing John, I am off to check out Ryan’s article.

  4. Robin Haney says:

    Hahaha, I can not tell you how many times I have seen that video. Imagine what someone could do with that kind of power? This is very interesting. Unfortunetly, I do not know anything about video making. Thanks for the link though, I am positive it will help.


  5. I’m still trying to get into doing video – I’m on a budget for the time being so I’m trying to find the cheapest way.

    Perhaps a post on how to get started with video for your blog on a budget?

  6. brazilman says:

    Don’t really find the video funny but i’m not the one that matters i guess. Also Viral is really the keyword at hand here because 99% of videos get almost zero traffic. Put up a video on making money online and see how many will actually view it.

  7. wisdom says:

    Hah has anyone here not seen that video?? It is a classic.

    1. Robert says:

      The actual group played the song in English on the Today Show 3 years ago.

  8. tech blog says:

    ‘Marketers’ tend just to rip off what is already popular. Case in point Sugar Puffs UK ripping off MightyBoosh, Sac La ripping of some beat boxer. Most advertising companies are lame. But you won’t get your average marketing video viral at all.

  9. Robert says:

    I remember when that video came out. I laugh every time I see it.

  10. Virals have always interested me, I might try it out.

  11. Brendan says:

    video is the next big thing? i think its already pretty damn big.

    1. Syed Balkhi says:

      Yes Video Blogging is the next big thing and alot of people have already started it.

  12. Pig says:

    Chow’s attempt at making a viral video is seriously lame. Dude you said it yourself, that you have to be funny. Hmm sorry I thought maybe you were on drugs or something but not funny. Sorry! I hope it works out for you though. I guess I’ll do my part though. πŸ™„

    Check out uberaffiliate if you want to see it.

  13. 😈 Video is totally the way of the future with bandwidth levels and flash video streaming its just a matter of time. I have played with flash video on my block and was able to embed an entire video based flash site into the header of my wordpress blog. Each video streams in via flv its the way of the web.
    Keep up the good work

    1. John Esberg says:

      I remember back in 1995 how we were trying to add animation to websites. It was such a pain. Now we have flash and other goodies. The future is much more current than we might realize.

    2. I actually heard on the news (perhaps a sarcasm didn’t catch it from the beginning) that soon there won’t be enough providers to support internet/bandwidth for all people hah!

      Anyway the more entertaining things are, the more easy to understand they are the more they will be used. Would you prefer reading a history book about a battle somewhere or actually watch the movie about that battle based on history book?

      Anyway we struggle about money and stuff, but that dude on the video is having lots of fun and entertaining other 10 million people πŸ˜› , which one is more fun?

  14. Ronald Su says:

    I know that a lot of big companies from Hong Kong post series of videos on Youtube. They don’t look like ads but they do effectively create a lot of buzz.

  15. Johnnie boy – that is really quite an interesting video and so is your latest S*%@ video on YouTube 😳 LOL – Anyways I think this is a great post because video is IN everyone. I post daily videos on my blog with a text post and I am ranking high in Google these days because of my efforts. I submit my videos to YouTube and they bring me loads of new traffic…

    You must indeed be creative and only post a video you are confident in. Just like John always says (and he’s right) be original, don’t do it just for the money and have fun with it…bring out your passions and the money will come naturally from your sincere efforts. I don’t think this “big dancing boy” featured on the video planned on becoming the most laughed at YouTube video. You can watch it again and see just how passionate he is about acting fruity, wild and not scared to be himself in front of the cam ; ) Keep these tips in mind and you can all go far with video, I sure have. I encourage you all to at least try it a few times and see the response…I’ll end my book here, LOL πŸ˜†

    You can come see my blog videos for an idea of how one can video blog along side a textual post. Great Post Johh…You need more video too my friend. We want to see you live in action, show us your money sometime, hehe. That would make the first page of Digg for sure.

    ~Moms Cash Blog~

  16. Doug says:

    There is no doubt that a clever viral video will drive traffic to your site. However, I disagree with the idea that a video unrelated to your core content will build your site. It may drive traffic to your site, but not the targeted traffic you may want to build loyal viewers. I run a health site and I am adding more video to the site, though no original stuff yet, but I could not create a video like the example shown. Some of the videos, like the one shown, to me are mildly retarded and frankly I think it is sad crap like that gets 10 million views. Go ahead, pile on, but it is true. Frankly, I think the best way to make money with viral video is to create something like the horrid example above, but make sure to get involved with revenue sharing sites like revver so as the video is shared, you are getting a cut of each view even when not on your site.

  17. John Esberg says:

    Video certainly has its appeal. Unfortunately, a lot of people will probably be scared off because their funny bone isn’t quite that strong.

  18. The music on the background is one of the most songs all over Europe in 2007 and it`s still now. “O-zone” are the guys that sing it. This song from “Ozone” and not only , is now spreading all over Asia and the United States. What`s funny about the song is the “Guy” in it… not really what being sang. So I guess everyone gets the idea why this song is famous. πŸ˜€ 😈

  19. Lexvd says:

    Hi there John,

    I am from Holland and I would like to say that I love your site. It has got good content and it’s funny what the title is of your blog.

    Futher more I think it’s true that video is the next thing that will get big for blogging. In Holland most of the blogs have got about 90% video’s in the blogs (, etc.). It’s funny to see that old video again from the numa numa guy :P.

    Well see you around again,

    Greets Lexvd

  20. Jim says:

    Thanks for the information, this is a pretty solid post about marketing. Viral videos can be one of the best traffic catalysts around, so it is good to see some more information on how to successfully launch a campaign :mrgreen:

  21. Phonecto says:

    Ozone lyrics were silly, maybe that’s the reason the public like it so much.
    And i mean that they were stupid words mixed up, even for those who understand romanian!

  22. Now this would be a very useful post for me, especially since I’m always putting up videos on my site. hehe

  23. Rafael Rosa says:

    Hey John,

    The videos by NumaNuma actually have way more than 10 million views when you combine them!

  24. Excellent article on your blog Ryan. Thanks for supplying all the great info.

  25. Sha says:

    It definitely works. I’m going to be putting up some videos on my site’s channel myself.

  26. Internetsalsa says:

    Affiliate Confession’s comments are annoying…he is just commenting on all post just to make his blog popular.

    I know he is not the only one but he is one of the top commenter.
    Look at his comments….

    Well–thats how it goes..
    Even John said that this is the way to market your blog.
    He actually said on breakfast tv..By the way John you didn’t sound good on TV…Looked nervous and was not able to answer correctly.

  27. Leon Delaune says:

    “This” is the best thing going on the net???? I could take a dump, film it, & it would be more entertaining…. & I’m not a fan of crap jokes either. Where’s the imagination? Milli Vanilli did this at least a decade ago!

  28. Adam says:

    I read Ryan’s post, and I must admit I do not agree with a couple of his suggestions to give misleading titles/labels to videos, and then readjust as needed. I believe it is tactics such as these that give those in affiliate marketing a bad name, as a type of bait-and-switch. I know from personal experience that when I search for a video on YouTube and other sites and I get videos that have NOTHING to do with what I am looking for, I will add any referenced website to my list of do-not-visit sites (yes, I actually have a list). Tricking a visitor into visiting your site is no way to gain repeat visitors.

    Just my opinion, but I’m sure there are others who might agree.

    Besides that, great post John. Keep up the great work!!!

  29. Because of the likes of YouTube Video is now acceptable and common place. We use Video to teach online business which is very effective.

  30. This video is so hilarious, and yeah, there are so many ways now a days to make a lot of money with videos such as this one. Cool post John Chow!

  31. Great post John Chow. I hope someday I can make some videos like this. God knows that recording my niece and posting some of her crazy moments online would surely get me millions of pageviews lol.

  32. Felex nTan says:

    Extreamly funny, i think he has done a good job,at least he dare to show whereby not all people can do that.

  33. Mike says:

    Thats probably the most creepy, disturbing video I have ever seen. I am not quite sure why it went viral. People must be masochists, I guess.

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