“If your business depends on you, you don’t have a business- you have a job. And it’s the worst job in the world because you’re working for a lunatic.
~Michael Gerber, The E-Myth
What’s the real reason you’re going against the proverbial grain and investing time and resources to grow your own online business? Because you do realize you’re not normal, right? You do know that most people are all hunky-dory slaving away at the 9-5 rat-race content with the scraps they are getting from their J-O-B.
What Is Your Why?
So what is it? Time? Mobility? Money? Freedom? Take a minute and think about what goals you would like to achieve in regards to:
- Freedom of Working Hours.
- Freedom of Location.
- Freedom of Finances.
What would life be for like for you if on a scale of 1-10 (10 being best), you were at an 11 on each of these? Pretty awesome-sauce, right? Now the end result is different for all here. You’re creating YOUR personal freedom island. But here’s the sad fact. Though most people are into this business largely for the freedom it provides, they are anything but free.
They Are Time Poor
Being time poor is the worst of poors. What’s even worse is they think working ‘Harder’ is the answer to the problem.
No Man Is An Island
Hard work is not leveraged work. Mucho big difference here. Could you imagine a Football player trying to be the coach, the quarterback, and the wide-receiver? He’d quickly get burned out and absolutely slaughtered out on the field. Yet, that’s exactly how I see most people trying to build up their online businesses. And they’re getting slaughtered.
As the quote suggests at the start of this post, you’ve got to start working ‘On’ your business, not ‘In’ it. So how do you do pull it off? Well, the answer is actually quite simple. You need systems and automation. Without them, you’re business is just another job.
Being able to automate and systemize your business is the key to creating your own personal freedom island, and that is one of the topics (in addition to showing you how I make six-figure monthly income online) I talk about in my new eBook, the Ultimate Online Profit Model. It’s a free download. If you haven’t got a copy, I recommend you get it right now. It will change how you view your online business.