How To Cultivate Your Audience by Branding Yourself

When it comes to starting a business online, most people seem to miss one of the most important elements, which is branding yourself. It is a good thing to try to create a brand for your particular company or website, but it is critical to establish a brand for yourself more than anything. A great example is Steve Jobs. He is the current CEO and innovator for Apple. The brand that he has built for himself and his life story has helped Apple achieve some of the things that it has achieved today. With his powerful speeches at the Apple expo to his front-page headlines about his battle with cancer, he has distinguished himself as a true icon and a person that is highly respected in the industry.

Everyone needs to start to realize that the Internet should be no different. It is more important now than ever to start branding yourself as the expert or coach because the economy is starting to shift dramatically and you need to make that same shift as well by creating a brand for yourself. Just use the FTC’s new online laws that they recently enforced as your personal warning. I have come up with 8 different ways on how you can brand yourself online.

1 – Building a Tribe

Most bloggers or marketers that I talk to are unfamiliar with the strategy of building a tribe. Seth Godin defines a tribe as a group who are connected to one another, a leader, and an idea. These are quite easy to build, you just need to go out and find like-minded people that are interested in sharing their ideas and promoting each other. This is absolutely phenomenal concept that should be implanting in your personal brand development strategy.

2 – Creating a Personal Blog

I would say this is the second most important thing that you need online besides a newsletter. You need to start blogging about yourself, your experiences, and the one thing that you are most knowledgeable that you feel other people will benefit from the most. You need to create the mindset that you are the expert and the coach that will lead your team to victory by providing them the knowledge and wisdom to empower themselves to success.

3 – Networking on the Social Networks

Most people that doing any kind of marketing online, fail to understand how to leverage the social networking in the right way. You should never try to promote any product or company to anyone until you build and establish a relationship with them first. This is where 99% of the people online fail. They fail to add value to the relationship and fail to help out others achieve their goals before helping out themselves. I call this relationship marketing because it is all about branding yourself through these relationships and get other people to brand you by recommending you to others.

4 – Blog Commenting

When I first started blogging, I didn’t realize the importance on commenting on other blogs in my industry. I just did it as a means to get backlinks to my site as well get on the top of everyone top commentators plugin. I quickly realized the true benefits of doing commenting because it not only sent new visitors to my website, but it also allowed me to develop many relationships and brand myself as an authority within the industry. If you currently have a new blog or website, I would definitely recommend that you take a little bit of time to do some commenting on other blogs within your industry.

5 – Forum Posting

This is also another strategy that I didn’t realize the importance of. By just adding value and answering questions in the forums, you can quickly gain a following in the forums and additional traffic to your website by putting a link in your signature field. If you are an Internet marketer or blogger and you aren’t an active participate in the Warrior Forum, then you need to head over there immediately and start adding value to the forum.

6 – Writing Quality Content

When writing content on a blog or starting a new blog, this should be your #1 reason for doing it. You need to add value and do it with the intention of helping or educating others. The reason why blogs were design is to tell your personal story and write about your life experiences. I see to often that many bloggers just blog to promote products and sell others on the services that they provide. This is definitely not the way to do it and it saddens me every time I see a blog that is full of commercials. This needs to stop and bloggers need to start providing quality content for their visitors.

7 – Article Marketing

If there is any form of online marketing that you should be doing, it definitely should be article marketing. It has stood the test of time and is proven to be one of the most effective forms of marketing online. It helps you both to build a personal brand for yourself, as well as one for your company. What most people don’t understand about article marketing is once you create a unique article and submit it to the article directories, it stays there forever and has the ability to be seen and placed on thousands of other websites. It is one of the most effective forms of viral marketing.

8 – Guest Posting

Just by you reading this post, you can already see the benefits of doing guest posting. It can quickly help you gain notoriety within your industry as well as help you create and identify a brand for yourself. Make sure when you are doing guest post to add value and relate to that particular audience that you are in fact writing to. Guest posting will jump-start your blogging career and help you capture a new audience for your blog.

I hoped that everyone gained value from this post and I would like to thank John Chow for letting me share my knowledge about branding yourself online.

Donny Gamble writes a blog about creating wealth by combining Internet Marketing with Network Marketing and explains why every Internet marketer should have an MLM business.

29 thoughts on “How To Cultivate Your Audience by Branding Yourself”

  1. This was a great post for me to read as I am just getting started. I am heading to the Warrior Forum now! Thanks John

  2. AJ says:

    Excellent points. Readers would to well to follow your advice!

    (heading over to warrior forum myself)

  3. Brandon Cox says:

    Nice list, Donny. I’ve been looking into the whole article marketing thing. Wasn’t sure it would be worth the time investment, but perhaps.

    1. Donny Gamble says:

      The thing that might help out is finding an article submission service to submit all of your articles to the articles directories. If you do it manually, it will literally take you several hours per article.

      1. Also remember to have these articles unique, and not duplicated on any of your web pages, as the search engine bots will see this as duplicate content. This is a big no-no many people do not realise or understand.

        1. Donny Gamble says:

          That is a great point Jacques. If the search engines notice that your site has duplicate content, it will hugely effect how they rank your website.

          1. EarningStep says:

            one more time, i agree with you . i have a post about this in my blog, why people should have to write their own content . this is all about hardwork and people with hardwork will get a very nice result

  4. While I agree that all 8 methods are valid places to brand yourself, and they certainly are great ways to build an audience. I don’t think you fully address how to brand yourself doing those things.

    I think a lot of branding about how you do those things. Beyond the obvious benefits of branding yourself as honest, you also need to let your personality shine through.

    Letting the things that make you different and unique is what really helps you brand. The style you write (funny, technical, concise) and the off-topics you include are definitely critical for helping you brand yourself.

    1. Donny Gamble says:

      Hello Blake,

      I realized that I did not mention how to actually go about doing the different methods, the post would have gotten a little long because there are a lot of areas to touch. I plan on posting up a follow up post on my blog with more detailed information on how to actually go about branding yourself. Thank you for the comment, it is much appreciated.

    2. Dave Doolin says:

      Blake, we got some work to do buddy. There’s a gold mine here for the digging.

      1. EarningStep says:

        lol.. please report your hardwork my friend . i am sure i will very interesting with the result and method you use to dig the goldmine

  5. Kalvster says:

    Hmm… something I can utilize.

  6. Kevin Pasco says:

    Great post Donny. I’m definitely going to bookmark this as I intend to use it for my future internet business.

    1. Donny Gamble says:

      Thanks for the compliment Kevin. I will be posting tons more valuable content like this on my personal blog. Look forward to helping you out in anyway possible.

  7. This info is just 100% genius, thanks once again for a super help-ful article m8!

  8. Great Post Donny. On the subject of personal brands, I strongly suggest that people reserve their names as .com URL’s, even if they are just parking said domain for now.

    1. I’m all about this too! Occasionally, GoDaddy runs a .com registration for $2.99. That’s the time to go after it if you haven’t already!

  9. I already tried all of it except the guest post. It is not because i think guest post is not important. But, i do not have time to do it ye.

  10. I’d agree with everything except the social networking aspect. Traffic from Social Networks is generally garbage and most social networks like Facebook is nothing but a time sucker.

    1. Donny Gamble says:

      I think social networks are a great source of traffic and branding, you just have to go about doing it in the right fashion. If you try to develop relationships with people through building social tribes, providing value, and asking questions, you will start to see how effective social media marketing is. It is all about developing the following by being a leader

  11. EarningStep says:

    nice article buddy , it’s totally true and i have to agree with what you said above , branding our self especially new on can help us easier to get accept on blogosphere . after that all will in you hand

  12. fas says:

    Article marketing is a good way to make money. Making a list helps too.

  13. Good list. Even if these eight steps are all you need for branding yourself, the whole thing falls apart without consistently doing number 6 – writing quality content.

  14. videostar says:

    A nice read! I think i could apply much of this stuff in my work.

  15. Excellent points, Donny, seems the blog posts that are really worth reading here are the ones written by guest bloggers, SY

  16. Cynthia says:

    Donny! Great Information, as a blogging newbie I am getting more of a understanding about Branding, this was so helpful.

  17. Jorge says:

    I liked the article, interesting, will put some of these ideas to the test

    Thank you!

  18. Irene says:

    Thanks for this reminder, Donny.
    I’m just getting started and am busy right now with writing good content.

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