How To Do A Email Promotion

One of the best way to drive traffic to a blog is by sending out an email to other bloggers in your niche to tell them about a hot story you just posted. This was how I build The TechZone. Whenever I post a new review, I would send out an email blast to other technology sites so they can post about it.

How does one properly do this email promotion so it get the highest response possible? Mark at 45n5 put together this little video to show you how to do just that. It even has a real life example.

Remember to keep the three points of effective email promotion in mind: promote your best content, don’t sell and never email somebody more than once per month for promoting your content.

43 thoughts on “How To Do A Email Promotion”

  1. Dan Forrest says:

    This is a great video. I like it so much I blogged about it yesterday ๐Ÿ˜†

    Thanks for the great website that is!

    1. MyBlogCotest says:

      Totally agree with promote your best content, donโ€™t sell and never email somebody more than once per month for promoting your content.

    2. Great video!

      (though I should be posting this on his blog, not yours :D)

    3. Wahlau.NET says:

      yup…it is interesting indeed

  2. Amazing tip… I have actually known about this for awhile and it’s even in John’s eBook. It really does work and probably one of the best ways to get link backs and some promotion for free in this competitive blogosphere.

    1. Apparently we all kinda knew about email promoting. What many have to face is fight the fear to email the BIG guys.

      It is a great tip and a lovely video. Thank you for writing about this John and thank you Mark for taking your time to make this video and share this secret.

  3. Word Hugger says:

    I thought this was going to be about email spam, but was gladly mistaken. A good video, and another great linkbait by 45n5.

    Good job man!

  4. 45n5 says:

    Thanks for the mention John. I was just watching your video with Leo and you mention this VERY thing in it, email fellow bloggers to bring attention to your best content.

    And it really can work, as you also say. The page i promoted will have over 1000 uniques today, for the second day in a row, just to that single page on my site ๐Ÿ˜‰

    1. Email or spam? ๐Ÿ˜‰

  5. Thomas says:

    I emailed John about my unique affiliate marketing/website flipping post and he didn’t respond. Waaaaa ๐Ÿ™

  6. Klaudio says:

    Wohey! It’s time to implement a newsletterlist on my site โ—
    thx 4 the tips

  7. Just started doing this. So far, so good.

  8. A marketing technique I will certainly try and employ. Thanks for yet another great post and video. I know that I will suceed as I put all of the marketing pieces of the puzzle together.

  9. Neven says:

    Very true, and very inspiring ๐Ÿ™‚

  10. I think I’m going to have to concentrate on writing something worth sharing first but I do everybody can expect an e-mail!

  11. doug m says:

    the three tips to remember are clean and simple. great post!

  12. GettyCash says:

    I never do this way before. Thanks for the tips. ๐Ÿ˜ฎ

  13. acosmin says:

    nice post ๐Ÿ™‚ nice video and by the way your rss subs is going down ๐Ÿ˜ฅ ๐Ÿ˜ฅ

    1. John Chow says:

      It’s on the low end of its weekly cycle. It will be back up tomorrow.

      1. DeboHobo says:

        Great job! ๐Ÿ˜ˆ

        1. Welcome back ๐Ÿ˜‰

          It’s been awhile that i haven’t seen you around here at JC ๐Ÿ™„

    2. It’s almost 8500 here now – a big improvement on the hitting 8k just last week! ๐Ÿ˜€

  14. WarriorBlog says:

    Yeah I been seeing all the post about this and have been wondering how he manage to get almost every top blogger to mention it…

    Well Now I know :mrgreen:

  15. e-mailing has worked for me pretty well. I picled up a few links and had over 2000 unique hits on a single page last week. I’ve dropped off to 500 on that page but before I was in the 30-50/day range. Great video!

  16. Shaun says:

    Ah, that’s brilliant. I’ll put together an email list, then. ๐Ÿ˜€

  17. Click Input says:

    The trouble is coming up with those super hot posts people want to talk about though right.

  18. YC says:

    This post is an example of the results of email promotion itself! ๐Ÿ˜ˆ

  19. 45n5 has well explained well about using emails as ways of promotion. We can all try but sometimes it is little difficult to get responses from successful bloggers.

  20. Aditya says:

    Dont you think thats spam ??????????? ๐Ÿ™„

  21. KingJacob says:

    I just got an email from 45n5 saying my links been submitted and it was very well done,

  22. 529er1 says:

    great post, i’ve just made the mistake to ask other blogger to link to my blog. i will follow your advice about not selling, but just letting other blogger knows my post. Thank you!

  23. Good tips, I’ll use what I learned in my next email promotion!

    Just a little grammar correction; How to do An Email Promotion, right? ๐Ÿ™‚

    I wouldn’t bitch about the article mistakes, but this is the title, just wanted to help out ๐Ÿ˜‰

  24. Amit Bhawani says:

    Awesome video there, keep up the good work john!

  25. 'abs - ( says:

    Great John !..,
    very bright tecnique, i like it.

  26. Amit Bhawani says:

    Its not spam but its intelligently usage ๐Ÿ˜€

  27. Eugene says:

    Thank you for the tips!…and the feed count, it has really skyrocketed! amazing stuff.

  28. Jamie says:

    This is a great promotional idea, but the key is to have good content. As soon as you send an email to some good blogs, attempting to promote uninteresting content, you can forget ever getting linked from those blogs again.

  29. Mike Panic says:

    I tried this out yesterday, won’t bother putting the links here because I don’t want anyone to think I’m in this for free traffic off this blog but I’ll tell you what happened – you can find the article on my blog if you are that interested.

    I wrote an article about the new video game Halo 3 and the release of it, the content was somewhat unique in that a recent search of Technorati and Google blogsearch yielded no other information about what I was writing about, which directly related to one retailer’s way of getting customers to buy Halo 3 from them. After publishing the article, I did a Google blogsearch for Xbox 360 and Halo 3 from the last week, to ensure I would find fresh blogs and referances, also doing the same on Technorati. I chose 4 of the larger blogs and found their contact forms / emails on the site and sent each an email letting them know about the article I wrote. In each case, I made no attempt to sell the content of the article or ask for a link back to my article, just wrote them to share what I’ve written.

    Within 5 minutes, one of the larger Xbox 360 blogs, which carries a PR6 and a Technorati ranking of 1,300, wrote me back with a question about the post, I replied to them and 15 minutes after that they wrote an article on their blog and gave me a link as the Source.

    The other three didn’t pickup the article. In less than 10 minutes of actual work, I got a link on a PR6 blog and drove several hundred hits to my blog. 25% success rate is rather good at my first chance of doing this. I’m very happy with the results and plan on using it more in the future.

  30. Mike Panic says:

    Update: After checking my stats a little more this morning, I found a 2nd site linking to the original article I wrote, this one is a bit more viral though. A blog picked up the article published by the site I first talked about, linking to both them and me in their Source links at the bottom of the article. This is the start of a positive viral marketing campaign. My work in getting links on 4 blogs has now improved 100%. Since my original goal was 4 and I only got one, my success rate was only 25%. The article getting picked up by a second blog, one I didn’t even write to, increases my goal of 4 blogs to 50% success, an increase of 100% over only a few hours ago.

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