It’s time for another John Chow dot Com screen cast. This time, I’m going to show you how to do some advanced branding using the Ninja Affiliate WordPress plugin. Normally, Ninja Affiliate is used to make money online by turning certain keywords in your WordPress blog into affiliate links. However, the plugin can also be used as a great branding tool.
Make Your Domain Name Stand Out
Branding starts with your domain name. Whenever possible, you want your URL repeated over and over again. This is especially true when using social media services like Facebook and Twitter. The problem with these services is the URL contains their brand and not yours. For example, my Facebook account is located at http://www.facebook.com/people/John-Chow/681220570. The URL is way too long to remember (especially with the number at the end) and if I were to give that to someone on the street, he’ll forget it long before he gets home.
This is where the Ninja Affiliate comes in. Instead of giving out a long URL that will be forgotten, I just tell the person my Facebook page is located at johnchow.com/facebook. If you click the link or type it into a web browser, it will take you to my Facebook page. Using the Ninja Affiliate plugin, I reinforce my brand and give out an easy to remember URL to any of the social media sites I want to be associated with. Watch the video to find out how this is done.
To find out more about the Ninja Affiliate WordPress plugin, read my review here.