How To Do Indirect Marketing
written by John Chow on May 5th, 2008
In the following video, Market Leverage demonstrates the art of indirect marketing in eight easy steps. Indirect marketing is the process of hitting your target by targeting something that the target cares about.
I want to thank Market Leverage for the care package. I can tell they put a lot of thought into it because I know other bloggers have received these packages and so far, no two have been the same. I think there’s a good lesson to be learned here. Watch the video and see how it’s done.
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That Market Leverage is showiing up everywhere. I think I need to join and find out what it’s all about and get some stuff too, after I make a few bucks.
Market Leverage doesn’t state that they only send out these care packages to their top affiliates. I’m sure they forget about the little guy like every other network out there.
Well you do have to earn your keep you know, that is how the system works. I hope to earn a bag of cool goodies soon.
Totally agree and i follow too.
The fact that you are curious about Market Leverage and want to join shows all of us the power of marketing!!
Yes i have notice it -They are everywhere this week
Nice work Market Leverage and yes twitter is a great source of traffic!
Twitter FTW
That’s a very good idea to send products to a popular blog then he’s gonna parade for all the readers. My budget doesn’t allow me to do that yet but pretty soon it’ll does.
I wanna receive free products too.
Thanks John for advice on Market Leverage,I think I will learn deeply on that.
Ya only popular blogs get this free stuff
Not really, depends how good you are at selling I guess…
Well, being good at selling is directly related, in large part, to the popularity of your blog.
wow talk about personal marketing
I guess if they can’t get into your pants.. they will shower you with baby gifts! Though I could always use a new shirt, or even a Nike bag!
how do these companies know your address, John?
Thanks,
Anna
Most likely from my business card.
do they send products to your house or to your business address?
They’re the same.
You ever worry about letting too many people know your address??
Yes, I was wondering the same… Is it safe to share your home address. Well I live in NY so maybe I’m a little paranoid…
Your neighbors know where you live. People who find you in the phone book know where you live. It’s not really that hard to find out where a person lives, or where a person will be if you really wanted to, so why worry about that kind of crap?
If you’re an under-aged child, then yeah it might be good to protect your identity for weirdo’s online, but besides that what does it really matter? If you’re going to get “targetted” for anything, it could just as easily be some weirdo at the credit card company you deal with that has your address, or the bank you deal with, or the pizza delivery guy, or the guy walking down the street, or some guy at a restaurant, or some girl on the bus…etc.
Why worry about such things?
You address are in more places than you know. Phone book, business inquiries, credit inquiries all show way more about you than you ever want to give. Unfortunately, total confidentiality is non-existent in our world today so might as well stop worrying!
How much does the package cost?
I have no idea. How much would you pay for it?
It was a nice gift bag but I’m sure it cost less than a $500 review me!
Great point
Probably now we will all try to send John something to get a post
That was a pretty nice bag of goodies there John and Sally took right to the teddy bear. Very cute.
That was absolutely adorably when Sally embraced the bear and didn’t care to focus on anything else until the USB pen.
if someday i be like JC or more than that, a top blogger, i will giveaway a 60 inch plasma tv or maybe viper…haha
I think part of the reason why you think this way is because you aren’t a top blogger yet. Once you are, you wouldn’t have the urge to give out what you have already.
Love it. The top looks great on Sally & I like how she hugged the bear.
I’ll have to check out the company’s site. And Google must like them because they come up in the suggestion box when you type their name into the toolbar search.
I sure hope you weren’t pointing the knife (I think) too close to Sally when you were opening the package.
Anyways, it seems like Market Leverage is doing a heck of a job by sending out tons of care packages to bloggers all over the blogosphere
-Mike
PS:- How often you keep getting such free goodies
Ajith
I also loved when Sally immediately embraced the bear in a… bear hug - gave me a big smile.
The targeted gifts were definitely a good idea. Shoemoney got UFC DVD’s, John got gifts for Sally, and Zac got a plaque for his recently deceased dog and a boating clock I believe too.
Great simple, yet effective, marketing by Market Leverage for sure.
I certainly enjoyed my package today as well
What was in your package, Tyler?
I did a blog post yesterday as well..
Thanks. I’ll check it out.
They forget to include me in the list
Wow, that’s awesome… they definitely know what they’re doing.
lololol god damn john chow rules
wow.. very nice lol. They really did a good job finding out all the details about you
I spoke to them today. They have someone dedicated to studying the “blogosphere” and knowing all about us. THey’re watching us.
Great package… I hope Sally could be real ‘blogger future’ like you John…
John,
I love your video and the 8 steps to indirect marketing! Sally looks adorable in her future blogger shirt!
If you have any questions don’t hesitate in contacting me. See you at the next show! 
Sincerely,
Debby Phillips
AIM: mktlvgdeborah
deborah at marketleverage.com
407-323-1190
Well I saw that Shoemoney had his little girl in one of these shirts…
Well, I wish I could watch the video but I work for a corporation and they’re paranoid I may learn something from a video.
The problem with this is that you are wasting some money marketing to those not in your target market, could be expensive if you get it wrong
Not really…their “packages” have stirred up quite a bit of publicity in the blogosphere. I only hope they don’t just target a few top bloggers in the beginning as a publicity “stunt” and then ditch the process later on.
I think this “hands on, we care about you” attitude really works.
I signed up with them, and spoke to them this morning because I want to work with a company that behaves this way. Hopefully they keep that same intention behind everything they do. So far so good though. Very pleasant to deal with so far.
actualli what is Market Leverage???cause i’m a beginner……still dont know………..
Market Leverage is a network
Market Leverage is a CPA ad network, but they are proving they aren’t your average network. Pretty cool marketing blitz they’re doing lately. I joined up today and I’m waiting to get a call from an affiliate manager tomorrow. Looking forward to working with them.
Good Information. John we have to discuss and exchange ideas on business sometimes.
Hey, awesome video John! You’re girl is too cute!
Good video John. It does tell some information on market leverage. Will try to follow your advices.
You know what John, out of all your posts you do and have done my favorite ones are the personal ones you do, and the ones in video as well.
Actually they do care about the little guys as well.
They sent me a shirt and a hat.
I will post the pics on my blog tonight.
http://www.affiliatesmiami.com
It got the wheels of my brain turnin’, thanks for the post John.
To me, indirect marketing is getting a person interested in you by showing that you are part of something else they are already interested in OR SOMETHING THEY MAY ACQUIRE AN INTEREST IN.
For example: Your target market is interested in X. You show an interest in X. Your target market then looks at you.
This is basically what John was saying, so I definitely think he’s on target.
MrAchievement
Stanley Bronstein
Attorney, CPA, Author, Blogger & Professional Motivational Speaker
It looks like all the high roller bloggers like you , ShoeMoney & UberAffiliate got the package from Market Leverage, good stuff John! I’m from Vancouver as well…….
Zac Johnson also got a package from Marketing Leverage
That’s where I saw it first. He got that plaque for his dog. I like it so much I signed up that same day.
Your title for this post proves to be capable of creating its very own niche market.
I think that indirect marketing will be more effective and create an over all more pleasant experience.
Thanks for the insight.
—-> Insert girly, squeaky noise here!! <—– Sally is a DOLL!!
What a cutie! 
Anyhow, that care package rocks. What a great way to get some attention.. target the little ones!~
I love the fact how Future Blogger didn’t want to open the gift lol
Very nice work once again Market Leverage! Nice touch with the gifts for Sally. Perhaps in 15-20 years ML will be sending another gift package to Sally to get featured on SallyChow.com
~Terry
Future Blogger made me laugh
It was a nice touch!
Aww.. Future blogger! Really cute!
oh………thx ya=)
Awe that was so cute how she cuddled the wittle bear.
This definitely got me to look into ML
I applied last night for my blog and got a call from my affiliate manager the next day.
Great experience so far.
Hey Kyle,
This is your affiliate manager, Kyle, from MarketLeverage.
After getting a chance to speak with you more in depth yesterday, I can definitely tell you are going to accomplish great things online, and I’m here to help any way I can! Anytime you have a question, feel free to hit me up, I’d be happy to help you grow your business! Also, remember to grab your referral link!
Sally is cute. She was so adorable the moment she saw the ML bear, and started hugging it.
My first thought was that this is actually a quite stupid idea… (although nicely done) but seeing all those people commenting and reading their opinions – I changed my mind. Pretty neat!