John Chow dot Com Free WordPress Installation - Start Your Blog Today!
 

How To Do Indirect Marketing

written by John Chow on May 5, 2008

How one lazy bum made $176,697.50

In the following video, Market Leverage demonstrates the art of indirect marketing in eight easy steps. Indirect marketing is the process of hitting your target by targeting something that the target cares about.

I want to thank Market Leverage for the care package. I can tell they put a lot of thought into it because I know other bloggers have received these packages and so far, no two have been the same. I think there’s a good lesson to be learned here. Watch the video and see how it’s done.

Did you enjoy this post? Get John Chow Dot Com updates via email...

Stay up to date with all of John Chow’s tips for making money online and blog posts by subscribing via email. Your email will be kept private and never shared with anyone.

Comments have been disabled for this post.
Sort: Newest | Oldest

My first thought was that this is actually a quite stupid idea... (although nicely done) but seeing all those people commenting and reading their opinions - I changed my mind. Pretty neat!

Sally is cute. She was so adorable the moment she saw the ML bear, and started hugging it.

This definitely got me to look into ML :P
I applied last night for my blog and got a call from my affiliate manager the next day.
Great experience so far.

Hey Kyle,

This is your affiliate manager, Kyle, from MarketLeverage. :grin: After getting a chance to speak with you more in depth yesterday, I can definitely tell you are going to accomplish great things online, and I'm here to help any way I can! Anytime you have a question, feel free to hit me up, I'd be happy to help you grow your business! Also, remember to grab your referral link!

Awe that was so cute how she cuddled the wittle bear.

Aww.. Future blogger! Really cute!

Future Blogger made me laugh :) It was a nice touch!

Very nice work once again Market Leverage! Nice touch with the gifts for Sally. Perhaps in 15-20 years ML will be sending another gift package to Sally to get featured on SallyChow.com
~Terry

I love the fact how Future Blogger didn't want to open the gift lol

----> Insert girly, squeaky noise here!! <----- Sally is a DOLL!! :!: What a cutie! :!:

Anyhow, that care package rocks. What a great way to get some attention.. target the little ones!~ :mrgreen:

Your title for this post proves to be capable of creating its very own niche market.

I think that indirect marketing will be more effective and create an over all more pleasant experience.

Thanks for the insight.

It looks like all the high roller bloggers like you , ShoeMoney & UberAffiliate got the package from Market Leverage, good stuff John! I'm from Vancouver as well.......

Zac Johnson also got a package from Marketing Leverage

That's where I saw it first. He got that plaque for his dog. I like it so much I signed up that same day. :)

To me, indirect marketing is getting a person interested in you by showing that you are part of something else they are already interested in OR SOMETHING THEY MAY ACQUIRE AN INTEREST IN.

For example: Your target market is interested in X. You show an interest in X. Your target market then looks at you.

This is basically what John was saying, so I definitely think he's on target.

MrAchievement
Stanley Bronstein
Attorney, CPA, Author, Blogger & Professional Motivational Speaker

It got the wheels of my brain turnin', thanks for the post John.

Actually they do care about the little guys as well.
They sent me a shirt and a hat.

I will post the pics on my blog tonight.
www.affiliatesmiami.com

You know what John, out of all your posts you do and have done my favorite ones are the personal ones you do, and the ones in video as well.

Good video John. It does tell some information on market leverage. Will try to follow your advices.

Hey, awesome video John! You're girl is too cute!

Good Information. John we have to discuss and exchange ideas on business sometimes.

actualli what is Market Leverage???cause i'm a beginner......still dont know...........

Market Leverage is a network

Market Leverage is a CPA ad network, but they are proving they aren't your average network. Pretty cool marketing blitz they're doing lately. I joined up today and I'm waiting to get a call from an affiliate manager tomorrow. Looking forward to working with them.

The problem with this is that you are wasting some money marketing to those not in your target market, could be expensive if you get it wrong

Not really...their "packages" have stirred up quite a bit of publicity in the blogosphere. I only hope they don't just target a few top bloggers in the beginning as a publicity "stunt" and then ditch the process later on.

I think this "hands on, we care about you" attitude really works.

I signed up with them, and spoke to them this morning because I want to work with a company that behaves this way. Hopefully they keep that same intention behind everything they do. So far so good though. Very pleasant to deal with so far.

Well, I wish I could watch the video but I work for a corporation and they're paranoid I may learn something from a video.

Well I saw that Shoemoney had his little girl in one of these shirts...

John,

I love your video and the 8 steps to indirect marketing! Sally looks adorable in her future blogger shirt! :) If you have any questions don't hesitate in contacting me. See you at the next show! :)

Sincerely,
Debby Phillips
AIM: mktlvgdeborah
deborah at marketleverage.com
407-323-1190

Great package... I hope Sally could be real 'blogger future' like you John... :smile:

wow.. very nice lol. They really did a good job finding out all the details about you :)

I spoke to them today. They have someone dedicated to studying the "blogosphere" and knowing all about us. THey're watching us. :)

lololol god damn john chow rules

Wow, that's awesome... they definitely know what they're doing.

I also loved when Sally immediately embraced the bear in a... bear hug - gave me a big smile.

The targeted gifts were definitely a good idea. Shoemoney got UFC DVD's, John got gifts for Sally, and Zac got a plaque for his recently deceased dog and a boating clock I believe too.

Great simple, yet effective, marketing by Market Leverage for sure.

I certainly enjoyed my package today as well :)

What was in your package, Tyler?

I did a blog post yesterday as well..

Thanks. I'll check it out.

They forget to include me in the list :-)

:grin: Great john... I loved the video which also sent out a great marketing tip...

PS:- How often you keep getting such free goodies :mrgreen:

Ajith

I sure hope you weren't pointing the knife (I think) too close to Sally when you were opening the package.

Anyways, it seems like Market Leverage is doing a heck of a job by sending out tons of care packages to bloggers all over the blogosphere :)

-Mike

Love it. The top looks great on Sally & I like how she hugged the bear.

I'll have to check out the company's site. And Google must like them because they come up in the suggestion box when you type their name into the toolbar search.

if someday i be like JC or more than that, a top blogger, i will giveaway a 60 inch plasma tv or maybe viper...haha

I think part of the reason why you think this way is because you aren't a top blogger yet. Once you are, you wouldn't have the urge to give out what you have already.

That was absolutely adorably when Sally embraced the bear and didn't care to focus on anything else until the USB pen.

That was a pretty nice bag of goodies there John and Sally took right to the teddy bear. Very cute.

How much does the package cost?

I have no idea. How much would you pay for it?

It was a nice gift bag but I'm sure it cost less than a $500 review me!