How To Double Your Email Subscribers Using This Phrase

No one can argue the value of email subscribers, which is why you need to find ways to optimize your list building. It’s no longer as easy as adding content, hoping people will join your newsletter as an email subscriber. There is so much information available and people can find what they need without providing their email address. Over the years, having to provide your email address has a “dark” aura around it because not everyone has the best of intentions in mind. People use email addresses to send SPAM and bombard work-related email addresses with unsolicited mail. It’s just not what people are looking for anymore. However, this doesn’t mean you can’t obtain email subscribers, only that you need to find creative ways to add value.

I decided to write this post to provide a unique way to leverage phrases to increase email opt-in rate.


Step 1: Creating Content

Recently, I’ve been writing a lot on the value of high quality content and you should try and solve a common problem because these types of posts resonate well with readers. I challenge you right now to visit 5-6 blogs within your niche and skim through the content. You’ll notice the most successful content is based around “how-to”, “tutorials”, and “list type” formats. These posts have been shared throughout various social platforms and continue to create a buzz. Before continuing to the next elements, it’s important to create mind blowing content that will resonate well with your readers. In doing this, you have to keep a few things in mind:

  • Know your audience
  • Know what they like to read through comments and social engagement
  • Find out their common problems
  • Write epic content solving their problems

If you can create content keeping those factors in mind, then you’re heading in the right direction. Next,

It’s time to implement some creative elements to increase your email subscribers. The good news is you can go back and upgrade existing content to implement some of them. Next, you don’t need any special skills, but need to put effort in the right direction.

Step 2: Adding Your Forms

There is enormous content written on email forms and how to create the ideal landing pages. My job is to compress everything into this post. If you need some extra information, do a quick search in Google and you’ll find exactly what you’re looking for. I’m not a big fan of adding 5-6 links throughout my content so will leave the research to you.

Let’s get started…

Now that you have your content written, it’s important to start placing your forms within the optimal places. If you don’t have an ESP (email service provider), then will do the trick. I recommend them because I’ve been using them for years and they streamline the entire setup process. Place a form in the following places and don’t ask for information that is not required. Visitors don’t like filling in too much information and it’s one of the biggest landing page flaws, decreasing opt-in rate by 30%+.

Add forms to…

  • Right sidebar (outside of content)
  • Have a popup specific to page
  • In the middle of content (inside content)
  • Below content (inside content)

Now, you can test out different variations to find an optimal conversion rate. does have a mechanism that allows you to split test different forms. Each unique refresh will display a different form and once you have 15-30 days of statistics, you can stick to the one that has the highest opt-in.

Step 3: Adding Phrase “For Example”

I’ve left this part for the end because email forms are not to be designed to fit this phrase, but the overall purpose of your content. For example, I’m going to create email forms that are customized to fit the content topic. If I’m writing on “link building”, I’ll create forms that attract customers to “link building”. Adding the phrase “for example” to your content is simply an added element. Hopefully, you understand the point I’m trying to make. I’m showing you guys why I’ve left this phrase to be added toward the end and not while you write your content.


Why has the phrase “for example” produced an increase in opt-in conversions? The answer isn’t complicated at all because it comes down to gaining higher credibility with your reader from start to finish. It’s the same reasons websites like,, and have done so well in the past. They provide a one stop portal for the best information available on the Internet. In simpler terms, they have perfected the “Go Deeper” approach. No matter what niche related content you need, you’ll find the “most popular” content on those websites. They also make it easier for people to be notified by RSS or newsletter. The strategy,

If you can write the most in-depth “how-to” content and provide examples, then you’ll gain a level of credibility that others don’t have. People will opt-in because they know two important things will happen when they do:

First, they find awesome content that is in-depth and solves a common problem. Next, they’ll find loads of “Go Deeper” examples that link to case studies, relevant posts, and actionable advice. It’s that simple!

Here’s a great example.

I know from my research that people are always looking for case studies. Keyword research has told me they are typing phrases like “SEO case studies”, “social media case studies”, “email subscribers case studies”, “blogging case studies”, etc. I know from my experience that top bloggers within my industry understand the importance of case studies and have conducted a handful themselves. I decided to put a twist on the blog post I was writing at the time.

I went around gathering all the top case studies within my niche, bringing it all in one place. I use the “Go Deeper” approach. If you want to view it, here it is: 122 Epic Case Studies from My Top Bloggers & Blogs

Within a day, it was shared “92” times and I received 34 email subscribers. Not to mention, I’m receiving enormous traffic through Google because it’s one of the best “list-type” posts on the net.

Here is what you can do.

The next time you’re writing content, start to add examples providing people with more resources and actionable advice. Make sure your content is top-notch and you have email forms in the right place. You need to test, test, and test some more to find what gives you the best conversions.

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15 thoughts on “How To Double Your Email Subscribers Using This Phrase”

  1. Wow great content friend I just now recently started my own blog. I still have lots of content to add which I will. However these are some great insights. Listbuilding is everything and a blog is one of the best ways to listbuild. Also I have become a little numb to capture pages because I see them so often. Even when it just ask for email which is for best conversions as you mentioned I think do I really wanna put my email and get more junk…? Of course with a blog people feel a little more comfortable because at the least you gave some type of value before they came to your capture page.

  2. Frank says:

    Great content…

  3. Godlove says:

    Email subscribers is a must for all bloggers.

    They share your content and buy your product.

  4. Startupily says:

    Email subscribers are your go to cash machine.

  5. Yes, this works for me . I will go and add more forms

  6. Rudy says:

    Agree and also beware for a lot of inactive email account

  7. Kenny LeOng says:

    Thanks for this post. What makes a blog great is the contents. I have started many blogs in the past but all failed. Why? Because there weren’t enough of quality contents to help people solve their problems. Write not what you like to write but write what people wants to read. Only when your audience sees value in your contents then they will subscribe to you.

  8. faisal says:

    Did not know For Example would work so strongly.

  9. SR says:

    I love printing money lol! Thanks Rizvan

  10. ranjith says:

    will give a try for your strategy of increasing email subscribers..personally what i believes very strongly is with out a useful content with good writing,whatever tactics you apply that don’t work and covert into real subscribers..

  11. Sameer says:

    indeed very handy post.I am struggling to get email subscriber. So this post is very useful to me and others who want to increase their email subscribers list.

  12. Michael Whitehead says:

    Hi John,
    I was just reading about some of your Blogging Tip. I like your ideas, and I am going to implement some of them within my Blog.
    I am currently building a WP-Blog, (Streamline Pro Theme) and I am having fun doing it, although it is a challenge sometimes LOL. I am kind of stuck on what to put for my header, should I just be myself and use a pic of me, or have some kind of Logo made? Thanks John someday I hope to be as successful as you.


  13. mihail says:

    I don’t know why, but I have a distrust of the postal subscription. I always thought that people don’t read emails, and more people spend time on social networks, and to share what they like

  14. Prabhat Jani says:

    Great john sir.

    Which tool is best for email marketing ?

  15. David Hunter says:

    I usually have my opt-in forms require more information like… their name, email, and industry they’re in.

    I’ve found it gives more active and better subscribers, than someone who just puts in their email address. Quality over Quantity.

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