No one can argue the value of email subscribers, which is why you need to find ways to optimize your list building. It’s no longer as easy as adding content, hoping people will join your newsletter as an email subscriber. There is so much information available and people can find what they need without providing their email address. Over the years, having to provide your email address has a “dark” aura around it because not everyone has the best of intentions in mind. People use email addresses to send SPAM and bombard work-related email addresses with unsolicited mail. It’s just not what people are looking for anymore. However, this doesn’t mean you can’t obtain email subscribers, only that you need to find creative ways to add value.
I decided to write this post to provide a unique way to leverage phrases to increase email opt-in rate.
Step 1: Creating Content
Recently, I’ve been writing a lot on the value of high quality content and you should try and solve a common problem because these types of posts resonate well with readers. I challenge you right now to visit 5-6 blogs within your niche and skim through the content. You’ll notice the most successful content is based around “how-to”, “tutorials”, and “list type” formats. These posts have been shared throughout various social platforms and continue to create a buzz. Before continuing to the next elements, it’s important to create mind blowing content that will resonate well with your readers. In doing this, you have to keep a few things in mind:
- Know your audience
- Know what they like to read through comments and social engagement
- Find out their common problems
- Write epic content solving their problems
If you can create content keeping those factors in mind, then you’re heading in the right direction. Next,
It’s time to implement some creative elements to increase your email subscribers. The good news is you can go back and upgrade existing content to implement some of them. Next, you don’t need any special skills, but need to put effort in the right direction.
Step 2: Adding Your Forms
There is enormous content written on email forms and how to create the ideal landing pages. My job is to compress everything into this post. If you need some extra information, do a quick search in Google and you’ll find exactly what you’re looking for. I’m not a big fan of adding 5-6 links throughout my content so will leave the research to you.
Let’s get started…
Now that you have your content written, it’s important to start placing your forms within the optimal places. If you don’t have an ESP (email service provider), then Aweber.com will do the trick. I recommend them because I’ve been using them for years and they streamline the entire setup process. Place a form in the following places and don’t ask for information that is not required. Visitors don’t like filling in too much information and it’s one of the biggest landing page flaws, decreasing opt-in rate by 30%+.
Add forms to…
- Right sidebar (outside of content)
- Have a popup specific to page
- In the middle of content (inside content)
- Below content (inside content)
Now, you can test out different variations to find an optimal conversion rate. Aweber.com does have a mechanism that allows you to split test different forms. Each unique refresh will display a different form and once you have 15-30 days of statistics, you can stick to the one that has the highest opt-in.
Step 3: Adding Phrase “For Example”
I’ve left this part for the end because email forms are not to be designed to fit this phrase, but the overall purpose of your content. For example, I’m going to create email forms that are customized to fit the content topic. If I’m writing on “link building”, I’ll create forms that attract customers to “link building”. Adding the phrase “for example” to your content is simply an added element. Hopefully, you understand the point I’m trying to make. I’m showing you guys why I’ve left this phrase to be added toward the end and not while you write your content.
Why has the phrase “for example” produced an increase in opt-in conversions? The answer isn’t complicated at all because it comes down to gaining higher credibility with your reader from start to finish. It’s the same reasons websites like HuffingtonPost.com, AllTop.com, and TechCrunch.com have done so well in the past. They provide a one stop portal for the best information available on the Internet. In simpler terms, they have perfected the “Go Deeper” approach. No matter what niche related content you need, you’ll find the “most popular” content on those websites. They also make it easier for people to be notified by RSS or newsletter. The strategy,
If you can write the most in-depth “how-to” content and provide examples, then you’ll gain a level of credibility that others don’t have. People will opt-in because they know two important things will happen when they do:
First, they find awesome content that is in-depth and solves a common problem. Next, they’ll find loads of “Go Deeper” examples that link to case studies, relevant posts, and actionable advice. It’s that simple!
Here’s a great example.
I know from my research that people are always looking for case studies. Keyword research has told me they are typing phrases like “SEO case studies”, “social media case studies”, “email subscribers case studies”, “blogging case studies”, etc. I know from my experience that top bloggers within my industry understand the importance of case studies and have conducted a handful themselves. I decided to put a twist on the blog post I was writing at the time.
I went around gathering all the top case studies within my niche, bringing it all in one place. I use the “Go Deeper” approach. If you want to view it, here it is: 122 Epic Case Studies from My Top Bloggers & Blogs
Within a day, it was shared “92” times and I received 34 email subscribers. Not to mention, I’m receiving enormous traffic through Google because it’s one of the best “list-type” posts on the net.
Here is what you can do.
The next time you’re writing content, start to add examples providing people with more resources and actionable advice. Make sure your content is top-notch and you have email forms in the right place. You need to test, test, and test some more to find what gives you the best conversions.