How To Find Your Voice and Get Heard In The Blogosphere

It’s inevitable. The very moment you start to write a blog post, your self-confidence and assurance will go out the window. It can’t be truer than that. All that influence you have? Your years of experience? It won’t matter. That was how I felt years back when I just started blogging online, be it on a personal basis or for business purposes. There is something magical in how something published on the internet gets heard immediately from another side of the globe. There is also something about those awful and plain-looking blogs that have the ability to turn people into mumbling zombies. the possibilities definitely lie within!

So where are you? You need to find yourself and your voice in the blogosphere. You need to be heard if you want to connect with your blog community. And yes, you shall do it and you can do it! I’ll hold your hand.

Gone Were The Days When YOU SUCK!

The #1 challenge that most bloggers face is that they find it hard to standout from the rest of the crop with a unique voice. I believe that if you are still reading this post, most probably you are a blogger yourself and to you, that challenge seems ever so familiar. If you aren’t, probably you have read something on the Internet and thought to yourself, “Hmmm … This looks familiar … Didn’t X mention about this before? This blog is so unoriginal!” Well, this is quite common among most bloggers but it is certainly something which we can overcome. Here are five tips that have always helped me find myself, my voice and, in the end, a paying audience.

Be Bold. Be Brave!

Many bloggers generally think that the first rule of blogging is not to be boring; awesome content on your blog will make sure that you will have a crowd of loyal followers. While that is true, I will like to take this to another level; I am going to tell you to be brave in your blogging. Well, what do I mean? Bloggers, who are brave, take risk in their language; they try new things out and write about controversial content. People live and breathe controversy and when they can comment or put up their own opinion, it makes the controversial topic even more popular.

Be Simple

You do not have to sound like Mr President when you blog; be conversational. Use the same voice that you will use to talk to your friends, your colleagues or your family. It sounds so easy but most people simply cannot write like they speak. People start using bombastic words and jargons to sound learned and sophisticated … well, if that makes you feel good, carry on doing it but give your blog readers a break! While I believe that you are full of knowledge and you like to display that part of you, the core of you is simple. It’s the YOU that exists when you’re not trying too hard to impress. That’s what people want.

What Do Your Readers Want To Know?

If you like birds and you love to blog about rearing birds, that’s fine! But please, move to the side now. Well, the fact is that everybody else is blogging for MONEY! Therefore, you will need to blend that whole authenticity thing with the ability to sell to your blog audience. Take a look at your niche market and find the missing gaps. Blog about it; give your opinions on how you will like to see the gaps addressed or better still, propose solutions to solve the problems. From time to time when solutions are made available in your market, let your blog audience know about it!

Do You Know How Your Blog Audience Perceives About You?

Dr Stephen R Convey once said: “Seek first to understand, then to be understood”. If you want to be heard, maybe you should hear about what your blog audience thinks about you first. You might think that you and your blog are doing great but is that what your blog readers think? Provide a dedicated feedback communication channel where your blog readers can voice their opinions.

Reach Out Beyond Your Blog Walls

Most bloggers communicate with their blog audience via the comments at the end of the blog posts. That’s great and please continue to do so. However, there may be a part of your blog audience who prefers a more personal touch; they need to feel that you are authentic and that you are real. Well, offer alternative communication channels where your blog audience can hear you. I know of some bloggers who feel more comfortable talking to their community via Skype because it allows people to see them and it is much easier to gather their thoughts that way than to sit in front of a blinking cursor. There are also some bloggers who use podcasts so that they can simply talk and their audience can download the content and take it for the road.

These are five of the most important things that have allowed me to find myself in blogging to attract an audience. What has worked for you?

Jack Harold is an experienced Internet marketer and has helped thousands of his students to apply Internet marketing strategies to succeed online. If you would like to know how to make money online, you can grab a free copy of his exclusive “The Rags To Riches Blueprint” at his website, Affiliate Home Business.


72 thoughts on “How To Find Your Voice and Get Heard In The Blogosphere”

  1. Dino Vedo says:

    Awesome guest post! Learned a lot and definitely can be useful! Thanks!

    1. Podcasts work well too. We used to do The Healthy Diet Podcast and got tons of readers from the podcast.

      1. Jack Harold says:

        Yep mate, podcasts work great in amplifying your voice in the blogosphere. I think I should try this in the near future. Time to pick up my mike!

      2. dotCOMreport says:

        Oh and in addition to podcasts, you could try video; there’s just something about seeing the person at the end of the blog so to speak. Works really well.

        1. @dotComreport, that’s a great idea too. But I guess some people just aren’t confident enough to talk in front of a video recording device. Any ideas on how to overcome that?

    2. Fairooz says:

      Yes, This is a very useful blog post! 🙂

      1. You forget to add one more important factor or point.

        Do consider your stats and data. This will certainly provide a good light on your ahead road of blog.

        You can not avoid this and if you are avoiding than you are leaving money on table.

        1. Jack Harold says:

          @ZK, Spot on mate! We should consider our web analytics as well but that is actually beyond the scope of discussion of this post which focuses more on finding a voice on the blogosphere. But web analytics and conversion rates are good topics to discuss on. Thanks for that!

      2. Jack Harold says:

        @Fairooz, glad you like it. Have a great day ahead!

    3. ikki says:

      im agree with you and John

      1. Jack Harold says:

        @ikki, hi mate .. do you mean you agree with what I have expressed in my post? If you have any other comments, please feel free to let me know so that I can learn something from you too. Anyway, thanks for popping by.

        1. Hey Jack,

          Ikki routinely spams this blog and probably never reads anything John or any guest blogger writes about. There are some comments from him that contribute something but usually it is generic lip service.

          1. Hahaha, that’s real funny when I see that he is one of the Top Commentators on this blog. Doesn’t John do anything to weed out the spammy comments? Anyway, thanks for the heads up pal. But I guess generic lip service also makes my day! … hahah, I am easily pleased I guess. Anyway, have you been blogging for long yourself?

    4. Jack Harold says:

      @Dino, thanks for the compliments pal. Hope you have benefited from this post!

  2. Kirk Taylor says:

    Jack, While you’re giving a rather simplistic approach, your sending a mixed message. On the one hand, you’re saying to keep your writing basic and don’t try to sound like a graduate student on steroids but on the other hand, you’re saying to write what your audience wants and expects to read.

    I have a friend, one of those highly educated people that knows biggest words in the dictionary (and chooses to use them) who writes way beyond my level all the time. I love to give him a hard time about it, but then he knows who his readers are, and he enjoys writing the way he does.

    I say write with passion, if nobody reads, Who cares!

    1. Jack Harold says:

      @Kirk, passion passion passion. Without passion, nothing gets going. You’re totally right pal.

  3. Wasim Ismail says:

    I like the idea of being bold and Brave, you have to step out of your comfort zone, and really reach out to new audiences online.

    1. PPC Ian says:

      Yeah, I agree with this advice too. I see a lot of great bloggers doing just this. Some good examples are those bloggers that share their personal affiliate marketing earnings. I’m sure they are somewhat hesitant to do that, but in pushing out of their comfort zone they have created really compelling content.

      1. Jack Harold says:

        @Ian, you know what’s heartening in the blogosphere? Bloggers willing to share their personal experiences. They can be success stories or failure cases. But no matter what, those are great learning points that we can take away and benefit from them. Glad you like my post too!

    2. Jack Harold says:

      @Wasim Ismail, glad you like the idea. Actually, I have many blogger friends who think that they can be heard without stepping out of their turtle shells. Certainly that won’t be happening for them. Sometimes it just pains you when you know something is not quite right, you give them the advice and they just won’t listen to you. I guess I just have to persuade them again. How can I ever give up on them?

  4. Truly an awesome post Jack.

    I would love to ready more posts of your in the future.

    Keep up the good work

    1. Fairooz says:

      Yes, I agree.. 🙂 It’s awesome blog post!

      1. Jack Harold says:

        @Fairooz, do you have any other opinions to add? I see that you are a great contributor to this blog too. I reckon you have some objective suggestions for me, be it good or bad.

    2. Jack Harold says:

      Thanks mate. That’s real motivation for me to carry on writing and contribute to this blog. Stay tuned for my future posts!

      1. Keep up the good work

        You deserved it

        1. Yep mate, thanks for all the encouragement. Hope that you can pop by more often to have a read on my guest posts. Anyway, have you been blogging for long? Would be nice if we can exchange some blogging experience somewhere.

  5. Allen Walker says:

    Thanks Jack for your brave encouragements. 😉

    A very timely blog post… 🙂

    Cheers,
    Allen

    1. Jack Harold says:

      @Allen Walker, seems like you are starting your own blog. Hmm, I hope that my post has benefited you in one way or another. If you will like to hear from me or if I can offer my assistance to you, give me a tinker! Anytime for you pal!

  6. When you read your comments, it’s easy to write for your readers, I used to just answer comments and came up with posts all the time.

    1. PPC Ian says:

      That’s a really good idea. I sometimes write really long answers to comments and it probably just makes sense to turn the answers into individual posts.

      1. Jack Harold says:

        @Ian, yep .. that’s a really good suggestion. Probably I can take some of the comments here and turn it into a post in itself. Awesome!

    2. Jack Harold says:

      Mate, you just gave me a great suggestion! That’s how you serve your dishes to your blog audience!

  7. PPC Ian says:

    Great post! I agree that blogging can be a bit scary, especially when you’re new. These are great tips. I always think through my blog posts a lot more than with my other sites because my personal reputation is on the line.

    1. Jack Harold says:

      @Ian, I guess the initial stage is always scary for practically almost anything. But the important thing is to get dirty with your two hands; try it for yourself and you will learn from your mistakes. Do you agree?

  8. great insightful tips. thanks

    1. Jack Harold says:

      Thanks mate. Stay tuned for my future posts!

  9. Fairooz says:

    Great blog post! Truly inspirational! 🙂

    1. Jack Harold says:

      @Fairooz, as again, I really love to hear from you, be it criticism or suggestions. Hope to hear from you soon!

      1. Fairooz says:

        @Jack, I would love to see more of your posts like this, in future.
        It helps me and a lot of bloggers as well!

        Cheers!

        1. Jack Harold says:

          @Fairooz, not a problem at all dude. And thanks for subscribing to my list. I believe you will benefit much from all the knowledge that I will be sharing with you on a daily basis.

          1. Fairooz says:

            No problem, Jack! 🙂
            And i checked the PDF from the first mail of your series. It’s really awesome!
            I would love to see my inbox fill with more of such informative mails from you!

          2. @Fairooz, not a problem bro! Hope that my series shall benefit your business and light up your every single day with surprises!

  10. Jack listening to your readers and writing articles based on their needs in simple words would do it for everyone. Thanks for the post.

    1. Jack Harold says:

      @Sathish, so happy to see you appearing here too pal! So happy that you like my post. Guys, you will like to read my post on how to “Increase Your Reader-Customer Conversion Rate Today!”, pop over to TechieMania today.

  11. THis is the thumb rule, if you want to get success –

    What Do Your Readers Want To Know?

    Just serve them that dish which they want to eat and you will get good revenue.

    1. Fairooz says:

      Nice one. Thanks for the tip! 😉

      1. Jack Harold says:

        @Fairooz, yep pal … cant’t agree with ZK more!

    2. Jack Harold says:

      @ZK, that is so apt pal! Serve what your customers want to eat and not what you think suits them!

  12. Togrul says:

    Great tips Jack,

    thanks for sharing. I’ll refer to your tips to improve my blogging experience.

    Cheers,
    Togrul

    1. Jack Harold says:

      @Togrul, glad that you find my post useful and have benefited you in one way or another. Do pop by more often and look out for my future posts!

  13. Very true. People don’t want another clone of the billions of blogs out there, they want to see a unique voice aimed right at them and the hobby they have or the issue they want to get sorted.

    Finding your voice as a blogger can take quite some time though. You need to write and write and write. Sometimes you’ll be copying the style of people you like, until one day, you find a voice that is yours!

    1. Jack Harold says:

      @Chris, totally agree mate. I have seen too many autoblogs that just scrape content from the web … I have seen too many bloggers who seldom visit their blogs even … and worse still, I have seen many others who do not speak for themselves and do not have a unique voice. I hope none of us here wants to be like that and be just another blog in the wilderness of other blogs. It is time to differentiate ourselves and be OUTSTANDING!

  14. Neon SRT4 says:

    Very excellent post. Thanks for sharing.

    1. Jack Harold says:

      @Neon, thanks for popping by and liking the post! Do come back and join in the discussion!

  15. Rob Merlino says:

    “be conversational. Use the same voice that you will use to talk to your friends, your colleagues or your family.”

    This IS hard to do. I do a lot of academic type writing and switching back and forth between academia and “hotdogerish” is a challenge!

    1. Jack Harold says:

      @Rob Merlino, I know that is hard but it takes time to get yourself accustomed to it. It just dulls your blog visitors if you sound so academic and so distant from them. Bridge that gap and you will find yourself having fun with your blog audience!

  16. Mazzastick says:

    I agree that you should write like you are talking directly to your audience. I often will read my blog out loud to hear what it might sound like to someone who is reading. Some bloggers will do a video blog and post that as well.

    1. Jack Harold says:

      @Mazzastick, that’s great advice pal. Most of the times, I will just proof-read my posts numerous times to get things right. It takes a lot of patience to do so. Thanks for the suggestion!

  17. ikki says:

    nice post john, thanks for sharing

    1. Jack Harold says:

      @ikki, thanks again for popping by. It will be nice of you if you can help out fellow bloggers here too!

    2. It would be nice if you helped other bloggers by good posts.

  18. Dan Lew says:

    Great post, I think its very important to go beyond the expected to be able to reach a whole new level.

    1. @Dan, yes you’re right. Who wants to listen to a parrot anyway? Who wants to listen to someone who just repeats what others has said? I am not saying that you cannot have an agreeing voice but you need to give your perspective … you need to inject your own feelings and emotions … you need others to know that you are YOU and not some Tom, Dick or Harry. See what I mean? Glad that you agree with my post, Dan!

  19. How true………………….I think when any of us start blogging we try our hardest to sound like a college professor. That may be an advantage if you were sure every reader was a college freshman interested in your topic. I think the most effective communication is achieved by using the brain to speak through the heart! Just tell them what you think.

    1. Hey mate, thank you for popping by. I guess when you try to sound like a college professor (aka an expert), you expect to stamp authority on others and tell others that .. “hey, listen up, i got something to tell you all” but that just doesn’t work in today’s society. We rather listen to friends who touch our hearts and walk with us along our life journey. Sometimes, a friend’s voice speaks louder than that of the family. Interesting!

  20. Foremost, twitter. To an extent that I got 20 percent of my income through twitter. the rest is not measurable.

  21. Thanks for the great post. I’m having some problems getting my 4,5 years of internet marketing knowledge out there on my blog. At first I found it hard to write over 500 words, not I can barely write a post below 1100 rods and it really bothers me because they become too long IMO. I want to say so much, but I know I should stop lol. Also, it’s true that even if you have many years of experience it always feels like you’re “wrong” when writing, at least for me. Thoughts are going through my head like “am I really right about this” whem I’m writing something, because I do not want to come forth as an idiot when writing. anyways, thanks for the post, verry informative.

    Have a great day!
    //Alexander.

  22. wwerr says:

    This is something to think about

  23. I think no one should be afraid of posting often. If you write well, your readers won’t care much but if you keep blogging about random stuff and go off topic for weeks, you will lose readers. Don’t be afraid to post often guys, John Chow does it!

  24. ibnujusup says:

    tanks for sharing…. sometime it really hard to balance between what you want to write and what you reader want you to write… 🙁

  25. Thanks for Sharing. It is really hard find the writer now a days.

  26. singer divya says:

    thanks for sharing it, really good tips.

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