How to Flip Websites for Profit

As John and I have both said in the past, there are many different strategies that you can take when you want to make money online. Some people excel at professional blogging. Others focus on affiliate marketing. One other technique that you may want to try is buying and selling websites for profit.

Domaining and site flipping are fundamentally similar to the practice of buying and selling traditional businesses, except the process can be a lot simpler and can involve much less monetary investment on your part. Even so, getting started in this field can be quite intimidating.

To help you get started, you may want to check out the rest of this review, as we take a look at Site Flipping Tactics. You get everything that you need to get going with the business of flipping websites.

Flipping Out with Site Flipping Tactics


When you sign up with Site Flipping Tactics (there is a one-time membership fee), you gain access to the member’s area where you can find access to the training resources. The idea is that it can provide you with a “full blueprint for success flipping sites successfully online.”

Navigation is simple enough, since you just see a list of links to the various areas and resources on the site. The main product is the 240-page e-book, which I’ll discuss in just a moment. Other useful materials include WordPress training videos, PHP scripts, and turnkey WordPress themes.

It Starts with Building the Sites

Although most people think of WordPress as one of the most robust free blogging platforms available today, it can also serve very well as the basis for a variety of other types of websites. As such, the people behind Site Flipping Tactics feel that WordPress is a good place to start if you want to build up the sites to flip.

The tutorial videos go through each of the steps you’ll need to familiarize yourself with WordPress, starting with how to create pages, progressing to image management, and finishing off with plugins, themes, and widgets.


Each of the videos streams through your browser, so there are no direct downloads needed. If you are already familiar with watching videos on Viddler or YouTube, then you’ll be able to handle these videos.

Although the information is perfectly useful, I would have preferred if the voiceover work was done by a native English speaker. The Indian (?) accent can be a little thick at times.

Free WordPress Themes and Premade Sites


Getting to know WordPress is one thing, but the sites that you plan on flipping need to look good too, right? As part of the Site Flipping Tactics package, you also get nine “free” turnkey themes. These range from poker products to learning guitar, ringtones to forex.

E-Book Teaches You How to Flip for Profit

When you pay the membership fee to join Site Flipping Tactics, the main product that you are gaining is the 242-page e-book. This book takes you step-by-step through the site flipping process. The authors encourage you to read through the information slowly, trying what you learn from each module before moving on to the next section.


Some of the areas discussed in the e-book include using eBay and FreshDrop, identifying saleable domain names, enhancing the value of domain names, outsourcing your work, writing a killer sales pitch, and closing the sale. For many of these sections, you also get an “activity” to solidify the learning process.

The writing in the e-book is fluid, natural, and easy to follow. Here is a brief excerpt:

The business of site flipping is uncannily similar to that of real estate marketing. In real estate, let’s say that you find a corner plto in a semi-residential area that has a ‘For Sale’ notice on it. You call the number given and the owner speaks to you directly…. he is looking for a quick sale — preferably in cash.

The rest of the passage goes to describe how you dress up the plot and flip it for a $40,000 net profit. You can effectively do the same thing with websites.

Instant Access for $47.00

Just as it will take you some time to learn the ropes in any other industry, you probably shouldn’t expect to make millions from site-flipping right from the get-go. However, using the information contained within the Site Flipping Tactics e-book, combined with some of the free resources that are bundled with it, you’ll have a better foundation on which to build your site-flipping venture.

To gain access to all of the materials, you’ll need to pay a one-time membership fee of $47. Should you prove successful, you should be able to earn that back with your first successful flip.


38 thoughts on “How to Flip Websites for Profit”

  1. Mike Wayne says:

    Interesting idea… i’ve got a few ideas i’ve been working on to potentially flip. Isn’t it more worthwhile to flip a site after you’ve generated traffic and gathered a sizable mailing list? That way there’s more of a chance of a good buyer / high turnover price.

    I do like the fact that themes are included however!

    Mike Wayne’s last blog post: Do You Censor Your Blog?

    1. Ben Pei says:

      Definitely. having traffic and monetized will bring up the value of a website by many many folds.

      Ben Pei’s last blog post: Pro Blogging Secrets™ Pre-Launch Notice

  2. Bob Jones says:

    Site flipping can definitely bring in some nice cash. The problem lies in timing – how will you figure out when to sell.

    Bob Jones’s last blog post: So You Think You Can Blog?

  3. edgar says:

    Not interested. but it make work for others.

    edgar’s last blog post: Gatti Old Neighborhood Boxing

    1. Melody says:

      I agree, why work towards minimal money when the real payoff can come from perfecting the potential of one great site. After establishing significant reach with one site, you can help grow whatever else you wanna do..

      Melody’s last blog post: Official T-shirt Design Line Launches Today!

  4. web designer says:

    I once sold a site by listing it on Sitepoint. Are you sure you need a full eBook to show people how to do this?

    On the way side, John some of the pop up ads on here are quite cool. Nice work.

    1. Brad says:

      Basiclly they are describing a business model, of creating quick sites that you build for 10$ and can flip for 100$ . rinse and repeat. You can then sell 1-3 sites a day.

      Brad’s last blog post: Jv Parnters

  5. Doug Dillard says:

    I have flipped many websites and domains over the years and it can be quite profitable if done right. It is just another way of the zillions out there to make money online.

    Doug Dillard’s last blog post: Selling Information Products – The Best Way to Get Started Selling Information (Part 2)

    1. Ben Pei says:

      Do you go for one expensive website or many cheap websites?

      Ben Pei’s last blog post: Pro Blogging Secrets™ Pre-Launch Notice

      1. Doug Dillard says:

        Most of the websites I have flipped have been for a quick 200 – $300 profit. I would just customize a WordPress template, throw up 8 – 10 posts and auction them off on Sitepoint. I could create them and have them ready to sell in just a few hours. Very basic stuff. I have sold websites and domains I have owned for a long time as high as in mid 5-figures.

        Doug Dillard’s last blog post: Selling Information Products – The Best Way to Get Started Selling Information (Part 2)

  6. gurtey says:

    Flipping websites can be profitable , yeah!

    gurtey’s last blog post: Tumblr launch

  7. Hey John,

    Thanks for this review. I’ve looked domain and site flipping and it hasn’t been something I’ve really worked on, but the review here was very helpful for an overview before buying.

    Thanks again!


  8. Cam Birch says:

    I was wondering when the reviews would show up again. Excellent review, though you did not mention if this product has a guarentee of some sort with it. Interesting concept, I have been toying with the idea lately but haven’t gotten down to any detail yet.

  9. Ben Pei says:

    Yeap, this is a good money making method these days! Flipping requires some skill but I believe most people can do a good job at it..

    It ‘s all about taste..

    Ben Pei’s last blog post: Pro Blogging Secrets™ Pre-Launch Notice

  10. Yep, that’s a good way of making money

  11. James Hartje says:

    Could never sell my website, love it too much,

    James Hartje’s last blog post: Despite recent Slowdown, I Remain Bullish on Oil

  12. videostar says:

    Site flipping can be a great way to make money as long as you build your sites the right way. You can’t just stuff keywords into plr articles without rewriting them and try to push it off as quality content. You must remember you may want to sell that site one day. So site structure that is well thought out will serve you well later

  13. Pheak Tol says:

    I had a hobby site about cars that i wished i sell, it had a google page rank of 4/10 not bad for something that i did on the side, but i was very passtionate about it because of my interest in autosports

    wish i knew this sooner.

  14. EarningStep says:

    Okay you build the site and have a following. In order to flip the site you need a buyer, where is the best place you list your site, or to find that buyer?

    EarningStep’s last blog post: Work Groups

  15. game-girl says:

    I have no experience in flipping sites but hope somewhen I need the info I read here.

    game-girl’s last blog post: В фильме Бюро снимутся Мэтт Дэймон и Эмили Блант

  16. EarningStep says:

    this is good for beginner but actually experts will have the benefit if read this ebook.

    EarningStep’s last blog post: Make money with your domain never so easy with DomainSponsor

  17. EarningStep says:

    i really don’t understand flipping websites, if one has a profitable website, who out there would really be willing to pay more than a year or two’s worth of future earnings, and why would one sell and asset for the same amount it can make in a year or two? I’ll just stick to my afilliate marketing.

  18. Ghostwriter says:

    For a site flipping business, you either have to be good at creating information products yourself and flip it, or buy existing sites cheaply and make a small profit.

    The point is, it’s going to take a lot of hard work to make this business work. Reading a book like this will teach you the ropes. But will you dedicate enough time to it to make it a real business?

  19. Derrick says:

    I personally think that is more for beginner as it teaches you step by step to get stuffs up but i also do agree that internet marketers/bloggers should consider getting this product as you may benefit in some ways..

    Great post.

    Derrick’s last blog post: Generate Traffic By Posting on Forums

  20. Brice says:

    it is incredibly hard to make a website profitable. With that in mind, the things you need to be successful are constant traffic, user engagement, good content, etc. It would be very hard for a beginner to flip a site in less than 2 years. I know it would be tough for me, and I like to think I’ve been “doing it right” for over 4 years, albeit with different blogs.

  21. Site flipping adds value to a website. It can even add value to a worthless domain name. But I suggest we start developing a valuable site by obtaining potentially valuable domain names.

    Vic – BusinessAccent’s last blog post: The beginning of business wisdom

  22. Blog flipping is definitely a good way to earn income online but it is not for me. I would rather create streams of income with as many blogs as I could have.

    Ridiculous blogger’s last blog post: Be happy with a drop domain

  23. This sounds like a pretty good tool to have. Thanks for the info. I think I’ll try it.

    Norman Rockwell Art’s last blog post: Jul 3, Norman Rockwell Christmas Items Make The Holidays Special

  24. Child Health says:

    Very useful information about making money online quickly. I have few websites which are making average profit. Flipping can be really good option to earn money in short span of time of few month. I have learned lot of money making tips in this JC blog…. thanks a lot.

    Child Health’s last blog post: How To Break Bad Habits In Children?

  25. Greg says:

    Great Stuff John. Site Flipping is the latest craze and you can make a killing right now if you know what your doing. Thanks for bringing it up.

    Greg’s last blog post: How to Make Money on Google

  26. There are many ways to get money online. We can choose one or more based on our purposes and how we can practice accordingly.

    My Rattan Furni’s last blog post: Wicker Furniture For Your Home Furnishing

  27. Georg says:

    I am pretty sure you don’t need a 47$ ebook and lots of videos to start flipping sites (and/or domanis). All the info needed is available ffor free. You just have to look into the right places.
    my way of doing it.
    a) buy domain and let it age a month
    b) setup a few pages with related content
    c) get a fefw backlinks
    d) let it getting indexed
    e) add monetization elements (aff links / adsense)
    f) wait a month or two and decide if to sell or keep

  28. Anyone can flip a site with no experience at all. It just depends on how much money you want to earn from it.


    Free Arcade Games’s last blog post: Perfect Shot

  29. videostar says:

    Georg, that sounds great and simple. however not always that easy. had a site making 3 to 5 dollars a day with adsnse in less than a week, but as soon as msn switched to bing I lost all my traffic as i wasn’t ranked on the first page anymore…

    1. Georg says:

      sorry to hear that – as my sites still get some decent traffic from bing (from rankings they archived prior to the switch) it could well be that something else went wrong – maybe something that affected your backlinks?

  30. Its good to probably wait till you get your site monetized and a handsome email list. Probably help you sell for more.

    Featured Articles WordPress Plugin’s last blog post: Apps running from Network Share run under Full Trust in .NET 3.5 SP1

  31. I just sold a website for $16,000. I wasn’t even trying but these guys kept hounding me and I needed some quick cash. The site was getting about 3,000 – 4,000 page impressions a day and had just started making $30 a day with AdSense. If you have a good high traffic site there are guys out there that will find you without a doubt.

    That Sneaker Wearing Entrepreneurial Cartoonist Internet Guy’s last blog post: What Made The 70’s So Cool?

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