How To Force Yourself To Succeed

A lot of people look at the big names in this industry like they have some unbreakable, uncanny focus, and key success habits that the rest of us just can’t seem to grasp ourselves. I’ve worked with some of the biggest and the best, and I can say that this usually just isn’t so.

What they’ve learned how to do is to hack their own system to force themselves to succeed. And the good news is that you can easily do it too.

Let me explain a simple concept that you should put to use immediately if you want to start getting all the things you want for 2014 and beyond.

How To Force Yourself To Succeed


First, let’s consider the problem we all face. Most of us know exactly what we need to be doing. It’s the execution part we usually fail at. We all know what we need to do, it’s actually doing it that’s the problem! The guru’s, the 6 and 7 figure earners face this same challenge too. Here’s how they get around it.

They give themselves external pressure in order to get done what they know must get done. Yet, most people failing online try internal pressure, which rarely works. So how do they do this, and how can you do the exact same thing?

Well the main thought here is that you have to have real, external pressure to get done what you need to. For example:

A few weeks ago, I set up a Webinar with the CEO of LeadPages, Clay Collins. This was a live webinar with a live date and time. That is external pressure. I forced a deadline on myself. I have to get all my stuff ready for the webinar or the 600 people who registered will get a blank screen, I would look like an idiot, and Clay would never talk to me again.

Most of the time, I will put up the webinar registration page, and I will have nothing else prepared. The point is, putting up the page forces me to get stuff done. Otherwise, I’ll never get around to it. I’m like most people. I’m not a super disciplined person. Without the external pressure, I wouldn’t get anything done!

I know of others that throw live events. Same thing. People start buying tickets, purchasing airline tickets, and now they’ve GOT to get it done or they will ruin their reputation.

I know of huge product creators (I’m sure you’ve heard of a few of them) that will set up a Joint Venture page well before they’ve even created the product. They’ll notify their list about the launch coming on a set date.


Now their affiliate partners and their list, know when they’re going live. They’re arranging their schedule to promote for them. Their lists are amped up to check it out. It massively puts them under the gun to get it done. If they didn’t create this external pressure, the product would likely never see the light of day.

This should be a big ‘aha’ moment for some of you.

Because the next time you think somebody is better than you, is some kind of machine, likely they struggle just like you do to get things done. The only difference is they’re putting themselves externally under the gun to get it done.

So whatever you’re working on right now, start setting deadlines, and find a way like the above to make yourself externally accountable to get it done. Implementing this can mean the difference between making nothing this year to making 6-7 figures.

62 thoughts on “How To Force Yourself To Succeed”

  1. I. C. Daniel says:

    I’m going to make thousands of dollars online… Watch and learn son 😀

    1. Steve says:

      We do not want to learn, there are too many people on line selling “how to get rich” We want to see PROOF from anyone who has done it in a NICHE OTHER than the IM get rich niche. So far no-one I know has shared that knowledge. As far as I can see the ones who have made the money are selling courses to wanabbees.

      1. John Chow says:

        You’re not even looking if you think that is the case. And the fact that you need PROOF just tells me you an excuse maker. Successful people don’t need proof. They are the proof!

        1. K Gordon says:

          Very true. It is easier to complain due to fear or laziness, than it is to face the reality of deadlines and launch dates head on. If taking the plunge because the norm then success will become the habit.

        2. Rakesh Kumar says:

          Perfect answer. I like the way you show this man mirror. I am going to create pressure on myself so that i could finish my projects which are already pending from more than 2 month. Thanks for posting this wonderful guide for us.

        3. Absolutely right John! Stop looking for proof and be the proof…..

        4. Nick P. says:

          So many talks about successful people but don’t you think that there should be “some space” for losers? You know, not everyone is going to be Steve Jobs because who then will sell the coffee in 7-eleven?!
          As to “external pressure”, it looks pretty reasonable to me.

          1. Billy says:

            It comes down to making a choice. Do I want to settle for a 7-11 job ? Or am I going For it !

      2. John Gibb says:


        John is right. You are your own proof! Anyway, there are lots of people (that I personally know and read about as well) who are mailing a living (some a small fortune online) in non IM niches.

        It’s all about being active on social media, blogging, and sharing your insights and knowledge with others. With time, your mailing list and audience grows, and this is where you can tap into profit, genuinely.

      3. Verner says:

        Why don’t you apply the knowledge gained in the “IM get rich niche” info and use it to whatever niche YOU are interested in.
        Make your own “proof” and stop being a wanabbee, yo!

      4. I. C. Daniel says:

        LO0ol… John Chow is the proof, better grab his eBook, I think you need it buddy!
        Here you go

    2. And make sure you learn the correct thing, son!

      While external pressure can make you succeed in situations like the ones John narrated, it is actually really long term pressures that hold water well…like living with the reality that you can never get to drive that SUV unless you put in extra or that poverty is actually your lot unless you work your bones out!


  2. John, this is so true. A well-intentioned friend of mine told me, “Don’t blog about your upcoming book. It’s just too much pressure. What if something happens and you don’t get it out in time?” The thing is, I had already mentioned my book to a bunch of people at a seminar, so I have to be accountable to them. Like, soon. But I have not had the courage to talk about it on my blog. Hmmm…

  3. Paul says:

    Excellent post John. I do this all the time although at a smaller scale than the big time marketers. I still have a day job but I force myself to schedule time for a webinar or meeting with other marketers after work, during lunch or break time. It works for me.

  4. Vicki says:

    Thank you I enjoyed this post .The point was very clear. And you delivered what you promised.

  5. Hi John,

    This is very important advice, thanks for sharing.

    I’ve heard a few different people talk about doing things the other way around, such as setting a launch date, recruiting affiliates, etc before actually creating the product. I think it’s an excellent strategy to give us a kick in the pants.

    One of my favourite sayings is from Alex Jeffreys: “Don’t get it perfect, just get it going”. This was an essential eye opener for me and I think I’d probably still be sitting here trying to perfect things if I hadn’t acted upon that advice.

    I’m still guilty of not taking the plunge and setting up the external pressure though. However it is a strategy that I have come to realise is so important and it’s something I am about to implement. As you quoted in your recent Driving With John Chow, “Do or do not – there is no try”. So I am going to quit “trying” and start “doing” a heck of a lot more from now on.

    Thanks for the awesome post, John.


  6. David Black says:

    That’s it John – most successful people will do the things unsuccessful people don’t want to do – they force themselves to get on with the job that’s needed.
    By setting a deadline that they can’t get out of, they have to finish in time.
    It can be as simple as saying to your email list ‘I will write to you every Friday morning’
    By Thursday night you know you’ve got to compose that message or you’ll look a chump.

  7. Wess Stewart says:

    Applying external pressure is something that I don’t often do. I say that I’m planning things, but I never really get around to doing them. Perhaps I should try this.

  8. Raul says:

    Reading this just makes me want to take the MOBE plunge and do my best.

  9. Erik says:

    I agree John. Internal pressure rarely works because we are all procrastinators. Great post!

  10. Hi John, that´s exactly the formula to make things happen, and it could also be supplemented with simple math:
    “Result (100%) = Intention + Mechanism”
    Great post John! Let´s change this new year, and make those 6 figures a reality 🙂

  11. Louie Sison says:

    I will succeed. I believe. I accept.

  12. Bianca says:

    Thanks for the great post. This is soooo true, at least for me it is. I procrastinate on EVERYTHING. The problem I have is that I will start a project then get excited about something else and move onto that. That cycle continues and before I know it there 5 things only half-way done. So I must put deadlines on the projects I do or I will take to finish, if I finish them at all.

  13. Vanja Tingle says:

    Yes, what you are saying about “Most people know what they need to do, they just can’t execute”. This IS the truth. The reason I think is that it can seem so overwhelming, scary and it makes us procrastinate.

  14. Christene says:

    Great post John. I am definitely going to apply more pressure to myself as well.

  15. Right, “Jordan” Chow, it looks like a decent way to destroy….your indecent lazyness…:P

  16. simon says:

    john chow you are a pimp

  17. Tarun Singh says:

    This is some nice tip out there 🙂

  18. Duncan says:

    That is so true John Chow. I live in Nairobi Kenya and I have decided that this year I am done making $1000 and at times below a month online. I am garnering for the 6-7 figure. I heed your advice

    Thanks Again John

    Duncan Munene

  19. This is so true. I’ve used this principle for years with different project. Now, it’s time to step it up with blogging.

  20. Whoa thanks John, for sharing this kind of information at early stage of the year.

  21. Linda says:

    What a great article. I have an external pressure but I never thought about it this way. If I don’t succeed in about 6 months I will have to get a job again. After the last one I had I would rather be in an old fashioned asylum than in that realm again. Thanks for the reminder, I always appreciate your advice.

  22. Selina says:

    Hi John,
    Thanks for the great advise, wish I had seen it before. I think I am like Bianca and Vanja, start things and leave them half way, start something else and leave it half. Its a vicious circle and I know I have to cut off the thread. Even if its a book, I read half way and leave , start another one and leave.
    Thanks for the kick in the but, wish I could have more of those kicks.

  23. Great post John. External motivation and pressure is huge to success. I can give myself an excuse for not getting something done, but i know I can’t do that when I’m on the hook with other people. That motivates me to succeed. I’m doing a few joint ventures even though I don’t necessarily need the other people (though it’s nice to have company) because it makes me be more responsible. Keep up the posts!

  24. Mark says:

    Thanks John..some awesome motivation.

    Partnering up can really work well, but make sure you choose to do it with the right person obviously.

  25. Noble says:

    Wow! This is a great post. They call it: ‘Work best under pressure’. The superstar Michael Jordan constantly led the Chicago Bulls to 6 championships in his day by doing some of his best work under pressure during the second half and sometimes in the last quarter of the game. I work well under pressure. Thanks for the nudge; I’m about to set some new deadlines for myself right now.
    Thanks for the post.

  26. Great post John! We all need motivating from time to time.

  27. Honestly, I don’t like pressure, John. But, just like you said, for many cases we need pressure to be more motivated in our life. I agree with you.
    Now, in my situation, internal pressure works together with external pressure and I’ll work very well. Thank you for motivating me, John.

  28. ZK says:

    Success is a mind game, you first have to battle your mind then battle the outside world. Great post John

  29. EttaKit says:

    John, this post is excellent timing. For about a week I told people I was sending the link for a free book. It hasn’t happened yet. It is good to know that while this isnt ideal, I am not the only one with this challenge.

    The people in my circle are actually the push for me to get it done.

    Thanks John

  30. Riki says:

    LOVE this point. It’s so true, yet I never heard it detailed in such black-and-white as a tip to getting things done. I’ve always fallen under the category of people who “first have to do this” in order to _____.

    Thank you for sharing that!

  31. Thank you John. You’re enough to motivate and to put some external pressure to force myself to do something.

  32. Good to drive this home – that one needs to put external pressure on oneself to succeed – I guess it’s a bit like putting the money where your mouth is – you’ve said it, now you have to do it.

    I appreciate your comment / reply to another commenter in this post. There ARE many free ways to make money online – IF one puts in the work. It seems that not many are prepared to put in the work, though, and this is to their own disadvantage.

    Your post is to the point, and motivational. Well done, and thank you.

  33. Ravin says:

    John .. Quite impressive .. that little shift can make all the difference.


  34. I can see what you mean and it is really powerful but the trouble is I dont know or just cant think of anyway to implement it for my blog. Any pointers would be appreciated. Its a tech blog.

    1. John Chow says:

      Tell your readers to register for a live webinar next Thursday about whatever tech issue is the hot thing right now. Or splash “Tech Buyers Guide coming on [Date]” on your site’s front page. In both cases, you’ll have to get it done or you’ll lose face with your readers, and you don’t want that!

      1. Nice, your mind works the right way. A buyers guide for each category (one at a time) and I can also create a branded PDF report they can download when they subscribe.

        Thanks for the tip.

      2. Temitope Onifade says:

        My mentor, please can you help me set up my blog and How do I host a blog?

  35. Gary Parenti says:

    Hey John,

    I’ve been following you for over five years now…
    I’ve been Blogging about Marijuana for the same
    amount of time…I’m to the point of back office
    maintenance… I also started using Repost for
    quick and up to date information on Cannabis…
    All my push seems to have dried up and gone
    to another place…What I get out of what I do
    with pyradom any more just bores me…As for
    you and your Blog,Your one of the best and
    you know exactly what to do and how to do it…

    Good Post as usual,

  36. faisal says:

    Have Nike’s attitude, just do it!

  37. This is just the blog that I was looking for. I’m self eployed and have been trying for several months to be successful. But every time I try it, I find myself in a soup. I analyzed the situation and found out, as your rightly pointed out that ‘Lack of focus’. Successful people always have ‘uncanny focus’ on what they want to do. Rather than concentrating 4 works at a time. They simply focus on one thing and ultimately succeed. The point of self imposed ‘external pressure’ is another point that successful people do regularly to break the frontiers and achieve farfetched goals. Ultimately, I want to thank you for posting such an excellent blog that helped me self assess and I hope I’ll learn from here to succeed in what I do by focusing and putting ‘external pressure’.

  38. Stephen says:

    External pressure, sure!

    But self-discipline, good time-management and self-control are needed in any business.

    Online business, home business; they all need the same. The work is likely to be of higher quality without the pressure!

  39. samson says:

    Hi john,
    What a nice post. ℓ̊ actually know what to do but to start is what is keeping. ℓ̊ think you post will move Me to work. Am new in the internet business and ℓ̊ hope ℓ̊ make it count for Me. Thanks.

  40. claude says:

    Hi Jon,

    Extra pressure and some self-discipline make ton difference

    thansk to share this post with us

  41. Bernard says:

    Great work John……Thanks you for all your advice and congratulations to your success!

  42. Amr says:

    Sometimes we make a fake external pressure to convince ourselves that it is a pressure but actually we always like to stay in the safe side. We don’t love to face a pressure.

    The real challenge will be when we decide to leave the comfort zone and rocket out. 🙂

  43. I suffer from a disease called procrastination. I signed up for a course on internet marketing and although my instructor is great and the lessons are interesting, I need to schedule the time I will work on it or else I will put it off. I also have a blog that I have to post to regularly to keep it fresh and interesting. I should set date deadlines so that I improve my progress.

    Great post Mr. Chow

  44. Absolutely loved this post. Time to push myself on this proposal. Six figures is the goal and this year it will be reached!

  45. Adam says:

    Yet another great post and more inspiration had a big idea come to mind while watchin some videos on youtube i guess now its not what if and maybe its a matter to get it done and out there regardless thanks john all best ill keep tabs on your blog 🙂

    best wishes


  46. AK says:

    Every one of us needs external pressure to succeed in certain things we lay our hands on. External pressure can be your reward expectation for achieving a feat or it may be a motivation from great achievers who have crossed the bridge you are trying cross. To succeed in online marketing as well an external pressure is a key. Thanks for this great post. It is an ingredient that one should consider and work on for future great success.

  47. Dan says:

    great post john!
    I think goal setting plays a huge part in the success of any Internet Marketer/ Entrepreneur and it is vital to set deadlines to accomplish any task big or small.
    Mindset + external pressures = success

  48. 10000% true .. peolpe keep complain without trying to fixe the real problem and try to make their own success we need some guide like this and a good push for making the first step and make changes

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