“Why do you need traffic to your website? The simplest answer is that because without traffic your website doesn’t exist.”
And so begins How to Generate Traffic to Your Website, an e-book written by Stephane Grenier. He’s right. If your website exists in isolation and doesn’t get any traffic, it may as well not exist. After all, what’s the point if there are no customers there to buy your products or visitors there to read your content? Although he doesn’t really provide any groundbreaking revelations, you’ll find through this review that Stephane’s book is actually not too bad.
First Impressions
Stephane Grenier, founder of LandlordMax Software Inc., says that he knows a thing or two about getting traffic to any website. I think we’ve all come across more than a few individuals with such claims, so Steph starts out his e-book by telling us who he is and why we should listen to him. The first piece of proof that he provides is “if you’re reading this EBook it means you found my website. I was able to build you paths to find my website where you bought this Ebook using the techniques I’m about to describe. Hence the techniques in this Ebook work!”
That’s some pretty wonky logic right there. Just because one person is reading the content doesn’t automatically make you a pro at generating traffic. Even so, as I dug a little deeper in the content, I found that there was quite a bit of worthwhile information. Like I said, it’s not exactly groundbreaking, but it does provide some the basics that you’ll want to know about “building paths” to your website. The more ways that people can find your site, the better.
Traffic-Building Strategies
Join the party. That seems to be the theme of the sales page, as evidenced by the anonymous group of individuals at the top of the page. I guess this could represent the random visitors who will be finding their way to your site.
The e-book is 138 pages long and is broken down into 11 chapters. Each chapter, in turn, is further divided into a few sections. Some of the sections that you can expect to find are:
- Which keyword should you optimize for?
- Dynamic versus Static Content
- What Makes Great Content?
- What are Social Network Sites and Why are they Important?
- How can you increase your Quality Score and CTR?
It’s great that Steph is so comprehensive with his techniques, including both on-site and off-site search engine optimization, taking advantage of social networks, using web directories, avoiding duplicate content, and paid advertising methods. He even goes at length to explain how Google PageRank works.
Layout and Grammar
How to Generate Traffic to Your Website makes good use of a variety of graphs and other visual aids so that you can better understand the concepts being described. For example, Steph included this screenshot from Google Trends.
Along the way, he also highlights a number of important tips. These are offset from the rest of the text, emphasizing their importance.
Although it’s pretty good, the e-book is not free of errors. I found several instances of missing commas and, even more often, I found instances where the capitalization of titles would be totally off. The text is still perfectly readable, but Steph might want to get a professional editor to give the e-book some polishing. The version that I got was already edited, so these errors are absolutely inexcusable.
Sample Section
To give you both a better sense of Steph’s writing style and the type of guidance you should expect from his e-book, let me provide you with a brief excerpt.
As a rule of thumb, if your website requires a form to be filled and a button to be pressed the odds of Google finding it dramatically decrease. Hence if your website is a blog using WordPress as the engine, Google will be able to find your blog posts. However Google will often not be able to make it past your initial purchase form as it requires a form to be filled and a button to be pressed. Although this isn’t entirely accurate, the idea is that for dynamic content that requires user input, the odds of Google finding it decrease significantly.
It’s not perfect, but by the end of the paragraph, you understand the point he’s trying to make.
An Affordable Investment For Website Traffic
Priced at $28.95, How to Generate Traffic to Your Website is a solid launching point for anyone looking to increase the number of visitors to their site, whether it be an e-store or a personal blog. Steph is thorough and honest in his descriptions, reminding us that SEO efforts rarely take immediate effect. Building traffic is an ongoing process, you know.
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(11 votes, average: 2.18 out of 5)
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Of course, this is a subject I’m always, always, always trying to learn more about and find tips I can actually use.
Thanks for this.
Nice review, hopefully he will be successful and able to help other’s do the same.
I agree with you.
Looks like a good read! Very smart to order up a review on JohnChow… we are all so money hungry! *=)
Looks like something I should be looking at since we always want more visitors!
Seems like a fairly generic offering - but an honest, straightforward offering (the book, I mean, not the review). I’m tired of all these ebooks that aren’t upfront about their contents.
No doubt. Time wasted > Time Spent Learning
Generic yes. How do we decide which ebook is worthwhile? Do any of them have something new to say?
hmmmmm i think this ebook rocks
Don’t know for sure, there are millions of ebooks! I saw good ones, but are they worth that much money??
Some are good, but I am not buying any ebooks anymore
I think the grammar might be a problem, though. You should never sell anything to the public unless the grammar is perfect. Bad grammar/spelling conveys a lack of professionalism.
I agree with you whole heartedly. If you are going to sell a product, quality should be in place. Lord knows I’ll certainly pay more for quality.
Have you purchased it? If so, let us know more please.
Seems like it has some good content. Thanks for the review.
I think the best way to get more traffic is if John write about the site/blog in his blog
With almost 23000 subscribers you gotta get at least a couple of clicks
True. At $500 a pop, is there a better way to get traffic??
I’m a reader of Nichegeek.com, the owner of that blog is the owner of Pickydomains.com too and he wrote this after John Chow reviewed Pickydomains: “The traffic from JohnChow.Com to PickyDomains.com was surprisingly low - only 100-150 visitors a day for the first two days. How is it possbile, if so many people read John and he has so many RSS subscribers - I have no idea. I guess that people don’t really care to read paid reviews.”
You can read his full post here: http://nichegeek.com/should_you_pay_500_for_review_on_johnchow_com
I don’t see why people feel the need to charge for ebooks like this.
The information is all out there anyway.
John Chow is a great example who makes money from giving high quality information away for free. (his ebook for example)
Cheers
John (webdosh.blogspot.com)
Well, I’m sure there are some good tips in there. On the other hand, with the abundance of MMO/SEO/SEM/PPC/Affiliate blogs out there, most of the info you need to get traffice to your site is already out there in the open, for free.
I have to agree with you, there is so much content on this subject I am often amazed at the information I can dig up in my free time.
True, but instead of spending time, wouldn’t you rather pay a small fee and have all that information in front of you? Our time has a monetary value to it. Time spent searching for SEO help online can often be spent better implementing SEO tips from an e-book you bought.
You are correct, out time does have a monetary value associated with it. There is a definite opportunity cost. It counts to know how much your time is worth to you. A down side of eBooks is that in print or .pdf viewing can easily keep someone from simple access to Web 2.0 activities.
I wonder John how you continuously give such gem advises. Seems never ending stocks. anyway I am going to add few of these to my blog.
regards
webrex
http://www.webrexia.com
Sounds good! I’m personally not a fan of e-books (more specifically, the sales page) but this one sounds pretty good, and at a nice price.
Solid review Michael. I’m curious to know if he’ll get 17-20 sales out of the review?
Good question, the ROI of ‘the John Chow effect’ has been pretty good in recent months so it’ll be interesting to see how this ebook fairs.
You mean the Chow Chow train?
Chow Chow Train! haha
That train is long one. Takes many passengers at once
NPR recently ran an audio report on the Brittany Spears economy. They discussed its ability to withstand negative storm fronts on the bad press wave she is ridding. I wonder what the economists would say about JohnChow.com?
That would definately have to be an interesting discussion.
Hi everyone. Based on John’s positive review I’ve decided to open up the first 21 pages of the ebook to give you all a better feel of what it’s about. Not only will you find the beginning of the first chapter, you also get to see the complete table of contents. You can find the sample pdf download here
Hi Stepahne–Don’t worry–99% of the comments will be positive.
And you should know why–by now.
Very well said
Thanks for the download link there stephane
Good to have a glance of it before buying.
You’re welcome.
Any ideas on which book is better? This one or that 300-page SEO book for $79?
SEO book? Isnt that better?
SEO book is like a Bible for webmasters. If you want to learn SEO, read the SEO book.
Anyway, Michael Kwan always tells the truth about products and services, if a service/product sucks, than he won’t write positive things about it. It seems like Steph’s traffic+seo related ebook provides useful information.
Comparing my book to the SEO Book is like comparing apples to oranges. The SEO Book is a great book, and I recommend several times in my book! The difference is that the SEO Book focuses only on SEO (hence the title). In my book SEO takes one chapter (it is the largest chapter, and this is where I recommend the SEO Book as further reading for much more advanced information on this topic). My book includes additional traffic generating tactics such as Google AdWords, press releases, social networking, content, etc. It’s a broad view of how to get traffic instead of a focused view. Just take a look at the Table of Contents in this sample pdf of the ebook.
Very Nice Review there!
Thanks
Traffic is the lifeline of your business, so this e-book should be well sought after by many after this review, including myself.
Peter Lee
Work From Home Business Blog
This post really helps a lot and strategies and planning is very important if you want to be famous.
Buying e-books is not necessarily the way to success , as someone said earlier , the information is all out there , and this wonderful blog of John`s has got all of it , read all 3000 post + and everyone will be understanding more about blogging at least this is my recipe.
Keep it up all of you !
That’s exactly it! How much is your time worth? How long do you think it would take to go through John’s 3000 posts? Don’t get me wrong, he has great posts, but going through 3000 posts to pick it all up will take you a lot of time. Now what if you could get that already done for you for under $30? I suspect that your time is worth more than $30…
No offence but this is by far one of the worst articles read here. It’s common knowledge, like how to eat and not get dirty. Very poor!
Your blogs sucks!
It’s worst every day!
why don’t you reveal yourself rather than making pointless comments on each post.
If you have something constructive to say, we would love to see it. Honey works much better than vinegar.
How about some originality. Where are the creators of new stuff?
So many bloody articles copied and pasted all singing the same sad crap. about key words, seo and networking!
There are 100 million sites out there right now. What is it? cashing in on the new mugs?
Create something new!!!! The Baldchemist
I think it’s good that he will let you download the first 21 pages for free to try it before you buy it.
There is a lot of information available online and in webmaster forums to help you drive traffic to your website. I’ll have to read the first 21 pages to see if there is anything new that I have yet to learn.
~Terry