The Exchange Ads
An often overlooked feature of the new Performancing Ads network is the Exchange Ads system. This is because the explanation Performancing Ads has on their site doesn’t explain it very well.
The exchange system is a credit based system that is internal to Performancing Ads publishers. A publisher earns a set baseline of credits simply for displaying ads, and earns even more credits when ads are sold on his or her site. Credits are then converted into free traffic for the publisher
I fired off an email to Performancing Ads to find out more details about the Exchange Ads system and how it works to benefit publishers.
Exchange Ads works on a credit system. The more credits you have, the more your exchange ads are displayed on other publisher’s websites. The number of credits it takes to have your exchange ad displayed on a publisher’s site is equal to the booking rate for the site, times 100. So, if it takes $15.00 to book an ad on a publisher’s site, it takes 1,500 credits to have your exchange ad shown on that site. Credits are earned in two ways.
1 – Selling Ad Space On Your Site
When a advertiser buys ad space on the publisher’s site, the publisher not only gets 60% of the ad money but he also earn credits equal to the purchase price. So, if the final checkout price is $25.00, the publisher earns 2,500 credits to buy ad space on other Performancing Ads publishers.
Displaying Other Publisher’s Exchange Ads
The second system is a little more exciting, as it works like a micro economy. Credits are transferred from publisher A’s account, to publisher B’s account, when publisher A’s exchange ad is displayed on publisher B’s site. So the more your site is showing other people’s exchange ads, the more credits you earn to show your own exchange ads.
Performancing Ads starts all new publishers with 2,500 credits to get the ball rolling. In other words, you can get free advertising just for signing up.
Did you enjoy this post? Get John Chow Dot Com updates via email...
Stay up to date with all of John Chow’s tips for making money online and blog posts by subscribing via email. Your email will be kept private and never shared with anyone.
One of the most common complaint (or excuse) I hear from potential new bloggers is they don’t know how to install WordPress. Terms like FTP and CPanel are like a foreign language and setting up a database might as well be setting up the space shuttle for a launch. Because of the technology barrier, many would-be bloggers never start their blogs...
{ 29 comments }
John you’ve advertised this site a lot and I might join… but why is it that you are not using their system?
I am using their system. However, all my ad spots are sold.
Nice I was asking cause I looked you up and couldn’t find you. Thanks
.
That’s seems like a pretty good system, especially the free advertising for signing up on top of the free money for the person who you sign up with through.
I have visited this site, I think it’s so nice and will join later.
Thanks for this, i will put it to good use and get free advertising
I am using it, but I cannot see my credit balance nor ways to use my credit for ad-exchange. They need to invest big time in improving their FAQ section.
This is definitely worth looking in to, John. The opportunities appear to be endless.
One thing that concerns me is how exactly this communication between the advertiser and website owner works. Clearly, as with ads of this nature, there is a middleman company that takes in a profit in the middle. Call it Google, Yahoo, Adbrite, Bidvertiser (and now Performings Ads).
Those companies provide a service so they can make a profit – rightfully so. But when you convert everything into points, it gives the impression that something just isn’t right. It gives the impression that it’s almost free in the beginning, but you know how we “too good to be true folks” look upon services like that.
On a side note, Google CPC ads have been ridiculously expensive. In essence, most of the time, you’re just paying for a person to click on your ad once. That’s what it all boils down to. Going further into the advertiser’s website or even converting into a sale is what we hope for, but it’s not the direct service that we pay for – which is to get that one click to one of our pages. This may be the healthy competition that the big guys need. I’m not crazy about the name –
Performancing Ads 
???
~*~ Stacy ~&~
Thanks John! Another great way to make money.
Just signed up, let’s see how it works. I think you got a new affiliate, hehe…
I himself have been using Performancing Ads on my blog and hope that I will be able to et some advertisers for my blog through performancingAds
i think i am going to give Performancing Ads an try. it sounds great. hope they don´t care anything just for signing up.
John, there are a lot of networks that are primarily targeted at blogs. How about some networks that are more inclined towards websites. A lot of networks just shrug away websites and prefer blogs!
Actually, most networks prefer websites. You’re just looking at the wrong parts of the Net.
I agree with Leo – the FAQ leaves a lot to be desired. And the reporting. Where are these magical 25,000 credits I have? How do I use them? It’s like a black hole. I like the concept thuogh and would like to know more.
Where has your Entrecard widget gone? I paid to advertise on it but now cannot find it on your site?
This is a really helpful post. I haven’t been big into performancing ads just because I want to get my readership up to 10,000 subscribers before I start placing ads on my blog. However, this seems like a good way to get some free traffic.
Yeah, I can’t find the “credits” either and there’s not a lot of pages there to look through. Weird.
a lot is still missing…
The whole system is automated. The software finds the best matches for exchange ads based on the ad category, and the site category.
Will work well with high traffic sites
Thanks for your tips about performancing ads which are very useful and brings a lot of money to the publisher from the advertiser. Keep writing such articles.
You are right – thier faq section really SUCKs ( sorry using this word)
good post Jhon….as always
but did you have some experience with Exchange Ads?
tips to share?
I agree it’s a good concept. The downside of the Exchange Ads though is that you have to be careful what ads get displayed. For example one of my sites started showing an ad for pen!s enlargement, which I consider rather inappropriate for the site’s niche! Follow the link to see how I dealt with it.
Performancing ads are another smart way to make money online through your blog.
It attracts bloggers and advertisers due to its fascinating features. You can sell the extra blog space and this system gets paid quickly. The idea of ‘exchange ads’ is pretty good.
This is my first time here, but this is awesome info. I am going to give it a try on my blog.
I am going to sign up next week, that 2500 points sounds great!
Thanks John,
JR