How To Get Leads From Your 404 Page – Part 2

Back on January 21, I posted an article on how to get email leads from your 404 page.

Everyone loved the idea, and the LeadPages service made it extremely easy to set up your own lead capturing 404 page. If you have’t set up a custom 404 page to get email opt-ins yet, I recommend you do it right away.

For part two of the post, I’ve going to show you the benefits of setting up an email capturing 404.

One of the great features LeadPages offer is stats tracking for all the pages you create. Once your custom 404 page is set up on your blog, you can log into your LeadPages account control panel, and see how it’s performing. These are my results over the past ten days (from January 21):


I’m pretty shock at how many people land on a 404 page. I really didn’t expect that over a ten day period, 1129 people would hit a page not found on my blog. That’s over 100 people a day that I was just letting slip through my fingers!

Now that I have my custom 404 page (see below) up and running, I’m capturing nine percent of them into my email list.

custom 404 page

Over the course of a month, this would mean an extra 300 email leads that I wouldn’t have had. In my industry, each lead is worth a dollar a month. That means adding an email capturing 404 page by LeadPages is worth an extra $300 a month to me!

If you’ve set up a lead capturing 404 page, I would love to see your results. Please post it in the comments.

Set Up Your Custom Lead Capturing 404 Page with LeadPages

12 thoughts on “How To Get Leads From Your 404 Page – Part 2”

  1. I. C. Daniel says:

    Hmmm… “each lead is worth a dollar a month”, could worth more if marketing is good in my opinion, right J. C. ?

    1. John Chow says:

      Yes, it’s actually worth more, but I’m just using the industry average. 🙂

      1. Jenn says:

        I’m a new blogger/Vlogger, I’m developing 9 ebooks right now two sets of four to be sold as a system and one alone. I have to blogging sites, and I just don’t get where this 404 page goes? keep in mind this I all new to me, I don’t even sell any advertising on my site yet!!

        I’m learning about all this I just thought if I gave great content people would come?

  2. Enstine Muki says:

    Interesting John! I’m shocked myself to see this number of visitors hitting the wrong link. That’s a very huge idea to make use of this often neglected page

  3. Y8pad says:

    Hi John,

    I see that it works. So, I’m going to manage my 404 page. Thank you for yor advice.

  4. Leo says:

    Great sharing john.
    I am curious how many people are not leveraging their 404 page to get more leads.
    Happy Chinese New Year

  5. faisal says:

    Use 404 for call to action

  6. Saeed Khan says:

    This is good stuff, I always wondered how I can make better use of this.

  7. Lee Cole says:

    Just now getting into LeadPages. That’s really a killer service. I hadn’t really realized about the stats feature. I’m just now getting the basics set up. Thanks for another great tip, though!

  8. Nilton Edson says:

    I’ll give it a try and see if this technique can help my website. Thank you so much for this great information John!

  9. Shaun Ross says:

    Hi John,
    A “404 page” I would never have guessed! Many opportunities missed here, it’s amazing how one can turn a negative into a positive, more ammunition in my arsenal to get leads.
    I will give it a try.
    Regards, Shaun Ross,
    Cape Town, South Africa.

  10. Sunday says:

    Well, this is a worthy follow-up to the previous article. I guess seeing the benefits of setting up an email capturing 404 should be encouraging to take action now with the LeadPages offer. Thanks John for sharing this part 2!

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