How To Get More ReviewMe Reviews

Since joining ReviewMe back in November, I have done nine reviews. After talking to a few ReviewMe publishers, I discovered I’m among the most requested blogs to get reviews on. Most of the other publishers I talked to said they haven’t received a single ReviewMe request since they reviewed ReviewMe.

That brings up the question; how do you attract more reviews to your blog?

Write Good Reviews

This should be obvious but you’ll be amazed at how many blogs can’t write a good review. When I say good reviews, I don’t mean being positive about the product or service. You can positive or negative and still have a bad review. A good review will explain to the reader what he needs to know about the product/service and aid him in making a decision to use it or not use it.

Getting a ReviewMe review does not mean, “Hey! I’m getting money for writing 200 words!” If that’s the way you look at it then you’re in the wrong business. I’ve read more than a few ReviewMe reviews where the author even wrote, “Is this 200 words yet?” What they may not have realized is that most ReviewMe advertisers buy reviews based on your past reviews. And if your past reviews sucked, there’s not much incentive to buy from you.

ReviewMe kick started their program by spending $100,000 to buy reviews from publishers in their network. Many publishers saw that as free money and just wrote the bare minimum review requirements. Some even boasted that they got $20 (which is fine) for five minutes work (which shows they don’t care).

The main reason ReviewMe spent that money was not just to bring in a lot of buzz (it did that), but it was also to showcase the review quality of their publishers to potential advertisers. If you’re a ReviewMe publisher wondering why you haven’t received any new review requests, go read you own review of ReviewMe and ask yourself; if you were an advertiser, would you buy from yourself?

Think Value For Money

Unlike PayPerPost, ReviewMe is used for more than just getting backlinks. Reviews on ReviewMe cost a lot more than PayPerPost and advertisers need to justify this extra cost. I am very mindful of the fact that advertisers are paying $100 for a review on this blog. I don’t need to be positive about the product or service, but I do owe the advertiser a good review that is worth at least $100. After all, he paid good money for it and should get value for that money.

A simple test is to ask yourself, “Would I pay $100 (or whatever your ReviewMe price is) for this?” If the answer is no, then your review isn’t good enough.

Show a Case Study

This only works if you have done more than one review. Contact the advertiser, ask how the review performed for them, then post the results. I did that in my ReviewMe Case Studies post. After making that post, I received a string of ReviewMe offers. When you demonstrate results, advertisers will buy.

ReviewMe reviews offers more than just backlink and SEO benefits – advertisers can actually make money on the deal. For example, thanks to my review of Net Business Blog, Matt told me he sold 20 ad links at $10 each – $200 extra income per month – not a bad return on investment. My review on AdVolcano got picked up by ClickZ, one of the biggest interactive marketing news site on the Web. Before the review, AdVolcano had one page of publishers. Now they have five pages.

When advertisers see real-life example on what your reviews can do, they are much more likely to buy from you. Seeing the kind of results the blog can produce, I think $100 is a steal for the advertisers. I really wish ReviewMe would correct my pricing (it should be $250).

Don’t Be Afraid To Reject Reviews

I have only posted reviews that are related to what I write about and what I think my readers would be interested in. Don’t be afraid to reject a review if it’s not related to your blog or you don’t think your readers would be interested in it. Making an extra $100 isn’t going to make a huge dent in your lifestyle (at least I hope not). Your readers are worth far much more than that so they have to come first.

Rejecting reviews can make your blog more valuable. By maintaining a clear focus on your blog’s area of interest, you get better Google indexing, command a higher price, and maintain the loyalty of your readership because you’re not a sellout.


19 thoughts on “How To Get More ReviewMe Reviews”

  1. I would like to point out that John isnt the only celebrity in that clickz article, they mention me and my wonderful sponsor down towards the bottom of the page 😀 too bad they didnt complete the hyperlink though.

  2. goddoll says:

    I just wanted you (john) that your blog has been the most helpful source of random knowledge about blogging that i have ever read.
    I must say for the past week i have been addicted to the knowledge you are providing your readers with and that the only reason i haven’t left a comment before this to let you know how much i appreciate your site is because of what you have taught me:
    links
    lol
    I didnt want my name to be there without a link to the blog i have been planning to start and now that it is up and running, thank you.

  3. Your review of AdVolcano enticed me to sign up with them and I already have an order in for my first advertiser. I feel like I hit the big time now, lol.

    1. Thats exactly how i felt when I checked my email and saw that i had a new application, i couldnt believe it, i signed up and the next day i already had a sale. Now im being cameo’d in clickz.com and having my testimonial up.

  4. Mark Johnson says:

    I think you would have to get the very first review from a company before the tips you wrote is useful — that is much easier said than done. Otherwise, it doesn’t do us any good. Kind of jumping the gun as we are looking in from the outside.

    Once you get your “lucky break” and “foot through the door” so to speak with someone giving you an opportunity, then the “Get more ReviewMe Review” tips get more relevant.

    I think your first tip before you start the other should be … “make sure you a good traffic flow coming in”. Nothing like stating the obvious but just to put everything into perspective — not everyone has a high traffic blog and visibility like johnchow.com, so therefore you are in a different league.

    I believe all these pay per post ops make people so desperate to make money that they lose the very concept of “write good content first, traffic will come second, paid opportunities will come later”. What I am saying is many of us tend to lose that focus and end up wondering why the ops don’t come.

    On the otherhand, very good post but to me it has to be put in the top shelf until several other goals (in the lower shelves) get fulfilled – like getting the traffic and a loyal blog following.

  5. Jeff says:

    Wow I’ll definitely check this oen out.

  6. My review of you was apparently impenetrable to many of my readers. The point was that it shouldn’t be. Being interested in food, Italy and green issues should not render you incapable of understanding internet issues, especially if you are using the internet to get there.

    I strongly believe in encouraging use of the internet for legitimate gain, whether fame, niche recognition, money, or emotional therapy if that’s what you want.

    Besides, we have more or less the same hairstyle.

    1. Leftblank says:

      Funny to read your comment, I’ve experienced somewhat the same, a lot of people don’t seem to get the fact that not every blog has to focussed at just one subject.

      I must say the hairstyle argument is also pretty strong 😉

      1. Alex Becker says:

        I want to have the same hairstyle. 🙂

        1. I can introduce you to my hairstylist. He’s fabulous (teaches haircutting in Paris!) and cheap. €16 for a cut. It was only an extra to find that I, living in small city Italy, had been transformed into the aunt of an Asian businessman in Canada. Some luck, eh?
          I was told that being tightly focussed made a blog more successful, but I can’t do it on one blog, so I started another that is one subject only.

  7. VC Dan says:

    Great advice for all sponsored bloggers John.

    As a marketer, blogger and investor in PayPerPost I know their marketplace preaches the same thing: Quality posts, it’s the common ground for bloggers, marketers and audiences.

    Some get it, some don’t, more will as marketers leverage PPP’s post rating system and segmentation to offer even more $$ — about what you’d expect with the largest sponsored blogger community.

    Keep up the great blogging…

  8. Elle Brown says:

    John you offer some very sound advice. I agree with you on your point about rejecting reviews. If the product or service being reviewed is not directly related to weddings I have no option but to reject it. In fact even if it is a very good match but it is too soon after the last review I reject it. It is about keeping your standards and not looking for the quick buck.

    I also try to keep my reviews to a very high standard, after all I want to offer a quality read to my visitors. It is counterproductive to write a short 200 word review, in time the review offers will dry up.

    Best Wishes

    Elle

  9. Marc says:

    That’s great advice John, being willing to reject reviews is probably the best advice you can give. It’s very enticing to take anything that crosses your path.

    My blog’s still not in a situation where I can be very picky, but I still do pass up some opportunities to avoid poor writing. Weak reviews still happen, but they’re less frequent because I’m able to be more selective.

    Reviewme has been a very dry well for me though. I think it’s great to hear that you’ve had 9 ops. It makes me laugh because they had been quoted as saying that they were going to blow Pay Per Post out of the water. If a great blog like yours has only 9 ops, then I don’t think their future’s looking too bright.

  10. Thanks for the info! That’s why I love your blog…

    I guess I did something right (for a blog with a PR4). I got another review request the other day. It was relevant to my topic, so I took the offer. Of course, I don’t get the amount of money you receive for a review. I’m still grateful that the advertiser chose me and I take that into consideration when I write the review.

    It’s all about the golden rule, wouldn’t you agree?

  11. Allen.H says:

    Too bad ReviewMe shows I have “0” subscribers when in reality I have between 600-1000 everyday. I emailed them and got a one line reply “we’re working on it”, yeah okay…

    Allen.H

  12. Kalle says:

    Thanks John, this site really is a good resource 🙂

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