I’ve been getting into the video marketing space a lot recently. They are a great way to connect with you readers / viewers. It is a very personal way to communicate with people. If you want to make a connection with people, there is no better way. My friend Murray Newlands has managed to make living from doing video interviews with the top people in our industry.
Here is the Murray shot with John Chow at Affiliate Summit:
Since we’ve already talked about getting your videos ranked, I thought I would ask him the secrets to success with video interviews. Here they are!
-Do interviews with people who can share great information, tips or news so that people want to watch them. Make sure there is something of value in each video.
-Interview famous people who have fans and can share the videos with lots of people, so you get lots of views.
-Make lots of them and tag them properly on YouTube, so that people find them. Once they find one, they find the rest.
-Think about the people in your community that sponsors and advertisers want to reach, and make videos that reach those people, so that they want to advertise in your videos. Target those videos to people who spend money, so that advertisers really want to connect with them.
-Spending money on a good camera and lights makes your image quality look a lot better than a flip cam.
-Make the best quality videos you can, so that people are impressed by your work. They are much more likely to sponsor a nice looking show than something that looks like you shoot it on your phone. Use Fiverr to get someone to make a nice intro for you if you can not afford get a real designer.
-Know what you want the interview to look and sound like in your head before you start. If you know that then it is much easier to get a great end product.
-Talk to your interviewee in advance, so that they understand what is about to happen and have something to say. If you just walk up to people and throw a camera in their face they tend to freeze up and do not say anything.
-Interviewing more than one person at a time can be very difficult to manage and get the sound to work, so try to interview them separately. It also gives you more interviews you can post.
-People have short attention spans, so short interviews work well. If someone rambles on, it may be better to get them to re shoot it and stick to the point.
-If you make someone look great on camera, they will be much more likely to share their video, blog about it, post it on Facebook and Twitter, etc., and you will get many more views.
-Showing people in a good light encourages people to want to do interviews with you, and you are more likely to get great content and more advertisers.
-The best advertisers are fans of your show and want to be associated with it. They will pay you much more then you will ever get from YouTube revenues.
-Have fun and enjoy yourself and make sure your interviewees do to. You will enjoy life more and make more money!
Here is a little more about Murray:
Murray is the master behind Influence People. He recently won an AFFY Award at the Affiliate Ball during Affiliates Summit for outstanding achievement. Darren Blatt said “Murray makes great videos and an outstanding contribution to the industry and we are honored to be able to give him a token to recognize all his work.” You can see his videos here.