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How To Get Your Youtube Videos Ranked for Massive Traffic

written by John Rampton on January 4, 2013

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Once you’ve got your channel set up and customized, it’s time to start generating massive amounts of traffic to your videos by optimizing them. It’s pretty easy to do. You just need to know what ‘actually’ gets real results. The things I will cover include:

  • Keyword Research using Youtube’s Keyword Tool
  • Tag Updates/Spy on the competition
  • Title Tag optimization
  • Description optimization
  • Youtube Analytics

Let’s begin

1. Keyword Research using Youtube’s Keyword Tool

Until I learned how to use it, I never fully utilized the tool for my marketing campaigns. There are some things you should know: ‘Not enough data’ means that the keyword is searched less than 5,000 times per month. This has been typically interpreted as stay away from, but after research and testing, we know that these are actually good keywords to target.

To access the tool, click here:  https://ads.youtube.com/keyword_tool

What keywords will you target?

2. Tag Updates/Spy on the competition

It’s common in the industry to hear phrases like, “SEO is dead” and “SEO is a waste of time” and “Google changes their algorithm too much.” It is indeed a fact that Youtube has gone through more changes than Google itself. One of the major changes they’ve done recently is completely getting rid of the ‘Tags’.

Identifying ranked videos and copying tags was pretty commonplace among video marketers. Now the tags are hidden… unless you hit right click on your mouse and ‘View Page Source’ and read the meta keywords tag. Using this simple strategy will allow you to continue spying on the competition to identify their keywords.

3. Title Tag optimization

How do you properly optimize your Title Tags for results? First identify a primary keyword to base the video off and then identify a secondary keyword. Then you create a Title Tag that uses both of them. Display the primary keyword first and then insert the secondary one next. Add some effects to make the title appealing and you’re done with this step.

Below is an example of such:

Video Marketing – 5 Reasons Why You Must Do Video Marketing Today

4. Description optimization

I experienced massive results with my video marketing when I followed this simple trick I’m about to teach you.

  • Put the keyword first in the description
  • Include a link immediately after
  • Write a 200-400 word post and putting your desired primary keyword in it.

Youtube is favoring sites that put more content in the description box. It works wonders. Try it and share your experience with me.

5. Youtube Analytics

To access youtube analytics, click here:

http://youtube.com/analytics

Just by using my YouTube Analytics and making some changes, I was able to increase my views significantly. There are some key indicators that you should be paying attention to. They are:

  • Traffic Sources
  • Suggested Videos
  • Comments

Look at one of your videos, then analyze traffic sources. This will tell you exactly what people are typing into Search Engines and Youtube to find your videos. You’ll identify keywords that you should insert into your Title Tag, this will build trust. The next thing you’ll want to analyze is the Youtube Suggested Videos. This helps you understand what viewers were watching prior to watching yours. While your videos may not get lots of comments, you can still learn from the ones you’ve gotten and analyze trends.

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{ 28 comments }

sapna January 4, 2013 at 1:25 am

HI John

With bandwidth issues in India, I really don’t know whether I should try that or not?

~Sapna

Andi (the Minion) Leeman January 4, 2013 at 2:00 am

Hi John, page source trick for tag research… I like it! I use page source for a few things but didn’t think about it for YouTube D’oh, how I over looked that I don’t know. Thanks for the great tips.

Simon says... January 4, 2013 at 2:27 am

Nice post I’ve even heard of Video commenting does work.. Just like blog commenting .. its same… you find related famous video… & in comments select “Create a video response” and enter your related video…
How’s that?
Simon says…

Elena January 4, 2013 at 3:54 am

This is very timely for me as I just started to make my own videos (was busy with other things before). It’s embarrassing but I must admit I didn’t know there was a keyword tool specific for YouTube – oh well, I didn’t have time to research yet. Thanks for great info!

James M. January 5, 2013 at 12:27 am

I still can’t understand Google. They are so keen on warning everyone not to game the search engines, hence their frequent algorithm changes. Yet here they are in Youtube, giving us tools which in essence are tools to game their system. They offer keyword tools so we can ‘optimize’ our output so it can rank. And so we do just that, and lo, they tell us we’re gaming them and relegate us to their sandboxes. :)

ZK January 4, 2013 at 6:07 am

YouTube is the second largest search engine, if you re not on YouTube you website is missing on the huge amount of traffic that flows via the video channel

faisal January 4, 2013 at 6:18 am

Awesome, one must also use captions.

Rohan January 4, 2013 at 7:19 am

Nice info..i just love this website

The Blogging Resource January 4, 2013 at 8:31 am

Great article. LOVE step two about the tag updates. Thanks!

Jon Mcdonald January 4, 2013 at 9:13 am

John, great advice, Youtube is huge for marketing and driving traffic to your websites or blogs.

Harneet Singh Bhalla January 4, 2013 at 10:45 am

Hi John,

I was searching for this topic right now. As today I have uploaded my first video of a review and expecting some sales.
This post will surely help me.
Thanks.

Eric January 4, 2013 at 10:53 am

This was a great article full of information. I know the value and power behing youtube these days is amazing and you offering these type of information just helps out so much. I will for sure have to check out that youtube analytics, it sounds like a great resource to be using.

Thanks for sharing!

Eric

crunchall January 4, 2013 at 12:34 pm

YouTube is very powerful and useful for marketing and driving traffic to your blog.

rakesh kumar January 4, 2013 at 2:15 pm

Oh my God! You tube have such tools available. till now i think their is only one keyword research tool and that is Google adword tool. Thanks a lot my dear for sharing such information with us.

Jason James January 4, 2013 at 5:52 pm

Optimimazation for keyword is ideal for ranking. The best types of videos to make money is hostgator bluehost videos.

Ferb January 4, 2013 at 11:32 pm

These are great tips to drive traffic. Especially with the YouTube description box, you can actually write a short post about the video and get search from there. Tags and Categories in YouTube are also important in video so visitors can search video up easier.

Thanks for Great Tips – Ferb

Money Maker Website January 5, 2013 at 3:37 am

You’re completely right about importance of making youtube videos. I will only add that you can also upload a transcript of your video and use outsourcing for building links to your videos to increase SEO rankings.

Darek January 5, 2013 at 10:05 am

What is your opinion about captions?
Could they replace meager description?

Anyway, I’m all for John’s opinions in this article.
P.S.
My niche is not “make money online” but “occupational medicine in Poland” and YT makes all the hard work for me /especially after last Penguin update! /

Web Doanh Nghiep January 5, 2013 at 10:56 am

I do agree that YouTube is powerful marketing.

marwa January 5, 2013 at 11:06 am

amazing article i agree with you youtube can be used to get more traffic to sites and helpful in get better ranking

Sai Krishna January 5, 2013 at 10:05 pm

I think mainly its all depends on selecting a best low competitive keyword, I heard we should build lot of 2 way back links to rank it up. Is it true?

Vikas January 6, 2013 at 7:33 am

Awesome article John.

Vikas January 6, 2013 at 7:34 am

The information was awesome.

Sean Morris January 6, 2013 at 11:41 am

Thanks for the information. I have a pretty popular You Tube channel, but its been getting less views the last few years. I now know some of the items I need to work on to try and get my views back up to where they were a few years ago.

http://www.youtube.com/user/tyndago

Tiffany Dow January 6, 2013 at 5:32 pm

Ugh John I had a 4 year 400+ video Youtube account that they deleted because of ONE video that was titled “4 ways to make money on Squidoo.” They didn’t want MMO topics they told me. Even though I wasn’t selling anything – it was just stuff like “use an amazon module” – I was so pissed.

Michael Sato January 6, 2013 at 10:52 pm

Great tips John! I love youtube as it’s easy to be seen one the site as long as you got the keywords right. The SEO tips you have here can give great advantage when it comes to youtube marketing.

Tim Miller January 7, 2013 at 2:41 am

Thanks for your great tips John.

I actually have seen many Youtubers gain a great success with their Youtube channels. I think besides SEO optimization on every Youtube video, you also need to be very consistent in posting videos in your channel.

One example that i’ve seen it has gained success with Youtube is an iPhone game reviewer named TouchGamePlay. The owner of that channel actually never talked in his videos. He just showed the games being played in videos and he has been really consistent in posting many videos almost every day or 2 until now.

So i think YouTube can be just like blog. You must be really consistent in posting videos in order to gain subscribers.

The Cold Sore Expert January 15, 2013 at 11:46 am

I really love YouTube and this post will help me begin to dominate. Thanks!!