How To Improve Conversion Rates In 2014

Why do we all want to improve conversion rates?  Lets actually think about this and take a step back to see why we want to improve conversion rates.  Is it strictly for profit?  No, I would argue not.  I would argue it is a profit topic, as well as a pride thing!  I believe that we can take a better look at improving conversion rates, and getting more people that click on your well-written ad copy to buy the product.

1. Align your ad copy and your offer.  This seems to be a place where we lose a lot of ads that just don’t deliver the goods!  Please don’t get me wrong, I am not saying that you need to show all of your cards in the ad copy, I am just saying that you should give the user some idea of what you are asking them to click on.  I am not talking about linear alignment on the ad text….I am talking about delivering what you say you are going to when you place the ad!  For example….if you have an ad that states that by clicking on the ad, you will save 10 percent because you clicked on it off of Facebook or Youtube, for example.  If you click on that ad and it takes you to a generic page for the company that has nothing to do with the offer that you were interested in, you will be in for a rude awakening.

2. If you are not setting goals, you are doing it wrong. When you are trying to get your conversion rate up, you will need to see what you actually need to do to achieve your goals.  You don’t want to be a ship out to see not knowing where the hell you want to go, so set some goals and find out what is needed.  For example, if you are only a little bit away from your goals, wouldn’t it be nice to be able to evaluate that is see if you truly need an overhaul to hit your goals, or if you simply need a few little tweaks here and there.  The best way to do this is to set a percentage goal.  Obviously, your hits every month are going to be different, so try and get a certain amount of people purchasing the item depending on how many are visiting the site in the first place.  Don’t pick arbitrary numbers.

3. Testing out your landing pages should be something you get quite familiar with.   Google and other companies have tools that allow  you to set up tests on your landing pages, without having the pain in the butt hassle to learn webdev, etc(especially helpful for guys like me that can’t be bothered to do it ourselves.  Try changing up your headlines, or your body of your page.  Also, try different combinations of the above.  Also, you can try taking away some of the unnecessary navigation at the top of your pages.  As your landing page may be “good,” maybe its pushing people away without you even knowing it.  Also, this should give you the chance to maybe switch up color schemes, etc.  The reason that I want you to test out the landing pages is NOT that you will get more conversions if you change things all the time, rather, you will figure out what WORKS.  When you find something that works, you will thank me.

I hope I have given you a few things to think about when it comes to landing pages.  Please let us know what you think!


11 thoughts on “How To Improve Conversion Rates In 2014”

  1. ZK says:

    If you want to make money online , then I recommend you to read this post a few times….this will help you improve your conversion rates on your blog or website.

  2. Lakhyajyoti says:

    Another interesting post. Surely I’ll follow your tips to improve my conversion rates. I think trying new things is the best way to learn new things. Thanks for the share.

  3. Hi John,
    Nice to be here again.
    wish you a blessed and prosperous New Yer 2014
    This is indeed a great post that I learned few things
    to implement this year.
    Keep informed.
    Best
    Phil

  4. Sunday says:

    Improving conversion rates is the concern of many marketers today. There are right and wrong ways of doing this. The three tips highlighted in this post are spot-on but if you ask me, the idea of testing out landing pages often is very powerful. A little tweaking and testing can help change conversion within a small time.

  5. Mr Bouzidi says:

    hi john
    first ” Have a happy, successful and healthy New Year! ”

    great post for 2014 🙂

    keep informed

  6. Hi John,
    this is a good start to improve on this year.
    I need to improve on my conversion rate by giving out good ebooks
    and other useful resources.
    Cheers

  7. Great post. Some great reminders. Conversions is all about staying relevant to your consumer market. Speaking “their” language, not yours. Having links that are descriptive and what the visitor would want to continue reading. Images also help, since so many people are visual and a website can get very cold feeling.

  8. Hi John,

    I’ll definitely have to agree with you: conversion (and good one at that) doesn’t happen overnight. Usually, it is a blogger’s nightmare!

    But come to think of it: do properly designed (and intelligent and convincing) ads not generally ensure better conversion? Otherwise, you prospects would have nothing to lead them to your site before you start discussing conversion!

    Making your ads actually ‘likeable’ is a great step in this regard: have you ever seen an ad you could not resist clicking? Now that’s what I’m talking about!

    Always,
    Terungwa

  9. faisal says:

    this all should be done each year, not just 2014.

  10. rakesh kumar says:

    Landing pages are something that everyone want to be master but only few have the idea what is working and what is not working right. I think if we are able to know which type of traffic we are getting on our website then it is too much easy to generate the same kind of landing page. It is little bit tricky but i am sure it can help us to scale little bit more than the usual methods.

  11. Andrew Haley says:

    I know i have lifted my click through rate on a facebook ad by 10% by simply changing the picture. You gotta test and tweek.

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