Why do we all want to improve conversion rates? Lets actually think about this and take a step back to see why we want to improve conversion rates. Is it strictly for profit? No, I would argue not. I would argue it is a profit topic, as well as a pride thing! I believe that we can take a better look at improving conversion rates, and getting more people that click on your well-written ad copy to buy the product.
1. Align your ad copy and your offer. This seems to be a place where we lose a lot of ads that just don’t deliver the goods! Please don’t get me wrong, I am not saying that you need to show all of your cards in the ad copy, I am just saying that you should give the user some idea of what you are asking them to click on. I am not talking about linear alignment on the ad text….I am talking about delivering what you say you are going to when you place the ad! For example….if you have an ad that states that by clicking on the ad, you will save 10 percent because you clicked on it off of Facebook or Youtube, for example. If you click on that ad and it takes you to a generic page for the company that has nothing to do with the offer that you were interested in, you will be in for a rude awakening.
2. If you are not setting goals, you are doing it wrong. When you are trying to get your conversion rate up, you will need to see what you actually need to do to achieve your goals. You don’t want to be a ship out to see not knowing where the hell you want to go, so set some goals and find out what is needed. For example, if you are only a little bit away from your goals, wouldn’t it be nice to be able to evaluate that is see if you truly need an overhaul to hit your goals, or if you simply need a few little tweaks here and there. The best way to do this is to set a percentage goal. Obviously, your hits every month are going to be different, so try and get a certain amount of people purchasing the item depending on how many are visiting the site in the first place. Don’t pick arbitrary numbers.
3. Testing out your landing pages should be something you get quite familiar with. Google and other companies have tools that allow you to set up tests on your landing pages, without having the pain in the butt hassle to learn webdev, etc(especially helpful for guys like me that can’t be bothered to do it ourselves. Try changing up your headlines, or your body of your page. Also, try different combinations of the above. Also, you can try taking away some of the unnecessary navigation at the top of your pages. As your landing page may be “good,” maybe its pushing people away without you even knowing it. Also, this should give you the chance to maybe switch up color schemes, etc. The reason that I want you to test out the landing pages is NOT that you will get more conversions if you change things all the time, rather, you will figure out what WORKS. When you find something that works, you will thank me.
I hope I have given you a few things to think about when it comes to landing pages. Please let us know what you think!