How To Improve Your Conversion Rate By Guest Blogging

Guest blogging has become one of the most powerful techniques bloggers use to build up huge amounts of traffic and a loyal following.

While getting huge amounts of traffic from guest blogging is fun and all, it becomes even more addicting and helpful as soon as you learn how to convert them to subscribers, buyers, sign ups, or ad clickers.

Guest blogging makes improving your conversion rate 10x’s easier, rather than trying to improve it with regular old traffic. Why? Mainly because it’s fast, you can make changes to your site and see the results of your guest post overnight.

That should help you quickly realize if your conversion rate went up or down.

1 – Split Testing

This is the greatest tactic to improve any conversion rate. I’ve seen conversion rates increase by 50% after split testing.

But, what is split testing? Split testing is the process by which you show visitors multiple versions of a page, and you have the ability to see which of the pages converted best.

This is wonderful to find out what colors your visitors feel more comfortable with, if they prefer videos or text, or whether they like long amounts of text or small amounts of text.

So how do you go about split testing?

Personally, I prefer split testing the free way, but if you are willing to spend some cash to increase your conversions, then go ahead and buy a split testing script that will test two or more different versions of pages at once.

But, if you’re trying to increase conversions for free…

I would test the two different versions of pages at different times. Halfway through the first day of the guest post, change the page. This will give you a pretty equal run of both pages.

2 – Web Analytics

I’ve tripled some of my websites conversion rates simply by looking at its stats. With web analytics you can see all sorts of important information, like my favorite…

Exit rate is the amount of visitors that left the website from that page compared to the total amount of visitors that visited that page.

For example, if a total of 10 visitors saw the page and 8 of them left the website from that page, and then the exit rate would be 80%.

A low exit rate means that visitors are addicted to what you’re doing and can’t get off your blog. It’s really easy to do this because guest blogging provides some very high quality traffic.

How can you improve your exit rate? You can try to split test again, or make the page more likable…

Add more links, tell them exactly where to go next, and don’t create any dead ends.

The perfect website never ends; it will always tell people where to go next.

3 – Test. Test. Test.

Never stop testing. What might happen if you did something totally bizarre to your blog?

What would happen if you took your e-book away? What might your visitors think when they can’t find your post’s comments? What could happen when you write a post acting as if you sold your blog?

Either of those crazy tactics can create an extremely bizarre impression of you. Making your visitors want more, and remember you.

Call in your web designer. Have a professional look over your entire website to see if you have any programming errors. A simple programming error will kill conversions.

Keep testing. No matter if you’ve raised your conversion rate +1%, +2%, +5%, +10%, +20%, +50%, or even +60%. Don’t stop until you’re as high as you can go. 100%.

4 – A 110% Conversion Rate

Refer a Friend is another under estimated tactic. How can you use it?

Let’s say you get someone to subscribe or buy a product from you. Tell them you will give them another bonus product if they can get two more people to subscribe or buy the product. As a result, they just gave you a 300% conversion rate… I guess 🙂

The refer a friend strategy is totally amazing and can potentially help your blog go viral.

Guest blogging is really awesome. It can virtually do miracles, and bring extremely high amounts of traffic. Good luck!

Joe Burnett is a guest blogging genius. He reveals his Guest Blogging Secrets at his Facebook page, and started Who’s Your Blogger? A tool that makes guest blogging 1000x faster and 100x easier.

77 thoughts on “How To Improve Your Conversion Rate By Guest Blogging”

  1. Brock Blohm says:

    “3 – Test. Test. Test ”
    You said it all right there. The simplest change in a sentence structure could make the world of difference…

    1. Erwin Miradi says:

      Yeah that’s right. Testing different things would work. The visitors will remember you for being different..

      1. PPC Ian says:

        Very true indeed. My routine in pay per click is always testing. You can never stop because your competitors won’t. If you want that edge, you need to continuously test.

        1. Ian, being a PPC expert it’s very valuable to take into account what you say about it. Testing helps with everything but for paid advertising it’s a must I think.

    2. Virtual Tour says:

      It’s the only way you really know what’s working and what isn’t working.

    3. Gregory C. says:

      On a quasi-related note, it surprises me how little people split-test on their own site.

      There are so many tools to help you with A/B testing, and I feel like it is essential, especially on pages where you are selling something.

      1. I think they are more worried about the technicalities of testing, not that they are not aware of the tools around to help them. Any tools you will like to recommend anyway?

    4. You are right man! Split-testing is the way to go to improve conversions!

  2. Theres many times when I will allow a guest blogger to publish an article on my site and I have to agree that it does increase traffic. But this only works if the article is very informational and high quality. Otherwise I beleive it could back-fire and hurt your traffic more than help it. This is the main reason why im very selective in who i allow to write and make sure that’s it’s helpful to my readers. And the content always has to match the image that you’re trying to project to your audience.

    1. Joe says:

      That’s one of the main reasons why I think Who’s Your Blogger? is so awesome. They manually review every article so you know your getting high quality content!

      1. Virtual Tour says:

        I agree with that, I have used those guys before and they’re legit

    2. You need to be selective so that you can the quality posts …

      1. Quite right ZK, quality, quality and more quality. it’s the only thing that makes a blog good and popular.

      2. Virtual Tour says:

        Agreed, you have to be very selective on what you put out there infront of people. It can kill your website really quick.

    3. It’s good to be selective of course. You decide what gets posted on your blog since you own it. If it doesn’t fit with your topic and your readers than it doesn’t make much sense to post it.

  3. MykeTech says:

    I’ve made a promise to myself to guest blog as much as I can, whenever I have spare time.

    1. So which blog you want to target for your guest posting ?

      1. Yup, I am curious too, if you are also in the money making or internet marketing niche!

      2. Hey ZK,

        I don’t think that he’ll reveal the list of blogs here but it will probably be blogs related to his blog theme or topic and ones that get a lot of traffic like this blog of John.

    2. PPC Ian says:

      That’s a cool promise to make to yourself. I bet it will drive a ton of success for your own blog and online reputation.

      1. I agree Ian, provided he’ll have time to do it since he puts it as a condition. Not having time is one of the key reasons so many things we’d like to do don’t get done.

        1. who2india says:

          Yeah I started guest blogging, just getting time is the biggest issue.

  4. fazal mayar says:

    good post, for guest blogging i recommend someone named onibalusi bamidele who has written hundreds of posts.

    1. Yes he is earning good amount through writing … And love his writing style as well.

      1. The problem is that he does not write so well in his own blog, he has no time for it, but good quality in guest blogs.

        1. Officerr says:

          Yup! I think that reason why He earns good money from his writing. For customers, He takes care a word by word for writing. Customers are very satisfy him.

  5. Tom says:

    I have to agree with Fazal. Every time I turn around I see Oni guest blogging on some post while still cranking out posts on his own site.

    1. Now a days he slowed down …

      1. One of the big problems in the blogosphere, everybody wants to grow fast and make lots of money fast.

      2. fazal mayar says:

        thats because he has worked so hard in the past year or so that he needs rest but he still racking it up.

        1. who2india says:

          Yeah, its the initial hard work that really counts a lot, after that you may relax a bit.

  6. Brian Yang says:

    Ever wonder if a guest blogging might leech traffic from your site?

    1. Virtual Tour says:

      That’s totally what a guest post is there to do. They want to get traffic for their gain or why else would they post unique content on your site!

    2. Joe says:

      You might be a reader of John Chow and click over to my site…

      That doesn’t mean you’ll never read anything from John Chow again.

      1. Erwin Miradi says:

        Yeah that’s true. We’re not losing the traffic, we’re just sharing it.

        1. That’s good karma, if you share the good around! And you will be repaid with good in another way for sure!

          1. PPC Ian says:

            That’s a good way of looking at it. Of course, this is also a very legit way to build some inbound links to your site. Typically, when you guest post, you’ll be allowed a footer that gives a brief bio about you and a link or two to your own site. This is what search engines want to see – they like people who are “social” and are out there on other sites. By guest blogging, you prove to search engines that your content is worthy of being on other sites and not just your own – all comes back and helps you in the long run.

          2. who2india says:

            And don’t forget it does provide good valuable link too.

  7. Akil says:

    Great post Joe,
    I need to start testing because what I am doing is currently working as I havent been converting enough visitor to my site. Have you use google Website Optimizer which allows you to test for free. I will have to give it a try as I have been putting it off becuz I dont know where to start but I will give it a go and test one thing at time.

    1. Joe Burnett says:

      Yes, I am using Google Website Optimizer for my site. It works very well. (Better than I expected) Thanks for the comment!

  8. @akil testing will give you the right answers but many are not like you. these tips work but only for those that are testing them if you are not you will never get anywhere.

  9. This is the perfect find because I’ve been doing loads with guest blogging lately. Really great stuff out there. In fact I’m looking for a guest post manager. Check me out! 🙂

  10. fas says:

    Most importantly right nice posts 🙂

    1. Virtual Tour says:

      Agreed, nice posts are key. You can have anything without that.

  11. Erwin Miradi says:

    Nice post. I agree that guest post is an ultimate way to get more traffic.

    1. Joe says:

      Glad you can see my point of view!

      1. Erwin Miradi says:

        Yeah. And I’ve seen many bloggers taking advantage on the guest posting popularity too. It’s like they let the guest posters to write high quality contents for them, while they focusing on the SEO and getting more people in.

    2. Yeah Ervin me too prefer guest post..!!while the practice of guest posting is getting more and more popular…

  12. Impressed by Web Analytics point….

  13. Essays says:

    Guest blogging is alone useful for SE ranking, as it given do-follow link back to your site.

    1. It is the purpose of guest blogging

  14. I have been guest blogging on John’s blog… so what does that tell you? It’s effective!

  15. Anyway John, have you been actively accepting guest post submissions?

    1. Joe says:

      Yea he has!

      Did you see who write the post? Me! The results have been awesome from this guest post!

      1. Great job there, Joe! How long have you been on this blog? Must have learnt a lot here right? Have you been keeping track on how many guest posts you did so far>?

  16. Guest blogging its an really useful strategy

  17. Whitney says:

    I am just now getting into guest blogging, after blogging for over 2 years. I’m beginning to see how powerful it is, already bringing me lots of traffic, and I’m a traffic addict!!

  18. J.D. Meier says:

    > Add more links, tell them exactly where to go next, and don’t create any dead ends.
    I like the idea of creating compelling adventures through your blog, and using metrics for fruitful feedback.

  19. Health Blog says:

    Lately I started guest blogging, submitting about 2-3 articles per week to different blogs. Hoping to get result withing 2-3 months.
    Thanks for great post.

  20. eunice11 says:

    i agree, guest blogging somehow really an strategy. For if you have post then you earn more feedbacks, you will surely increase taffic, and then you get popular and somehow you can earn money for this one.

  21. eunice11 says:

    i agree, guest blogging somehow really an strategy. For if you have post then you earn more feedbacks, you will surely increase taffic, and then you get popular and somehow you can earn money for this one

  22. Pam Britton says:

    Although very new to the Blogosphere I understand the importance of tracking results, as they need to be measurable. I’m curious about John’s new “Bevo Media” system for tracking, have just registered. Seems like a wonderful method for keeping all affiliate accounts in one place, with various tracking parameters working for you.

    You are awesome, John Chow (and I love your food pix)!

    Always Going On Beyond,

    Pam Britton

  23. Nokriinfo says:

    Hmm…. awesome tips.

  24. Agreed with all the above tips about Guest blogging.

  25. & there are many tools to help you on testing, & i like it is essential, especially on pages where you are selling something.

  26. Thanks for this article. It is very useful, hope you will share with us more.

  27. Conversion rate must be reduced so that your blog get credits from Google

  28. Guest blogging is the good strategy is followed by all

  29. Amani says:

    entertaining post will definitely make visitors to stay much more longer.

  30. Amazing idea’s you are providing us John, I’m rather new with blogging but have been building a list since 2007. My new focus is to become a master blogger like yourself one day. Glad I found your site to get well informed information.


  31. Guest post is the best strategy to increase your visitors

  32. Dress Making says:

    guest post are the best strategy people love to share the post

  33. how to get guest posts often in my blog.

  34. Gift Ideas says:

    To get good guest posts, you content must be creative.

  35. who2india says:

    Great post by Joe, and importance of guest post is huge….

  36. Mochamad says:

    I agree with you John. With many guest will make our blog in the high rank.

  37. Gift Ideas says:

    Nice guide to get nice comments from guest visitors.

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