How To Improve Your Facebook Fan Page

I’ve never been a huge user of social media services. I much prefer engaging and networking with people directly through email or through discussion forums.

In the blogging world today, social media interaction with your readers is vital, so I have made the effort to connect using social media services. I tried my utmost to use Twitter but found using is very distracting and the limit of 140 characters very restrictive. I also tried Digg like sites Sphinn but found that a few power users had too much control over which articles made the front page. I only lasted a few weeks on Google+ too.

The one social media service I do like using is Facebook. I use it frequently already to stay in touch with friends so it’s less of an inconvenience. Over the last few weeks I have been looking at ways in which I can increase traffic to my blogs Facebook page. I realised it is such a priority after noticing that Facebook is now the number 1 referring website to my blog (after search engine traffic). It is currently bringing in more visitors than the incoming links of all my guest posts combined and this traffic is very targeted because my fans have chosen to stay updated about all of my latest blog posts.

One of the most important aspects of promoting your blog through Facebook is the design of your fan page. It can make the difference between a visitor liking your page or clicking the back button and never viewing your website again.

Today I’d like to show you 3 simple steps you can take to enhance your Facebook fan page. 🙂

1. Increase profile image size

The profile picture is one of the most important areas of a Fan Page as it’s how many people will remember your brand. What many people don’t realise is that you can use an image up to 180 pixels in width and 540 pixels in height for your fan page profile picture.

The Subway Facebook Fan Page
Subway Facebook Page

The additional space that Facebook can be used to promote your social media websites, discounts and promotions.

2. Add profile images at top

What many people don’t realise is that you can control the 5 images that appears at the top of every Facebook page. This is an additional way of promoting your brand on your page.

If you already have images at the top of page, don’t worry; you simply need to click on the x over the image to hide them. You can then add additional images to this area. This technique is being used by many companies such as Likable Media.

Likeable Media

3. Add welcome page using static HTML

Most of the largest companies in the world send new visitors to a welcome page in order to encourage them to like their page or to promote their latest promotion or competition.

The easiest way to do this is to add the Static FBML (click the add to page link) to your page though FBML is being faded out in 2012. Facebook wants you to instead use iframe tabs. This is a little more technical though there are apps available such as TabPress Custom iFrame Tabs which make this process very easy.

Below is an example of the Redbull Facebook fan page. It’s a great example of how companies are using the landing page to encourage visitors to like their page.

Redbull on Facebook

The First Bite Is With The Eye

The 3 steps I mentioned above are free and easy to set up. If you’re not a designer, you may want to hire someone to design your page for you or use a service that helps you create a better page. Unfortunately, most fan page creation services such as Fan Page Engine, TabSite and FaceItPages charge a monthly fee and the price increases depending on how many pages and features you want to add to your website. I’m thinking of trying out a few creation services to see if it makes a big difference to my sign up rates.

There is no disputing that the design of your Facebook fan page is a huge factor into whether get the most out of Facebook or not. I’ll be looking into more ways of getting fans to your Facebook page over the next few weeks.

I’ll let you know how I get on 🙂

Good luck,

Kevin Muldoon is a webmaster and blogger from Scotland who currently lives in South America. His current project is WordPress Mods; a blog which focuses on WordPress Themes, Plugins, Tutorials, News and Modifications.

29 thoughts on “How To Improve Your Facebook Fan Page”

  1. Boy there are so many things you can do with your facebook fans pages.

    You just need a right professional who is also passionate about your page as you are.

    1. PPC Ian says:

      Agreed, so much you can do. Another tip: Run a paid “like” campaign using Facebook Ads. The possibilities are limitless.

      1. Or you can also hire similar service … like we are providing

        1. PPC Ian says:

          I’m curious, how does your service work? How do I know the fans will be interested in my page?

  2. Cheolsu says:

    Wow, that’s a lot of things one can do. I have a fan page with about 1300 members and has rather been constant. Its time I make these changes. Thank you.

    1. PPC Ian says:

      Agreed, I need to make some of these changes too. I’m just over 1,000 fans on my PPC Ian page. I have > 5,000 fans on one of my other pages. I really want to grow my PPC Ian fan page so time to implement these tips!

      1. Yes today you will see all websites are using facebook and many of them are providing signin through facebook as well.

        So this is really a gold mine and you can reach your client directly. You can be personal with them … you can know more about your clients through them.

        So proper planning for the facebook is must for every marketer.

  3. I’m still using the FBML for my main facebook page welcome page. I do setup pages for small businesses & for them I do the iframes, yuo can put blogs in the iframes, lead-capture squeeze pages, but my favorite thing to use the iframes for is to make them like my page to reveal a whole bunch of cool info…

    I’ve noticed an increase of more than 200% likes with the like-and-reveal tactic. You should try it; and once they’ve liked, only then can you market your prospects to signup to your newsletter or go to your blog etc etc…

    I like this post 🙂

    1. Oliver quite agree with you …

      there are so many things you can do with your facebook fan pages, you simply need creativity and clear goal regarding it.

    2. Your Landing facebook page is quite essential, it shows how professional you are.

  4. Hospitalera says:

    Wow, I haven’t been here for a while, but this is one really useful article! I had just a friend asking me how to ‘spice up’ the Facebook page for her business and that is really the answer! Now I only have to dive into this whole code business and try it for my own page 😉 SY

    1. Go for it … and with this kind of practice your facebook fan pages will look more professional and attractive.

      You can always increase your facebook fans to give more worth to your page.

  5. Chris McCoy says:

    Interesting stuff, my facebook fan page looks pretty miserable at the moment haha.

    1. You also need to change the theme of your blog.

      You should get the professional or thesis theme to get more SEO control and all.

      John’s blog is on thesis also and you can ask for his help.

      Best of luck, my friend.

      1. So you are also fond of thesis ?

  6. PPC Ian says:

    Great tips. Social media, especially Facebook, is more important than ever. These are great tips to have a better FB Fan Page and drive more likes.

    1. Yes and most important things, you should have more and more facebook fans to get some weight for your page.

      1. PPC Ian says:

        Agreed! You both want quantity of fans but also quality (fans that comment and post on your wall).

        1. Yes a fan page looks great when you see different comments from your fans.

  7. elcosario says:

    very good fan pages, thanks.. 😉

    1. Yes subway have added so many features in their facebook fan pages. Awesome.

  8. Sean Supplee says:

    The perfect 3 combo which I set up on all my fan pages now. It does net you some great results when done right. Follow these 3 for any page you create. Use the app Static HTML for your Fanpage to require people to like your page to unlock a video or opt in page.

  9. I always believe in one thing that you should add all sources and ways to promote your blog or website.

  10. SEO India says:

    Is there any good ebook available to do these I really need to make my firm page attractive like Redbull.

  11. YaisaHagood says:

    Three great tips John but you should also give something of value that is free to people when they “like” your facebook fanpage.


  12. TheOilogosphere says:

    Facebook automatically makes the image look small and puts them side by side. How do you get it so it’s just one big pic?

  13. apart from images optimization, can you tell some new ways to improve facebooks fans.

  14. John Q. Shearer says:

    Good tip about Tab press….

  15. JosieMartin says:

    Try GetLikesFacebook to get free Likes! I’ve already received more than a thousand free likes for my page. Very easy and effective!

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