My last post showed you how to add an Aweber newsletter sign up box inside your Facebook Fan Page. Now, I’m going to show you how to optimize it to increase the sign up rate.
Facebook is the biggest social network in the world and can be a great source of new opted in leads for your email marketing. At first I thought that everyone who were friends with me on Facebook already read my blog or have signed up for the newsletter. How wrong I was! The newsletter sign up box on my fans page is converting at 10.5%! That is an awesome sign rate by any measures. Here’s how I did it.
Have a Really Nice Sign Up Box
Aweber offers a great deal of control over the look and feel of the sign box. You can take advantage of this by hiring a profession designer to create a really nice newsletter sign up box. Since I am not a designer, that is what I did. I asked Nate Whitehill of Unique Blog Designs for help and he put together one hell of an attention grabbing sign up box.
Offer a Free Incentive for Signing Up
Offering something for free will dramatically increase the number of people who will subscribe to your newsletter. In my case, I offered my Make Money Online eBook. The key is to offer something of perceived value. It should also be related to what you blog about.
Make The Sign Up Box The First Thing They See
Normally, when people go to a Fan Page, the first thing they see are the wall posts. When new Facebook users visit my Fan Page, the first thing they see is the newsletter sign up screen. Putting the Newsletter sign up as the first page increased the opted in rate from 6.5% to over 10%. You can select your default landing page in your Fan Page view settings.
You won’t have to worry about your fans seeing the sign up box every time they check your page. Fans will get the wall posts as their default landing page. The sign up box is the default landing page for people who are not fans yet.