My last post showed you how to add an Aweber newsletter sign up box inside your Facebook Fan Page. Now, I’m going to show you how to optimize it to increase the sign up rate.
Facebook is the biggest social network in the world and can be a great source of new opted in leads for your email marketing. At first I thought that everyone who were friends with me on Facebook already read my blog or have signed up for the newsletter. How wrong I was! The newsletter sign up box on my fans page is converting at 10.5%! That is an awesome sign rate by any measures. Here’s how I did it.
Have a Really Nice Sign Up Box
Aweber offers a great deal of control over the look and feel of the sign box. You can take advantage of this by hiring a profession designer to create a really nice newsletter sign up box. Since I am not a designer, that is what I did. I asked Nate Whitehill of Unique Blog Designs for help and he put together one hell of an attention grabbing sign up box.
Offer a Free Incentive for Signing Up
Offering something for free will dramatically increase the number of people who will subscribe to your newsletter. In my case, I offered my Make Money Online eBook. The key is to offer something of perceived value. It should also be related to what you blog about.
Make The Sign Up Box The First Thing They See
Normally, when people go to a Fan Page, the first thing they see are the wall posts. When new Facebook users visit my Fan Page, the first thing they see is the newsletter sign up screen. Putting the Newsletter sign up as the first page increased the opted in rate from 6.5% to over 10%. You can select your default landing page in your Fan Page view settings.
You won’t have to worry about your fans seeing the sign up box every time they check your page. Fans will get the wall posts as their default landing page. The sign up box is the default landing page for people who are not fans yet.
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aweber is really a great tool especially for all those who have already built a wide base of followers and are maximizing e-books and newletters. and with the right utilization, bloggers could earn quite good from aweber.
elmot’s last blog post: Chanting a Blogging Mantra for Rockstar Domains
How nice was that… I’m going to set this up soon, thanks John… never thought Facebook could have an opt-in form till today after reading this post !
The Bad Blogger’s last blog post: How To Hook-In Every New Commentator Who Is Ever Likely To Become One Of Your Potential Reader Or Even Customer !
This concept of having the list as the core of the sales process is very simple and clear. Just sprinkle as many door steps to your funnel as you can.
Jake Stone’s last blog post: Don’t weasel
The success rate depend on how many friends you have and how many FAN you have for your business page.
Shanker Bakshi’s last blog post: 7 Killer Tips For Optimizing Your YouTube Videos
Other great way to get more sign up on fan page is to get facebook users from a viral group.
If you have a large facebook group with 250k members or more and offer them something free like you said an useful ebook or something else that has a very good value.
Other great way to get more suscribers is to get at least 1000 facebook contacts and put a link (fan page link) in the status bar every day.
Good idea. I’m going to try that, but not with an ebook.
TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview
A free eBook is just sooo tempting
Free Arcade Games’s last blog post: Quest For Power
I gotta say this is great info John!!
Just fanned up the page because of this post
What plans do you have for the fan page vs content on the blog? Anything unique?
Just curious on how you’re going to use it.
@successfool
Alejandro Reyes’s last blog post: OMG! We’re Having Another Baby!!
Right now, the fan page will be used to promote the content for this blog and blogging events that I will be attending. There will be no rambling posts.
damn , this is really great tips , just like put how increase our subcriber on our blog.
john , how much you pay for using aweber monthly
Aweber pricing is as follow:
0 – 500 $19
501 – 2,500 $29
2,501 – 5,000 $49
5,001 – 10,000 $69
10,001 – 25,000 $149
25,000 + Call them
My list is over 25,000.
I still aweber can do wonders if they reduce their price slightly less then that and include more and more blogger and affiliate marketer in their reach. I mean $19 pm for within 0-500 Subscriber
Shanker Bakshi’s last blog post: 7 Killer Tips For Optimizing Your YouTube Videos
Pretty cool post. I just found your blog and wanted to say
that I have really enjoyed browsing your posts. In any case
I’ll be subscribing to your blog and I hope you write again soon!
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Excellent tip John! I’ve really neglected facebook thus far as I just don’t spend much time chatting away on my wall. And yet as you pointed out, it’s the big 800 pound social media gorilla that just can’t be ignored for great new sign-ups.
Thanks for more great advice! Eric
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Great Tips John!
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Awesome tips John!
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Thanks for telling us how to make the default page for people that haven’t became a fan yet to our email signup form. Thanks Greg Ellison
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Sweet stuff, totally worth the money aweber charges.
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That’s pretty cool John. I didn’t realize that you could create a custom tab on the Facebook fan page. I will definitely be utilizing this feature in the near future.
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Time to contact my web designer.
Deneil Merritt’s last blog post: New Logo And eBook
I need to get a web designer!
Thanks for the tips John. Aweber has increase my conversions on many of my pages.
nice trick
Happy 4th of july John
James Hartje’s last blog post: Future Markets Projections
Can you give us some idea how many subscriber you added through this FaceBook opt in call at the end of one month.
Shanker Bakshi’s last blog post: 7 Killer Tips For Optimizing Your YouTube Videos
Thanks for the info John.
I’m still working in my E-book. And probably will get the service of Aweber. I agree with one commentator, I hope they can reduce their monthly price. They are more expensive than my webhost.
Vic-BusinessAccent’s last blog post: How to attract more money into your life
yes , i do agree with you . i will use their service soon after they reduce the pricing
EarningStep’s last blog post: Google analytics | read your blog stats and increase traffic instantly
I don’t think they have any intention of reducing their price. Business has been booming for them.
Simple, but fantastic tips. Somehow I never noticed the view settings all that much.
TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview
The idea is really nice and can do good if one pays attention to it.
You know, I never thought of putting my aweber VIP list on my Facebook page. I’m slapping myself for not thinking of that. Thanks John!
Until someone steps up to AWeber and compete with them heads on, they won’t lower their prices.
They are pricing at a premium rate.
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I haven’t checked my facebook profile in a while cause I’m sick and tired of all these numerous and useless applications! But your post made me think that I should check it out
Thanks!
Aweber is great because of their delivery rate. The only thing you have to watch is importing non opt in lists because if they get complaints they’ll switch your account to forced double opt in and there’s no negotiating with them to get it switched back.
If you’re responsible and this doesn’t happen to you, then you can benefit from the one click of getting people in, but don’t screw it up and import a list of people who aren’t sure they signed up. If you do this, send the most valuable and commercial free newsletter you’ve ever sent after importing a previous list. Make it super-huggy, friendly and free of all ads or people will have a knee jerk reaction to complain even if they’ve signed up with you on a previous list.
John, just curious
do you have something in your email reminding them to click ‘become a fan’.
as you said, “Facebook is the biggest social network in the world” – but, facebook is also VERY viral. everytime someone becomes a ‘fan’ it goes on their profile and gets sent to all their friends.
having an optin form is pointless if noone is finding your page, so im just curious if you have tried anything to ensure you get both, email and a new ‘fan’.
Is the physical appealing look the key to getting sign ups?
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Thanks. That was nice. I like that idea.
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Good idea. I’m going to try that, but not with an ebook but with these tips…
TheBlogISMine’s last blog post: Funky Fire Extinguishers By Fire Design
I am aweber sign up free, but i couldn’t sign in? How to solved