How to Increase Email Conversions in 4 Easy Steps

Are you that person who sits back and wonders “what am I doing wrong?” Asking yourself why Bob has an email list of 5,000 while your sitting with a list of 200 people. What magic formula is he using that you aren’t? Truth be told, there is no “secret” or “magic formula” to building an email list with thousands of people on it. It’s the common steps people fail to follow that cause them to lose out on thousands of opt-ins.

A common struggle that a lot of people have is increasing conversions on their websites. A lot of times people will give up on their list because it’s not growing at a rate they would like it to, leaving their list to die.

Is building a list really hard? Or is it just being approached the wrong way? Before we answer that question, let’s take a look at 4 steps that will increase your email conversions.

1 – Landing pages

Having landing pages on your website is the best way hands down to increasing conversions to your email list. Having a landing page allows your visitors’ entire focus to be your email list. People think just because they have a sidebar opt-in on their site that will be enough to build them a massive email list.

Landing pages convert the best on websites for many reasons…

  • You have a dedicated page to talk about your course and sell to your readers why they should join your email list.
  • You can have multiple opt-in forms on your landing page.
  • You can include testimonials about how your course/product has helped others.

And the best reason of them all is… others can promote your course! If I wanted to promote John Chow’s Blogprofitcamp course on my website, how could I effectively promote the course if there was no landing page set up? Having a landing page set up gives your readers more incentive to promote your course to their readers because they know it’s an direct link they can send them to.

2 – Have a unique selling point

What’s your USP? What about your course makes it stand out from the thousands of other courses out there?

If you’re in a crowded niche, make a course that offers more value then any other one of the courses in your niche. That alone can be your unique selling point, the fact that you are providing more value for free than what anyone else is offering.

3 – Have a confirmation page

By not having a confirmation page, you’re leaving lot’s of subscribers on the table! Email providers give you the option to set up custom confirmation pages, take advantage of them.

What I personally recommend is to screen shot your confirmation email and when people reach your confirmation page, display a picture of the exact email they will be receiving. This technique works and increases conversions because you’re training your subscribers to know exactly what to look for.

Edit your confirmation email

Something I learned from attending a list building webinar is that your confirmation email can actually lower or increase your conversion rate. By default, most email providers will set their confirmation email to “Confirm your subscription” you want to change that to “Confirm your email.”

They both send off completely different messages

Confirm your subscription: This email sends off the vibe that your reader is subscribing to a product/service which is going to require them to pay. Often, payment services such as Paypal will say “confirm your subscription” for people who want to pay recurring payments.

You don’t want to give off that message to your readers, because if you do, you’ve just lost a profitable subscriber.

Confirm your email: Confirm your email gives off the right message by telling your reader to simply confirm/verify that this email is theirs and they want to receive emails from you.

See the difference?

4 – List exchanges

A list exchange is simply promoting someone’s list and they promote yours. Find someone that is in your list that has a similar size and quality list, email them and ask them would they be interested in promoting your list and in return you would promote theirs.

If they agree, simply send an email out to your list telling them about your friends course and tell them why they should subscribe. Include a link to their landing page, and your set. They will do the same for you and you can sit back and watch your lists grow.

Are you growing your list?

Are you applying these 4 easy steps to take action and grow your email list? Also, what are some other ways you use to increase your email conversions?

Rob Rammuny is a 16 year old Internet marketer/blogger who teaches other’s how to make money online at his blog Robswebtips.com. If you’re interested in learning how to make money online, check out my free make money online eCourse.

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53 thoughts on “How to Increase Email Conversions in 4 Easy Steps”

  1. Alex Dumitru says:

    Very good tips, Rob !

      1. d3so says:

        Pretty good tips.
        How would beginners go about list exchanging?

        1. Great question. I was also wondering that. Thanks for asking.

        2. Very valid point in no 3.

          You should understand the way your visitors think. If your message add more burden on them than your all efforts will be in vein and they will never confirm again.

          1. I’m intrigued by point three too but I think that just changing a word won’t make too big of a difference.

            Most people know that they are opting in and what it means.

  2. Tom Weyers says:

    Makes a lot of sense, I recently joined Aweber, and still have very little subscribers, I haven’t been pushing the opt ins really.

    These tips will help me a lot!

    Thank you

    Tom Weyers

    1. Rob Rammuny says:

      Glad to hear the tips will help you out Tom! Just keep working at it and they will grow.

      1. Lakhyajyoti says:

        Really it takes some time to build a list.

        1. Hey Rob …

          If I am not wrong than I saw your few posts on blogussion.

  3. These tips are good but I would like to know more about the unique selling point. This information is too general I think.

    1. Rob Rammuny says:

      A unique selling point is simply (easy way put) creating an unique idea that will “sell” (capture) the readers attention for them to subscribe to your list.

      Say your competition offers a 20 page free eBook, and you offer a 100 page eBook w/ a 30 minute video. That’s considered your USP because nobody else is doing it like you are.

      1. d3so says:

        Well, it seems that everyone is offering ebooks. I offer a free program/tool but haven’t received much opt-ins.

        1. Rob Rammuny says:

          How are you marketing it?

          1. d3so says:

            I’m using popup domination on my blog to market the tool.

          2. Lakhyajyoti says:

            Pop up domination become very popular day by day.

          3. Yes visitors do not like free ebooks any more.

            They would like to have more and more … and that also free of cost.

        2. Maybe, after all you have learned something from John about making money online, but in your case it’s just for free. Looks interesnting this application!

  4. Devin Elder says:

    Hey Rob,

    Interesting point in#3 – visitors certainly can be skeptical at this point, and choosing your language carefully can have a big impact.

    How about Popups, I noticed your blog uses Popup Domination 🙂 Love that plugin!

    Thanks for a great read, continued success!

    1. d3so says:

      I use popup domination as well. It’s much more attractive than the aweber lightbox.

    2. Rob Rammuny says:

      It’s a little copy writing tactic that plays a big effect in conversions 😉

      I recommend pop-up domination as well! Wanted to raise some different aspects of building a list. 😉

  5. Aqif Azizan says:

    Thanks for sharing this tips. But I think you can spend more time to elaborate more.

    Hey there Rob,

    The list exchange idea is unique and I never try that before. Maybe I will do it after gather my own mailing list after this.

    Thanks for sharing this 4 easy steps. It is absolutely valuable information for those who are seriously who wants to make money through their mailing list.

  6. Just make sure you have something of value that will prompt people to subscribe..period

    “TrafficColeman “Signing Off”

    1. Lakhyajyoti says:

      Nice point.Agree with you.

  7. fas says:

    List exchange is not a good idea, really.

    1. Abhik says:

      I agree, exchanging as well as purchasing lists is a bad idea indeed.

      I have a bitter experience with a purchased list. Only 75 people confirmed their email and stayed with my list out of 100K.

      1. d3so says:

        Dang, the exchange rate is good at all.
        How do you go about doing a list exchange?

      2. Bidet says:

        wow thats a bad opt in rate. Yea I can see how they are bad.

    1. d3so says:

      I learned about it a week ago. And if you think about it, to the untrained eye, subscription would raise red flags.

      1. What are you trying to say by it raising a red flag? Are you trying to deceive people?

        How many people do you think don’t know they you want their email to be added to your email list?

  8. Abhik says:

    Nice post Rob!!

  9. Dino Vedo says:

    Let’s exchange lists John! 😉

    1. d3so says:

      I’d like to exchange lists with him as well.

      1. Lakhyajyoti says:

        John.please count me too.

  10. Some great tips there I’m going to try out!

  11. Very interesting tips, i will try this marketing approach!

    Also, i have noticed that the marketing people above are pop-ups fans – how a website visitor can see this?.

    What about the email content? How the emails should look like? Their structure?

    Good work, i will read more!

    1. d3so says:

      Any website visitor can see the popup; it happens automatically.

      Emails should be structured like blog posts or based on what you’re trying to achieve.

    2. Rob Rammuny says:

      @Optimizer – The content of your email should be based on how you want to train your readers.

      If you want them to be used to reading content on your website, include links back to your site on your email.

      If you’re writing a text email, make sure you format it like you would do a blog post.

  12. Adam says:

    Thanks for the tips john. I have recently changed my opt-ins using popup domination and just using the simple change in design increased my opt-ins by 276%.

    1. d3so says:

      John didn’t actually write this post 😉
      How many opt-ins do you receive everyday?

  13. Lakhyajyoti says:

    Surely I’ll will follow your tips to build my email list.Hope these tips will work for everyone.

  14. Great idea about the editing confirmation email. I never thought about it that way before. Thanks for the tip!

  15. d3so, try doing something other than popups on your site. I’ve found that popups tend to reduce in conversion rates over time, until nothing is working. Instead, use a combination of persuasive writing and catchy graphics to reel the reader down the page to the first of your 5 affiliate links or download links to your product.

    As for the post, these are some great tips and many bloggers and affiliate promoters can learn from these pointers. Kudos to the writer.

  16. Samuel says:

    Awesome post robs! Yeah i agree with all your points! keep up the good work.

    1. Lakhyajyoti says:

      Waiting for your next post Robs.

  17. heartmend says:

    I think the main reason people are unable to build a good email list is because they don’t really pay attention to their squeeze pages( titles, videos, subsription boxes, images etc). I mean after all the plethora of junk information available online, who wants to download a book called “How to make money online” ?

    It’s time we started enticing our visitors to download our freebies!

  18. What if Feedburner is used for the e-mail list?

    I really like to automatic functionality it gives.

    Any free alternatives?

  19. I agree that popups may be a little intrusive, although, it does grab the user’s attention, I think the most effective way to build a list is to use a variety of methods and sources, and always offering outstanding value to the user.

    Give them something they really want, something that will solve their problem.

  20. Rajnish says:

    Thanks for the great Tips and the list exchange idea is unique and and new for me I never try that before. Maybe I will do it after gather my own mailing list.

  21. Bidet says:

    These are great tips for increasing your email list. Having a good landing page is very important.

  22. This has been an awesome improvement for my site thanks for the info

  23. Great tips. Although when creating a list, do you work it per campaign that you create a new list? Or do you join them all in one? Im just a tad lost on this subject.

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