How To Increase Your Blogging Efficiency


Using The Pareto Principle to Increase Your Efficiency as a Blogger

I wrote this post after having an interesting discussion with one of my friends during an MBA class. We were talking about another crazy student who was going for A+ in every single class. She was studying days and night, taking so many notes she could write a book and trading sleep for more coffee to survive her day job while doing the MBA. One thing was 100% sure: she was heading directly (to a burnout!) to get the best grades in the class.

So while she was asking a question and taking more notes as the teacher shared his thoughts with us, I was scribbling as fast as her. However, my friend noticed that I was not taking down marketing notes. I was actually working on my blog and my other online projects. He asked me how I thought I was going to perform in this class while I wasn’t even listening. I smiled:

– The Pareto Principle, I replied. Also known as the 80-20 rule, the Pareto Principle states that, most of the time, 80% of the benefit comes from 20% of the effort. Therefore, in marketing, you will earn 80% of your income from 20% of your clients.

When I was younger, I decided to put this principle to the test; I started to study less and do other stuff instead. I noticed that most of my mark was earned from the very first hours of study. Since that day, I decided to not study much, and work more on projects instead. Therefore, I was able to get much more accomplished within the same time frame and with similar result to most people. I know I can average 90% in all my courses. Actually, everybody can. In fact, if you work hard enough, you can do pretty much anything. It all depends how hard and for how long you want to work. But why trying to get 90% when you can get 80% with almost one fifth of the effort?

How can you apply the Pareto Principle to your blog or your online business?

We all hear about several people working hard all day long for several years and not getting much out of it. Well this is probably because they were focusing more on the 80% of their work that will get them only 20% of the reward instead of working only on the 20% that will bring them 80% of the expected results.

Therefore, when you are working on your blog or any other websites, you have to determine the difference between what will really bring your site to the top compared to all the other tasks that will give some results but will burn an awful lot of time and energy at the same time.

You should already work on something where you are stronger than the average bear in your market. If you focus on the 20% that matters, you will never become the best in your field, but you will become one of the most efficient. Hence, one of the most productive and high gainers.

Here’s a good example

While reading about how to build a better blog, you will find advice such as “content is king”, “comment on other blogs”, “participate in forums”, “work hard”, etc. It is true that you need to work hard to increase the visibility of your blog. However, there are ways to concentrate your work to give you maximum reward.

This post is a good example. I could have take an hour to read posts on great sites like John Chow or ShoeMoney and try to write interesting comments in order to get a few more clicks to my main blog (The Financial Blogger). However, chances are that I would have posted my comment in the 23rd position and nobody would have read it besides some “evil” Googlebots. Instead, I sent an email to John Chow offering to write about this topic and took about an hour to write the post. I will have the same link juice but with much more exposure as thousands of people will hear about The Financial Blogger today. They may then decide to check out my blog and get some quality financial advice or find out how a 27 year old guy can have a full time job, do a MBA, run a blog among many websites and have time to play with his two kids at the same time 😉

I would go even further with the Pareto Principle

Blogging requires a lot of skills such as writing talents, technical skills, SEO knowledge, etc. It is very hard to become a pro in everything. So why don’t you focus on what you do best (your 20%) and get other people to do the rest (80%). This way, you will be able to accomplish much more with less time and energy!

I actually use this principle in every aspect of my life; at school, at work, on my blog, everywhere!

This post was guest blogged by Mike Heroux of The Financial blogger.

57 thoughts on “How To Increase Your Blogging Efficiency”

  1. Great write up fellow MBA! I agree fully that rather than blanketing the net with content which will take hours each day, find niche sites or blogs and direct traffic that is already targeted to your niche….

    [email protected]’s last blog post: Freebie Monday #17 – Free Kashi Granola Bars (Canada) / Free 50% off Coupon for Old Navy (USA)

    1. Ryan McLean says:

      Taking advantage of other people’s traffic is key. The best way to do this is by creating products where people can earn comissions on sales.
      That way you work to create the product and other people work to market it for you.
      It is a genious idea

      Ryan McLean’s last blog post: Affiliate Marketing Made Easy… Earn Money The Simple Way

      1. fas says:

        Thats an awesome post. Its kinda silly to say this but I have read Vilfred Pareto’s principle and still it did not strike me. His principle is used in quality control techniques for total quality management by big companies.

        fas’s last blog post: Why USB Drives Are So Clever

  2. Good post, mike. One of the more unique ways of talking about blogging efficiency. I do agree that some people focus way too much on everything within their blog. They need to focus on the parts that will really bring in the money.

    TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

  3. Excellent post. I apply the 80:20 rule too simply because I’m a full time banker working a part time business. This rule helps me perfectly since I can only afford 20% of time. That’s the time I used to focus on what’s important or I think it’s important to achieve 80% of what full timers achieve. Then on weekends, it’s catch-up time on all work that’s not been done.

    Peter Lee

    Work At Home Blog’s last blog post: 8 Top Internet Marketing Tips

  4. TriNi says:

    I love the way you write. It’s really inspiring.

    I’ve been working so hard on my blog recently and I recently saw payoff when I just increased my pagerank from PR0 to PR1.

    This might not seem like alot to some people but for someone like me who knew NONE of this stuff before, it’s really a big deal!

    Thanks for always posting in a way I can understand. Your posts are never too fancy that I can’t understand exactly what you’re talking about.

    So from a small fry like me.. keep up the good work! 🙂

    TriNi’s last blog post: Money, money, money!! I got paid! Again!

  5. Great read and very thought provoking. I’ll have to sit back and think about the 80% of things I’ll get someone else to do…

    washing, cleaning, cooking, directory submissions, bookwork just to name a few.

    I’m heading over to check out your blog right now, got me intrigued.

    1. My dream would be to get a student to do all this stuff 😉

      I hope you liked my blog 😀

      The Financial Blogger’s last blog post: How to start investing – A DIY Growth Investment Strategy Part 8 – What does a DIY Investor (besides thinking he’s smarter than Wall Street?).

      1. I agree. The more that you can outsource the 80% that almost anyone can do then the more that you can free up more time to do the 20% where you can really distinguish yourself.

        Domain Superstar’s last blog post: Linkin Park, Kevin Rose, and Timothy Ferris on Choosing Domain Names

  6. IS says:

    Great post, I really agree and think that it is so often used as an excuse. Not having time is simply giving ourselves a reason to not do something.

    IS’s last blog post: Smartphone apps (Iphone-AAPL vs Blackberry-RIM)

  7. Darin Carter says:

    Very nice Post … the 80:20 rule applies with LIFE in general.

    Darin Carter’s last blog post: Armani Exchange Sucks

  8. rick kats says:

    great post. I try to apply the 80:20 rule as much as I possibly can. I am full time in school and try to run a few things on the side; including a blog and some CPA stuff. lets just say I can’t wait for summer break so I can allocate more time to my business. I think writing everything down in terms of plans and goal helps out in terms of time management.

    rick kats’s last blog post: The B-day Post

  9. Eric says:

    All I can say is… I’m working on it! The older I get, the more I realize the importance of this principle! thanks John

    Eric’s last blog post: TCC Student Art Show Award

  10. Steve says:

    This is so very true. I am a very person, and have found Pareto’s Principle to be so very helpful. The biggest challenge is to keep it at the forefront of my awareness as I plan my year, month, week, and day. It definitely pays off if I follow its advice.

    Steve’s last blog post: Best Way to Ensure Failure: Don’t Follow This Advice

  11. Dino says:

    Great Post Mike Heroux, and thanks to John for posting it up. It was honestly a worthwhile read. Impressed.

    Dino’s last blog post: Making Money Online

  12. Harry says:

    Nice Post. More importantly, you should know where to spend 80% and where 20%. Most people do the other round.

    Harry’s last blog post: Join me with Problogger in 31 Days To Building a Better Blog

  13. Jenna says:

    Excellent post. I find that I am more efficient if I work in small bursts of time- i.e. Maybe I’ll work for 2 hours and take a break, etc. I find that this really helps out so that I don’t get burned out at the end of the day 🙂

  14. I’m fairly new to blogging, and sometimes tend to get overwhelmed as to how I should efficiently distribute my time. There’s so much to learn and do. The 80/20 totally makes sense. I guess now I just need to figure out what I’m really good at!

    Shreejana Hickman’s last blog post: 10 kid friendly places to visit in Washington DC for Free

  15. R Kumar says:

    Actually this is how any blogger starts. The enthusiasm that he brings in at the thought of making money from his blog pushes him to do anything and everything thus spreading his efforts across a lot of things. This often leads to burnouts and the blogger perishes. What is actually required is concentrating your efforts and energy on what is the most important and has best ROI. This indirectly would mean that you are following the Pareto Principle.

    R Kumar’s last blog post: 6 Most required Plugins for your WordPress blog

  16. Great Post – I’m starting to use it more with my blogging – less checking stats, traffic, income all the time and more focus on building new blogs, a website and great content. I also use the 80/20 rule to even structure my content – i.e. what’s hot in the news and what gets decent search traffic…do a post based on that now and then instead of 100% just core interests.

    Darwin’s Finance’s last blog post: $Million+ House for $10 Raffle – Don’t forget the Taxes!

  17. Mark Wilson says:

    I have been using this 80:20 stuff for a long time now. Some people see it as lazy but I would argue it is so far away from lazy it’s crazy. People that don’t use it are really just wasting their lives.

    Mark Wilson’s last blog post: Main Page

  18. Thought provoking and a lesson I certainly need to learn personally. Thanks Mike.’s last blog post: Free Affiliate Marketing E-books Released Today

  19. Lee Ka Hoong says:

    You are definitely right! Study long hours doesn’t mean 100%, as what my teacher told me during my secondary school, he said :”Human brain can only concentrate on study for about 40minutes in a day, after that your brain can’t assorb what you’ve read anymore!”. It’s true!


  20. HoangHOuse says:

    thanks John…great info.

    HoangHOuse’s last blog post: John Chow – Monetization Tips

  21. Rick Vaughn says:


    That’s great and all if you can get someone else to do the SEO and all the marketing for your blog. When you don’t have that kind of budget makes it a little harder right?

    Rick Vaughn’s last blog post: How Do You Identify Wealth?

  22. Rajagoplan says:

    I am a beginner for blogging. I am directionless so far. Looking at emails, attending to communities, forums, subscribing to directories, posting, etc., take a huge amount of time which i can ill afford. I have been in search of a smarter, easier, more practical and less time consuming method. Your Pareto principle is the answer. Thanks a lot. Please keep enlightening us with your posts.

    Rajagoplan’s last blog post: Displacement Agencies!

  23. Paul U says:

    You are referring to guest blogging and I think that I have been neglected doing this.

    Paul U’s last blog post: Amazon changes it’s terms

  24. Silvia says:

    When I worked hard 80% of all my time I could get only 20% of what I wanted to get,now the situation has changed and I work 20% of all my time in that project and get 80% of the planned sum.The second part of the rule will be seen after the First part is done.

    Silvia’s last blog post: Палата № 6 скачать фильм онлайн

  25. Very interesting post indeed

  26. @proson says:

    Yeah good example. concentrate the effort of being good in one field. That’s so true because we all have the same amount of time in a day thanks for your post

    @proson’s last blog post: Make Money Online: Comment Here And Get Free Traffic To Your blog

  27. Tanakim says:

    If you wanna increase UR Blogging Efficiency and make money selling your own ads on your own site while keeping 100% of the revenue get OIOpublisher $8 off in April 2009 using SPRING-SAVING as coupon code and start serving ads on your website and blog.

  28. This would only be successful if the person is in fact smart in one way or the other. If I do not study, I simply fail the class. It depends on the person…really.


  29. Ugwu says:

    great blog, i went to your website. love the articles but couldnt find a way to eail you anywhere on your page. havent started my first blog yet and it amazes me that you hold down so much at one time. Inspiration actually because im having the hardest time taking that first step

    1. Hello Ugwu,
      the email is thefinancialblogger at gmail dot com (you can see it in the advertise section on top of the page ;-0



      The Financial Blogger’s last blog post: Is The Economic Crisis Responsible For The Fall of Automakers like GM and Chrysler?

  30. Make money says:

    So, you should apply a marketing principle based on ratio to balance your life? What you have stated here is not a principle but balance.

    Make money’s last blog post: AutoPligg Review: The Digg Clone One-way Backlink System

    1. Make Money,
      the name is the Pareto Principle, I didn’t invest the word 😉

      The Financial Blogger’s last blog post: Is The Economic Crisis Responsible For The Fall of Automakers like GM and Chrysler?

  31. Melody says:

    You’re missing the one major aspect that helps to contribute to that rule..


    Melody’s last blog post: My T-shirt Design Contest Entry

  32. GatorWade says:

    I’ve heard of this principle before and honestly never thought about how to apply it to my blog but also my online financial goals. I printed this article out. I’ve got a few things to think about now.

  33. Christian says:

    Good principle. the thing is, it’s always very tempting to get involved in the minutia that keep you ineffective. letting go of those details is the most difficult for a lot of people. You’re right though, it works when you do it 😉

    Christian’s last blog post: Motivational Quotes: Tony Robbins

  34. EH says:

    Excellent post. I whole-heartedly agree that a well written post or a “guest post” on someone else’s blog can have a greater impact on increasing traffic to your site than some of the other tactics. It makes me laugh though, that after reading a post where you talk about Pareto’s Principle of 80-20 and all of this that so many people still post so many comments and that even I am posting one myself!

  35. mymytri says:

    Nice post.It is really inspiring me.

  36. This is such a good principal. Tim Ferris covers it very well in the four hour work week too. I would recommend it to anyone interested in cutting down their workload

    BlogTipsForBeginners’s last blog post: Why YOU Should Start A Blog – The Top 10 Reasons And 26 More

  37. I’ve condensed the information into two easy steps. Firstly you need to set deadlines for yourself. Even if you set a deadline and don’t meet it, keep setting new deadlines. You will soon become talented in picking how long tasks will take, and will set deadlines more accurately. In psychological terms, putting a time limit on tasks brings it more clearly into your consciousness. It becomes more real and definite. Imagine telling yourself ‘I must complete this task within four days’, as opposed to ‘I should probably do that at some point’.

  38. Das Brain says:

    Great take on the 80-20 rule , and applying it to blogging.
    This is a tip I could try to apply to my own websites and blogs. Thanks John.

  39. Diana Rupert says:

    Ye this is a great way to earn more money to your blogs. Many of us are not really focusing on those important aspects to really earn on our blogs.

  40. Online TV says:

    Oh wow, I also did not liked to listen to the teachers back in the college. Very nice stuff this 80% from 20%. Interesting post!

  41. Certainly this concept is really vital and every guru of every country explained this method in their own way and words.

    So now I will have to check that 20% in my field as well. First of all I would like to concentrate on those business which will provide me 80% revenue from 20% effort.

  42. Good post TFB. I’ve been doing quite a bit of promoting for my blog. I need to figure out what little details I could drop.

    Canadian Finance’s last blog post: Friday Links

  43. Lizwi says:

    The 20% rule does work, but I am afraid it does not work for everyone the same way as it works for others. The 20% rule also applies to those who use it, this means only 20% of those who apply this rule succeed and 80% fails.

  44. Great post, the post sounds like it works pretty well. I think my 20% is quality posting and the 80% of SEO needs to be left to my readers xD

  45. The 80/20 rule is a rule I try and follow everyday of my life. It’s incredibly helpful – and can be applied to any area. Thank you for the tips!

    Smart Boy Designs’s last blog post: Love Your Blog Topic Like Stephen Hawking Loves Science

  46. Pareto Principle sounds so… technical!

    Exposing SEO Techniques’s last blog post: Listen to Howard Stern Exposing a Screeching Beyonce

  47. I really loved your post. Damm I am doing 80%!

  48. I guess things aren’t like what the guess bloggers said. If nowadays lots of us do 20% to make some blog, that would mean there is a chance of getting our blog at lower level.

    There is a lot out there who do more than 20% and with a good strategy too. So if we are to keep it up like that, It wont be much of a change.

    Shally Martin’s last blog post: A success of Tears

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