How To Increase Your Blogs Domain Authority

Domain authority is very important when building an online business especially when you want to generate organic traffic. For those of you NOT aware “domain authority” refers to the entire value of your domain as established over the years looking at such elements like size, age and link building patterns. It’s hard to manipulate simply because you are looking at so many factors which all have been combined, and make sense at the same time. I’m surprised at the amount of bloggers who don’t pay close attention to domain authority, and suffer in the long run. A high domain authority is a cool way to increase your worth quickly within the search engines increasing your organic traffic.

Today, we’ll be exploring domain authority, and what I’ve learned over the years regarding the importance it plays. I’ll like to discuss some practical ways to increase your authority so you start increasing your rankings within the SERP’s.

Let’s get started, and your feedback will be greatly appreciated.

On-Page SEO

All great websites start with a solid on-page SEO portfolio. Without it, you’re going to have a hard time getting noticed within the SERP’s, and even indexed by Google. The good news is that doing your on-page SEO is very easy because you have to focus around a few solid keywords. If you do a quick Google search, then you’ll be able to find enormous resources on how to do this correctly, however I’ll explain a bit right now so you can get started.

First, it’s important you have a handful of solid relevant keywords to work with. This will allow you to guide your on-page SEO better. Next, you have to worry about “3” areas of your on-page SEO:

  • Title
  • Description
  • Keywords

When writing out your title it’s important you follow the character limitation. This number is usually around 60-65 characters, and must be relevant. It’s also very important because the text here gets displayed within search engine results so the more accurate, the higher chance of getting a click-through.

Secondly, the description also gets displayed within the search results, so it’s important this is as relevant as possible. I like to include relevant keywords which are popular because this increases the likelihood of a conversion. The keywords section is NOT that important, however it is optional to add some relevant keywords around 3-4.

Next,

Make sure you have switched your permalinks to “post name” if you are using WordPress. What does this do? It will show the title of your content within the URL, and this is extremely important when your site is getting indexed. The good news is you have added relevant keywords into your title so your URL should be relevant automatically.

Remove Poor Links to Your Site

This is very important especially after Google introduced algorithm updates which target poor links to your website. Many people tried to manipulate search results by bulk linking from poor quality sites to their pages, however this is NO longer something which helps with rankings. Google has become smarter, and knows high quality content always attracts high quality links. If you have an enormous amount of low quality backlinks to your site, then it’s time to remove them from your profile. Google has provided you with a tool to streamline this process, and it’s called the Disavow Tool. How does this work? Simple…

You go through your link profile using GWT (Google Webmaster Tools), and make a list of external backlinks which you feel are hurting your rankings. It’ll take some researching, but the end result can definitely help increase your overall domain authority. Once you have a collection of links you feel are hurting your domain authority, you can submit them to the Google Disavow tool using a .txt editor. Head over to Google search and do a quick search on this tool, and you’ll be able to find enormous tutorials which will guide you through the entire process.

Remember,

  • Visit GWT to find the sites linking to your domain
  • Use org to research these sites looking for quality score. If they are poor sites, then you know they’ll be hurting your domain authority.
  • Do this every 2-3 months to ensure your link profile is as clean as possible
  • Submit them to the Google Disavow Tool using your .txt editor
  • For more information, search “Google Disavow”, and you’ll find a handful of tutorials which will help you get started.

Internal Linking Strategy

This is very important to help build the overall strength of your domain because you are pushing the authority of internal pages. Google has gotten smarter, and now ranks site which have a high overall score, and NOT just those with popular single pages. Why have they switched to this approach?

They switched because bloggers would build links to only one of their pages, and forget the rest of the website. They would write awesome content, publish it, then hope to rank that page to increase ROI. Google, over the years, because their very familiar with this approach now require a solid internal linking strategy, and external links to every page. This will ultimately increase the entire domain authority of the website. It’s a great way to ensure you don’t get penalized going forward, and continue to be an authority blog in the future. Here are some things to pay close attention to going forward:

First, make sure you write valuable content every time because this will increase the amount of linkable content on your site. The more value you provide the higher chance others will link to your blog. Secondly, each time you write it’s important you link out to some external sources because they get pinged whenever they have a new external link. They’ll MOST likely check out your website when they get alerted, and if they like your content they’ll link right back. The fact you linked out to an authority source means you’ll get an authority link back if they decide to do it.

Third, you want to make sure if you are building external links to your website that you build from authority sources. One of the best ways to get the right type of links from influential sites is to guest blog. This gives you an opportunity to write content on a relevant website, and link back to yours at the same time.

It’s an awesome strategy which I have been using for years.

Social Signals

Over the years, Google is finding new ways to rank content, and build domain authority. This means new marketing methods are becoming more dominant. For example, one of the best ways for Google to determine what domain is valuable is by looking at the social signals. The more people share a specific content the more value it obviously provides. Next, Google will give those with higher social signals privilege within the search results because it ultimately increases the user experience.

Next,

It’s important you target the right social networks because some might do harm rather than provide a benefit. For example, by targeting a poor social network you’ll find people who are simply trying to build a profile of followers to sell advertising space to. This means your content will be shared on poor quality sites which can lead to low quality links being sent to your page. Instead of helping your domain authority, it can cause it to decrease which is why Google now gives you an efficient way to remove toxic links. Here’s what I recommend you do going forward:

  • Join the MOST popular social networks, and start building your profile. For example, add your company details, contact information, and some awesome posts. This way when people check out your profile they’ll see a business profile.
  • Start adding people who are relevant to your niche because these are the type of people you want to get your content in front of…right?
  • Don’t keep sharing just any type of content you publish, make sure it’s the best online. This increases the likelihood of some serious engagement.
  • Keep building your profile, and you can sue some tools to help you tweet or share content so your profile stays active.

Social media has become very important, and Google knows this which is why they give enormous ranking authority to them. When you share content it’s a great way for other authority bloggers to find your content which encourages them to link back adding value to your domain authority.

Give It Time

After you have implemented the strategies above, it’s important you give the entire process time. Google will never rank your new website within a few weeks because you haven’t built your credibility yet. It takes around 3 months for your new links to get indexed and another few months to start building authority. It’s important you stick to the game plan because if you DON’T then you might give up right before you were going to see an enormous boost in your rankings.

Here are a few pointers:

  • Post content frequently because Google uses freshness as a ranking factor
  • Spread out your link building because this makes things look natural
  • Always pay close attention to relevance
  • Never use software or link-farms because these will destroy your domain authority.
  • Stay focus on your end goal so you don’t lose sight of what’s important.

Final Thoughts

In the end, it’s important you have a solid domain authority because this adds value in all aspects. For example, when you have a high DA, bloggers want to link to your content, purchase from your website, and will trust your content as a valuable source of information. I’ll admit it does take time when you are first starting off to build this, but any serious blogger will tell you: If your serious about blogging, and passionate about your niche, then you have nothing to worry about. Here are a few things to do right now to get started:

First, read over this content and write out the elements you haven’t started to implement into your blog. Secondly, you need a way to track data so install Google analytics because they’ll provide everything you need to find out like what content is popular, where your audience is and the search queries.

Next,

You have to implement the strategies which are missing within your blogging or website because they’ll help increase your domain authority. Start by implementing the ones you can and keep track of how they improve your overall DA. It’s important to keep writing high quality content which is linkable because the more links you can get the higher chance of having your website indexed quicker. As mentioned, writing content more frequently is a great way for Google to index your content so keep a solid content writing schedule going.

You can log into GWT to look over your current link profile. After, use the Google Disavow tool to start removing links which are harmful so you can build a solid high quality profile. From inside GWT, head over to search, then internal links to find your complete profile.

Here are some final tips:

  • Stay focused
  • Write high quality content
  • Always link to and from value sources
  • Check authority before linking from source
  • Remember to use Google Disavow to remove bad links.

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15 thoughts on “How To Increase Your Blogs Domain Authority”

  1. Deepak Gupta says:

    Thanks for commendable things we could do to improve DA of our site. I’ve prepared to follow these guidelines, and I hope to see good results soon.

    Cheers!

  2. Guest posting rocks for offsite strategies Rizvan. Your onsite tips rock. Guest posting persistently helped bring my DA to 48.

  3. There are many factors that Google uses to determine the search engine ranking of a website. One particular that has taken on great importance over the years is the domain authority of the website. Domain authority is a matric that was developed by Moz. The higher your domain authority is likely you are to earn a higher search engine ranking good and receive more and better web traffic. Your domain authority is also a good way to measure your SEO efforts as well as compare the strength of your website competitions websites.

  4. Hemant says:

    thanks For Sharing this DA And I want to know If i add all social sites buttons then websites will rank ?

  5. Thanks for this helpful blog.
    Domain Authority can be increased through external linking to your website. You can increase your Domain Authority with linking on high DA websites. You share the website’s on page point and in off page, we can build linking on external websites which contain high DA.

  6. Thank you for the information sharing with us about the blog domain authority. very informative blogs. if anyone needs assignments related to any subjects, just click on help my assignment.

  7. Sunil Kumar says:

    In my experience, if anyone wants to increase DA then should choose blog commenting tactics. It helped me, it’s my amazing experience. Thanks for such a nice article.

  8. Sam Lozano says:

    Has it actually been proven that Google respects disavowed links? I’ve always been hugely skeptical that Google would make it so simple for people who’ve been punished for using shady linking tactics to simply go into GWT and say “oops, no actually I didn’t mean to make this link :)” and then *poof* your rankings/etc come back.

  9. Hey Rizvan! It’s my first time here on Jon Chow’s blog and reading your post + visiting this blog has really made my day. 🙂

    So, I started researching how to rank my blog very quickly when I stumbled on this blog post and trust me you my friend has really done justice to it.

    You shared amazing tips on how to increase ones blog domain authority which I believe is one of the metrics people use to weight you as a blogger. Plus is is a metric people use to link to some of your best posts while also driving traffic to your blog.

    Speaking about On-Page SEO, I love the way you dissected the whole idea; it’s really not a hard subject, no, it’s pretty simple if the blogger can take their time to craft out very powerful and attention grabbing title, an actionable meta description, and of course, a focus keyword that succinctly highlight what the whole article is about.

    I have been practicing some of the points you shared here and all I can say is that they work if you take your time to put into application and patiently wait for the result to start showing.

    Thanks for sharing this knowledge with us, Rizvan. Do have a very lovely week ahead.

    Sam

  10. Maria says:

    Thanks a lot .Nice step you discussed in this blog. these all are true factors for getting good domain authority.
    This content on improving page author and domain authority is informative and filled with great tips ✨
    I’m glad to see that most of the techniques you mentioned in your post are also been implemented on my site 👌 . Once again thanks for putting out such content.

  11. Thank you so much for writing this seo contenr about how to increase domain aurhority. For many years now, i never had this in mind, but recently i am beginning to realize things that really matters when it comes to getting ranked high in search engines

  12. How do you determine what a poor incoming link is? How do you know if they’re causing problems or not?

  13. Hi
    Rizwan,
    You have provided some effective tips on how to increase blog DA and that’s great. A website’s worth can be estimated by its domain authority. We must make great effort to increase DA of our website and the tips provided here are really going to help us in doing the same.

    A domain authority of a website depends on many factors such as website traffic, website age, size and link building, etc., thus to increase DA of your website you must work on the factors to achieve expected results.

    Thanks for sharing this post with us.

    Have a good day.
    Praveen

  14. Rewari says:

    The article filled with incredible stuff. I had to work hard and try all this point to increase domain authority.

  15. This is a very helpful article. Social signals and internal linking are so important today for SEO. It’s best to let social signals happen naturally if possible and internal linking should be a part of every blog post.

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