How to Leverage Visual Storytelling In Marketing

Different people have different ways of understanding content so it’s important to find what works for your blog. Your success will depend on how well you can engage your readers and build an audience. After a few years in the business, you’ll be know exactly what you need to do to write content that resonates with your readers. For some, it will be adding videos, images, or content in the form of a story. We know audio is a very important learning tool but being able to visually describe your content is much more effective. As a matter of fact, the reason story telling has been so effective as a learning tool is because it stimulates the mind in a way where more of the information is retained long-term. There are many parts to an effective story telling campaign and I’d like to go over some right now.

If you want to shake up the way your audience understands content, then it’s important to start implementing some of these awesome story telling strategies. Let’s jump right in…

Text vs. Visuals

Every time I write content or present at a conference, I’ll add images because it’s been proven to help absorption of text. Many bloggers will tell you if they had to pick, they’d choose images over text because people can understand visual content better than text. Here’s something else that’s cool,

In a recent study, it’s been proven the human mind will process visuals 60,000 faster than text, which is amazing especially with so much competition in every niche. I’ve always been a true believer that you have to stand out compared to your competition and what better way than to have your content quickly processed within seconds?

Images Provide Recall

Here’s something new I learned recently and it’s that people can recall images more quickly than text. You’ll notice this is why big brand names will emphasize the importance of an awesome logo because once a customer sees your brand logo, they’ll remember it. The same can be applied to content and how people process what you’re trying to get across to your readers. If you are able to compress the text into a visual image, then they’ll remember it compared to others who are focusing on just text. Here’s something else you should note,

You’ve probably seen an influx of infographics over the last couple of years and the success can be attributed to how well they allow people to process enormous information quickly. Many top bloggers use infographics and have done very well getting content across to their readers.

Less Is More in Visual Storytelling

When leveraging storytelling to create engaging content it’s recommended to use visual cues to help people process information more quickly. This doesn’t mean you can’t make use of text on your illustration but you have to be careful when you do. It’s often said less is more when adding text to images because adding way too much defeats the objective of using an image. I suggest doing the following when adding text to your image or infographic…

  • Keep letters bold
  • Always use bullet points
  • Keep characters to under 16

Careful of Placements

If you need to add text to your infographics or images, then it’s important to be careful about the placement so you can still get your point across. As mentioned above, you want to tell a story about your content so readers remember your brand and can engage with your content by sharing it with others. However, you need to be careful how you set up your final product so the important elements can be seen. If you’re adding images, be sure to space them out correctly and if you’re adding text, don’t block the visual images. There is no replacement for clean organized content and if the reader can’t see your visual cue, then they won’t engage with your page.

  • Space out your images
  • Keep them clear
  • Don’t block images with text
  • Text should be bold and big enough to read

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5 thoughts on “How to Leverage Visual Storytelling In Marketing”

  1. Hi Rizvan,

    I have really been ramping up the visuals on my blog, big-time recently.

    As much as folks love my travel stories, I feel they dig the images of my travels just as much.

    People love eye candy. As simple as that. Heck, today I found bizarre image I snapped in India a while back. A person, with the head of a chicken. Not real life stuff. Thank goodness. But the message is; this is gaining some traction on my social media and I also used the image to write a guest post on Blogging Tips. Made it the featured image of course.

    People seem to vibe with text stories, so I will keep going that route, but adding images tends to draw folks in more freely. Especially if you are not clear with your writing as you practice your skills every day, let your images do your story telling for you.

    I have tens of thousands of travel pics I have snapped from all over the globe so am well stocked. But sites like Pixabay offer you a ridiculously rich selection of all types of images, free and paid. That is good money. Fabulous resource.

    It takes some digging to find images that align with your brand too. This is why – as you noted – big brands use those eye-popped, clear images to draw in brand advocates. Being aligned, and of course, finding that right mix of colors which matches your brand message, is key.

    I include images of tropical paradises of course but also post my BFP brand logo on every one of my 126 eBooks, my 30 plus audio books and paperbacks, and also on every one of my courses. Smart branding of course – each image sighting programs folks to become familiar and comfy with my brand – but beyond that, this image-searing-on-the-mind deal, through a picture-story, is at play too.

    Be persistent. Drop those images regularly with your marketing campaign, and through all channels too. Facebook, Twitter, Google Plus, your blog, and of course, work the brand images into your YouTube videos and podcasts on iTunes. Think broad, versus narrow, and you will tell enchanting stories with pictures across a wide range of channels, appealing to a growing audience along their channels of choice.

    Thanks for sharing Rizvan.

    Ryan

  2. Susan Velez says:

    Hi Rizvan,

    I’m working on improving my storytelling. I know that I really enjoy reading blogs where the blogger shares stories.

    There’s something about spending time reading a blog where they make it interesting with stories and images.

    There are so many blogs online, that we have to find a way to stick out from all the other blogs. Personally, I think that the more we can share of ourselves and weave stories into our blogs, we’ll have a better chance of making our blogs interesting.

    Thanks for taking the time to share this.

    Have a great day 🙂

    Susan

  3. I prefer Visual Storytelling. A picture is worth a thousand words!

  4. DNN says:

    Storytelling si good for business because it also shows people your humble beginnings.

  5. daniel says:

    Hi Rizvan

    You are right on the money. As humans we are hard-wired to be persuaded by stories. It is the number 1 way that we distribute information.

    Some of the best ads and sales-letters have been story-based, they can ‘sell without selling’.

    I love to use stories in my email marketing, I find it helps my subscribers connect and listen to what I have to say rather than being ‘hard-pitched’ all the time.

    I learnt a story-telling tip from the great Matt Furey. Start your story with ‘time and place’.

    ‘2 years ago I was living on the South side of London’

    ‘Last week I was walking through central park’

    Can’t explain why it works so well, but it does.

    Great post

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