How To Make Money Online with Joint Venture (JV) Marketing

I have recently been writing about some of the common marketing strategies used to increase traffic to blogs and websites. I thought I should now look at a comparatively less popular form of marketing called Joint Venture. If implemented correctly, joint venture marketing can be effective in driving traffic to a site.

A joint venture is an agreement between two or more persons or businesses with the purpose of forming one entity. In its basic form, joint venture marketing can be as simple as swapping ads with another person or business.

How Could Joint Venture Marketing Benefit You?

By joining forces with another marketer, you instantly leverage existing resources. Many of the things you need already exist – for example, if you desire a source of targeted traffic, you could go into partnership with an established marketer. You could use their reputation alone to increase your list of subscribers . Alternatively, you could create an e-book, and split the profits with your partner. Obviously, you have to provide your partner with an incentive for them to collaborate with you. However, if the venture is to create an e-book, be mindful that you’re likely to do a majority of the writing, because sales will be made solely on your partner’s reputation. Essentially, everyone wins in a collaborative venture. Also, collaboration with your competitors can be profitable:

  • The income of 20% of large corporations such as Sony comes from joint ventures, and 50% of that is based solely on collaborations with their competitors.
  • As a small business owner, you’re less likely to fail in joint ventures. So don’t be reticent about collaborating with your competitor.
  • The chances are you’ll have spare time to devote to other areas of your business.

How to Setup Joint Venture Partnerships

Identify successful and reputable marketers in your niche. Contact them and suggest a joint venture deal by offering a complementary product or service – It provides both of you additional sources of income so the venture will ultimately benefit both of you.

Here are some examples of joint venture deals you can consider:

  1. You could, for instance, write an e-book on how to decorate a home on a small budget, and strike a deal with a website owner of a furniture store, and collaborate with them to promote your e-book in return for a percentage of every e-book sold on their site.
  2. If you have a great product but you do not have many visitors to your site, you could approach someone in your niche who has a substantial list of subscribers and enter into a joint venture with them and get them to promote your product on their list in exchange for a share of your profit.
  3. If you have a specialised knowledge of a particular product but lack the ability to create a product, you could approach someone with great creative skills, and ask them to create a video or an e-book. Again, make an agreement on fixed percentage of earnings.
  4. Another example is to collaborate with e-zine publishers, with the aim of building a list of subscribers: when a visitor to your site subscribes to your newsletter, you could redirect them to a “thank you” page on which you could have the details of your partner.

Where to Find Joint Venture Marketers

Potential joint venture partners can be found through the following sources:

  • Forums such as Warrior are a great source. Join and search through their websites for products or services that are in your niche. Contact the owners and propose a partnership.
  • Many sites offer referral contest. Identify the top ranking promoters and ask them to promote your product. You would be required to provide them with promotional tools.
  • Social media networks are also a great source of finding partners.
  • Directories and joint venture networks.
  • Use Google and other search engines to identify products in your niche and contact the site administrator.

Well, I hope I have given you some insight into what is joint venture.

Wishing you every success!

Pope Moore

My name is Pope Moore, I am an analyst, entrepreneur and keen blogger, and I live in Sutton in the UK. I run a business called Internet Commerce and I have been operating in the internet industry for over 5 years, and designing websites and blogs is one of the many business areas of IT I am passionate about. My blog is blogs, and it primarily provides a step-by-step tutorial of how to design a blog using WordPress. Email: [email protected]

15 thoughts on “How To Make Money Online with Joint Venture (JV) Marketing”

  1. Justin Mazza says:

    No doubt that JV’s are a good way to go to increase sales for your business and make more money online.

  2. These are some great tips.

    I havea JV in the works now actually a blogger I love wrote a piece in my upcoming Ebook Get Famous. I’ve also partnered with other companies to help them find bloggers that will be a great fit for their product.

    The Warrior Forum always has amazing tips I love going there and researching.

    1. Have “a” need to watch those typos 🙂

  3. BradNordstrom says:

    Joint Venture marketing (JV) is really cool.I will tell my friend that him and I should use the same name at parties and get recognized quicker while splitting the profits. 😉

    Thanks John,

    Bradley Nordstrom

  4. Tu Michael says:

    it’s funny that a guy from an IM forum just asked me for JV yesterday n today i read this article. thanks a lot 🙂

    1. Pope-Moore says:

      @Tu Michael

      You’re welcome Tu, and I hope your partnership with your friend works out.



  5. Oh yes, Twitter is also a great place to find Joint Venture partners…in fact it is more effective than sending them emails because most of the top promoters are active on that network and more responsive.

    I am just exploring the world of JVs. I need a few more weeks before I know how effective this one is and I’m so excited. I plan to engage in many more this year.

    1. Pope-Moore says:

      @Sharon Fiberesima

      Hi Sharon,

      Thanks for your comments. I use Twitter to generate traffic to my blog and promote my services, but I’ve never acively used it as a source for finding JV partners. That’s definitely something I’ll start doing.

      Thank you for sharing that.



  6. fas says:

    JV marketing not that easy to implement. Yaro-Gideon do a good job though.

  7. Pope-Moore says:

    Absolutely, there’s a wealth of information available on forums, and it’s relatively easy to strike up a partnership with other users.



  8. Nick says:

    I made a few JVs with my first blog. I got an immense traffic boost each time. If you can do this, do this!

  9. Kenny Boger says:

    JV gives the both sides having a win-win situation, you wont lose anything for going to it.

  10. ezmystic says:

    Pope, this is a very inspirational article! Joint ventures to make money online seems to be a way to speed up the process of getting leads and making sales. A money making website to earn an income online is best with good content, but you need to get eyeballs infront of that offer and what quicker way than to find a JV partner. Thanks!

  11. SiRu says:

    One of the good article I read this week, thumbs Up:)

  12. Tenzho says:

    I haven’t make any JV with anyone. Not confident with my site.

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