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How To Make Money Online With Kontera

written by John Chow on April 2nd, 2007

Thanks to a new partnership with Kontera, many new publishers are able to run a new ad revenue source that used to be available to high traffic sites only. I see that many readers have applied and was approved to run ContentLink on their sites and that is good news. Now we come to the next step: how to do we make maximum money with it?

Kontera ContentLink needs about a week to learn your site and optimize for it. When I first placed ContentLink on this blog, the eCPM was just 91 cents. It’s now running at over $3. In addition to giving Kontera time to optimize, there are other things you can do to get maximum income from this program. Here are some tips to follow.

Make Sure Other Ads Don’t Block The Links

Kontera ContentLink

When I first set up Kontera on The TechZone, a flash banner from Ultra blocked the ContentLink ad. This is a common problem with flash ads. If you have any banner that blocks off the Kontera ContentLink, then get that fix. If people cannot read the full ad, they will not click on it.

Keep ContentLink To The Content Body

Kontera Ads

Kontera ContentLink works best if the linked keywords are in the content body. Headers, side bar, footer, etc should not be highlighted. You can control what parts of your site gets spidered by Kontera by using the following div tab.

<div class=KonaBody>The content you want Kontera to consider for ContentLink goes here.</div>

You can edit your site template to add opening div at the start of the article and then closing div at the end or you can add the tag on a post by post basis. This will keep Kontera ContentLink where it should be – in your blog content.

Prevent Headlines From Being Linked

contentlink.png

Ideally, ContentLink should only link body text. However, there are times when Kontera will link a headline. Some bloggers may not mind this but I like to keep my headlines link free. To prevent ContentLink from turning your headlines into a link, use the following ContentLink text filter span tag.

<span name=KonaFilter>Content placed here does not get spider for
ContentLink</span>

By using the div tag to keep ContentLink in the article body and span tag to exclude headlines (or sections you do not want spidered), you will start to maximize your Kontera revenue.

Make Kontera Links The Same Color As Normal Links

This is the same as blending Google AdSense. Making the ContentLink color the same as normal links will increase the click rate. This is not a hard and fast rule however. You may want to mix it up a bit and try a contrasting color and see how that does.

You can change the ContentLink color in your Kontera ad codes. The line which controls link color is var dc_AdLinkColor=’#xxxxxx’. Just change the x to your link color name or HEX code.

Add Kontera ContentLink To Your Blog

If you haven’t signed up for Kontera ContentLink, what are you waiting for? It’s a great opportunity for lower traffic sites to take advantage of a revenue source that is only available to high traffic sites. Fill out this application and enter “John Chow Kontera partnership” into the Comments field. The application is sent to my personal account representative. He will approve you based on your blog content and not your traffic level.

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By N2H
  1. I applied for Kontera today. I’m not sure if I’ll be able to make some good cash with it, but it’s worth giving a shot :smile:

  2. I hate google they rejected me I’m like ugh. but i am on bidvertiser, i was on adbrite but 15 clicks made me like nothing but i signed up for kontera and shopzilla?

    have you tried shopzilla?

  3. Great post JC…I’m still waiting for Kontera ContentLink to optimize my site.

  4. I was just checking out Kontera, and noted in the contract piece you agree to exclusivity, as in no other in-text advertising (like text link?). How do you deal with the exlusivity agreements and yet have Adsense, Text Links, Kontera, etc.? Maybe I am missing something…

  5. If I don’t make a cent out of it, I blame you john! okay, just kidding.

  6. Thanks for the hints John. I was running the adverts at their standard blue link colour, and have now edited the code to match the other hyperlink colours :cool:

    Thanks again for the advice!

  7. That was a timely article :grin:

    Signed up for Kontera last week and ‘been running ads for a few days. Really liked their CTR but CPC sucked, bringing overall eCPM down.

    But if I can triple Kontera CPC in a few weeks, then we are talking about a real good earner :mrgreen:

    Thank’s John

  8. the only issue i have is blending the links to be the same color as your other links. . . it’s already intrusive enough for them to link through your content, but then to trick your readers have them click away from you site might not be the wisest thing . . . the only way i would consider doing this is if Kontera had an option to open the links in a new window or tab . . .

  9. Oh good info John! I’ll definitely look at using the and tags to fine tune my Kontera settings.

    Since it does what you’ve mentioned how it links headers and things that I don’t want linked!

    Thanks!

  10. I was just approved and it is now running on my site. I noticed the colour thing first, and have changed that, but your other hints are quite good, along with the documentation, I am eager to see what this does for me.

    Thanks –C8j :mrgreen:

  11. Thanks for the tips John. I have some work on my site. I have some text ads that they are showing in.

  12. Just signed up. Figured it couldnt hurt although im not too dedicated to my blog at the moment. I have way too many projects going on. It would be cool to get accepted though.

    Did anyone notice the new “Male Enhancement” ad under the featured links. ha

  13. I signed up a while ago before you set up your magic thing, made about a fiver :p

  14. For me, eCPM has been at 2$ from the 1st day, can’t wait to see what it will be like in a week ;)

  15. Again, thanks for the hookup on this. Only being on my site a few days, I’ve had zero negative feedback thus far, which is great. I was also wondering how to only get it to spider the main content of the blog as it is currently screwing with my left and right sidebars, so I plan on reading this more in depth tonight to help control that

    Again, thank you for helping us smaller blogs get into it.

  16. eCPM of ~$3 is great. That is about 6x my eCPM from Adsense.

  17. Christian

    Thanks for all of the help you give us.

    I have signed up to kontera through you, as soon i saw you post it..I cant wait for a reply. :smile:
    Hopefully ill be approved. finger crossed toes crossed. :grin:

  18. My eCPM is low by now: 0.34$… Let’s see how it changes…

  19. Kontera seems like a good way to supplement your website’s revenue. Too bad it’s so damn annoying to the readers.

  20. I started off with quite a high eCPM for the last couple of hours of yesterday. I am now curious to see if it drops as others seem to have started off a lot lower then me and increased.

  21. OK OK you convinced me. I’ll sign up for kontera thanks to the deal you have with them :oops:

  22. Whoa, weird timing w/ the article. Thanks for the review.

  23. Since they’ve pretty well opened their doors to everyone, I’m guessing Kontera will be everywhere in a month or so.

    Personally, I find it all a bit distracting – is there any blocker software out there?

    Kumiko

  24. How long will it be before readers are immune to this form of advertising?

    Scot

  25. Also, I noticed that currently they don’t have any tools or interface we can use to customize the ads (apart from the link color), like number of links per page or ads on posts older than a week only, etc.

    I have emailed the Support at Kontera but haven’t heard from them yet. Please let us know if you know if we can do something about it.

  26. Hey Mr. Chow; what do you get out of this ‘partnership’ with Kontera? You evil panda slayer you!

  27. Thanks for the tips John, they will come in very handy :p

  28. JC, I was thinking.. Will there be a clash where you have a link, yet Kontera converts it into one of their advert link as well? Just wondering.

  29. John, I do enjoy your blog, but I’m a bit confused as to why you’re still promoting the partnership as if it benefits smaller bloggers/publishers in any way. The 500,000 page view requirement was dropped a short time back and that’s no secret.

    I spoke with them and they indeed clarified to me that it is an affiliate partnership with you and that it in no way improves or even expedites a person’s acceptance into the program. So I’m confused why it’s being blogged about as if it does. Perhaps I missed a detail or two along the way?

  30. How do you fix the problem when your flash banner covers the content ad?

  31. eCPM so far for me has been pretty low…but let’s give it a couple weeks and see what happens. Another source of income is pretty nice though. :cool:

  32. Thanks for the opportunity John, I just got my approval e-mail the other day and look forward to seeing how it works.

  33. Okie I just added the KonaBody tag in my main page and it is nice how it keeps the links to the content and not to the sidebars.

    Though is it me or does the way John and Kontera mention how to use the special div tag invalidate XHTML specs ;)

    Shouldn’t it be

    ?

    Or am I just being anal?

  34. I’ve just been approved by Kontera & implemented your guides

    Thanks John, hopefully another source of revenue for me

    cheers

  35. I don’t have that much success in konetra :sad:

  36. They Update the earning once in a day only. Day by day my earning have gone up.

    Kontera is giving me a fraction of what I make with AdSense, but anything extra is good for the effort I put in.

  37. I was apply and was add code on my page, but I don’t know does this work..

    I hope this work ;)

  38. John, Does Kontera works well with Div tags ? I have read on their blog that it doesnt.

    So if i am putting content under div tag how eill it will work?

    Moreover it will hard to make it post by post, can we just edit the theme?

  39. oh yea! I hope I could be an afiiliate guru like you, too bad our country is limited no paypal(cen’t be paid via paypal)

  40. I guess I should jump on the band wagon with this kontera sign-up. I am not really worried about ad optimization at this point, because I need to focus more on getting traffic to my site.

    Adam

  41. I applied today, and hopefully after two days I will get approved! :mrgreen:

  42. $3 per eCPM aye? That doesn’t seem too excellent to me.

  43. Hi John,

    Thanks again for hooking us up with Kontera. I clicked on your affiliate link and I’m now up and running. So far I’m already making an extra $1 a day.

  44. Hi John,

    I apply through Kontera driectly and get approved.

    My blog is not a high traffic site though.

  45. So far so good. Been running with Kontera for two days on one of my blogs and I’m looking at an eCPM of $3.81. Not bad.

  46. Actually, I’ve been hearing a lot of good things about Kontera; John’s article only made me like it more.

  47. I noticed to get a lot of Kontera Ad links, it is about content. I wrote an article about buying domains and setting up a server, and I had about 10% of the words come back as Kontera links. I wrote an article about combating SPAM, and there was only about 3 links in 200 or so words.

    Anyone with a Technical blog looks to be in good shape.

  48. is anyone getting errors with kontera

    espiecally with Internet Explorer .. error msg is “Cannot open website at .. operation timed out”

  49. I’m having some problems making the Kontera filter work… hm.

  50. I have been meaning to try kontera content links now for a while. They look promising, but so do a lot of other programs that don’t generate any $$$.

  51. :shock: Help, John,

    I signed up Kontera under your recommendation and, yes, it was approved. Thanks.

    I was told not to put Kontera on PPP posts as my posts may be banned.So, I removed it from the template.

    After reading your articles, it seems that I can still put Kontera provided they are not PPP posts.

    I still don’t quite get it… you said,..put should it be before the codes given by Kontera ??

    Please see my codes here:
    …..var dc_AdLinkColor = ‘blue’;
    var dc_adprod=’ADL’;

    Thanks for helping out.

  52. ai yah… something is missing..

    The codes started with:

    …….
    var dc_AdLinkColor = ‘blue’;
    var dc_adprod=’ADL’;….

    :grin:

  53. I just submitted my application. Here’s hoping that I am approved. My blog is very new, so I’m not sure if it will be.

    blabEditor

  54. im still waiting to be approved by them

  55. Mr. chow is very popular indeed! hehehe got featured fast in other blogs… sheesh! :???:

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