How To Make Money Online With Kontera

Thanks to a new partnership with Kontera, many new publishers are able to run a new ad revenue source that used to be available to high traffic sites only. I see that many readers have applied and was approved to run ContentLink on their sites and that is good news. Now we come to the next step: how to do we make maximum money with it?

Kontera ContentLink needs about a week to learn your site and optimize for it. When I first placed ContentLink on this blog, the eCPM was just 91 cents. It’s now running at over $3. In addition to giving Kontera time to optimize, there are other things you can do to get maximum income from this program. Here are some tips to follow.

Make Sure Other Ads Don’t Block The Links

Kontera ContentLink

When I first set up Kontera on The TechZone, a flash banner from Ultra blocked the ContentLink ad. This is a common problem with flash ads. If you have any banner that blocks off the Kontera ContentLink, then get that fix. If people cannot read the full ad, they will not click on it.

Keep ContentLink To The Content Body

Kontera Ads

Kontera ContentLink works best if the linked keywords are in the content body. Headers, side bar, footer, etc should not be highlighted. You can control what parts of your site gets spidered by Kontera by using the following div tab.

<div class=KonaBody>The content you want Kontera to consider for ContentLink goes here.</div>

You can edit your site template to add opening div at the start of the article and then closing div at the end or you can add the tag on a post by post basis. This will keep Kontera ContentLink where it should be – in your blog content.

Prevent Headlines From Being Linked


Ideally, ContentLink should only link body text. However, there are times when Kontera will link a headline. Some bloggers may not mind this but I like to keep my headlines link free. To prevent ContentLink from turning your headlines into a link, use the following ContentLink text filter span tag.

<span name=KonaFilter>Content placed here does not get spider for

By using the div tag to keep ContentLink in the article body and span tag to exclude headlines (or sections you do not want spidered), you will start to maximize your Kontera revenue.

Make Kontera Links The Same Color As Normal Links

This is the same as blending Google AdSense. Making the ContentLink color the same as normal links will increase the click rate. This is not a hard and fast rule however. You may want to mix it up a bit and try a contrasting color and see how that does.

You can change the ContentLink color in your Kontera ad codes. The line which controls link color is var dc_AdLinkColor=’#xxxxxx’. Just change the x to your link color name or HEX code.

Add Kontera ContentLink To Your Blog

If you haven’t signed up for Kontera ContentLink, what are you waiting for? It’s a great opportunity for lower traffic sites to take advantage of a revenue source that is only available to high traffic sites. Fill out this application and enter “John Chow Kontera partnership” into the Comments field. The application is sent to my personal account representative. He will approve you based on your blog content and not your traffic level.

155 thoughts on “How To Make Money Online With Kontera”

  1. Alex says:

    I applied for Kontera today. I’m not sure if I’ll be able to make some good cash with it, but it’s worth giving a shot :smile:

    1. John, why did you switch from Intellitext to Kontera?

      1. This blog post is almost completely recycled from a June 2006 post, lol!

        1. Alex says:

          Always exploring new ways of making money.. Thats the purpose of making money online 😎

          1. Jonix says:

            allways tweaking, allways building, allways pre-selling. John is the master of all that πŸ˜‰

        2. Manthem says:

          Hmm, is the root of all evil cheating on his blog posts? Internet detectives away!

      2. Babak says:

        yeah, I was wondering the same thing. Maybe intellitxt wouldn’t go for the affiliate idea

        1. John Chow says:

          There were a few reasons for switching. One: IntelliTXT wouldn’t let me change link color from that ugly green. Two: IntelliTXT could only spider 65% of the pages compared to 80% for Kontera. Three: IntelliTXT had a sucky affiliate plan.

          1. Thanks for explaining your reasoning for switching! 😎

            Thank you,

          2. Dave says:

            Three: Kontera let John pimp out their service to smaller websites and earn a nice commission :)

          3. Babak says:

            Thanks John.

            btw, shake a leg on the wii contest


          4. Yea. Intelltxt are still strict on who they accept. πŸ˜€ A loss for them though!

          5. Thanks John for the info on Kontera. I see that you are also using Auction Ads on the site. How is that working for you. Will Auction Ads approve smaller sites.


          6. Marc says:

            Yeah thanks for the explanation. Understanding the reasoning behind things like this help us learn from the things your learning about :) It’s always well appreciated.

          7. John Chow says:

            Auction Ads will accept any size publishers:

          8. Jonix says:

            lol, loved the last reason…a pen πŸ˜€

          9. KidBlogger says:

            LOL! hahahahahaa :mrgreen:

        2. Ooh, I see John, I’ll have to use it.

    2. Steve says:

      Yes, I also applied today – I’m looking forward to taking part in this. Thanks John for vouching for us ‘small guys’!

    3. It definitely has some promise. I’ve been running it for the last 4 days now, and each day gets progressively better. It started with $1.35/day (eCPM .88) now it’s at $5.54/day with a eCPM of $2.33. It’s not even close yet to the Adsense revenues on my site, however it doesn’t interfere with them either. Extra bonus c/o John, πŸ˜‰

      – Erich

      Self Improvement for John Chow dot Com Readers

      1. Dave says:

        Different revenue sources are always good πŸ˜‰

      2. Marc says:

        That’s a good start though Erich. Let us know how things develop further. I’m pretty set to not bother with it for the time being as it will be a little over the top for my visitors, but things could change πŸ˜‰

        1. Dave says:

          Our blog is still ad free, we’re going to keep it that way until we build up a significant reader base.

    4. Scot says:

      I was just approved today, I’m waiting until I have some more organic traffic before I turn it on, though.


    5. TheAnand says:

      i think its good for a site with a north american audience only….

      here is my take on it….i even got a mail from kontera rgding the same

  2. Amanda says:

    I hate google they rejected me I’m like ugh. but i am on bidvertiser, i was on adbrite but 15 clicks made me like nothing but i signed up for kontera and shopzilla?

    have you tried shopzilla?

    1. Alex says:

      I bet Google had a reason to reject you. If not, there’s little you can do anyway :sad:

      1. Jonix says:

        not allways alex, google not allways have reasons to refuse or shut down accounts. But google are “gods”, so they can do whatever they want.

    2. Scot says:

      I wonder why Google would reject you? Did you purchase a blacklisted domain name by any chance? They’re pretty open as far as who they accept into their adsense program.


    3. Dave says:

      Did you check their guidelines page before applying to make sure your site met all the terms and conditions?

      1. Marc says:

        Yeah, that’ll get you in trouble every time. Not reading the instructions gets so many people asking why things didn’t work out for them.

        1. Alex says:

          The most common reason for rejection is lack of content. Google doesn’t accept single page sites!

          1. Jonix says:

            did any of you visited the blog of amanda before puting this comments? If you visit her blog you’ll see none of that reasons.

  3. Joseph.C says:

    Great post JC…I’m still waiting for Kontera ContentLink to optimize my site.

  4. janelle says:

    I was just checking out Kontera, and noted in the contract piece you agree to exclusivity, as in no other in-text advertising (like text link?). How do you deal with the exlusivity agreements and yet have Adsense, Text Links, Kontera, etc.? Maybe I am missing something…

    1. John Chow says:

      It means you can’t run IntelliTXT and ContentLink at the same time. Text Link Ads and Google AdSense is fine.

      1. James says:

        Amazon also just introduced a similar system that would not be allowed.

        1. Jonix says:

          even if were allowed, the conversions of amazon are almost a “joke”. Nothing compared to auctionads, which is tha same (CPA).

          1. Dave says:

            You can make good money off of Amazon, it’s just a tricky thing to do :)

  5. Daniel says:

    If I don’t make a cent out of it, I blame you john! okay, just kidding.

    1. You’ll definitely make afew cents. The matter of thought is how long it will take for payout though with the few cents each day. πŸ˜€

      1. Jonix says:

        hmmmm…you can allways turn cents in dolars, right ❓

    2. Marc says:

      Blaming someone else is always a fantastic idea πŸ˜‰

  6. Chris M says:

    Thanks for the hints John. I was running the adverts at their standard blue link colour, and have now edited the code to match the other hyperlink colours 😎

    Thanks again for the advice!

  7. Staska says:

    That was a timely article πŸ˜€

    Signed up for Kontera last week and ‘been running ads for a few days. Really liked their CTR but CPC sucked, bringing overall eCPM down.

    But if I can triple Kontera CPC in a few weeks, then we are talking about a real good earner :mrgreen:

    Thank’s John

    1. Dave says:

      Like John said, it takes a few weeks for you to get spidered :)

  8. Gary Lee says:

    the only issue i have is blending the links to be the same color as your other links. . . it’s already intrusive enough for them to link through your content, but then to trick your readers have them click away from you site might not be the wisest thing . . . the only way i would consider doing this is if Kontera had an option to open the links in a new window or tab . . .

    1. I agree as well. But I ponder on whether readers like this form of pop-up.

      1. Dave says:

        When you get as big as John, those considerations don’t matter any more. People want to see your content and will put up with obtrusive advertising like that to read it.

  9. Tyler Ingram says:

    Oh good info John! I’ll definitely look at using the and tags to fine tune my Kontera settings.

    Since it does what you’ve mentioned how it links headers and things that I don’t want linked!


  10. I was just approved and it is now running on my site. I noticed the colour thing first, and have changed that, but your other hints are quite good, along with the documentation, I am eager to see what this does for me.

    Thanks –C8j :mrgreen:

    1. Jonix says:

      Just look at the documentation, is quite good.

  11. James says:

    Thanks for the tips John. I have some work on my site. I have some text ads that they are showing in.

  12. Brendan says:

    Just signed up. Figured it couldnt hurt although im not too dedicated to my blog at the moment. I have way too many projects going on. It would be cool to get accepted though.

    Did anyone notice the new “Male Enhancement” ad under the featured links. ha

  13. Matt Jones says:

    I signed up a while ago before you set up your magic thing, made about a fiver :p

    1. Dave says:

      Every little bit helps Matt :)

    2. KidBlogger says:

      yeahp… good start! is needed

  14. Kiltak says:

    For me, eCPM has been at 2$ from the 1st day, can’t wait to see what it will be like in a week πŸ˜‰

  15. Mike Panic says:

    Again, thanks for the hookup on this. Only being on my site a few days, I’ve had zero negative feedback thus far, which is great. I was also wondering how to only get it to spider the main content of the blog as it is currently screwing with my left and right sidebars, so I plan on reading this more in depth tonight to help control that

    Again, thank you for helping us smaller blogs get into it.

  16. Gath says:

    eCPM of ~$3 is great. That is about 6x my eCPM from Adsense.

    1. KidBlogger says:

      yea, it has higher ecmp

  17. Christian


    Thanks for all of the help you give us.

    I have signed up to kontera through you, as soon i saw you post it..I cant wait for a reply. :smile:
    Hopefully ill be approved. finger crossed toes crossed. πŸ˜€

  18. My eCPM is low by now: 0.34$… Let’s see how it changes…

  19. DanyO says:

    Kontera seems like a good way to supplement your website’s revenue. Too bad it’s so damn annoying to the readers.

    1. KidBlogger says:

      yea, it’s like a pop-up, well it IS a pop up! πŸ˜†

      1. Well, it’s not annoying as a pop-up…IMHO it’s between pop-ups and flash banners…

    2. Dave says:

      I would hold off on Kontera till you have a large and loyal reader base. That’s my plan upon looking into it further.

  20. Matthew says:

    I started off with quite a high eCPM for the last couple of hours of yesterday. I am now curious to see if it drops as others seem to have started off a lot lower then me and increased.

  21. OK OK you convinced me. I’ll sign up for kontera thanks to the deal you have with them 😳

  22. Whoa, weird timing w/ the article. Thanks for the review.

    1. Dave says:

      I wouldn’t say weird timing, I’d say perfect timing πŸ˜›

  23. Kumiko says:

    Since they’ve pretty well opened their doors to everyone, I’m guessing Kontera will be everywhere in a month or so.

    Personally, I find it all a bit distracting – is there any blocker software out there?


    1. Scot says:

      I am curious about a blocker software, also. This is going to get nuts… I can see it now.


      1. Jonix says:

        There is no blocking software gof kontera ads.

        1. The only way to ‘block’ them is to have no content on your site. πŸ˜€

    2. I don’t think there’s a blocker for ads in content though. They are smugged together!

    3. Dave says:

      I think they run on javascript, so turning that off would effectively block JS.

      I dunno if would be possible to make a plugin that would seek out the Kontera js code specifically and then turn it off.

  24. Scot says:

    How long will it be before readers are immune to this form of advertising?


    1. Alex says:

      I think readers are already immune.. It doesn’t take long for people to get accustomed to new forms of advertising.

      1. Marc says:

        I think it depends on the value the advertising provides. When I’m shopping, I keep an eye out for Adsense ads because they generally tend to be high quality advertisers. If Kontera’s delivering quality advertisers then people won’t mind as much. If they’re delivering more unsavory advertisers then people will become far more irritated.

      2. Not really. Actually, it depends on where the readers are coming from to your blog. Unless all of them are the tech savvy ones.

    2. KidBlogger says:

      That would be long time

  25. Patrix says:

    Also, I noticed that currently they don’t have any tools or interface we can use to customize the ads (apart from the link color), like number of links per page or ads on posts older than a week only, etc.

    I have emailed the Support at Kontera but haven’t heard from them yet. Please let us know if you know if we can do something about it.

    1. So far I haven’t seen more than 5 links on a single page yet, so I wonder if there’s a limit on that.

      1. Alex says:

        I think there is a 5 link limit.

  26. Hey Mr. Chow; what do you get out of this ‘partnership’ with Kontera? You evil panda slayer you!

    1. Jonix says:

      More money, lol :mrgreen:

    2. And definitely more money. πŸ˜€ Kontera doesn’t have affiliate links signups for just about anyone though. I guess you must have some pretty big site at hand to be able to ask that from them.

    3. KidBlogger says:

      money!!!! of course! evill chow πŸ‘Ώ

  27. Dave says:

    Thanks for the tips John, they will come in very handy :p

    1. KidBlogger says:

      yup! thanks for the helpful tips:)

  28. JC, I was thinking.. Will there be a clash where you have a link, yet Kontera converts it into one of their advert link as well? Just wondering.

    1. Dave says:

      I’d imagine it’s setup to not turn an already active link into a Kontera link.

  29. Aaron Cook says:

    John, I do enjoy your blog, but I’m a bit confused as to why you’re still promoting the partnership as if it benefits smaller bloggers/publishers in any way. The 500,000 page view requirement was dropped a short time back and that’s no secret.

    I spoke with them and they indeed clarified to me that it is an affiliate partnership with you and that it in no way improves or even expedites a person’s acceptance into the program. So I’m confused why it’s being blogged about as if it does. Perhaps I missed a detail or two along the way?

    1. Alex says:

      Kontera aiming 500,000 was really too much.

      1. He makes it sounds evviill. 😈

        1. KidBlogger says:

          of course! it’s mr CHOW!

    2. Dave says:

      Because John is the evil dot com mogul. Obviously!

      1. KidBlogger says:

        Yea! mwahahahahahaha

  30. Alex says:

    How do you fix the problem when your flash banner covers the content ad?

    1. Aaron Cook says:

      That’s a good question. I’m waiting for an anser back from Kontera. I noticed the same type of thing with some video content. If the ContentLink is near the top of the page it displays down instead of up. Where videos are posted it hides behind them.

    2. KidBlogger says:

      I have the same prob as you…

  31. Gdog says:

    eCPM so far for me has been pretty low…but let’s give it a couple weeks and see what happens. Another source of income is pretty nice though. 😎

    1. Marc says:

      Great article John. Awesome way to show people the ropes so that you have better results from the people you get to sign up. Happy referrals tend to multiply 😈

      Nicely evil.

      1. Marc says:

        Well nuts, that was supposed to be it’s own comment, not threaded underneath this one.

  32. Shaun Carter says:

    Thanks for the opportunity John, I just got my approval e-mail the other day and look forward to seeing how it works.

    1. KidBlogger says:

      Mr. chow is very popular indeed! hehehe got featured fast in other blogs… sheesh! πŸ˜•

  33. Tyler says:

    Okie I just added the KonaBody tag in my main page and it is nice how it keeps the links to the content and not to the sidebars.

    Though is it me or does the way John and Kontera mention how to use the special div tag invalidate XHTML specs πŸ˜‰

    Shouldn’t it be


    Or am I just being anal?

    1. Tyler says:

      Ok I broke that.. it should of looked mentioned this:

      Should look like

    2. Tyler says:

      Ok so I can’t post HTML properly in comments.. that’s not fun it should use htmlentities()!

      div class=KonaBody

      should look like

      div class=”KonaBody”

      If you want to follow good coding practices πŸ˜‰

      1. Jonix says:

        it’s very funny the name KONA :mrgreen:
        In my country kona, means a very “evil” word 😈 :mrgreen: :mrgreen: :mrgreen:

        1. derrich says:

          KONA! Sorry. 😳

        2. Dave says:

          heh, the Joys of language barriers :)

  34. uncle sha says:

    I’ve just been approved by Kontera & implemented your guides

    Thanks John, hopefully another source of revenue for me


    1. Jonix says:

      good luck sha

    2. KidBlogger says:

      ea, goodluck also sha! 😎

  35. KidBlogger says:

    I don’t have that much success in konetra :sad:

    1. I guess sometimes it depends on what you write as well. Like for me, a humor site doesn’t generate much paying keywords to click on.

    2. derrich says:

      Patience. It’ll come. This has been a great addition to my blog.

    3. uncle sha says:

      why is that so dude?

      care to share with a kontera newbie?

  36. Ashwin says:

    They Update the earning once in a day only. Day by day my earning have gone up.

    Kontera is giving me a fraction of what I make with AdSense, but anything extra is good for the effort I put in.

  37. Jauhari says:

    I was apply and was add code on my page, but I don’t know does this work..

    I hope this work πŸ˜‰

    1. Wait for a day or so. You should start seeing the ads soon. πŸ˜€

  38. Ashish Mohta says:

    John, Does Kontera works well with Div tags ? I have read on their blog that it doesnt.

    So if i am putting content under div tag how eill it will work?

    Moreover it will hard to make it post by post, can we just edit the theme?

  39. KidBlogger says:

    just finished it! nice article john!

  40. KidBlogger says:

    oh yea! I hope I could be an afiiliate guru like you, too bad our country is limited no paypal(cen’t be paid via paypal)

  41. KidBlogger says:

    Oops sorry wrong post! hihihihihihi

  42. I guess I should jump on the band wagon with this kontera sign-up. I am not really worried about ad optimization at this point, because I need to focus more on getting traffic to my site.


  43. Garry Conn says:

    I applied today, and hopefully after two days I will get approved! :mrgreen:

  44. David Mackey says:

    $3 per eCPM aye? That doesn’t seem too excellent to me.

  45. George says:

    Hi John,

    Thanks again for hooking us up with Kontera. I clicked on your affiliate link and I’m now up and running. So far I’m already making an extra $1 a day.

  46. medotblog says:

    Hi John,

    I apply through Kontera driectly and get approved.

    My blog is not a high traffic site though.

  47. So far so good. Been running with Kontera for two days on one of my blogs and I’m looking at an eCPM of $3.81. Not bad.

  48. Actually, I’ve been hearing a lot of good things about Kontera; John’s article only made me like it more.

  49. Martin says:

    I noticed to get a lot of Kontera Ad links, it is about content. I wrote an article about buying domains and setting up a server, and I had about 10% of the words come back as Kontera links. I wrote an article about combating SPAM, and there was only about 3 links in 200 or so words.

    Anyone with a Technical blog looks to be in good shape.

  50. uncle sha says:

    is anyone getting errors with kontera

    espiecally with Internet Explorer .. error msg is “Cannot open website at .. operation timed out”

    1. I don’t know about the rest, but everything seems to be fine on my end…just keep at it. :smile:

  51. Piggy says:

    I’m having some problems making the Kontera filter work… hm.

  52. I have been meaning to try kontera content links now for a while. They look promising, but so do a lot of other programs that don’t generate any $$$.

  53. Vedis Teh says:

    😯 Help, John,

    I signed up Kontera under your recommendation and, yes, it was approved. Thanks.

    I was told not to put Kontera on PPP posts as my posts may be banned.So, I removed it from the template.

    After reading your articles, it seems that I can still put Kontera provided they are not PPP posts.

    I still don’t quite get it… you said,..put should it be before the codes given by Kontera ??

    Please see my codes here:
    …..var dc_AdLinkColor = ‘blue’;
    var dc_adprod=’ADL’;

    Thanks for helping out.

  54. Vedis Teh says:

    ai yah… something is missing..

    The codes started with:

    var dc_AdLinkColor = ‘blue’;
    var dc_adprod=’ADL’;….


  55. Vedis Teh says:

    Again ?


  56. blabWire says:

    I just submitted my application. Here’s hoping that I am approved. My blog is very new, so I’m not sure if it will be.


  57. Mr. Red says:

    im still waiting to be approved by them

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