How To Make Money Online With Kontera
written by John Chow
Thanks to a new partnership with Kontera, many new publishers are able to run a new ad revenue source that used to be available to high traffic sites only. I see that many readers have applied and was approved to run ContentLink on their sites and that is good news. Now we come to the next step: how to do we make maximum money with it?
Kontera ContentLink needs about a week to learn your site and optimize for it. When I first placed ContentLink on this blog, the eCPM was just 91 cents. It’s now running at over $3. In addition to giving Kontera time to optimize, there are other things you can do to get maximum income from this program. Here are some tips to follow.
Make Sure Other Ads Don’t Block The Links
When I first set up Kontera on The TechZone, a flash banner from Ultra blocked the ContentLink ad. This is a common problem with flash ads. If you have any banner that blocks off the Kontera ContentLink, then get that fix. If people cannot read the full ad, they will not click on it.
Keep ContentLink To The Content Body
Kontera ContentLink works best if the linked keywords are in the content body. Headers, side bar, footer, etc should not be highlighted. You can control what parts of your site gets spidered by Kontera by using the following div tab.
<div class=KonaBody>The content you want Kontera to consider for ContentLink goes here.</div>
You can edit your site template to add opening div at the start of the article and then closing div at the end or you can add the tag on a post by post basis. This will keep Kontera ContentLink where it should be - in your blog content.
Prevent Headlines From Being Linked
Ideally, ContentLink should only link body text. However, there are times when Kontera will link a headline. Some bloggers may not mind this but I like to keep my headlines link free. To prevent ContentLink from turning your headlines into a link, use the following ContentLink text filter span tag.
<span name=KonaFilter>Content placed here does not get spider for
ContentLink</span>
By using the div tag to keep ContentLink in the article body and span tag to exclude headlines (or sections you do not want spidered), you will start to maximize your Kontera revenue.
Make Kontera Links The Same Color As Normal Links
This is the same as blending Google AdSense. Making the ContentLink color the same as normal links will increase the click rate. This is not a hard and fast rule however. You may want to mix it up a bit and try a contrasting color and see how that does.
You can change the ContentLink color in your Kontera ad codes. The line which controls link color is var dc_AdLinkColor=’#xxxxxx’. Just change the x to your link color name or HEX code.
Add Kontera ContentLink To Your Blog
If you haven’t signed up for Kontera ContentLink, what are you waiting for? It’s a great opportunity for lower traffic sites to take advantage of a revenue source that is only available to high traffic sites. Fill out this application and enter “John Chow Kontera partnership” into the Comments field. The application is sent to my personal account representative. He will approve you based on your blog content and not your traffic level.
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I applied for Kontera today. I’m not sure if I’ll be able to make some good cash with it, but it’s worth giving a shot
John, why did you switch from Intellitext to Kontera?
This blog post is almost completely recycled from a June 2006 post, lol!
http://www.johnchow.com/how-to-increase-konteraintellitxt-revenue/
Always exploring new ways of making money.. Thats the purpose of making money online
allways tweaking, allways building, allways pre-selling. John is the master of all that
Hmm, is the root of all evil cheating on his blog posts? Internet detectives away!
yeah, I was wondering the same thing. Maybe intellitxt wouldn’t go for the affiliate idea
There were a few reasons for switching. One: IntelliTXT wouldn’t let me change link color from that ugly green. Two: IntelliTXT could only spider 65% of the pages compared to 80% for Kontera. Three: IntelliTXT had a sucky affiliate plan.
Thanks for explaining your reasoning for switching!
Thank you,
http://WesleyTech.com
Three: Kontera let John pimp out their service to smaller websites and earn a nice commission
Thanks John.
btw, shake a leg on the wii contest
Yea. Intelltxt are still strict on who they accept.
A loss for them though!
Thanks John for the info on Kontera. I see that you are also using Auction Ads on the site. How is that working for you. Will Auction Ads approve smaller sites.
Thanks,
http://tightbrain.com
Yeah thanks for the explanation. Understanding the reasoning behind things like this help us learn from the things your learning about
It’s always well appreciated.
Auction Ads will accept any size publishers: http://www.johnchow.com/go/auctionads.php
lol, loved the last reason…a pen
LOL! hahahahahaa
Ooh, I see John, I’ll have to use it.
Yes, I also applied today - I’m looking forward to taking part in this. Thanks John for vouching for us ’small guys’!
It definitely has some promise. I’ve been running it for the last 4 days now, and each day gets progressively better. It started with $1.35/day (eCPM .88) now it’s at $5.54/day with a eCPM of $2.33. It’s not even close yet to the Adsense revenues on my site, however it doesn’t interfere with them either. Extra bonus c/o John,
- Erich
Self Improvement for John Chow dot Com Readers
Different revenue sources are always good
That’s a good start though Erich. Let us know how things develop further. I’m pretty set to not bother with it for the time being as it will be a little over the top for my visitors, but things could change
Our blog is still ad free, we’re going to keep it that way until we build up a significant reader base.
I was just approved today, I’m waiting until I have some more organic traffic before I turn it on, though.
– Scot
i think its good for a site with a north american audience only….
here is my take on it….i even got a mail from kontera rgding the same
http://www.theanand.com/blog/index.php/just-ripples/kontera-in-text-ads-review-maximize-revenue/
I hate google they rejected me I’m like ugh. but i am on bidvertiser, i was on adbrite but 15 clicks made me like nothing but i signed up for kontera and shopzilla?
have you tried shopzilla?
I bet Google had a reason to reject you. If not, there’s little you can do anyway
not allways alex, google not allways have reasons to refuse or shut down accounts. But google are “gods”, so they can do whatever they want.
I wonder why Google would reject you? Did you purchase a blacklisted domain name by any chance? They’re pretty open as far as who they accept into their adsense program.
– Scot
Did you check their guidelines page before applying to make sure your site met all the terms and conditions?
Yeah, that’ll get you in trouble every time. Not reading the instructions gets so many people asking why things didn’t work out for them.
The most common reason for rejection is lack of content. Google doesn’t accept single page sites!
did any of you visited the blog of amanda before puting this comments? If you visit her blog you’ll see none of that reasons.
Great post JC…I’m still waiting for Kontera ContentLink to optimize my site.
I was just checking out Kontera, and noted in the contract piece you agree to exclusivity, as in no other in-text advertising (like text link?). How do you deal with the exlusivity agreements and yet have Adsense, Text Links, Kontera, etc.? Maybe I am missing something…
It means you can’t run IntelliTXT and ContentLink at the same time. Text Link Ads and Google AdSense is fine.
Amazon also just introduced a similar system that would not be allowed.
even if were allowed, the conversions of amazon are almost a “joke”. Nothing compared to auctionads, which is tha same (CPA).
You can make good money off of Amazon, it’s just a tricky thing to do
If I don’t make a cent out of it, I blame you john! okay, just kidding.
You’ll definitely make afew cents. The matter of thought is how long it will take for payout though with the few cents each day.
hmmmm…you can allways turn cents in dolars, right
Blaming someone else is always a fantastic idea
Thanks for the hints John. I was running the adverts at their standard blue link colour, and have now edited the code to match the other hyperlink colours
Thanks again for the advice!
That was a timely article
Signed up for Kontera last week and ‘been running ads for a few days. Really liked their CTR but CPC sucked, bringing overall eCPM down.
But if I can triple Kontera CPC in a few weeks, then we are talking about a real good earner
Thank’s John
Like John said, it takes a few weeks for you to get spidered
the only issue i have is blending the links to be the same color as your other links. . . it’s already intrusive enough for them to link through your content, but then to trick your readers have them click away from you site might not be the wisest thing . . . the only way i would consider doing this is if Kontera had an option to open the links in a new window or tab . . .
I agree as well. But I ponder on whether readers like this form of pop-up.
When you get as big as John, those considerations don’t matter any more. People want to see your content and will put up with obtrusive advertising like that to read it.
Oh good info John! I’ll definitely look at using the and tags to fine tune my Kontera settings.
Since it does what you’ve mentioned how it links headers and things that I don’t want linked!
Thanks!
I was just approved and it is now running on my site. I noticed the colour thing first, and have changed that, but your other hints are quite good, along with the documentation, I am eager to see what this does for me.
Thanks –C8j
Just look at the documentation, is quite good.
Thanks for the tips John. I have some work on my site. I have some text ads that they are showing in.
Just signed up. Figured it couldnt hurt although im not too dedicated to my blog at the moment. I have way too many projects going on. It would be cool to get accepted though.
Did anyone notice the new “Male Enhancement” ad under the featured links. ha