Prepop is short for pre-populate. It is mostly used for email submit offers but it’s also a fantastic way to increase the conversion rate for an email marketing campaign. Instead of having the user fill in his name and email into the respective fields, the fields are pre-populated with the user’s information. In other words, the fields already contain the user’s name and email address. All the user has to do is hit the submit button.
Prepop offers are based on the fact that people are lazy and the less work you give them, the higher your conversion rate. Everything else being equal, a prepop offer will convert much higher than an offer where the user has to fill in the information and then hit the submit button.
An Example of a Prepop Offer
When Shoemoney created his landing page for Shoemoney System, he made the name and email field pre-popable. For example, if I wanted to send the page to my friend Jeff and I know his email is jeff@gmail.com, I would send him the following link:
http://shoemoneysystem.com/?c=ttznet&name=Jeff&email=jeff@gmail.com
When Jeff clicks the link, he’ll be taken to the Shoemoney System landing page with his name and email already filled in.
All Jeff has to do hit the “GO!” button and he’ll be opted in. Not only does this make it easier for Jeff to opt in but it also have a psychological effect. When a user sees his name and email already filled in, he almost feels compelled to hit the submit button.
The problem with the above example is I have to send a unique link to everyone on my list. As you can imagine, this can be an extremely time consuming endeavor. However, thanks to Aweber, there is a better and faster way.
Prepoping The Aweber List
Readers who are on my mailing list would have gotten an email from me last week about Shoemoney System. I received many emails asking how I managed to have their names and emails already filled in on the landing page. This is how it’s done.
One of the great features of Aweber is its ability to automatically append user data to a thank you or landing page. In the case of my email about Shoemoney System, the link went like this.
http://www.shoemoneysystem.com/?c=ttznet&email={!email}&name={!name_fix}
With the above link, Aweber will automatically change the {!email} into the subscriber’s email address and {!name_fix} into the subscriber’s name and enters that information into the corresponding fields on the landing page. Everyone on my list got the same link but Aweber filled in the subscriber’s name and email for me.
Having subscriber data pre-populated resulted in over 12% of the click-thoughs opting into Shoemoney System. This is an incredible opt in rate. Had the fields not been pre-popable, I would have never been able to achieved that kind of conversion.
How To Find Prepop Offers
Most affiliate networks have prepop offers. The above is a screen shot of a few prepop offers from Market Leverage. Generally, any affiliate network that uses Direct Track or Link Trust will have support for prepop offers. However, the easiest way to find out if the networks you belong to offers prepop is to ask your affiliate manager.
The prepop offers from Market Leverage pays $1.20 to $1.90 per lead. If I could achieve the same opt in rate to the ML prepop offers as I did for Shoemoney System, I would make $144 to $228 for every 1,000 emails. Try getting that kind of CPM rate from Google ads! I’ve said it before and I’ll say it again, the money is in the list.
Try Aweber for Only $1.00
If your blog doesn’t have an email list, you are really missing out big time. My mailing list is the number one reason the blog makes the income that it does. Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and the ability to pass subscriber information for prepop offers is just another example of how to make money with it.
Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that email marketing is not for you, contact Aweber within 30 days and they’ll give you the $1 back.
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