How To Make More Money on YouTube

When you look at “personal” blogs like John Chow dot Com and Beyond the Rhetoric, just as you may look to larger commercial blogs like Gizmodo or Autoblog, you’ll find that there are countless opportunities and avenues for monetization. You’ve got AdSense, sponsored content, private banner ads, affiliate marketing, product placements and so much more.

In the context of YouTube videos, because you are bound by the inherent restrictions of Google’s platform, it can appear like your options aren’t nearly as vast or diverse. There is some truth to that, but that doesn’t mean you can’t explore some of other monetization options on the table for your video content, above and beyond embedding these videos on your blog.

When you have a large enough channel with a consistent following, you may be approached by a variety of private ad networks. That’s not what today’s post is about. Instead, we’re looking at six ways for you to make some extra money on YouTube that’s far more under your control.

AdSense Monetization

monetization

Let’s start with the easiest and most obvious. Everything in Google works best together so when you enable monetization on your YouTube channel, you get a piece of the pie when YouTube runs a pre-roll ad video (like shown above), as well as when banner ads are displayed in your video too. You just have to remember to activate monetization for the videos where you want this enabled.

One fair warning: videos where you have enabled monetization are monitored far more stringently for copyright claims. If you are displaying any software or using any licensed music, you may want to proceed with extra caution.

YouTube Fan Funding “Tip Jar”

One of the newer features to be added to YouTube is something they call Fan Funding. As of this writing, the feature is only available to YouTube partners in Australia, Japan, Mexico and the United States. The idea here is that you can add a “tip jar” to your YouTube channel page, as well as in individual videos in the form similar to an annotation. These “donations” can be anywhere from $1 to $500 and they get funneled into your Google Wallet account. There are some specific rules and restrictions, so you’ll want to read the documentation carefully.

Kickstarter and Indiegogo

indiegogo

If you have a specific project in mind, crowdfunding some of your money can be a good option. The two biggest names in this arena are Kickstarter and Indiegogo. The upside is that you can access a sizable community of fans who are willing to open their wallets to the right causes and projects. The downside is that you only get the money if you reach your funding goal and the crowdfunding site will take a significant cut.

The other issue is that both Kickstarter and Indiegogo are designed in such a way that you get a one-time payment. As such, neither is going to be reliable source of ongoing revenue for you. Instead, they represent a good way to “kick start” your YouTube channel or project so that you can further develop other revenue streams moving forward.

Subbable and Patreon

subbable

Rather than accepting the one-time fan-supported payment of Kickstarter or Indiegogo, you can effectively earn ongoing financial support from subscribers via services like Subbable and Patreon. The way it works is that your fans, on a completely optional and voluntary basis, pledge to give you a set amount of money every month.

In exchange, you can reward subscribers with something, like a free “mention” in one of your videos. In this way, the rewards are similar to Kickstarter, but more on an ongoing basis. Both of these networks have some significant requirements before you can qualify for an account with them, so read up, build your viewership, and make more money.

What’s your favorite or most lucrative way to make money with YouTube videos? Direct advertising? Private ad networks? Fan support? Indirect sales of other products?

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9 thoughts on “How To Make More Money on YouTube”

  1. faisal says:

    Hit a viral video and do a product placement then.

  2. I am using Adsense on my YouTube account. But, it is not generating more income. I am thinking to create new channel with proper plan and management.

  3. Gino Bulova says:

    Right! Now’ with the correct title on your YouTube video, you can create lots of traffic. Before posting any video, do a research on keywords.

    1. Syed Qasim says:

      Would you like to recommend us. Which topic we should cover in YouTube?

  4. I’ve only earned about $25 from YouTube and my network only pays out at $50 lol I’m sure affiliate marketing or sponsorships would be much more profitable.

  5. Rudy says:

    How to make money via Youtube if Adsense account banned by Google?

  6. Hi Michael,

    I have been not as keen on Youtube advertising these days but wow, I love that Tip Jar idea. Brilliant really because it enables folks to get more serious about monetizing their channels and it also creates a sense of community and loyalty between subscribers and video creators. I just am so focused on blogging and creating eBooks that I haven’t devoted that energy to YT monetizing but goodness gracious; when I inject sick positive energy into a post and give it the right title, and when I promote it, good things happen. I get a decent share of views, and some engagement, and these are fundamentals for smart monetizing.

    I also have the sweet camera to shoot 1060 – or whatever it is lol – HD videos, which are about the clearest you can get. So far, so good, but I need that little extra kick to get the ball rolling.

    I’d add that the content in the video is THE monetizing factor. If folks love your value they’re more like to click ads and the like, boosting your online profits. Get the presentation, energy, and problem solving or dream selling down, and then, get to monetizing.

    Thanks Michael!

    Tweeting and Pinning from Bali.

    Ryan

  7. John Hall says:

    Michael ! great post. Now I’m going to try this on my youtube

  8. Brendan Mace says:

    I own a “make money online” YouTube channel with around 7,500 subscribers. I’ve monetized the channel with adsense ads and product placements.

    I make four times as much money from the product placements. Even though I only have these ads on about 5 of my 70+ YouTube videos. Adsense is on all of them.

    It’s not even close for my channel. Product placement does WAY better!!

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