How To Make More Money Online

In my previous guest post here, I told you to stop trying to make money online until you reach the point where you actually have something to make money from. And by that I meant, until you have a great site with a nice size audience and a good amount of consistent traffic, focusing on making money tends to just be a counterproductive waste of time.

But then, what happens when you actually DO reach that point? When you do have the great site with the audience and the traffic, and you truly do have something capable of making money? Well, that’s a subject I’m not going to bother with here because – hello – you’re on John Chow’s blog. The dude has written 8 million posts about the many different ways you can monetize your site. No point in me adding anything there.

Instead, I’m going to tell you how to make MORE money once you reach this point. And not only that, but I’m going to guarantee that you can.

Yup, I said “guarantee,” and I mean it. Assuming you have some decent amount of traffic to your site(s), I guarantee that you are in some way missing out on some amount of money that you could very easily be making. And it doesn’t matter how much you’re already making. There is still additional money to be made, and all you need to do to make it is find it. How? Simple. By testing. Testing what? Everything. Yes, literally.

Test EVERYTHING

The things that aren’t working at all? Test them. The things that are working poorly? Test them too. The things that are working just fine? Test them anyway. The things that you are so sure are working as perfectly as they can possibly work and can’t be improved any further? Test them especially.

Why? Because somewhere in there, somewhere on your site, there’s going to be something that you are going to test that is instantly going to lead to more money being made. I guarantee it.

How do I know this? How can I be so sure? Because it’s been happening to me for about a decade now. I never cease to be amazed at how many times testing results in some seemingly insignificant change that instantly leads to me making more money. How much more? Sometimes a little, sometimes a lot. Who cares. Either way, it leads to MORE money.

How I Went From $1,000 a Month To $10,000

A couple of weeks ago I blogged about how I increased my monthly AdSense revenue from $1,000 per month to $10,000 per month a few years back as a result of nothing but testing. I played around with different ad placements and sizes and colors and combinations and other optimization related things. There was no change in traffic whatsoever. All I did was test. And then, when things improved, I just kept testing. The result? Things just kept improving.

What basically happened was I created an AdSense account, picked ad placements/sizes/colors that I thought would perform well, and went with it. I was then making $1,000 per month and figured that’s probably as good as this can ever be. No room for improvement there, I figured. A few months passed and I finally started to wonder if I was wrong. Maybe it could be better? So, I started testing everything.

The next thing you know, my AdSense earnings grew to $3,000 for the month. My first thought? “This is awesome, but this is probably as good as it can be.” Fortunately, I ignored that thought and kept testing anyway. Next thing you know, I hit $6,000 for the month. The same thought entered my head. “Awesome! But now THIS is definitely as good as it can ever be.” And again, I ignored that thought and kept on testing.

Next thing you know, this one site is making $10,000 per month thanks to nothing but my continual (bordering on obsessive) testing of every single thing I could possibly test.

How Much Are You Losing By Not Testing?

Now, imagine what would have happened if I didn’t test. Seriously. Think about it. I would have been making $1,000 per month without ever realizing that it could have been $10,000. I would have been happy with my $12,000 of yearly AdSense revenue and never would’ve known that I could have just as easily been making $120,000 per year instead if I just did the testing needed to show me that it was actually possible.

Luckily for me, I did this testing. But what if I didn’t? That’s a $9,000 per month difference that I would have missed out on. If that thought alone doesn’t scare you into testing everything on your site that you possibly can, I don’t know what will.

But Wait, There’s More!

I started selling a product on a site of mine not too long ago for a price of $25. After doing some very basic testing of my landing page and how I funneled people to that landing page, I ended up averaging about 5 sales per day. At $25 a sale, that’s $125 a day ($3,750 per month). Sounds pretty good, right?

The thing is, I realized a little while later that there was one thing I never really got around to testing. That $25 price.

I came up with that price based on two things. First, it’s a good, fair price. Second, I found that similar products were typically priced between $25-$50, and I like being the guy selling the most value for the lowest price. So, 25 bucks it was, and 25 bucks it stayed.

That was until a thought entered my head. What would happen if I lowered the price to $20? I’d lose $5 per sale, but who knows. So, I tested.

And wouldn’t you know, my sales per day instantly doubled. Instead of 5 sales per day when the price was $25, I was now averaging 10 sales per day at $20. Meaning, lowering my (already low) price by just $5 instantly caused a $75 per day increase in revenue (an extra $2,250 per month). Surprised? I was too.

Now for the same scary question I asked before: what if I never tested? What if I just left the price at $25 and focused more on landing page optimization and marketing? I would have missed out on the easiest additional $75 per day I have ever made. Now instead of making $3,750 per month, I’m making $6,000. All it took was a $5 decrease in price, and all that took was some testing to let me know it was possible.

What’s that? You’re wondering if my sales per day would increase even further if I lowered the price even more? I’m wondering that too, and you can bet your sweet ass I’m going to test and find out.

These are just 2 examples, but I could keep going and going. The moral here is quite simple. Test everything. No matter how well it appears to be working (or not working) or how insignificant it may seem at the time… test it! I guarantee that you’ll find something on your site that can be improved in some way that will instantly lead to more money being made. It’s staring you right in the face just waiting to be tested and found. You just need to test it and find it.

Now, the difference might not be quite as significant as going from say $1,000 per month to $10,000 per month in AdSense revenue or even making an extra $75 per day in product sales. But then again… maybe it could.

The above post was guest blogged by Create. Market. Profit.


52 thoughts on “How To Make More Money Online”

  1. SlingBlog says:

    Testing is so critical, exactly right. I look back at all the failed and not so profitable campaigns that I left on the table and wonder how many could have been turned around if i had tweaked and tested more.

    1. Make money says:

      Same is the case with me. I usually start out things and leave them in the middle because of lack of interest in it by the time. I wonder how much more we could make if we spent proper time on each project! 😀

    2. Lots of people just build a site and slap up some Adsense and then do nothing but complain when all they make is $1.28 a month. Ya gotta test!

  2. Pheak Tol says:

    good post, a lot of things can be done, only if you test it just like you said. besides the size color and placement of ads, is there anything else that you can do to further test it? just curious that’s all.

    1. Cam Birch says:

      What about quantity of ads, and which ad provider you are using? Sometimes removing an ad unit will actually mean better clicking on a different ad unit. Way back John Chow reported on several of these things, his biggest effect was replacing the ad unit with a different provider.

      Cam Birch’s last blog post: Dividend Sprinkling – A Corporate Tax Strategy

      1. Lee Ka Hoong says:

        I believe that the thing that increases the click through rate is organic traffic, increasing the organic traffic would improves the click through rate, no matter which ad provider we use, it’s still effective. As we know, regular reader doen’t click any ads even though there is a switch on the ad provider.

        Regards,
        Lee

        1. Exactly,
          your regular user never click your ads, the key is to increase traffic from Google, even if you increase traffic from referring sites it will not help you alt all in your earning from Google AdSense. Huge traffic from stumble upon or from Digg dose not produce much as far as your AdSense earning are concern.

          1. Lee Ka Hoong says:

            Absolutely. Between, regular readers and social traffic could help in buying products or affiliate program, it’s still making money. So it’s not a big deal to make money with our blog, just using different method.

            Regards,
            Lee

  3. Couldn’t agree more. Everyone preaches testing … but very few actually do it.

    1. Maybe it is because of lack of time, or we lose interest, this needs patience.

  4. Eric Tan says:

    I totally concur – Testing all sorts of variables for the blog is key. I like the part where you lowered the price, by deducting 25% of the sale price, the number of sales grew by 100% growing the profit by 60%… WoW!

  5. I must admit I don’t test half as much as I should with my pricing or adsense layout. Thanks for sharing – I’ve made a note of the testing I need to do!

    Andrew

    Andrew – We Build Your Blog’s last blog post: How to Make Web Video That Sells

  6. SharK says:

    good article

    SharK’s last blog post: Bani din articole

  7. Saurabh says:

    Really nice post.
    I just wish, adsense accept me.

    Could someone help me with that..!!

    1. I have just visited your site, i don’t see any reason for goggle to refuse you for their AdSense Program.
      All the best for your quest to earn from big daddy Google.

  8. wow, inspirational story! Yes I agree testing is really crucial. But sometimes, we are just afraid to test because we might loose money in the process. But really, that how we make more money.

  9. Cam Birch says:

    I am curious if you have done testing in the reverse for products? Like how well would your product perform if it were $50, $100, $500? I know that greatly increasing price will reduce overal sales but does it greatly increase profit… testing. I have had instances where increasing my prices have more than doubled sales, not only did I make more money per sale I actually made more sales, it was awesome.

    Cam Birch’s last blog post: Dividend Sprinkling – A Corporate Tax Strategy

  10. Doug Dillard says:

    Great post! We are HUGE testers too! Just by making simple tweaks here and there which may only convert 1% more in sales could make the difference between making money or losing money.

    I really liked your price point example too. There is that perfect price point that will bring you the most profit per day… you just need to keep testing and find it!

    Doug Dillard’s last blog post: 5 Best Bribes to Build Your Subscriber List

  11. Asswass says:

    Awesome post and I totally agree with you, but I’m stilling working on getting to the point of a nice size website with a nice traffic.

  12. geekmba360 says:

    “until you reach the point where you actually have something to make money from”

    I’m curious how one knows that he has reached the point? What metrics? (e.g. in term of Google Analytics UU, impressions, etc.) I think this would serve as a very helpful guidance/goals for bloggers.

  13. Greg Ellison says:

    I am also trying to get to the point of where I can really make some money from. Thanks Greg Ellison

  14. Pedro says:

    Sorry for the OffTopic, can someone tell me if John uses any plugin or anything to create the blue bar in the top of the screen with text ads ??

  15. Custom Essay says:

    First, don’t believe in online money making program. I never found a good one in my life. Now, there are two ways remaining, first you creat a site or blog and earn money from advertsing or start selling your own product. I think that google gives very little amount in adsense. If you are getting hits then start selling someting related to your website text. You will me good money in this way.

    Custom Essay’s last blog post: Un astudentessa racconta la propria preparazione agli esami universitari a Bari

    1. Lee Ka Hoong says:

      Google Adsense can makes you rich if you have tons of profitable niche blogs, I admit that MMO blog is not that good with Google Adsense. In my opinion, MMO blog is good in selling private ads and selling some related products.

      Anyway, nobody hates money, we always look for the way to make money even it’s small earning, it’s still money. 🙂

      Regards,
      Lee

  16. Donny Gamble says:

    Not only is it critical to test your marketing efforts, you must also track your campaigns to actually see what is working and what is not.

  17. Benjamin Cip says:

    Very interesting Post! There are still so much to learn online so as to be successful. I already make some extra income online, and use a combination of many programs to make a decent income with my blog.

  18. That is the secret to every successful business. Whether offline or online, all you need to do is to test your market.

  19. It is quite difficult to test things yourself. You usually need someone to tell you something is wrong before you realize it.

    -Mike

  20. EarningStep says:

    i do agree with you my friend . experiment is very important , i also triple my adsense revenue on my 4-5 month blog

  21. Sharon Roode says:

    Great site and excellent information. Your sense of humour combined with the tools for the affiliate marketing business are inspiring! It’s also nice to see someone from my own province gaining such a huge following in the affiliate marketing world…here’s to your continued success!

  22. Jason says:

    Testing is overrated.

    I just sell my body.

  23. Sounds like a great point about experimentation. And I’ve noticed a lot of smaller blogs, many with less traffic than mine, trying to make money with their sites. I had the feeling they weren’t, so you confirm my suspicion that job one is building traffic…

  24. Lee Ka Hoong says:

    Very interesting post that attracts me to read further. When it comes to make money online, test and error is what we should go through because we never know which money making method works for us.

    Regards,
    Lee

    1. test and learn from your mistakes, thats the modern mantra my friends.

      1. Lee Ka Hoong says:

        Yea, not all people could learn from their mistakes, people who did it will be the one who will be success in the future. Don’t compare with others, but compete with ourselves, keep improving ourselves, it could brings us a better income in future. 🙂

        Regards,
        Lee

  25. Mathew day says:

    Great Post!….Thanks for sharing on how you improved your own blog so we can make more paper with ours. Great tips and something I will definitely remember and implement now.

  26. Price-testing is important. There is always a “sweet spot” that can be found.

  27. I like the idea of testing your AdSense ad unit you maximize your desired earning.
    Thanks for sharing your experience.

  28. game-girl says:

    Test and error is our experience which rules our life and business as well.

  29. PAW says:

    Thanks for sharing! 🙂 Really learned a lot from you 🙂

  30. Ghostwriter says:

    A good post on testing which is absolutely necessary to increase profits. It’ll be helpful if you can you tell us what tools you use for testing.

  31. Joey Vorrett says:

    I am testing, I am making mistakes and I am learning. Guess what I am making some money, not a huge amount but some, but I know there is plenty more to be made and I intend to learn from posts like this one and sites like JC’s to learn what I need to know to achieve my goals.

    Thanks for the lesson in testing!

  32. fas says:

    I like the way John says, I never settle down and keep experimenting and thats the way it should be1

  33. Dean Saliba says:

    Very good post. I do some testing but obviously I don’t do nearly as much as I should do.

  34. Make money says:

    That’s some creative stuff. I’ve never been around to a lot of testing but this sounds great!

  35. I just started testing a few options on one of my blogs and I saw an increase in traffic to a few select pages. I clearly need to pick up the pace and test more.

  36. Joana says:

    Can i check out the site you put and tested adsense ads on?

    in order to make that much money from adsense you need to have some non-stopable tsunami of traffic, so i’m really curious about that site, maybe i have visited it 🙂

  37. Rahul says:

    Definately earning can be double or tripled if you test things properly but testing is critical and need to much time.

  38. I’m working on going from about $1,250 per month in Adsense to $3,000. I’d like to get to $10K, but I got to get to $3k first.

  39. Very true. You have to keep testing, split testing, fine tuning until you get it right. But this comes AFTER you have traffic and content in place, before that it doesn’t really amount to anything anyway.

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