How To Make Your Blog Posts More Readable

Have you ever been searching for a ‘solution’ on the web, only to run into a site that’s completely unscannable?

When we’re searching for answers on the web, 99% of the time, we just want the writers to get to the point.

As a writer, there are many things that you can do to help your reader get to the solution they’re looking for:

  • You can use bullets.
  • You can use numbers.
  • You can shorten paragraphs.
  • You can use headings.
  • etc…

Each of the above suggestions are great, and I am sure you have used them all before.

Today, I would like to provide you with a unique ‘writing for skimmers’ strategy that you can also throw into your arsenal.

This strategy will allow your readers to get the point of your entire article or email in record breaking time.

Here’s an example email that I recently sent out to my subscribers.

Using the example below, read the bold sentences only, and see if you comprehend the point of the email.

Fredward, the only way that you’re going to get the results that you want is by taking action.

Wake Up! Wake Up! Wake Up!

Aren’t you tired of waking up every day without coming any closer to getting the built, ripped body that you deserve?

Fredward, either lead, follow, or get out of the way.

If you’re not going to take action, stop wasting your time reading my emails and do something productive.

I’m not trying to be rude, but I was once that guy; I was the guy who would wake up every morning dreaming that I could one day have a built, ripped body.

Sorry to tell you, Fredward, but unless you take action, your dreams will always only be one thing; dreams.

Fredward, it’s time that you do yourself a favor by investing in yourself, and your body.

You only live once…

You may as well make the best of it!

If you’re serious about building muscle and would like to pack on 15 to 20 pounds in 91 days, feel free to try the P90X program.

===> Click Here to Get The P90X Program, and Pack on 15 to 20 Pounds of Muscle in Only 91 Days.

Note: You don’t need P90X to build muscle. P90X is just a simple solution which requires no guesswork. Just do what the guys on the TV do and you will build muscle, period.

Taylor Thompson,
91 Day Challenge

If my readers were to ONLY read the BOLD sentences within the email, they would get the entire point of the email without having to read anything else.

Everybody skims for information. As you write your emails and blog posts, be sure to write them in a way that allows the reader to either choose to read every word, or simply skim through the content.

Using bold tags in the way I have used them above is an extremely effective technique that allows your readers to get the point of your emails and blog posts, without having to read every written word.

I don’t care if you write like Edgar Allan Poe… If you’re email isn’t easy to scan, nobody is going to read it.

I don’t know if you noticed, but I used this same strategy while writing this blog post. Seriously, go back and read only the sentences in bold, and you will understand the entire 560 word blog post in record time.

My name is Taylor Thompson and I blog for 91 Day Challenge dot Com; A site about how to build muscle with the P90X program, along with other methods.

After getting sick and tired of blogging, I ran into John Chow’s on Breakfast Television interview. When John was asked, “What mistakes do people make when they begin blogging?” John answered, “Just doing it for the money… Blog about your passion.” That’s when it hit me…

For the first year, I blogged about my passion. As a result, I made money. Somewhere down the line, I began blogging for the money only, and when that happened, I made no money.

John reminded me about how important it is to blog about your passion. If you hate blogging, you may as well have a regular job, right? This guest post is dedicated to John Chow and all of his readers. Blog about your passion and it eventually will pay off. More importantly, you will have a damn good time sharing your thoughts with others.


67 thoughts on “How To Make Your Blog Posts More Readable”

  1. Abu says:

    wow! Truly you are right! A lot og bloggers out there especially newbie just keep blogging just for the sake of making money, and it doesnt work that way. Just keep posting unique and quality content and do some SEO optimization then you will be fine with no hassle,it may be tasking and boring at a start but it will pay off sooner or later. Cheers

    1. Taylor says:

      Hey Abu,

      All previous SEO strategies that I had used in the past were boring. This time around, I am just doing guest posts to capture readers — Not even for the purpose of SEO. The fact that I get a backlink here on John Chow is just a bonus.

      The point I am making here is that everything I have been doing with my new blog has been fun. Writing this post for JC was fun. Making my videos is fun. Helping people on Facebook and making new friends online is fun. 🙂

      If SEO is boring for you, try writing 1 guest post a week on a topic you enjoy. The blog doesn’t even have to be related to that of your own. The point of Blogging should be to have a good time. Writing this comment is making me happy… Just knowing that I am helping you. 🙂

      I am so glad that I saw that JC interview. It seriously changed the game completely for me.

      1. John changed your game and I am sure in coming days you will also change many people … Life should move on like this …

        1. Exactly, this is how things evolve.

    2. yup, i agree with you, the blogger can get benefit only when the blogger providing unique information and good content on their blogs. Especially seo optimization is really an important aspect, when we are coming to blogging.

    3. @Abu, I would prefer to just focus my efforts on quality content..rather than SEO.

  2. Very good and sound advice on how to make our blog posts more readable. It was very evident to me that you “practiced what you were preaching” with in this very post. Most people are scanners when they are reading on the net. Using your advice makes perfect sense in order to capture their attention.

    Thank you for a very useful post.

    1. Taylor says:

      Hey,

      Thank you for your comment. 🙂 It really frustrates me when I need information FAST, but run into a huge blob of garbage. The blogs I read are the blogs that get to the point and are easy to follow.

      1. I agree. 90% of the time, I do not even include an introduction when I write a blog depending on the subject. The title of the blog is the introduction.

        We are not writing school papers here.

        1. Taylor says:

          True. It really depends on the type of article you are writing, but I agree with what you’re saying. If I do include an introduction, it will usually be short and to the point, like the one I have written in this article.

        2. Like your thoughts that we are not writing for school but this should be to the point so that readers can read them and understand them in single read.

          After all we do need to think about the value of time of our readers.

  3. macys printable coupons says:

    I often try to make my posts more readable by adding some headings in the post by this post becomes good. These are also good points discussed here

    1. Taylor says:

      Thank you for your kind words.

  4. Brennen says:

    Great tips John.

    You’ll see this type of patterning from the guys who do alot of text based emailing and it makes a huge difference.

    1. Taylor says:

      Hey Brennen,

      I am glad you liked the tips. The post was actually a guest post by me, Taylor Thompson. I hope that doesn’t negate the fact that you enjoyed this article. 😉

      1. We simply love your website, your website layout and also your videos.

        You made everything simple and this post of yours are perfect example of it.

  5. fazal mayar says:

    thats wonderful tips, as for me i try to make my posts simple and optimized for search engines too. 🙂

  6. Sorry, but you miserably failed to convince me with your points above, I guess you haven’t subscribe yet to the Big Boys email list. Leave bold sentences in email body, these guys are expert in telling you the whole story in first two three lines or even in email subject line too. How about that?

    That blog about your passion thing always keep me going….thanks for reminding this big fat truth about blogging once again.

    1. Taylor says:

      Hey Shanker,

      I am sorry to hear that you didn’t like my post. I am subscribed to some of the TOP bloggers on the web.

      I know I repeat many bloggers when I say, “Blog about your passion.” But for 2 years, I went down the road of NOT blogging about my passion. Where did that get me? Nowhere.

      A lot of people mini-niche blog. I don’t know about you, but writing about Reclining Lawn Chairs just isn’t my thing. (I have tried it… It’s not fun…) Lol.

      People need to stick to what they know. Develop ONE blog and stick to it. If you have the mindset, “If I create 20 blogs that each earn $10.00 a day, I will make $200.00 a day,” then you’re going to fail miserably. Lol Sadly, that’s the way a lot of people think

  7. Brian Yang says:

    Not a bad idea. I always try to bold big/main ideas in my writing.

    Headers and subheaders are extreme important compared to anything else.

    But a combination of all the above is the most potent strategy, thanks for sharing.

    1. Size also plays an important role if you want to point out too important things …

  8. Taylor says:

    Hey Fazal,

    I don’t know about you, but for me, writing for the search engines got extremely tedious. Sure, you have to use an optimized title and throw in your keyword here and there. But what I have found is the more I try to do ‘things’ for Google, the less fun I actually have blogging.

    Ever since watching John’s interview, I really WOKE UP. Blogging needs to be about having a good time.

    – Do something amazing.
    – Do something different.
    – Teach other people how to do the same thing.
    – Be yourself.

    Youtube, Facebook, and Twitter have played huge roles in the success of the sites that I am really passionate about.

    Want to know what else I found interesting? Whenever I make a website about a topic I am passionate about, people actually CONTACT me and ask me questions.

    But when I make a site just for the money, it was as if people had X-RAY VISION, and could see that the site was garbage. (I will never be making a site just for the money ever again).

    Sorry I went off on a tangent. My point is to have fun with blogging. Make sure you really enjoy what your writing about. Ask yourself, “Would I be blogging if there was no money in it for me?” If you couldn’t make money blogging, would you still be blogging about what you’re blogging about?

    1. Erwin Miradi says:

      Hey dude I agree about your point. That writing for human visitor is a lot more important and fun than writing for the spiders. That’s how blogging is suppose to be anyway.
      And I see you really love to write. Your comment here is almost as long as the post itself. That’s one good thing you have as a blogger.

  9. Taylor says:

    Hey Brian,

    Heading tags are great ways to make content easily readable. When you don’t cover an article that is large enough for headings and sub headings, then it may be a good idea to try my idea. The link within the email seems to be getting a lot of clicks, and I find it much easier to read.

    Another thing you guys could try doing is this: Take my email and copy it into Notepad. This will remove all of the BOLD sentences. Try reading my email without the BOLD sentences, and see how much longer it takes to read.

  10. Bullets, numbering, bold, italic or underline really helps the readers to see where writers want them to see …

    1. PPC Ian says:

      Agreed. Too many people forget to take the time. These will also help with SEO too.

  11. It is very useful ideas to write good post and thanks to get more information about blogs here. Thanks John

  12. No doubt it’s a fantastic idea for create a new post & most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

  13. Thanks for useful post indeed.

  14. Erwin Miradi says:

    That’s a good idea indeed. To make the readers keep reading by telling them exactly which are the main ideas. Thanks for sharing it.

  15. Techmug says:

    I think article marketing is the best way to gain visitors, subscribers or money as well
    But make article more readable is too hard
    Thanks for mention points over here

    1. Taylor says:

      I just want to elaborate on this. Article marketing is a great way to gain visitors, but you cannot just submit your articles everywhere. You have to have a plan. For example, submit articles for 1 of 2 reasons.

      1. SEO. Make sure you submit your article in guest post form to different websites for each article. The more quality websites you have linking to you, the better.

      2. Traffic. Make sure you submit your article in guest post form to TOP BLOGS only. Be sure these blogs have a high # of subscribers.

      I noticed that you said that making the article more readable is “too hard,” but I encourage you to do it. The easier your articles are to read, the more time people spend on your site, and the more sales you will make.

  16. This is perhaps the best post I’ve ever read by John Chow.

    Making small differences like this amount to BIG changes in results. John, thanks so much for reminding me how to capture the attention of my reader AND for reminding me that many people skim down the post. Awesome tip of the day.

    1. Taylor says:

      Hey Audrey,

      WOW! Best post on John Chow ever? Thanks so much for your kind words. I actually wrote this post myself. I am so glad you liked it. 🙂

  17. fas says:

    and you can even use images 🙂

  18. Ya, you’re right Taylor. Article formatting is an important aspect if you want your reader to read the content rather than just skim through the intro and conclusion part. The content should catch the readers eye and make him to share, stumble and digg it. But its not just about formatting, its all about what you write, how you write and how you present it to your readers. Anyways, thanks for the write up and great blog dude!!! 😉

  19. Thanks for sharing these tips for making a post readable its very important to edit the article properly and making it error less before hitting the publish button.

  20. Whitney says:

    I agree, that you definitely should make posts as reader/user friendly as possible. AFter all, no one wants to read a long, run-together jumbled up mess of a blog post. I personally use headings, and bullets, sometimes numbers if it’s a list. This is an excellent post, thank you!

  21. MykeTech says:

    Great points Taylor, I was able to tell the content of this post within seconds! I find asking questions and putting key text in bold is effective in helping the point stand out. Nice post!

  22. Amani says:

    unless the subject is entertaining or amusing then it is ok to have a very long article. however if you think it is a boring subject then better to keep it simple and easy. Bullet, numbering, bold will sure help readers to get what they need and the most important things is to keep them longer on our blog.

  23. I haven’t implemented bold text as you suggested. However, once I have ran an experiment adding more bold text to several blog posts. Those who visited these posts ended up spending more time on the site. Then I ran another experiment, using more lists and headings. The result was that these articles ranked higher in the search engines.

  24. Brock Blohm says:

    Awesome post. I thought I was the only one who did this :). I admit I am in the generation where I want content off paper and in my brain – right now. I don’t want to wait the 3 minutes to read an article to learn something. I want to skim, understand, and move on! 🙂

    This is great! The headlines say it all! Love it!

  25. aatif says:

    Great tips !!! i will try to follow this . I love your blog posts , they are really great

    1. @aatif, agreed that this is yet another wonderful post from Taylor!

  26. Blog post must be readable for the readers with good information

  27. Readers love the post with information that kind of post need to be updated

  28. Numbered and bulleted lists really do the trick! This makes a post more readable and easily to understand. Better than just plain boring text….

    1. The great thing about numbered and bulleted lists is that it is excellent for both SEO and human readers.

  29. Tech84 says:

    yes numbered and bulleted list does work especially if you are trying to point out certain points in your article. But one big factor also is the site layout, in some blogs its the ads that show up first in where the content should rather the the actual content.

  30. Lalit says:

    I agree that neat and clean design, good contents with excellent headlines makes the blog more readable. Excellent points have been covered here and I am sure many bloggars including me will benefit from it.

  31. Thanks for the blogging tips. I blog on both my personal and biz sites and have had a tough time getting my layout clear for what point I am trying to make.

  32. Can Kaya says:

    must be reasonable and readeble

  33. The first thing reader do when read a post is to scan the post first looking for bolded text h1 h2 h3 tag underline and bullet because the only want to spend one minute max for a post.

  34. Timo says:

    Thank you for tips. It really is true that many writers just dont come to their point (and I am no different here but learning). It can be very frustrating when you go on and on and on and there is just no point to it or the whole post is repeating itself.
    Thank you

  35. Awesome advice, I’m so glad I found this site I will be a avid reader for sure. So many tips and tricks that will help me become a better blogger.

    Thanks For all you do,

    Shane

  36. SEO basics says:

    Excellent point. I agree I use some SEO Basics when writing my articles. We forget that bold, underlining, and italics to emphasize your content really makes it stand out for the person who is scanning your article. Personally I do it all the time. I can not read the entire content of everything I look at online I would never get anything done.

    Additionally how much junk email do you get its so much easier with a quick scan of targeted keywords.

    Lisa

  37. Really useful tips for bloggers, but i have some trouble in that, i posting regular and good content always in my blog, but i am getting only visitors to my blog. Is there any ways to improve that. Can any one suggest me.

  38. if our blog post are readable people love to have an regular visit on our blog

  39. PPC Ian says:

    Great tips. It is important to make your blog more readable. I changed the background color of my posts from black to white. This made it easier for people to read and my readers have been increasing as a result.

  40. Great tips in the post- and am sure anyone following these would do well.

    Thanks for sharing!

  41. Dress Making says:

    Blog post must be readable so that people love to have an regular visit

  42. Gift Ideas says:

    I think your post must have clear defined steps.

  43. Mochamad says:

    Thank John. This is a good posting for me. I hope I can apply it in my web so I’ll get many reader and they will comprehend it.

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