How To Move from a Good to Great Content Marketing Strategy

It’s just not good enough to have a good content marketing strategy because with all the competition, you need to find a way to really stand out. Next, with social media marketing growing, bloggers are finding it very easy to get their content in front of people quickly with so much more ease. However, it’s NOT too difficult making the transition from a “good” to “great” content marketing strategy. Over the years, I’ve been able to experiment with different marketing strategies utilizing PPC, banners, email, and content marketing. It’s important you test and tweak along the way to ensure you get the highest conversion rates. For example, what good is a content marketing strategy if you’re NOT able to convert your readership to obtain your bottom line? If you have a content marketing strategy that is simply “good”, then implement these following changes to make it great.

Let’s jump right in and explore some of these options.

Be a Clear Leader

Many of you are probably wondering what I mean by this statement and the explanation is very simple. First, it’s important to observe who is responsible for your content because these will be the people who will be implementing your vision. Personally, I write my own content but sometimes I do hire writers to implement my vision into my content marketing strategies. I’m a great writer, but lack the conversion part so will work with people to make sure everything is done correctly before publishing. Next, as your business grows, you’ll have less time to write content so it’s important you’re a “great” leader, able to express your thoughts to the people you work with.

Here’s what you need to understand…

For you to make the jump from “good” to “great”, you have to be able to manage a team through strong leadership skills. You have to help them feel comfortable when working with you so you can communicate your thoughts openly. The more people are clear about your vision, the harder they can work at making it come true. Know what you want so you can share it with the people you work with and are responsible for creating epic content.

Know Your Objective

I can’t count the number of times I did a poor job simply because I didn’t know my objective. No matter how good of a writer you are, it won’t matter if you aren’t clear about what you want to achieve. Imagine how many times you’ve sat down to write content without doing any research and when you finished, the article lacked substance. If you’re NOT clear about your objective, you’re NOT going to take the necessary steps to create epic content. Here’s an example,

I wanted to publish a complete guide on guest blogging, making it epic with no other resources like the one I was about to create. However, I knew it had to be different and I needed to put a twist on it so it would stand out compared to others online. In the end, I did research for 2 months, skimming through all my competitors so I can add elements to my guide NOT available anywhere else. The guide is over 10,000+ words, but there’s nothing like it anywhere on the Internet. You can check it out here. Here’s the point…

I was clear about what I wanted to achieve and this allowed me to take the necessary actions to create something epic. If you want to transition from “good” to “great” content, then be clear about your objective so you have guidelines you can follow going forward.

Know Your Audience

Content can only be GREAT when you have people to critique once published. Think about how and why products are labelled as “awesome”, “epic”, “great”, etc. They are only labelled because experts within your niche have put their stamp of approval on your content. However, I’m NOT referring to getting experts involved because in the end, you’re writing for your audience. You’re writing for people who trust your expertise and want to learn from the content you provide. In this day and age, we have a solid system to designate our content as GREAT starting with…

  • Visitors will leave comments
  • They’ll share with others through social media
  • They’ll link back to it or even reference it in their content

Here’s my point…

Before writing, you have to know your audience so you have a system in place to label your content. If you don’t know your audience, then you can’t guide your content writing, which leaves you with an empty room after publishing. Know your audience then write your content so people are around to give you credit and praise your expertise.

Always Provide Value

Think about the content you find useful and you’ll notice it’s always provided you with substance. If you want to make the transition from “good” to “great” content, then consider finding ways to improve your content before and after publishing. First, always write content keeping your audience in mind and some of the concerns they have in your niche. Next, make sure your content is the ONLY one people need to read to find a complete solution. For example, start by researching problems in your niche then offering a complete solution using text, videos, images, and infographics.

Google, over the last year, has put a lot of emphasis on the “freshness” update in their algorithm. Going forward, Google will reward websites that regularly update their content because it enhances the user search experience. You should take advantage of this change and always update your content so you stay ahead of the trend. The more you update your content, the higher engagement you’ll notice through your readership. Great content is NOT created in one day and it takes time to publish something of value so keep your content fresh while making it as relevant as possible. You’ll know you have great content simply by the reaction of others.

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10 thoughts on “How To Move from a Good to Great Content Marketing Strategy”

  1. Hello Rizvan,

    Epic content is one of the great way to get some quality readers to your blog. Most of the newbie bloggers does not know what they convey from their blog. They are really objective less and don’t have any goal. Yes, you are absolutely right. Creating epic and relevant content is one of the best content strategies that will give loyal readers and they also convert as well. Thanks for this informative post.

    Have a great day 🙂

  2. paul says:

    One thing I find in all this popular blog is that they are creating a curiosity for audience and therefore making them subject to read the content, so from this point I can understand that there should be such thing in your blog content which can create curiosity in the reader.

  3. James Davis says:

    I think you nailed it with knowing your audience. So many of us write content without thinking of who are audience is great content

  4. Thank Rizvan, this article is really helpful for me. Creating a good content is always the most important thing!

  5. Alien Martin says:

    Hello Rizwan Ullah,
    Excellent article. Very useful.Thank you so much for sharing. All these tools are very impressive.

  6. Susan Velez says:

    Hi Rizvan,

    Great tips on making the most of your content marketing strategy. When I first started my blog, I wasn’t taking the time to test anything. Now I test everything and keep track of all my stats.

    I think it’s important as a content marketer to pay attention to everything. We spend so much time creating content and marketing it, we definitely need to make the most of it.

    Like you said, if we take the time to provide value for our readers, we won’t have trouble finding readers. It does take time to write the content, that’s why I always keep a content calendar.

    This allows me to write content on a regular basis. However, I always make sure that my content is pre-written. I don’t want to wait till the night before a post is supposed to be published to sit down and write the post.

    Write my posts in advance allows me to take my time to write the posts and create the social images. There’s so much to do before you publish a post. I’ve definitely found it a lot easier to write my content ahead of time.

    Thanks for sharing these tips with us, have a great day 🙂


  7. Sean Parker says:

    Hi Rizvan,

    Thanks for the Great tips.

    In marketing, content is the most important thing nowadays because people first read to content. good to great content marketing strategy post is very informative.

  8. Nisha Garg says:

    I completely believe in providing value. Writing an informative and helpful content adds a value to a person’s opinion about a topic. Before drafting the content, what I do is pen down the sub-headlines, Google about each and see what people discuss most about it. Quora, Yahoo Q&A, and niche forums help you figure out the topics. Write them all on a paper and then analyze what all you can cover, what references or information you can provide and how you can grab the attention. If you are able to do this, you definitely have the best content piece.

  9. Murat says:

    Hi Rizvan,

    Good advices on your article. I have some trouble knowing my audience but it’s my 6 months goal!

  10. Great post about content marketing really i enjoyed reading it.

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