How to Raise a Million Dollars for your Blog

Do you know that you can raise a million dollars for your blog today? Does your blog have what it takes to raise a million dollars? If I provide you a step by step action plan for raising a million dollars, will you be willing to implement it? If your answer is yes; then read on.

Most people are now used to hearing the news of blogs that sold out for thousands and millions of dollars; but most people never hear of blogs that raised millions without selling out. Yes, you can raise money for your blog without selling out or giving up control of your blog. Do you want to know how? Then keep reading.

Few months ago, the media was filled with the news of how Arianna Huffington was in the process of raising millions of dollars for her blog; Huffington Post. The deal attracted so much attention that even Jeremy Shoemaker said he has been inspired to consider doing the same for his own blogs. Now regardless of whether you need to raise funds or not, you definitely need to read this article because even if you don’t need cash today; you might need it tomorrow for expansion or whatsoever.

$1 million bill

As at the time of writing this, I am in the process of raising capital for one of my blogs. Though I am under legal obligations not to reveal the details of the deal, I will do my best to share with you the process it took me to get to where I am today.

Why do you want to Raise Money for your Blog?

The first step to raising capital is to ask yourself why you need the money. Are you raising money just to cash out from your blog? Or you are raising money to pursue an expansion plan? Or are you raising capital for the sake of striking strategic partnership? Regardless of your reason, you need to answer this question because investors would want to know what you intend to do with the money?

Does your blog have what it takes to raise the needed capital?

Is your blog a business or a job? If you are a sole blogger; then you are not going to get much attention from investors. But if your blog can run without your input or presence, then you can get as much money as you want. Take for instance, it now runs without the direct supervision of Darren Rowse. It’s now being operated by a team of web developers, writers, guest writers and editors. Before trying to raise capital for your blog, you should make sure your blog daily operation is off your neck.

Another thing to take into consideration is your blog profitability. How profitable is your blog? What’s your blog monetization strategy? Is your revenue stable? Does your blog serve a broad or narrow niche? Is your blog an authority blog or an underdog? Is your niche a growing trend or a declining one? These are some of the questions you need to answer before starting the process of raising money for your blog.

Do you have what it takes to raise a million dollars for your blog?

Have you seen good blog business models that failed to make money? Have you seen blogs with high traffic and subscribers, yet; the blog is unprofitable? Well, I bet your answer is yes. The problem of most blogs is not the blog; and it’s not all about the tools. It is all about the person behind the blog or business. If a dullard is at the helm of affairs of a profitable business model; that business is bound to crumble. Sometimes, investors invest in personality; not the business. So how do you boost your chances of cashing out from your blog? How do you increase your chances of raising the needed capital?


“It takes 20 years to build a reputation and only five minutes to ruin it. If you think about this, you will do things differently.” – Warren Buffett

The first and probably the most important criteria to raising or money for your blog is your credibility. Call it your track record and you won’t be wrong. Who are you? Who are your partners? How credible are you? Who have you successfully done business with in the past? How much have you raised or borrowed in the past? What’s your credit rating? How many successful blogs have you built in the past? These are the type of questions investors go all out to find answers to. The more positive your records are, the more likely you will get the cash you need.


Investors buying a stake in your blog are doing so with the expectation of receiving cash flow or a return on their investment. Therefore, they are going to be interested in knowing who is at the helm of affairs. Competence is the next key to successfully raising funds for your blog. Are you an authority in your niche? How consistent has your blog growth been? How do you handle challenges? Can you maintain your cool in the face of problems? These are the type of questions that tends to evaluate your level of competence. Aside the usual business plan and financial statement; investors want to see confidence and competence on the part of the fund seeker.

How to Position your blog to attract investors

Build a strong management team

Money follows good management. This statement is the truth in its entirety. Business is a team sport; so also is investing. Show me a blog that raises millions of dollars like Huffington Post, TechCrunch, and Weblogs and I will show a blog ran by a team that know their onions. The primary reason most bloggers will never raise money for their blog is because they are trying to do it alone. Who is on your team? Who runs the daily operations of your blog? This is the most important question investors want an answer to because a strong management team inspires confidence.

“Individuals don’t win in business; teams do.” – Sam Walton

Keep a financial statement

“Accounting is the language of business.” – Warren Buffett
“Cash flow is the life blood of business.” – Robert Kiyosaki

If these two statements are anything to go by, then a financial statement is a vital requisite; not just for building a successful blog but all businesses in general. Once again I repeat, keep a financial statement for your blog; it’s going to be the foundation of your fund raising adventure.

Have a fast growth plan

How fast is your growth plan? How long will it take your potential investors to get back their money? The lesser the time your business plan promises to payback investors; the more likely you will get the funds you need.

Build a brand, not a blog

“If you are not a brand, you are a commodity.” – Robert Kiyosaki

How long will it take blogs like Problogger, ReadWriteWeb, Mashable, ShoutMeLoud and Copyblogger to raise any amount of money they need? It will cost these blogs minimal time and effort to raise any amount they want. Why? The reason is because they are recognized brands in their niches, with good management and worldwide readership. So if you want to increase your chances of raising capital now or in the future, then build a strong brand for your blog.

How to Raise Capital for your Blog

Ask a broker to value your blog

One of the first important steps you must take before starting the process of seeking funds for your blog is to evaluate the value of your blog? How much is your blog worth? There are several tools and parameters on which you can estimate the value of your blog but if you want to get the best result; I will advice you employ the services of a broker/website consultant. Why? The reason you need a website broker to evaluate your blog is to get the job done professionally.
A good broker will evaluate your blog for you, tabulate your blog parameters, write a contract sheet or term sheet, identify some weaknesses in your blog, help you identify some potentials in your blog which you can use as a selling point and most importantly; help you through the entire process of the fund raising campaign.

How much stake you are willing to give?

After estimating the value of your blog, the next step is to sit back and think of how much stake you are willing to let go off. Are you going to sell 20%, 45%, 50% or 70% of your blog? Do you want to raise money for your blog while still retaining control? Or you want to give up control while still holding a stake in your blog? All these questions must be carefully answered before you even write your contract note or term sheet.

How much money do you want to raise?

How much do you intend raising? This is another crucial question you must find an answer to. Do you want to raise $5,000 or $10,000 or $100,000 or a million dollars? Before deciding on how much you want to raise; it’s important you bear in mind that the amount you want to raise is proportional to the estimated value of your blog and the quantity of stake you are selling. What this means in essence is that the higher the value of your blog, the more money you will get and the more number of stake you are willing to sell; the more money you will get. It’s as simple as that.

Write a prospectus for your blog

An important but often ignored tool for getting a higher price for your blog is a prospectus. Now a prospectus is not the business plan of your blog; but it may contain some vital information from your plan. A prospectus is a piece of document or brochure containing information that tends to increase your chances of selling your blog. In other words, the job of a prospectus is to arouse the interest of a potential investor/buyer and make such a person want to buy your blog immediately.

Now what makes a good prospectus? A well written prospectus should contain a brief overview of what your blog stands for. It should also contain details about your blog’s financial position, its current traffic level and its potential targeted traffic level. Your prospectus should also contain details of your blog’s competitive advantage and its aggressive revenue growth plan. Most importantly, your prospectus should contain a potential plan that will help your investor recoup his investment in less time than stated in your blog’s plan or term sheet. Once this is done, then you have dramatically increased your chance of getting the needed funds for your blog.

Approach potential investors

Do you know anyone that has the potential to invest in your blog? Is there any company with a track record of buying up or investing in websites? If you know of any, then now is the right time to approach them. And if you ever get a chance to pitch an investor, make sure you are polite. Never exaggerate, inflate or hype your blog statistics. Just stick to your plan and keep your presentation brief; except when the investor asks for more in-depth explanation or details.
As a final note, I want you to know that raising capital is not only a game of skill; it’s a people’s game. And if you are ever going to sell or raise money for your blog; don’t wait till that time before you start the process. Start now! After all, it wasn’t raining when Noah started building the ark. Good luck.

Ajaero Tony Martins is a serial entrepreneur and investor with a passion for teaching people how to start a business. He also known for his common sense advice and tips on investing for beginners.

66 thoughts on “How to Raise a Million Dollars for your Blog”

  1. KennyFabre says:

    I love this article but, sometimes in the beginning, most bloggers like myself cant afford to get a team, we must keep it as a one man operation, I will get to that point, but other than that my friend I love these tips.
    I know this is very good for Master bloggers like John Chow, Darren Rowse, Yaro Starak and so on, but I know I will get to this level
    Kenny Fabre 

    1. Ajaero Tony Martins says:

       @KennyFabre I like your optimism; please maintain that positive thinking attitude. I want you to know that most bloggers started out as a one man operation. I started as a one man operation, then moved to outsourcing and then began employing full time staff. But i did not achieve all this in one day; it took years of planning, focus and implementation. Even the big names in blogging like JohnChow, Darren Rowse, Yaro Starak, Gleen Allsopp were once a one man operation but they had a plan and a dream. That’s why they are where they are today. So i will advice you have a plan and a big picture of where you want to be ten years from now. I wish you all the best.

  2. hamids9898 says:

    Great i had only inspire only from john chow

  3. Sunny says:

    I have a blog which domain address is…..
    So i may not be able to reach a million buck, but a 50k would make me happy 🙂
    You are always so ingenious. It’s absolutely lovely to read your blog John.

  4. Dan Mihaliak says:

    Not only does John Chow raise our  level of anticipation but also gives us a blueprint to make our blog a million dollar blog. Thing is how many of us will follow up on the advice

    1. Probably not many, Dan.  But if we even get a small piece of his advice we are improving. 

  5. Great post John. Giving us the steps to raise a million dollars for our blog what will you think of next. I don’t know if I could quite get $1,000,000 but I guess any capital investment is better than nothing.
    Thanks John

  6. banqwonk says:

    nice john jeep writing and shre..

  7. BradNordstrom says:

    I’m going to get a million from my blog. 😉

  8. SamonaElliot says:

    my friend’s mom makes $88 an hour on the internet. She has been fired from work for seven months but last month her pay check was $20144 just working on the internet for a few hours. Read more here

  9. Thanan says:

    I’m sure. I can get 1 million dollar rom blog. I think everyone can do it. Only ideas+patience=successful. You can do!

  10. Many people try to become a good and successful bloggers, very few succeed. This method may help some to be more successful if they had a little more capital in the bottom.

  11. dreamaker says:

    I think this is a joke to be perfectly honest. I have watched your advice on this blog for quite some time, as I joined the mailing list when I guest posted  recently.
    Most who run a free blog or even a paid website, haven’t got a snowballs chance in a microwave of raising capital to finance a questionable business in a swamped environment.
    My guess would be around 1 in a hundred will even get a response from any serious investors. The competition is just to stiff. I’ve been blogging for about 6 years now and I read just about everything that comes across the wire.
    I am far from singling this post out, as there are a multitude of posts just like this one that come into my email and across my desk every day.
    If you want to monetize a blog, then your better off to have a well designed product like an ebook or even a physical product you’ll retail from the blog, or your chances of making any money at all, are slim to none.
    Advertising revenue from a blog that’s monetized with Google ads or a similar ad program, would be plenty to finance the blog if it were good enough to get people to invest in. The latter would be unnecessary.
    Although I enjoy many of the advice type columns and posts that you send out from this blog and many of them contain highly valuable information,  I believe this one is a little misleading and just had to say so.
    Watching every step the blog world takes,
    respectfully submitted by;
    Robert VanNorden


    1. Ajaero Tony Martins says:

       @dreamaker Hi, Robert VanNorden, i thank you for taking the pain to air your views. Now i am going to do my best to reply your points one after another.
      1.    You called my advice a joke and you are doubting the possibility of a blog raising thousands or millions of dollars. Now let me ask you these questions:
      Did you read my last article here on titled “How to build a successful blog the unconventional way” If you haven’t, then please go back and read it; i can assure you that your eyes will be open to the possibilities and you will come to understand why some blogs grow big and others don’t.
      2.    You said you have been blogging for six years. Can you please drop your blog domain and let’s see what you have been up to for six years. I hope it’s not the one in your signature above? If you are on a free hosting service like blogspot; then you don’t own it. It is not yours, you only control it in trust for Google. Now i stated clearly that there are good blog models that failed to make money and the problem is not the blog……..the problem is the blogger. You are not just doing something right and you probably don’t want to find out what you are missing.
      3.   Dear Robert VanNorden, you also stated that it’s difficult for a blog to raise money except it has a well designed product, or ebook. Your statement also tagged selling a product as the best monetization strategy. Now please answer these questions: is a blog that raised millions of dollars in capital; can you please tell me what Huffington Post sells? Well let me help you, HuffingtonPost is a news/political blog that generates bulk of its revenue through the sales of ads.
      Weblogs inc sold out years ago without having a single product on their blogs; they were strictly monetized by Google adsense.
      Can you also tell me what sells? I will leave this for you to answer.
      Now since you said this article is misleading and raising money for a blog is near impossibility, i am sorry to say but i think you are naive. I stated in this article that i am in the process of raising capital for one of my blogs and you still think it is impossible.
      At this point, i will leave you to your thoughts but please; keep your cynicism to yourself. Thanks.

      1. dreamaker says:

         @Ajaero Tony Martins I’m sorry my post was taken like that, I worded it badly. I meant that most are kidding themselves if they think they can do this. As far as the Huffington Post, I’m well aware of what they are and what they do. I believe a lot of people follow you and I never meant to intend your advice personally was a joke. I meant the concept was and I still believe that.  I think a website or a blog, should be able to make it’s own capital. That’s all.
        Sir I apoligize for the obvious although unintended, offensive nature of the way I worded my post.

        1. Ajaero Tony Martins says:

           @dreamaker Hi Robert, it’s okay, we are all here to interact; not attack each other. I still want to repeat my stance that raising money for your blog is not a mere pipe dream; and it is not an impossibility. I started and built my blogs into a success from far away Nigeria; where i have to provide my own power supply and pay outrageous fees just for internet access. PayPal and Clickbank refused to do business with our country, so we have to pay high charges to buy things online or make wire transfers. Despite all these, i succeeded. If i can do it, you can also do it. It all starts with a dream. Thanks

    2. John Chow says:

       @dreamaker You have never done a guest post here. I do not publish post, no matter how good, from bloggers who use blogspot or any other free blogging service. That just show you’re not serious about running the blog as a business. 

      1. Ajaero Tony Martins says:

         @John Chow  @dreamaker Quite on spot John Chow. This is a straight forward advice from an elder in the blogging industry.

  12. netvn says:

    Thanks for share  , i am waitting next artice.
    <a href=””></a&gt;

  13. netvn says:

    Thanks for share  , i am waitting next artice.


  14. ismabera says:

    John, maybe you can make this million but the most of us not. There are so many conditions …. 
    There is something else (by my experiences) – very important is (and a big difference) if you are from USA, Canada or UK  or from other countries. My example: on my blog I have more than 12.000 visitors but I do not earn with Google Adsense – only about 99 $US in few years – LOL

    1. Ajaero Tony Martins says:

       @ismabera You are not alone. Even though i am raising money for my blog now; there was once a time when i worked on my blog for free. I wrote and promoted my blog for two years without earning a dime. But here i am today. And let me tell you the truth, i am not even in the US, Canada or Europe. I started and built my blog into a success from far away Nigeria; where i have to provide my own power supply and pay outrageous fees just for internet access. If i can do it, you can also do it. Thanks

      1. ismabera says:

         @Ajaero Tony Martins thanks a lot for your answer. It’s great to hear your experiences. I will continue to promote my blog(s). But, I still don’t understand, that with about 12.000 visits I do not earn with Google – in last about 4 years I earned about 30$ with all my blogs and other 2 have each about 6.000 – 8.000 visits . My earnings rapidly foll when I changed my address – I moved from Portugal to Slovenia.

        1. Ajaero Tony Martins says:

           @ismabera If you can’t earn with google, then it’s time to change your monetization strategy. Why don’t you create a product for your market? Or better still do some offline marketing? But also bear in mind that your low earning capacity might be from the niche you chose?

  15. kandra says:

    Hey John why don’t you write about motivation again, I reaaly need it as  my blog do not make dollars income but pennies… its so discouraging and frustrating… it seem reading article from people like you whose getting thousand of dollars everyday do not helping (desperado Mode)

    1. Ajaero Tony Martins says:

      A business is a business; and a blog is a blog. If you have a blog making pennies, the fault is not from your blog; the fault is from you. There’s something you are definitely missing. You might be a good writer but if you can promote your blog, then your writing effort will be wasted. I will advice you keep learning and review your blogging strategy; remember, Rome was not built in a day. Thanks

  16. Beth says:

    Great post, John.  It seems I have some work to do.  I don’t think I could get a million dollars for my blog yet, but time will tell with a little work.  Thank you for all the information!

    1. Ajaero Tony Martins says:

      Your blog is not worth a million today, but it might be worth a million tomorrow; if only you are willing to plan and work towards it. Everything in life starts with a dream and a plan. Remember, Rome was not built in a day. Thanks.

  17. Darren Wheal says:

    Great post I dont think my blog is quite worth a million yet but inspirational thanks

    1. Ajaero Tony Martins says:

       @Darren Wheal HuffingtonPost was not worth a million few years ago, Johnchow did not become a success overnight; they started somewhere with a plan and they focused. Your blog is not worth a million today, but it might be worth a million tomorrow; if only you are willing to plan and work towards it. Thanks.

  18. BiologyGuild says:

    After reading this post, I realized that I am an invisible speck in the blogosphere 🙂

    1. Ajaero Tony Martins says:

       @BiologyGuild  I quite agree with you, you are an invisible speck in the blogosphere today; but the question is, do you want to remain an invisible speck tomorrow. If your answer is no, then envision where you want to be in the blogosphere ten years from now, draw a picture of it, write down your dream and goals, then draw up a plan and get to work. Remember, nothing is impossible to a willing heart. Thanks

  19. Sangeetha says:

    This post has certainly inspired me to raise my blog to the level of earning a million dollars. Good steps to focus on and get the blog where IT NEEDS TO BE.

    thanks, sangeetha

  20. Sangeetha says:

    A wonderful set of instructions on what you need to focus if you own a blog. Truly inspiring to get my blog where it needs to be, for earning a million dollars. Much easier to take this route to earn a million dollars.

    thanks, sangeetha

    1. Ajaero Tony Martins says:

      Thanks for the compliment Sangeetha, i am glad my article was able to challenge your beliefs and give you an insight into the possibilities that lie around us. I wish you all the best.

  21. fas says:

    goood tips but need good vcs too

  22. AddyKho says:

    Great Article. I do agree with the point of Team Work. We have many things going on in life and we definitely can’t grow a blog single handedly. Success= Team Work!
    ADdy Kho

    1. Ajaero Tony Martins says:

       @AddyKho You are right. Team work is very important in the process of building a successful business or blog. That’s the reason why Sam Walton said that “Individuals don’t win in business; teams do.”
      “My model for business is the Beatles. They were four guys that kept each other’s negative tendencies in check; they balanced each other. And the total was greater than the sum of the parts. Great things in business are not done by one person; they are done by a team of people.” – Steve Jobs

  23. Sheyi says:

    Martins, this is a lovely article and glad to read that it got approved here by John. I’ve known you quite a while (suxes2005 on Nairaland) and its glad reading you’ve come this far.
    I’m in the process of raising $9200 for me blog (its small so i should get it ASAP).
    This guide has helped me too and I will welcome some guest post on my blog before I request for the investment.

    1. Ajaero Tony Martins says:

      Hi Sheyi, i remember your username on nairaland (suxes2005 and suxes2006). It’s nice bumping into you again bro. The journey hasn’t been easy but with dedication, focus and perseverance, i hope to get there. I wish you all the best in your fund raising adventure. Cheers.
      P.S: What’s your blog url/ domain name?

  24. Dan Ang says:

    Great information. I learn something everyday from here. 🙂

  25. Jay says:

    Good information or you can just put a Paypal donate now button on your blog and hope for the best lol.
    Good post Martins it would not hurt like you stated in your post too build a brand first so people actually know who you are so it will be easier to get investors who are willing too invest in your brand, or blog.

    1. Ajaero Tony Martins says:

      Exactly. Build a brand, not a blog. If you build a brand, it can outlive you or survive even in your absence. When building a blog, model it after brands such as Copyblogger, Problogger, HuffingtonPost, Mashable, Techcrunch, etc. and one more thing; if you build a brand; you will end up building a business, not a blog. Cheers.

  26. Jay says:

    Good information or you can just put a Paypal donate now button on your blog and hope for the best lol.
    Good post Martins it would not hurt like you stated in your post too build a brand first so people actually know who you are so it will be easier to get investors who are willing too invest in your brand, or blog

  27. HappyLuke says:

    Thanks for sharing.  I’m in the first stages of montizing my blog, writing my first online book, and building my list of readers.

  28. BradNordstrom says:

    How long have you kept the million dollar bill.Damn you must be rich John! 😉

    1. BradNordstrom says:

      I mean “guestblogger” :0

  29. Andrea Hypno says:

    Very interesting post. It’s not my case for now but there are many interesting points, especially the one about Problogger. I’m just wandering if it’s all ousourced and run by other people if it’s still having a particular voice. Usually with blogs you follow the writer-owner and if he goes away then things change. It’s like when a restaurant changes owner, it’s not anymore the same thing. It could be better or worse but never the same. Something like corporations vs privately owned businesses. I mean, would be the same without the direct control of John Chow? And SPI without Pat? Or WeBuildYourBlog without Andrew?

    1. Ajaero Tony Martins says:

       @Andrea Hypno I like your input Andrea but i would like you to find your own answers by answering these questions.
      Did the taste of McDonald’s burger change when Ray Kroc died?
      Did Microsoft change when Bill Gates stepped down?
      Has Apple crumbled after the death of Steve Jobs?
      Like i said earlier, no one wakes up and hands a business or blog to a team of employees just like that. It starts with a plan and it takes a process; this process may span five, ten or even 20 years. But by the time the process ends, your team would have had your culture instilled in their hearts; that your spirit will continue to guide them even in your absence. Richard Branson’s controls over 400 companies through his Virgin brand; yet, each individual company carries his personal touch as if he was present. The point i want you to take home is this: if you can create a culture for your blog and instill this culture in the heart of your employees and readers, your blog will thrive and grow even in your absence. Thanks.

  30. grantd24 says:

    very interesting and good tips as always John.

  31. ryuk0428 says:

    thank you

  32. in depth post and looks very professional.. thanks tony .. 🙂

    1. Ajaero Tony Martins says:

       @Cameron Highland Apartment Tips  Thanks for the compliment.

  33. whiteangel says:

    i made it !!!! folowing u and problogger i put up a good blog just by my self and now it’s runing very well i want to mention that i don’t have any experience at all but if u see my blo now !!! i’m proud of it !!! thank u so much for all tha great tips here u soon by

  34. Lavell_Frost says:

    Hey John,
    Great post! It inspired me to write my own, with an additional SHORTCUT for raising any amount of money. It’s a system I learned as a banker that is non-traditional, legal, quick and WORKS! check it out

  35. Tom says:

    That is  true about it  was not raining when Noah built the  Ark. It i also true that  just like Noah, You have  to develop faith in what you propose is going to  work.

  36. Blogging is still in.

  37. JM says:

    Always a great read John, thanks!

  38. Pyradom says:

    Hey John,
    I have been following you for 3 years now..As always
    You are right about many things and this is 1 of them…
    I don’t even know if you write your own Posts any more…
    I guess from what you said here,not many Bloggers/Vloggers
    will ever make a dime with their Blog/Vlog… If I send my
    Readers to other places to help other Organizations like
    “Please Help our Homeless Veterans” wouldn’t that be better
    than “Please Help Me”???
    Gary A. Parenti
    Another Great Post John,makes U think…

  39. Malok Mading says:

    Blogs are businesses themselves and you got a point on that Mr.Chow. Other notable things to consider are consistency, patience, experience(knowledge) as keys if I may deduce on ways to making a successful blogging.

  40. iroyan says:

    I wonder if John is going the IPO route soon? This will certainly be a great investment opportunity. You might just take the whole shebang worldwide afterall. Next stop: 100,000,000 subscribers with a monthly take up offer rate of 25%. WOWW!!

  41. Marcie_Hill says:

    I had no idea that all of this was involved to raise money for a blog. Thanks for letting me know.

  42. whiteangel says:

    it’s realy truth that the person ho is behind the blog it has to know how to create with the readers a connection talk them like is your friend but also professional it’s the art of perssuation of motivation and converssation that keep up a good blog u make like this friends and valid readers wich will come back again and again on your blog because they fell like home try it and u will se the results and somebody tell me that it’s no not real

  43. stevekahron says:

    This post tells me that you did’t write this blog John.  is this right?

Comments are closed.