How to Rank Long Tail Keywords Effectively

Never underestimate the importance of long tail keywords when writing content. I’ve started to implement long-tail words into every piece of content I write because it’s been proven they are more precise in meeting the user’s needs. Google has tweaked their search engine to ensure it meets the users’ experience and over the years, they’ve found long-tail keywords are being used more often. For those of you not aware of long-tail keywords, here’s a quick definition from WordStream:

“Longtail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.”

I’m not saying you should entirely focus on long tail keywords but some should be included into your content so you can attract targeted visitors. You’ll notice customers who know what they want will be very precise in the way they use search engines to find it. For example, “workouts to lose stomach fat” reflect those looking for precise exercises for their stomach and will watch videos or purchase products that target that area. Imagine if you can create a product for these people and how well it would convert into sales.

Here are cool ways I research and rank long-tail keywords in my content. Implement these strategies going forward.

Research Using Google

I know there are many tools available to streamline the entire process but I’ve found from experience, Google gives you the best results. Head over to Google Keyword Planner and type in your main keyword. Next, it’s important to choose a keyword from the list that closely resembles your target content. For example, SEO>link building would be a great choice, however, you need to narrow down link building into relevant long-tail keywords. Plug “link building” into Google Keyword Planner then look for phrases with 3+ words. I’ve noticed the longer, the better, because these tend to be way more precise. However, you can even use another cool strategy from within the Google search bar.

In Google search, type in “link building” then scroll to the bottom toward “Searches Related To”. Here, you’ll be searching keywords with 3+ words. For this strategy to be effective, it’s important to gather 3-4 long-tail keywords.

Creating Content

Writing high quality relevant content for your readers is very important to achieve blogging success. I encourage all my clients to always perform research and write in-depth content so you’re providing substance to your audience. However, you need to tweak your content so it outranks your competition in the SERP’s, which is why I encourage using both EXACT and long-tail keywords in your content. Here’s the strategy I use to achieve rankings quickly.

First, I’ll write out my entire content so I can go back, plugging keywords into my content after. This way, I’ll ensure my content is genuine and makes sense without keyword stuffing while writing. EXACT match keywords, I spread out in my content, however, I’ll use long-tail keywords strategically as my sub-headings. The H2 tag on sub-headings will help these long-tail keywords stand out when my page is being indexed. Afterward, I’ll read through a few times, making sure everything sounds great and my content reflects the topic.

Link Building (Anchor)

Building links are all the same. Whether if you’re building EXACT match, related, LSI, or long-tail anchors, you’re going to use the same process. However, to ensure effective link building to long-tail keywords, you want to ensure you use the phrase as your anchor text. For example, if I’m trying to rank this long-tail phrase: “workouts to lose stomach fat” then my anchor text embedded into external content pointing back to my page will be “workouts to lose stomach fat”. The reason this is so effective is for the following two reasons:

First, not many people know how to use long-tail keywords effectively by adding them as H2 tags. When using H2 formatted text, you are already putting more value on those keywords and Google is well aware of this. Next, many people forget to use the entire long-tail keyword as an anchor text, which cuts the value in half. I’ve stressed to my clients to always use the full keyword you’re trying to rank for as an anchor. This way, Google knows what keywords you’re targeting on your page.

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12 thoughts on “How to Rank Long Tail Keywords Effectively”

  1. Prosper Noah says:

    Hi Rizvan,

    Awesome Post.

    Longtail keywords are the easiest way to rank a blog especially a new blog.
    however you’ve not only made a detailed explanation of long tail keywords but also how to rank them effectively.

    I would love to add that you do a strong onpage for more advantage such as Using them in first 100 words probably first paragraph, H2, Just before Last Paragraph and last paragraph.

    Also, make the habit of naturally adding them in the contents so google don’t see it as keywords stuffing.

    my favorite is longtail pro and semrush, and I made a post earlier on long tail keywords too.

    Have a great time buddy!

  2. Pooja Thakur says:

    Hi Rizvan,

    Awesome post indeed!

    I prefer ahrefs, semrush to find long tail keywords for my niche websites.

    Thanks for sharing post.

  3. Rene Linares says:

    Wow great post! I am going back to my website and start making these changes thank you very much! 🙂

  4. Roshan Singh says:

    Hi Rizwan,
    Nice article brother!
    Hope it will work for me, I’ll surely apply them mentioned tips next time.
    Thanks for sharing..

  5. A good read, even if I didn’t understand all of it.
    I will do more research to discover the benefits and then jump in and test it out.

    Thanks,
    James Douglas

  6. Hi Rizvan,

    Very good article. It lokks like Ahrefs is in trend now. Is it so effectif or it s the same as Semrush or long tail pro because the cost are not the same.

  7. Hi Rizvan,

    I like it.

    I simply grab long tails from the related search feature – noted above – or by doing the semantic bit. Type in a keyword or key phrase. Record a few results that pop up on semantic. Then run with those.

    The key though is creating a helpful, thorough piece of content. Thin stuff doesn’t land on page 1 anymore, just how it should be. You gotta impress with 1000 words or more, practical tips rich, thorough content that meets a specific need and that really follows through on the promise title. Gotta deliver to make a serious impact because Google has weeded out thin, lacking, cheap blog posts, in favor of robust solutions that meet a definite need.

    Thanks for sharing Rizvan.

    Ryan

  8. dan says:

    Hey Rizvan,

    Long tail keywords are hugely important in your blogging/article writing. As you rightly mentioned they are can be laser-targeted to people who are ‘further down the buying cycle’.

    Another great way to find some long tail keywords is to see what ‘auto-suggestions’ Google display when you type in your seed keywords. These have given me great blog post, lead magnet or even product ideas.

    The Youtube search function will also give you some great ideas too.

  9. ShamSundar says:

    Thanks for the valuable information. I will convert all my posts keywords to long tail keywords as most of keywords are single word. Let me change and see how it works.

  10. I know there are many tool available to streamline. This is informative post.Thanks for sharing

  11. DNN says:

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    As with any kind of traffic building on the world wide web, everything takes time. Mastering traffic building will not be instant, and will sometimes be frustrating. One must constantly think of new ways to stay innovative online, as well as stay interesting. It”s easy to network and create content; but keeping people interested in what you serve online and their interest is another.

  12. Rahul Yadav says:

    Before I reading the post, I am doing the same thing. But I learned it in more detailed way. Thanks for the post

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