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How To Reduce Bounce Rate On Your Blog Right Now

written by Michael Chibuzor on October 16, 2012

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Yes, Google Analytics can reveal so many elements about your website.

And when you’re armed with the basic elements like traffic sources, landing pages, exit pages and keywords, reducing your bounce rate becomes easier.

But there is a clause somewhere – Google Analytics can be confusing at times. It can be slow as well.

Don’t get me wrong, you still must use it to improve your blog, and to know the bounce rate for your pages presently. But when it comes to reducing bounce rate, I can show you the strategies I use.

Most people gaze at Google Analytics daily. They forget that taking action is the watchword.

So, how can you reduce bounce rate without using external analytics tool or software?

bounce rate

#1. Simplify your language

[The obnoxious blogging phobia that has enveloped the diverse populace is somewhat ferocious and nonchalant]

How many times have you read a sentence like that?

Be honest to yourself, did you enjoy the article one bit? I guess it’s time we (bloggers) stop using big grammar and words to confuse readers. You don’t sound intelligent with such practices; on the contrary, you’re hurting your content.

Blog readers aren’t going to give you a standing ovation, because of BIG grammar you used.

And even if they can, how would you know since they’re not in your closet? For me, any content I come across that sounds confusing like that first line, I would immediately close the browser. Period!

Put your academic qualifications and grammatical excellence where they belong. Blogging is for simple-minded businesspeople.

Your readers may not be as intelligent as you are or assume. What they want is RESULTS to help terminate their insult as real people. Use simple words that anyone can understand.

Therefore, rather than use “obnoxious,” use “unpleasant. In place of “famish,” use “hungry.” Use “want” as an alternative to “desire.” Make your writing as simple as it can be – it’s the best way to engage everyone in your world.

#2. Call to action – be specific

There is a common practice in the blogosphere, these days. I call this, the content marketing anxiety, because bloggers wants to kill 5 birds with just one stone.

How possible can that be? The quickest way to reduce bounce rate and make your blog engaging is to be specific when you call for action.

In order words, provide fewer options for your readers. If you want readers to join your email list, be specific. If you want comments, ask readers to leave a comment. And if you’re broke and wants to sell your e-book, tell readers to click the “buy now button.”

Of course, a single blog post could go viral on a good day – sucking in free targeted traffic, sales and subscribers, but you must be specific. Most often, bloggers confuse and utterly discourage readers from making personal decisions. If your content wasn’t helpful, no trick can yield result.

A rule of thumb is to reduce your bounce rate to about 35%.

Anything higher than this is a sure signal that more works needs to be done – compelling content, simplicity, brevity, call to action instructions et al. And finally, to reduce your bounce rate quickly, use this powerful weapon.

Hook your reader with a story

In your personal life, you’ve gone through a lot – good and bad experiences are integral elements of living. Everyone that I’ve ever come across connects with a good story.

Well, not really “good” as in good ending, but good in terms of what the reader can learn from it. Actually, I discovered that an ugly story tends to capture the minds of readers than a sweet story.

Give life to the story by adding your personality. It doesn’t matter whether the story was relevant to the topic under discussion, you should make it relevant with your VOICE.

If your story connects with readers emotionally, they’d stick around, check out your popular posts and “about me” and “hire me” pages and bookmark your blog.

How high is your bounce rate?

If you’re registered with Google Analytics, log in right now and see if your bounce rate is more than 35%.

Use the strategies in this post to lower your bounce rate quickly – be specific in your call to action, use simple words and grammar. And don’t forget to hook readers with a compelling story.

What do you think about this post? Leave a comment below. I can’t wait to read your comment right now. See you at the top!

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{ 35 comments }

Ben Hebert October 16, 2012 at 10:13 am

Depending on the type of content you’re providing it’s inevitable that your bounce rate may be higher than others. Hooking them in is the way to go, create something so compelling that they’re interested in learning more.

Currently working on doing that with my own blog and other websites.

Ben Troy October 17, 2012 at 1:55 am

yes,Providing related links to other content on your site can go a long way in keeping visitors engaged, but you’ll have the best results the more relevant the content is. But you don’t want to go overboard; users can easily be overwhelmed by too much information. Less is often more.

Michael Chibuzor October 17, 2012 at 4:07 am

Less is often more – That’d be a new topic for another day. But I agree with you on keeping readers engaged. Thank you Troy.

Affiliate Manager October 16, 2012 at 10:34 am

Reducing the bounce rate on my blog has been a primary focus of mine since relaunching with my new design. I will definitely take your tips into consideration. Thanks!

Michael Chibuzor October 17, 2012 at 4:09 am

Thank you for taking my tips to heart. I’m blushing…Lol!

Sal Jumat October 16, 2012 at 11:12 am

Thanks John. No BS all up facts blog. I remembered meeting a PHD grad telling me my mate’s blog had crappy English. I told him, he’s writting a blog for people to lose weight and it has helped so many which is why people are paying him so much for the info even though his English is broken.
Totally shut him that day. Results is all that matters. Thanks John for highlighting that in this post!!!

Michael Chibuzor October 17, 2012 at 3:58 am

It all boils down to your ability to communicate in a simple way. There is no need to use big words just to appear lettered (there you go).

Mi Muba October 16, 2012 at 1:02 pm

you are absolutely right that staying readers on your blog is dam difficult in this age of stiff competition in bloggers. Reader usually doesn’t give second thought if he or she finds the content quality little low and move back to somewhere else.
Do you think it is only content which can stay the readers on site or design, template, widgets and give-away equally play an important role to do this task.

Michael Chibuzor October 17, 2012 at 4:08 am

No, content isn’t enough to engage readers, site design is also important. Thanks for pointing that out Muba.

Calin C. October 16, 2012 at 1:08 pm

In regard to point 1. I think you’re the only blogger which suggest to use a simplified language. I’m not against it, don’t get me wrong. It’s nice to see somebody that suggest to take blogging back to the point where it was just a simple method to put your ideas online.

Michael Chibuzor October 17, 2012 at 4:06 am

I’m glad you liked the post – blogging is for sharing, connecting and solving problems. It’s not for academic scholars, so to speak. Just make sure your grammar and spelling is correct. I think it’s what counts in this blogging age.

pete chapman October 16, 2012 at 2:46 pm

Excellent. Proactive use of Google Analytics is key for a blogger to get to the next level.

I like the demographic feature. This informs me where my traffic is coming from and where I should be targeting future posts

Best wishes for health and prosperity

Peter Chapman

Michael Chibuzor October 17, 2012 at 4:00 am

You’re right Chapman, the demographic feature on Google Analytics works great. I always find it handy because it helps in optimizing for a select group of people, in a given area.

youconstantcompanion October 16, 2012 at 7:11 pm

Great and Simple Piece John!

I have been laboring how to lower my bounce rate which now stands at 65%.. it started at 90% by the way… I was able to lower it to 65 and I was not even intentional on my call to action, I just focused on writing good and quality content.

I am happy with the grammar thing… I am not scholarly myself. In fact, I would consider myself having a novice grammar, and that has been one of my worries every time I write. This article kind of gave me a little confidence about that moving forward.

I am gonna implement what you said right away.

You’re the man!

Michael Chibuzor October 17, 2012 at 4:02 am

Once you can solve a problem for your target audience, you’d succeed as a blogger and lower your bounce rate. Because BIG words and grammar scare readers away.

Be motivated my dear – over time, your sentence structure would improve if you keep writing and learning. It’s my guarantee!

mad.madrasi October 16, 2012 at 10:37 pm

My worst offence is your No. 1 tip. Long sentences. It is a habit I’m trying to break. Good advice. 10x

Michael Chibuzor October 17, 2012 at 4:04 am

Break up long sentences into simple and easy to read format. You’d see a great difference on your bounce rate – because readers would be happier and more relaxed with short sentences. Thanks for your comment.

George October 17, 2012 at 9:02 am

I used to like your posts Michael, but nowadays i’ve got a nagging feeling that they’re getting vague like the answers I write in exam-just gas. When I come to johnchow my expectations are to learn more about how to make money online and from the past few months the blog’s been consistently losing direction. I miss john chow here. What has he posted except his affiliate offers or selling tickets?
Secondly Michael I am seeing more of you here than on your own site which is updated at a less frequency. So is this strategy even working anymore? You have become common place that I need not visit your site to see your posts.
You’re making an easy job for John is posting quality vague stuff, allowing him to take a relaxed stand.
I don’t think that the site will retain its old visitors if it goes on like this and about your post. Do you seriously think the people use that kind of grammar and language while blogging and the ones that do so will be reading this post too. I haven’t seen any blogger with such nonsensical language.
You start a post on reducing bounce rate and end up posting vague info and you put a post on backlinks and end up saying about writing great content so that the post goes viral. Other than the title nothing changes.

Michael Chibuzor October 17, 2012 at 9:52 am

Hey George, I know you still like my posts. I’m so sorry that you found “this” vague, maybe because you already knew what bounce rate is. But that’s fine, there are beginners on this blog as well. People who don’t know what bounce rate is, let alone reducing it.

And you can see how much they appreciate the post in the comment. I’ve also replied to further clarify stuffs.

Hmm, my good friend, it’s not all about money making that counts. On the way to making a lot of money, you need to engage your audience first, with helpful and valuable content. So, we need to cover link building, email marketing, blog post ideas, conversion rate and so on.

Occasionally, I write about money making and you’d be reading a lot more articles on those next month, but there are other elements that makes up a successful blog, apart from the monetary angle.

Yes, you see me more often here than on my site, I agree. Can I tell you why? The way to grow a blog isn’t by updating daily, it used to work but has since lost its true value, except for tech blogs because of the dynamic nature.

But one thing is certain – the posts on my own blog takes more than 24 hours to write. They’re mostly resource, and epic (according to my readers), so I don’t have to update regularly. In fact, the simple rule that every pro blogger follows is “write less (but quality) content for your blog, and more on a popular blog with established readers.

Hahahahaha, you mean I’m making an easy job for John?
You’ve been a good friend George, don’t look at it this way. John has been living the internet lifestyle long before I met him.

Finally, please don’t stop reading my posts. You’ve been a great fan and I’m so grateful to you and would always appreciate that.

The JC community consists of newbies, intermediates and experts. It’s a challenge to feed everyone with the right content, but we’re doing our very best. You’re the reason why JohnChow.com exist.

We love you – God bless you, my good friend.

Michael

Fahad October 17, 2012 at 12:02 pm

Hi Michael,
I’ve observed that “Call to Action” works the best in reducing the Bounce rate and I’m gonna use this strategy in my coming blog posts.
Anyways , a great article. Thank you!

faisal October 17, 2012 at 1:01 pm

Use pictures to reduce bounce rate.

George October 17, 2012 at 8:14 pm

Today i learnt the perfect way to deal with negative criticism. My problem isn’t with you. Its with john. What’s the tagline of this blog? I make money by telling others how to make money. In the past month has a single post of that cadre or john chowiness come out. Where’s that clickbank article we loved, where are those case studies, where are those insights from the sleeping genius. I miss that. I don’t think john chow retains a fraction of his rss readership. From his 0.1 million list of people only 260 bought the im revolution handbook priced at 9 dollars. Why? John beat google because of his quality posts. Now it sucks and he can’t save himself. I stick to my point.

Michael Chibuzor October 18, 2012 at 1:40 am

Thank you George for your understanding. All will be well soon.

Arbaz Khan October 18, 2012 at 6:20 am

Bounce rate is a very tricky subject.
Every blog focuses more on reducing the bounce rate but still only some of them manages to decrease it. One thing I need to say is that, keep focusing only on content and reader engagement and your bounce rate will automatically be down.
Cheers !!!

Nick October 18, 2012 at 6:29 am

A Bounce-Rate of 35% would be a dream. I’m currently at about 55% so there’s still a lot of work to be done for me. Sight.

Caleb October 18, 2012 at 6:34 am

Having a good story is important indeed, it just takes a bit of creativity which means I should’ve paid more attention in that creative writing class, right :)

shail October 19, 2012 at 3:44 am

I am still having this bounce rate problem :( my rate is nearby 60%

Abhik October 19, 2012 at 7:03 am

Michael, another awesome read.
One of my blogs has only 23% bounce rate and another one has 76%.
Now I know why. Thanks to your post.

Dan from silicon valley October 19, 2012 at 10:42 am

thats awesome john…It will surely help me out….thanks once again I’d love to come back for more… :D

Stocks on Wall Street October 19, 2012 at 1:38 pm

All great advice, you have been a huge help to my website http://www.StocksonWallStreet.com so I thank you!

bakra pk October 20, 2012 at 1:27 am

its good information regarding bounce rate.
can anyone tell me
in Google Analytics
heading is Audience
in mobile section
what is the difference between overview and devices,
i cant understand how to judge the mobile traffic on my site

Ken October 20, 2012 at 7:49 pm

John, thanks for the tips. I strongly agree with your points specially for simplify the language and specific: call the action.
Great blog!!!

Timon Weller December 9, 2012 at 12:09 am

I have been in this game a long time as well and bounce rate is a hard one, the reason being because you have to think outside the box and do more effort.. One site with just pictures may have an awesome bounce rate and another may not have a great bounce rate doing the same thing..

One trick i learned though is this.. Listen up..

There is one true way to reduce bounce rate overall and that is to lead the reader somewhere on your blog like a do you own adventure, hopefully after leading them around you get some sales as well.. Most bloggers and me myself guilty of it as well writes a post to fix a issue direct one post, forget that thinking, with that once the reader reads the fix what do they do, they leave..

So what is the solution?

You guessed it maybe, leaving them hanging for the answer with an image link at the bottom of the post — the image can say something like, you want the answer well watch this video where it is fully revealed click here.. That image gives a second visit then that goes to another page where they can watch the video and then listen up in the video suggest a quality product and put the link below..

after the video there lead them to another video and content to action and the final overall solution which is, take action, buy this recommended solution.. As long as the product is good you will increase bounce rate and make money..

There that is 3 visits on one visit… Do on other posts and watch the results.. break posts up, make one topic huge and lead the reader on to help them, they will prefer it and bounce rate will drop and thus google will increase seo on your site as well.. Google ranks lower bounce rate sites more..

I hope that helps some people..

Allen Hill December 12, 2012 at 3:17 am

I’d known very vaguely what bounce rate was, and have known my site has sticking power (bounce rate was < 40%-50% for quite a while, but now its up :D )
What I really love is how you explain the foundations BEFORE your list/tips.

So great, and I know this will help tons of site-own.

navin kumar December 12, 2012 at 8:12 am

how awesome pos!. this clear cut explanation will surely lead many webmasters to get reduction in bounce rate of his website