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How To Remain On Top of Your Game Even in a Saturated Market

written by Guest Blogger on July 25, 2013

I'm Jim Chao, B**ch!

Let me start off by asking you this simple question – do you still think you are that top seller in your market?

Are you really feeling the impact of this saturated market called the “blogosphere?”

Maybe we will trash this out later in comments, but before then I would say you keep reflecting on the question which the title of this post begs…

I will like to focus this article on business blogging, so it’s going to be real business and marketing talks!

As the blogosphere becomes more and more saturated, business blogs are created and believe me what every blogger be it a business blog owner or passionate blog marketer wants is to attract real time visitors and also to generate new leads and make some cool cash.

In this challenging and competitive time of business blogging, one thing never seize to leave my mind and what could that be if you may ask?

That will be running a business blog that will stand out from the massive blog lists which have filled up the spaces in the blogging industry – the market place of blogging.

The truth is that no matter how saturated the blogging industry has become, a handful of smart business bloggers are still writing a huge income statement and drinking up the juicy benefits that comes from business blogging, believe me this is nothing but the truth…

Based on my 3Es Rules of Blogging – exposure, experience and expertise, I have been able to narrow down 3Rs simple practices for staying on top of your game with a strong voice even when there are millions of competitors out there in the blogosphere.

So without wasting much of your time, let’s see a list of 3Rs simple practices to standing out with a strong voice in your business blogging career:

Re-Discover Your Own Paradise

blue paradise

Now I want to believe you had already discovered your own paradise where you happen to be the king of the jungle… but how about rediscovering it again? Is it something you can do?

Your own paradise is that business blogging strategy or marketing style which you use to make your voice sound intimidating and stronger than that of your competitors.

Now let’s say you have been blogging with this strategy for over 3 to 5 years and in all these years more of your competitors are covertly running around you learning the things you know.

In other words they have been acquiring your blogging secrets, and selling skills and putting up new strategies to hit the same market where you are the king.

What do you think will be the outcome?

No matter how timid or small they may look, the truth is that they will certainly take some part of your space in that market and if you ask me that may not go too well…

You need to stay on top of your game by rediscovering what you had already discovered and then make it a new born again in the eyes of your audience, that way both your audience and your competitors will keep seeing new and unique products springing up from your blog.

This will also keep your competitors thinking and wondering how you keep pulling the stunts, hence giving you a better space to stay on top of your game and keep dominating the market!

The blogosphere is getting real big and saturated so it’s time to look further and beyond the walls my friend…

Re-Visit Your Blog About Page and Set Up the Fire!

In few blogs where I have guest posted, I always try to remind the readers of the need to treat their About me page as a Virtual Sales Pitch…

The “About us” page is one hell of a page in your business blog that connects you directly with the new visitors to your blog and then directs them to the other pages or parts of your blog.

Did you notice the flow of connection here? First they will get to know you and then get to know what your blog can sell or offer them.

This is exactly what you need to stand out tall and make your voice strong at all time irrespective of what number of blogs are created daily in your niche!

Most business blogs are totally out of the game when it comes to writing an About page that converts.

In this time of flooded blog market, another thing that will help distinguish you and help you convert every single visitor into a client, reader or buyer is your About us page.

I like to call it the “King of all Pages” and truly it’s, you just have to use and position it as a converting and driving tool on your blog and the result will call itself.

But how can you write an About page that converts? I have a few suggestions for you!

Let’s briefly see a list of features which an About page built as a Virtual Sales Pitch and Converting tool has:

  • It shows off your picture, human presence and passion to connect with visitors and clients
  • It tells a brief story about how your products and services were created
  • It sells the benefits of your blog even to the least visitor
  • It skips and filters away all those industry jargons and business blah blah blah
  • It keeps visitors busy clicking on targeted products links tailored to solving their first hand problems
  • It backs up your business dealings with success stories and testimonies
  • It doesn’t promise a great customer experience, but specifics on what your blog can do to solve their problems
  • And I can keep listing them…

Re-Package and Spice Up Your Products and Services with the Today’s Digital Marketing Tools

John Chow, is one blogger and marketing icon who I respect so much. He is a guru at this and has already been re-packaging and spicing up his blog products and services with eye catchy digital marketing tools.

Every market has a thing which its buyers want. As a business blogger, I assume you already have products and service which you sell or markets. These are products that either distinguishes you or common in your market.

Since the market is getting flooded, it will be a great time to re-examine these products and services and rebrand them with a compelling look and most importantly present them in formats which stands out.

Today, not all business blogs have the capacity of selling or marketing their products with digital marketing tools.

Not every business blog can shoot a video or do a podcast, so I say this can be an edge which your blog can have over such business blogs.

You can go beyond the walls by doing a video version of your most popular posts or even create entirely new ones.

These days, internet users are always in hurry to leave and many are beginning to enjoy watching live shots in videos than reading long articles.

Also launching new products in the forms of CDs, eBooks and Webinars are great ways of staying on top of your game.

What more can you do to stay on top of your game in this crowded and saturated market called the Blogosphere?

Just Listen and keep listening… yea that’s the last thing I will tell you. Just keep doing what you know best but while doing so try to keep your ears open and know when to increase your speed…

Over to You!

Alright back to the questions which this post begs:

Do you still think you are that top seller in your market?

Are you really feeling the impact of this saturated market called the “blogosphere?”

This is the perfect time to hear from you! So let’s get the discussion started…

Jackson Nwachukwu is the lead blogger and writer at DailyTipsDiary.com. Jackson is interested in content writing and blogging. Need tips to apply and get results? Visit him today for more on how to write for traffic and money. Twitter: @dailytipsdiary

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{ 30 comments }

Basic Sailor July 25, 2013 at 12:13 pm

I’m not top seller I’m just start in this segment. I had a normal job and I was worked as a sales engineer. My passion is sailing. In fact I sail every year around the Adriatic Sea(right now I anchor in a beautiful gulf and write this comment) I also dream to sail and travel all over the world. But as usual the dream vanished due to finances. I first got introduced to making money online business in 2011. I accidentally bought ad sense sites and speed a lot of money. After Google Penguin and Panda update business failed. Then I started to deal with affiliate programs. I almost join Vick’s HTA. Then I decide to change my life. I left job and start online business. A few months ago I was eagerly looking for someone to teach me how to make money online. I was willing to pay for a mentor, courses, etc. Set of circumstances is applied that John invite me in M.O.B.E. and My Top Tier Business. The decision was one of the best in my life … Since I joined My Top Tier Business I studied like crazy and soon came to the desired success. Nov I can help other to live their dreams…

Br

Basic Sailor – Nino Sem

Jackson Nwachukwu July 25, 2013 at 11:02 pm

Wow! Nino, what a success story you have here…

I am glad you were able to discover and rediscover your own passion.

Thanks for reading.

I. C. Daniel July 25, 2013 at 1:04 pm

Planning to launch my blog, hope my plan will make my blog stand out from the crowd.

Best regards from I. C. Daniel

Jackson Nwachukwu July 25, 2013 at 11:08 pm

Hey Daniel,

Yea, is good to hear you are planning a launch of your new blog. This is a wonderful opportunity to look beyond the walls…

Thanks for reading buddy!

Erwin July 25, 2013 at 1:22 pm

Hi everyone,

to be honest I’m not on the top of the game but I’m still learning and I hope to get to the top soon and stay there for long.

I’m open to good advice and I will implement it to my work.

Thanks and see you on top.

Erwin.

:-)

Jackson Nwachukwu July 25, 2013 at 11:12 pm

Hello Erwin,

That’s a smart decision you have made! Believe me not every body will keep such an open mind to good advice and be ready to put them to work.

I am optimistic about the whole thing and soon you will get there…

Thanks for an awesome comment.

Zourkas July 25, 2013 at 1:27 pm

Hi Jackson,

I completely agree with the fact that the “about page” is one of the most important parameters in your business. It’s a place where your visitors know more about you. This is one way to build powerful bonding because people see that there is a human being on the other side! :)

Thank you,
Zourkas

Jackson Nwachukwu July 25, 2013 at 11:19 pm

Hello Zourkas,

The “About page” is a converting tool in terms of building a formidable audience and generating lead sales especially when it is carefully and smartly written with other parts of your blog incorporated with it.

Thanks for such a wonderful comment Zourkas

Vance Sova July 25, 2013 at 4:22 pm

Hey Jackson,

What makes you think that the market is saturated? 10% or less of the people online make 90% or more of the money. That would most likely be the case even if the market was undersaturated.

I’m not sure that most visitors are interested in an about page that is a virtual sales page plastered with links to products and their sales pages.

It’s touching how you admire John in this post. I’m not saying he’s not to be admired but the way you do it is touching.

I will answer one of the questions you posed at the end of the post:

No, I don’t think I’m the top seller in my market. If I were I’d hardly read your post or comment on it.

I can’t wait to read a comment here that will answer that question affirmatively.

Cheers.

Jackson Nwachukwu July 26, 2013 at 12:23 am

Hello Vance,

Awesome! I had to put some time to reading through your comment. Believe me it is well digested and things set straight.

I will try to answer your questions…

The idea behind the market getting saturated is to create a thought that it was. It’s a wake up call to support the move of getting out there and convincing everyone you know how to get tough with strong voice even as the market is being crowded with distributors delivering the same content as you do in the same market where you have been making some cool money.

I don’t really know if you got the message I was passing about writing an “About page as a Virtual Sales Pitch”

I wish to draw your attention to this part of the article where I wrote

“The About us page is one hell of a page in your business blog that connects you directly with the new visitors to your blog and then directs them to the other pages or parts of your blog.”

The about page is most likely the page where clients or visitors would like to click to check out who you are and what you have to offer. I was actually trying to pass a message that if you smartly write it well using the list above it will give you an edge over your competitors who did not write it well.

Concerning the links as you mentioned, it will be foolish for a business blog to plaster its about page with product links…the ideal thing to do will be to direct visitors to those parts or pages of your blog where your targeted contents and products are and not to hip product links on the About page.

Now to John Chow… a man who has a working plan that is too pronounce and applicable is worth talking about and I am glad you acknowledged this also.

Your answer to my question is awesome! Thanks for reading and dropping such a wonderful comment.

Cheers!

Vance Sova July 26, 2013 at 10:46 am

Hey Jackson,

That’s awesome. I like your answers. Thank you for taking the time to respond to my comment.

Let’s see if somebody that seriously thinks they are at the top of their market comments.

That would really be something.

Cheers,
Vance

That would be

Jackson Nwachukwu July 26, 2013 at 12:14 pm

Hello Vance,

I am glad I was able to bring you to the same table with me…

Thanks for your reply too.

Charles July 25, 2013 at 7:04 pm

I used to be concerned about the internet being saturated. However, I was told by a successful internet marketer a few weeks ago that the internet will never be saturated. In fact, he referred to it as ever expanding.

Jackson Nwachukwu July 26, 2013 at 12:28 am

Hey Charles,

Your concern was worth it…

The Market actually huge and demanding, so what keeps you on top of your game is what you practice or do to stay steps ahead of your competitors and that’s exactly what this post tends to address.

Thanks for reading and dropping a wonderful comment.

tips moon July 25, 2013 at 10:37 pm

Thank you for your essential post. I completely agree with the fact that the “about page” is one of the most important parameters in your business. However, it is most important for me. So I respect It.

Jackson Nwachukwu July 26, 2013 at 12:18 pm

Hi Tips Moon,

I feel so good to see how close you hold your “About Page!”

I also have a great respect for it myself which is why I like talking about it all the time.

Thanks for your comment bro!

FERNANDO BIZ July 26, 2013 at 2:11 am

enjoyed reading till the end. Thanks for reminding the importance of “About” page. Actually when we look at John’s about page, I think it’s the most stunning About Page someone could find in this massive bloggers jungle.

Also thanks for bringing up the fact “Re-Package and Spice Up Your Products and Services with the Today’s Digital Marketing Tools”

Jackson Nwachukwu July 26, 2013 at 12:28 pm

Hello Fernando,

You are right on this, John’s page is an example of a page that draws the attention of readers and keep them reading and making decisions…

Yea we are now in the digital age, and products these days gets simple and easily comprehensive using Digital Marketing Tools.

Thanks for an awesome comment bro!

Viki July 26, 2013 at 5:17 am

Not a top seller but doing good in my segment. The first point which was re discover your paradise was best one. literary need to do that and find something more which i can do

Jackson Nwachukwu July 26, 2013 at 12:42 pm

Hello Viki,

I sincerely like the simplicity in your comment “Not a top seller but doing good in my segment” that’s a great one bro!

You are right, rediscovering your paradise leads you into finding new things which you may have missed in the past.

Thanks for your comment…

harry July 26, 2013 at 5:20 am

Really Great views. I was planning to have a new blog, something which i don’t like and something which is informative and the segment in which i am not comfortable. I know there are chances that i could fail but still it will be great experience

Dave Topal July 26, 2013 at 5:44 am

Thanks! I need to really treat my about page as a virtual sales page! Thanks.

Jackson Nwachukwu July 27, 2013 at 11:59 pm

Hey Dave,

Yea, this is really a big heads up for you and you really need to do that ASAP!

Thanks for reading…

faisal July 26, 2013 at 8:30 am

Every market is saturated today.

macy July 26, 2013 at 7:57 pm

I wanted to thank you for this special read. I definitely savored every little bit of it and I have you bookmarked to check out new stuff you post..

Jackson Nwachukwu July 27, 2013 at 11:50 pm

Hi Macy,
I am glad you enjoyed reading every little part of this post and also thanks for the bookmark…

Cheer!

Raymond July 27, 2013 at 6:13 pm

Thanks for sharing the post. I think that with any market space there’s always going to be some competition regardless though some markets are more saturated than others. And indeed you made a good point on the “about page” and its somethings that often neglected or not well made or written. Thanks for the tips.

Jackson Nwachukwu July 27, 2013 at 11:58 pm

Hello Raymond,

You really got the message in this piece, and I am glad for that…

The “about page” is a super converting tool and I have been using it to advantage on my blog, trust it’s worth writing well.

Thanks for your comment buddy.

Richard C July 29, 2013 at 2:21 pm

Awesome post! This helped me a lot! I want to be first in my market right now but it is hard because it is completely saturated with competition. This is great news! Thanks!

Birkin September 13, 2013 at 5:56 pm

I viewed several posts from the google search results. I have to say this is a the best post on this topic. Very great writing. I really learn something from this post. Will read more post at this site.
Thanks.