How To Rewrite a Blog Post So It’s New Again

When you run your own blog for a living, you’re going to face a number of challenges on a fairly regular basis. You’re always going to be working on improving your monetization strategy, for example, and there’s always room to move up on those search engine rankings too. Another area where you might encounter the occasional struggle is with content creation.

In the early days of your blog, this may be less of a concern. After all, you’re still riding the high of enthusiasm from launching your blog and your brain is filled with all sorts of fantastic ideas. Over time, though, that well can start to run dry and you might find yourself reaching for post ideas. You don’t know what you want to write about anymore, because it feels like you’ve already said everything you wanted to say.

What’s Old Is New Again

The good news is that many of the people who are reading your blog today may not have been reading your blog all along. They may not have ever encountered your “old” content, so when you present it to them now, it can look like fresh “new” content.


Don’t get me wrong. It is definitely a bad idea to simply copy and paste your own blog post and try to pass it off as something you’ve never published before. That’s dishonest and disingenuous, not to mention the potential negative SEO impact it may have. You shouldn’t simply regurgitate or reword what you’ve already said either. Instead, you can re-frame the content from a slightly different perspective, adding something new.

Consider this. The blog post that you see above from Beyond the Rhetoric was actually written and published back in 2009. In that blog post, I talk about the kinds of “freedoms” that accompany running a freelance business and how that directly impacts my choice of lifestyle.

Looking Through a New Lens

Fast forward to several years later and I touch upon a related subject here on John Chow dot Com with a new blog post. There, I discuss the “dot com” lifestyle rather than the “freelance” lifestyle, but the two concepts are intrinsically intertwined. They’re two sides of the same polyhedron die, so to speak. And rather than talk about the “time freedom” that a freelance business affords me, I talk about how this freedom directly impacts my sense of work-life balance.


While I may not be talking about exactly the same thing, you can see how the subject matter is related. In the case of (mostly) evergreen content like this, you can almost say exactly the same thing and it can come off as a fresh idea. You just have to add a little something new to the offering.

Great Content Is King

Case in point: consider how many times John has talked about what the dot com lifestyle is all about. He’s written that it’s about having the freedom to spend more time with his family. And in a separate post, he wrote about how it’s about enjoying daddy-daughter time. And in yet another post, he shares a video where he talks about the day he spent with Sally. Each time is a little different and a little new, but it’s also very similar.

As a blogger, there is certainly no shame in this. It’s all about taking a very careful, measured, and strategic approach to the content you post on your blog. As long as your readers are able to extract the value from your writing and as long as it all builds toward your greater goals, you’re in a good place.

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13 thoughts on “How To Rewrite a Blog Post So It’s New Again”

  1. joseph says:

    In simple lines : ” Make an Update version, add informations and check if older informations and hacks are still working “

  2. Beer says:

    It’s just like beer.

  3. saps ibubapa says:

    great tips. no i can rewrite my blog post so that it will stay remain relevant over time.

  4. Hi Michael,
    Interesting post as I have never considered this option of rewriting a blog post before.

    It makes a lot of sense, especially if your previous post was on an evergreen topic that just needs to be positioned “2016 style” – perhaps you’re focus or intent may have changed significantly since your original post even though the underlying message is still valid.

    Thanks for drawing my attention to something that I will definitely be checking out.

    Best wishes from a remote Thai village blogger


    1. I totally agree with you Peter. This is something that I will be doing as well, as I have a lot of good content on my older posts on my website.

      Pleased to hear you are doing well.

      Cheers mate

  5. Bharat says:

    Great post. To rewrite blog is a challenging task.
    Your views are interesting and effective.

  6. faisal says:

    Great content always works.

  7. Louis says:

    Yes, one of the problems in blogging I was always concern about was publish the post and what will happen to them later on, can’t just leave them at the bottom of the blog. This post is a a great post.

  8. So we should think twice before using Spinners

  9. Wow! I never knew the value of editing old posts until now. Thanks for sharing.

  10. Social Media says:

    Wow, that’s such a very good tips.
    I used to wonder about something like this.

    Thanks for sharing.

  11. Jon says:

    Great blog. I am learning a lot from here and thanks for all these tips!

  12. Spa8i says:

    Oh gosh.before this after i write my post, i will abandoned it there. never thought i could rewrite it as u said in this article..thanks..

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