How To Set A Deadline In An Email Auto Responder

Most Internet marketers know that putting a deadline on an affiliate offer increases the conversion rate. When people know that an offer is about to expire, they take action instead of putting it in the back burner.

A Hard Date Is Better Than “Expiring Soon”

When using an auto responder sales funnel, most marketers use the “count down” method. Let’s say the sales funnel is seven days long. The first email would say the offers expires in seven days. The next day’s email will say the offer expires in six days, and so on. It doesn’t matter when a person sign up to the list. They will think the offer will expire in x number of days.

The downside of this method is most can tell it’s an automated setup, and the call to the action is not very strong. A count down is not as effective as stating a hard date. “This offer expires at midnight May 22” is a lot more effective than “this offers expires in 7 days”. What most email marketers don’t know is there is a way to put a hard date inside an auto responder that auto updates with each new day. Here’s how.

The Aweber {!date} Variable


If your auto responder sales funnel is powered by Aweber, then you can take advantage of the {!date} Variable feature to auto insert a hard date into your emails. So, instead of saying “this offer expires in 7 days” you can say “this offer expires {!date long+7}” and Aweber will auto insert the date seven days from now. You have multiple options for displaying the date (see above).

Taking our example of a 7-day sales funnel, the first email would have an expire date of {!date long+7}, and the next day’s email will have an expire date of {!date long+6}, then {!date long+5}, until it hits {!date long+0}. This way, it doesn’t matter when subscribers sign up to the list. The will get all get a custom hard deadline date that is way more effective than “expiring in x days.”

Pretty cool, right? You can become a member of IM John Chow to find out more email marketing tricks like the above. The {!date} trick is just scratching the surface.

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13 thoughts on “How To Set A Deadline In An Email Auto Responder”

  1. Mark says:

    I like the hard deadline. It sounds more definite and less like a used car salesman than, “act now! This offer expires soon.”

  2. I. C. Daniel says:

    Even with dead line if a subscriber doesn’t want the product conversion rate is unchanged.

    Best regards from I. C. Daniel

    1. John Chow says:

      If they don’t want what you have, then they wouldn’t have subscribed in the fist place.

  3. Thomas Arillotta says:

    Yep! Email marketing works; especially if done right. “The salesman that asks for the order gets it.” I’m just starting out now, but will soon be using all the techniques taught by you, John.

  4. sumit says:

    This strategy works well with clicking products . where you get commission on every product you sell.

    In your blog if you write review of those products and put some links in between your blog or email marketing strategy like aweber and then giving deadline with a free offer like any e book. then you can earn more money with clickbank.

    thank you John for sharing information.

  5. sumit says:

    sorry there is speelling mistake i want to say clickbank products instead of clicking products.

  6. Ferb says:

    Always love auto responder and this strategy is work so well for email list.

  7. ron says:

    i see aweber only $1 first month but Gerponsive then Free

  8. faisal says:

    Wow, AWeber makes it so easy.

  9. I’m a big fan of AWeber and constantly learning new tricks. I actually didn’t know about this one so once again, I’m glad I stopped by. Checking out this blog tends to be a daily occurence for me and I can honestly say that I don’t do that with any other blog.

  10. My Fun Life says:

    the question is how many subscribers allowed in aweber for $49/month? with GVO its $10/M with 5000 subscribers.

  11. Joel says:

    I’m a large fan of AWeber and also learning new methods. I really didn’t learn about that one so once more, I’m glad I ended by. Looking at this web site is commonly a regular occurence for me personally and that i can honestly state that I do not do this with every other blog.

  12. Ola says:

    Some good “action providers” are:
    – Set a time limit.
    – Set a quantity limit.
    – Make it unique (numbered editions).
    And so on…

Comments are closed.