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How To Tap Into Email Marketing To Grow Your Income

written by Guest Blogger on January 21, 2013

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“The money is not in the list!”

If you think you can make money just by adding people to your email list, you’re making a great mistake.

However, the rapport you establish with subscribers is going to determine what you get from them. If you earn their trust to a reasonable extent, they’d buy when you ask them to.

When I started blogging in 2011, I thought list building was for everyone. But I was wrong. Not everyone is ready to put in the work – because relationship building is borne out of WHO YOU ARE, not what YOU DO!

If bloggers can spend adequate time learning the arts of email marketing, they can easily boost their income and brand.

What you must know

email-marketing

Before you can make money with your list, you need to understand the people you’re dealing with. These subscribers aren’t robots. They’re not scavengers, looking through discarded food scraps. On the contrary, they’re human beings with blood flowing through their veins and they crave for your love.

Every person who would ever subscribe to your list is dying to be loved. Whether you accept it or not, you MUST care for people and gradually build up the momentum to ask for their hard earned money.

If you’re yet to start building your list, don’t just dabble into it – because you’ve read from several so-called experts that it’s the best asset since the internet was invented. Well, I’m changing that right now!

I want to remind you that real people want to communicate with a real marketer, not some so-called leech who doesn’t care about their well-being one bit. I’m I talking to someone today?

The challenge: This year, make a personal decision to relate, communicate, share and add value to someone’s life via the inbox. That’s the best way to increase conversion rate when you eventually recommend any product (affiliate offer or your own product).

Get started with your email list

Having said that, there is no better time to start collecting leads and establishing the relationship for your business. It doesn’t matter what opinions you’ve about emailing people and asking them to buy, every businessperson needs a database.

The truth of the matter is that subscribers aren’t bothered that you’re a marketer, who wants to earn a living. In fact, they’re willing to support you if you prove yourself.

To strengthen the foundation of your business, you need a database of qualified customers. And the cost of driving targeted traffic to a blog is expensive.

You can’t afford to waste your visitors. By every legit and creative means, encourage people to join your list.

Start by having a professional blog design. Because no one in his or her right mind can subscribe to your email list if you look like a beginner.

You’ve got to understand the secret behind John Chow’s email list. People see him as an expert when it comes to making money with a blog. That’s why I joined to learn more from him – you also opted in because of that, whether you knew from the onset or just stumbled on his blog via search.

Blog design is paramount to growing your list. Thank God for good wordpress designers out. If you look around, you can get a custom blog design for $350 or less. It all depends on the platform you’re using.

On the internet, people actually judge a book by its cover. If your blog is quirky and comes with one of those themes that everyone and their dog uses how are you going to persuade your ideal customer to walk miles with you?

In case you didn’t know, get this: when someone opts in to receive your email messages, they’ve made a DEEP COMMITMENT. Don’t take it for granted.

Establish a positive “first impression”

Did you know that the success of any email list lies in the first impression the owner creates? You may think you need years to convince someone that you truly appreciate and want to support in your own special way? But that’s not true, especially in email marketing.

Look at the Presidents (former and current) and all those Political leaders. They’ve one thing in common – they ability to convey their message quickly without giving room for doubts in electors’ mind. They establish a positive first impression and ride from there. You should do the same thing.

That’s how to ensure success in your email marketing career. The first email a subscriber gets from you MUST address a few issues. We call this the “Welcome Email.”

Don’t even make the mistake of sending an affiliate link and asking people to click and buy. It’s ironic and would result in people unsubscribing rapidly.

And don’t rejoice when they don’t unsubscribe, because from that day onward, your follow up emails would be trashed.

The reason most people will not opt out of your list is because they’re busy (really busy) or they’re using your subject lines as a swipe for writing their own email letters and blog posts. Oops!

These are few points I’ve on my Welcome Email:

  • You’re awesome for joining 2500+ content marketers.
  • You’ll get my first-hand marketing tips every Tuesday (I’ve never shared this before).
  • I’ll reveal how I made $1730.22 in 4 Days with an affiliate offer (you’ll love this).
  • You subscribed to my list because you were inspired to learn more about my success – but this happened because I automate a lot (Get ready to learn marketing automation).
  • I’ve a new valuable e-book. Would you like to download it at no cost? Click here.
  • And so much more…

Did you see my Welcome Message? Now, there is no way a subscriber can unsubscribe and lose all those benefits. Because I’ve a lot in store already for them. That’s the secret to establishing a positive first impression. The foundation is everything. Get it right and smile or ***

More so, I’m giving away so much value already. In Psychology, potential customers would stay glued and agree with whatever you say, providing that it can help them. In other words, there MUST be “What’s In It For Me” plainly written.

Email marketing hack

Out of desperation, email marketers have made mistakes and dashed their hard-to-build list. Building trust with email subscribers is for the matured minds.

It has so much to do with being creative and objective. As I said earlier, WHO YOU ARE is more important that what you do. Let people feel your heartbeat. Put yourself in their shoes (does it stink)?

If you truly care, show it and stop talking. There is so much money to be made when you earn that trust, but if you’re not a lovable person in real life, it’d be VERY difficult to fake it online; on the inbox.

Michael Dewriter is a Super Affiliate. He recommends that you use Osiaffiliate to set up and manage your affiliate program and earn more. You can be making money in 15 minutes when Army of Affiliates promotes your e-book, software, membership sites etc.

Start Your Email List For Only $1.00

If your blog doesn’t have an email list, you are leaving a ton of money on the table. My mailing list is the number one reason my blog makes income that it does. Aweber is the best email service I have ever used. Their feature set is beyond anything else in the industry and the list segmentation tool is another reason they’re the best.

Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your blog. Your satisfaction is guaranteed. If you find that having an email list is not for you, contact Aweber within 30 days and they’ll give you the $1 back.
$1 Aweber Offer

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{ 18 comments }

Rahul Kuntala January 21, 2013 at 11:29 pm

Credibility is the money factor. Your income from email list will depend on how you interact with your subscribers and how much value you add to them every time when you send an email.

Great post, insightful points indeed.

HT January 21, 2013 at 11:33 pm

John, I agree that email marketing is not as simple as it seems. I’ve seen many internet marketers churn out emails from templates (I can tell) that they’ve bought.

I prefer emails from marketers that have real personality and contents that actually deliver real value. Like you said it, it’s all about building relationship.

Having said that, I’m just beginning to build my own email list starting this year. And I can learn a great deal from experts like yourself. Thanks!

HT

Erwin January 22, 2013 at 4:16 am

Hi everyone,

I must agree with this that to make money out of your list you must build a trust with your subscribers.
You must treat them well and offer also some free gifts and then try to sell.

But always try to help them and not to spam them with affiliate links one after another.

Thanks for the tips.

Erwin.

All the best and see you on top.

Nuno January 22, 2013 at 4:49 am

Trust is everything! I don’t like to receive tons of mails, selling products that I’ll have no use.
The problem today is there are so many marketers, that is dificult to trust in anyone!

by the way, Good article!

Infinite IT Solutions January 22, 2013 at 5:35 am

I agree with your post, without proper goal and trust nobody can’t earn business. Given chart is capable to convey proper way how to use email marketing to earn money.

Rolv Heggenhougen January 22, 2013 at 5:42 am

There is another email marketing opportunity that is mostly overlooked and that is the emails we all send every day. I represent a company that has developed a solution for just those emails and thus this post.

The idea behind WRAPmail is to utilize the facts that almost everyone have websites, social network site(s) and also send emails every day. These emails can become complete marketing tools and help promote, brand, sell and cross-sell in addition to drive traffic to the website and conduct research. WRAPmail is available for free (with 3rd party ads) or for a small license fee

faisal January 22, 2013 at 6:33 am

Its a challenge alright but an interesting one. Money is in the list, a good list.

mohd akbar January 22, 2013 at 7:28 am

Agree with you, the information you have mention above is excellent, And i definitely follow this tips. thanks

karen mains January 22, 2013 at 7:51 am

You are so right. I agree on your point that we really have to build trust and positive impressions among our network of people. I’ll go check on Aweber. Thanks for posting this. Very helpful indeed.

Simon Dodd January 22, 2013 at 8:21 am

Hey John,

Bang on!! The old saying has been overused really and now instead of “the money is in the list” It should be more like “the money is in the relationship with the list”

I have been trying to get a friend of mine to build his list for months now but he seems reluctant because he doesn’t know how to do it. I have told him I will walk him through it step by step but he is still dragging his heels somewhat. I’ll have to send him to this post and get him started! :)

Thanks again for a great post! :)

Simon

Greg Jeffries January 22, 2013 at 5:01 pm

Building an email list, just like selling is all about relationships. Give massive amounts of value, and always over-deliver and eventually people will be pulling out their wallets on their own.

Vikas January 23, 2013 at 1:27 am

Email marketing is very useful marketing tool for our business. This is one of ours pillars of blogging business.

Nice post.

Omar Habib January 23, 2013 at 2:59 am

Building you email list from the first day of blogging- this is the advice I got from John Chow. Building email list can useful in various ways.

Chuck Ainsworth January 23, 2013 at 3:44 am

As Nuno said: trust is everything! And once you have the trust of someone who has opted into your email list, you need to keep their trust. Always keep this in mind as you create emails; that’s my opinion/experience, at least!

Johnny G - Healthy Wealthy Affiliate Coach January 23, 2013 at 12:55 pm

Great article here with some very VALUABLE tips. I will use the welcome email tip on my newsletter building project – great stuff and one of the better articles I have read here lately.

A newsletter is getting tougher to make money from today, with many people pimping the same products, and most people just moving the email from a website straight in to a folder and forgeting about it. Howeve, for the people that do read – BUILD BUILD BUILD your crediblity in every way possible!

Doreen Dickens January 24, 2013 at 1:38 am

Email marketing has established itself as one of the most powerful tools in the world today. One should strive to have a long and productive emailing list so that they can capture a wider audience with their marketing messages. I also agree that it is a great way of building credibility. Great work!

Dario Petkovic January 24, 2013 at 11:23 pm

There is no doubt that email marketing is the way to go. The biggest hurdle for most websites and marketers is to get the visitor of your website to subscribe which is why you have to give them your best for free.

Amanda Adams March 22, 2013 at 5:52 am

Email marketing is the next big thing… although challenging i believe all you need to pull through is to work on your mailing list and ensure its active. I have tried it and it works. Thanks so much for sharing.

Amanda