How To Team Up for Blogging Success

Regular readers of John Chow dot Com know about the plethora of resources and tips on this site. I have been a fan of John’s since the beginning and I am happy to say I have gotten to know him on a personal level the past two years as well. While John is known as “the blogger who makes money online by telling people how he makes money online,” I am known as the blogger who “makes money online by eating hot dogs online.” Another big fan of John’s is Kirk Taylor, in fact, Kirk and I met through John. We were both Gold Pass recipients in John’s Affiliate Summit contest for ASW 2011. We have kept an open channel of online correspondence over the past two years and this year, at Affiliate Summit West 2012, we solidified our friendship and became business partners.

Both Kirk and I have entrepreneurial backgrounds, albeit in different industries, but we share the passion of the pursuit. We both like creating things out of nothing to create a business. After Affiliate Summit, Kirk started a website called The Shark Tank Blog. He noticed that posts about the Shark Tank TV show were getting a lot of page views and commentary on his personal site, so he spun it into a site based solely on the show. The site grew at a rapid pace due to the show’s growing popularity and Kirk’s relentless SEO work in the WordPress platform. Before long, he realized he needed some help to keep the site moving forward, so he reached out to me.

Now both Kirk and I have similar skill sets. We can both build a WordPress site, SEO it up and create content, but within those skill sets are different levels of skill. Kirk is a whiz at SEO and I am a prolific writer. We realized that these are complementary skills for creating a high traffic website, so we decided to team up and go into business together with The Shark Tank Blog being our first joint venture. The site has blown up. We have upgraded our server capacity twice in a month due to the traffic spikes on show nights. We are ranking “above the fold” for many keywords- sometimes even higher than the ABC site about the show.

Teaming up with another blogger with complementary skills is a good formula for success, particularly if you need to build a site out quickly. Some people will outsource portions of building out a site, but we didn’t need to because we have all the skills needed to be successful between the two of us. My typical day working on the Shark Tank Blog has me writing two to four posts a day, interviewing people who have appeared on the show, soliciting advertising sales, and assisting Kirk with SEO duties. Kirk spends his day mired in Meta descriptions and code while writing the occasional post and double checking the SEO on my posts prior to publication. There is a synergy here that is working.

Other bloggers can learn from this. I know how hard it is to do everything for a website; it is an overwhelming task at times (especially when you consider I run about a dozen sites). Often times, the lack of time can lead to undone tasks which can ultimately cost you in traffic, readership, and MONEY. Once a site’s income justifies outsourcing, then you can take some burden off yourself, but up until that point, it’s comforting to know you have back-up.

I also know about leveraging traditional media as a means for boosting traffic. As the lines between traditional media (i.e. TV, Newspapers) blur in the online world, it has become more common for traditional media to reach out to “expert” bloggers for material and partnerships. While we don’t have a partnership with ABC, we do, in a sense, partner with the entrepreneurs who appear on the show. We give them a platform to speak to fans and a channel to get their marketing message out. What more targeted place to get a marketing message to people who are fans of Shark Tank than a fan blog- especially a fan blog that ranks high for the keywords the entrepreneurs are trying to rank for?

I am a firm believer in spending as little as possible to get a website going, so having a like minded business partner is a fantastic way to grow a business. Through working together the past two months, Kirk and I have come up with other online projects we are embarking on. The success of our initial project together insures we will be able to hire people to assist with the build out of new sites.

So if you are struggling with “putting it all together” while building your online empire, you may want to consider teaming up with another blogger with complementary skills. You never know where you will find new team members either; it could even be in the comments section of!

Rob Merlino is the Hotdogman and Kirk Taylor is The Serial Entrepreneur. They have started a business together creating niche sites and building websites for small businesses. They “met” on John Chow dot Com!

Check out my personal blog at and my new blog

34 thoughts on “How To Team Up for Blogging Success”

  1. KennyFabre says:

    this is the best way to do it, two heads is always better than one. Team work will take a person for thats why we must be social and interact with other bloggers. This is one of the fastest way to build a blog.
    Kenny Fabre

    1. Hotdogman says:

       @KennyFabre Especially two, large, BALD heads!

      1. KennyFabre says:

         @Hotdogman LOL HAHAHAH I agree 

  2. Thanks for the informative post. I’m trying my hand at creating micro niche blogs and I am lucky to have some help along the way.
    <a href=”” style=”color:#000000″>flower shop directory</a>

  3. Thanks for the informative post! I am lucky to have a team help me as I try to create micro niche sites.

  4. Great post and great example.I agree with Kenny and you saying that two heads is better than one.I hope you and John have a great money making life together. 😉
    Bradley Nordstrom (TheYoungBlogger)

    1. KennyFabre says:

       @BradNordstrom thank you brother, I been following you for a while now, and sharing your content but everytime I comment, they never get accepted, but its nice to see a young brother like you with the entreprenurial spirit

  5. Abhik says:

    Awesome read!! Really.
    Joint ventures are often got dead due to the ego problems between partners. I hope you’ll not face that issue.

    1. Hotdogman says:

       @Abhik We are both middle-aged, bald, divorced and re-married guys. Any ego issues have long been beaten out of us! 

      1. Abhik says:

         @Hotdogman Lucky you 🙂

    2. kirktaylorcom says:

       @Abhik I never knew Rob was bald until he took his ball cap off and I couldn’t see him on Google Hangouts yesterday! 🙂 Seriously, he is a great partner and John Chow has been a fantastic mentor for the both of us.

  6. Justin Mazza says:

    Hey Rob,
    I wrote a post about Shark Tank on my blog last year and I got a ton of traffic from it. I agree that getting a partner online to help in areas maybe that you are not as good at helps. Plus it can take some of the pressure off to try to be and do everything.

    1. Hotdogman says:

       @Justin Mazza True-and thanks for visiting the Shark Tank. We are flat out with projects- I couldn’t do it alone and neither could Kirk!

  7. dallas seo says:

    The post is very interesting and useful for me.Thanks for sharing the post.

  8. kulwantnagi says:

    Really wonderful and mind blowing 🙂

  9. Really good information. Joint ventures can be really successful if you find the right person to work with. 

  10. Sheyi says:

    Its good to joint venture with someone of noble character for the stuff to work out fine. I really love to JV with someone good but still can’t find. I hope a better person comes soon.

  11. Piriz says:

    Man you are one lucky guy! Of course you already know that.

  12. fas says:

    Partnerships can help many a times.

  13. TarikPierce says:

    This new commenting system looks cool. What is it like?

  14. I like this post, thanks.

  15. roseloved1 says:

    I like this post but this blog is unreal

  16. SimonHaestoe says:

    “this is the best way to do it, two heads is always better than one”<—-yeah – think a lot of people, in considering co-operation in any venue, get caught up in thinking like “we’ll only get our ideas mixed up and that will destroy everything”.

  17. Very informative post.  I will have to make a list of skills that I can bring to the table and look for people who possess skills that I consider myself to be a bit lacking in. 

  18. That is a great post. I love to write, but when it comes to SEO and creating tags, teaming up with someone else would definitely be desirable.
    This is My Blog: Do you guys have any suggestions on my tag improvement?
    My Website:
    Thank You in advance

  19. Tyler Ingram says:

    Alright John.. let’s partner up. I’ll take the money you do the work! Thinkt hat sounds fair 😉

  20. Peter Creativewritingmachine Emu says:


  21. April Smith says:

    Sounds great!

  22. Kingsley Felix says:

    yeah john…. I support tyler

  23. John Chow dot Com says:

    Tyler Ingram How about you give me money and I’ll show you how I make more money by having you give me more money. 🙂

  24. Kingsley Felix says:

    john now that sounds fair

  25. Kingsley Felix says:

    what if he has no money john?

  26. Tyler Ingram says:

    Can’t make money without money 😉 Stupid catch 22! lol

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