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How To Team Up for Blogging Success

written by Guest Blogger on March 21, 2012

Secure Affiliate Marketing

Regular readers of John Chow dot Com know about the plethora of resources and tips on this site. I have been a fan of John’s since the beginning and I am happy to say I have gotten to know him on a personal level the past two years as well. While John is known as “the blogger who makes money online by telling people how he makes money online,” I am known as the blogger who “makes money online by eating hot dogs online.” Another big fan of John’s is Kirk Taylor, in fact, Kirk and I met through John. We were both Gold Pass recipients in John’s Affiliate Summit contest for ASW 2011. We have kept an open channel of online correspondence over the past two years and this year, at Affiliate Summit West 2012, we solidified our friendship and became business partners.

Both Kirk and I have entrepreneurial backgrounds, albeit in different industries, but we share the passion of the pursuit. We both like creating things out of nothing to create a business. After Affiliate Summit, Kirk started a website called The Shark Tank Blog. He noticed that posts about the Shark Tank TV show were getting a lot of page views and commentary on his personal site, so he spun it into a site based solely on the show. The site grew at a rapid pace due to the show’s growing popularity and Kirk’s relentless SEO work in the WordPress platform. Before long, he realized he needed some help to keep the site moving forward, so he reached out to me.

Now both Kirk and I have similar skill sets. We can both build a WordPress site, SEO it up and create content, but within those skill sets are different levels of skill. Kirk is a whiz at SEO and I am a prolific writer. We realized that these are complementary skills for creating a high traffic website, so we decided to team up and go into business together with The Shark Tank Blog being our first joint venture. The site has blown up. We have upgraded our server capacity twice in a month due to the traffic spikes on show nights. We are ranking “above the fold” for many keywords- sometimes even higher than the ABC site about the show.

Teaming up with another blogger with complementary skills is a good formula for success, particularly if you need to build a site out quickly. Some people will outsource portions of building out a site, but we didn’t need to because we have all the skills needed to be successful between the two of us. My typical day working on the Shark Tank Blog has me writing two to four posts a day, interviewing people who have appeared on the show, soliciting advertising sales, and assisting Kirk with SEO duties. Kirk spends his day mired in Meta descriptions and code while writing the occasional post and double checking the SEO on my posts prior to publication. There is a synergy here that is working.

Other bloggers can learn from this. I know how hard it is to do everything for a website; it is an overwhelming task at times (especially when you consider I run about a dozen sites). Often times, the lack of time can lead to undone tasks which can ultimately cost you in traffic, readership, and MONEY. Once a site’s income justifies outsourcing, then you can take some burden off yourself, but up until that point, it’s comforting to know you have back-up.

I also know about leveraging traditional media as a means for boosting traffic. As the lines between traditional media (i.e. TV, Newspapers) blur in the online world, it has become more common for traditional media to reach out to “expert” bloggers for material and partnerships. While we don’t have a partnership with ABC, we do, in a sense, partner with the entrepreneurs who appear on the show. We give them a platform to speak to fans and a channel to get their marketing message out. What more targeted place to get a marketing message to people who are fans of Shark Tank than a fan blog- especially a fan blog that ranks high for the keywords the entrepreneurs are trying to rank for?

I am a firm believer in spending as little as possible to get a website going, so having a like minded business partner is a fantastic way to grow a business. Through working together the past two months, Kirk and I have come up with other online projects we are embarking on. The success of our initial project together insures we will be able to hire people to assist with the build out of new sites.

So if you are struggling with “putting it all together” while building your online empire, you may want to consider teaming up with another blogger with complementary skills. You never know where you will find new team members either; it could even be in the comments section of JohnChow.com!

Rob Merlino is the Hotdogman and Kirk Taylor is The Serial Entrepreneur. They have started a business together creating niche sites and building websites for small businesses. They “met” on John Chow dot Com!

Check out my personal blog at http://kirktaylor.com and my new blog http://the-shark-tank.com.

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{ 34 comments }

KennyFabre March 21, 2012 at 8:16 am

this is the best way to do it, two heads is always better than one. Team work will take a person for thats why we must be social and interact with other bloggers. This is one of the fastest way to build a blog.
 
Kenny Fabre 
http://www.kfm24.com

Hotdogman March 22, 2012 at 9:02 am

 @KennyFabre Especially two, large, BALD heads!

KennyFabre March 23, 2012 at 9:52 am

 @Hotdogman LOL HAHAHAH I agree 

MoneySavingLisa March 21, 2012 at 9:07 am

Thanks for the informative post. I’m trying my hand at creating micro niche blogs and I am lucky to have some help along the way.
 
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MoneySavingLisa March 21, 2012 at 9:08 am

Thanks for the informative post! I am lucky to have a team help me as I try to create micro niche sites.
 
 

BradNordstrom March 21, 2012 at 9:10 am

Great post and great example.I agree with Kenny and you saying that two heads is better than one.I hope you and John have a great money making life together. ;-)
 
 Thanks,
Bradley Nordstrom (TheYoungBlogger)

KennyFabre March 21, 2012 at 10:14 am

 @BradNordstrom thank you brother, I been following you for a while now, and sharing your content but everytime I comment, they never get accepted, but its nice to see a young brother like you with the entreprenurial spirit

Abhik March 21, 2012 at 9:33 am

Awesome read!! Really.
Joint ventures are often got dead due to the ego problems between partners. I hope you’ll not face that issue.

Hotdogman March 21, 2012 at 10:21 am

 @Abhik We are both middle-aged, bald, divorced and re-married guys. Any ego issues have long been beaten out of us! 

Abhik March 22, 2012 at 10:05 am

 @Hotdogman Lucky you :)

kirktaylorcom March 21, 2012 at 10:35 am

 @Abhik I never knew Rob was bald until he took his ball cap off and I couldn’t see him on Google Hangouts yesterday! :-) Seriously, he is a great partner and John Chow has been a fantastic mentor for the both of us.

Justin Mazza March 21, 2012 at 10:08 am

Hey Rob,
I wrote a post about Shark Tank on my blog last year and I got a ton of traffic from it. I agree that getting a partner online to help in areas maybe that you are not as good at helps. Plus it can take some of the pressure off to try to be and do everything.

Hotdogman March 22, 2012 at 9:01 am

 @Justin Mazza True-and thanks for visiting the Shark Tank. We are flat out with projects- I couldn’t do it alone and neither could Kirk!

dallas seo March 21, 2012 at 9:18 pm

The post is very interesting and useful for me.Thanks for sharing the post.

kulwantnagi March 21, 2012 at 11:57 pm

Really wonderful and mind blowing :)

Justicewordlaw March 22, 2012 at 1:44 am

Really good information. Joint ventures can be really successful if you find the right person to work with. 

Sheyi March 22, 2012 at 2:42 am

Its good to joint venture with someone of noble character for the stuff to work out fine. I really love to JV with someone good but still can’t find. I hope a better person comes soon.
 
Sheyi

Piriz March 22, 2012 at 8:01 am

Man you are one lucky guy! Of course you already know that.

fas March 22, 2012 at 10:52 am

Partnerships can help many a times.

TarikPierce March 22, 2012 at 5:25 pm

This new commenting system looks cool. What is it like?

Encyclopeblog March 22, 2012 at 11:20 pm

I like this post, thanks.

roseloved1 March 24, 2012 at 1:00 pm

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SimonHaestoe March 24, 2012 at 1:32 pm

“this is the best way to do it, two heads is always better than one”<—-yeah – think a lot of people, in considering co-operation in any venue, get caught up in thinking like “we’ll only get our ideas mixed up and that will destroy everything”.

Erik von Werlhof March 24, 2012 at 10:01 pm

Very informative post.  I will have to make a list of skills that I can bring to the table and look for people who possess skills that I consider myself to be a bit lacking in. 

Nicole Elmore March 25, 2012 at 1:22 pm

That is a great post. I love to write, but when it comes to SEO and creating tags, teaming up with someone else would definitely be desirable.
 
This is My Blog: http://myblog.nicoleelmore.com Do you guys have any suggestions on my tag improvement?
 
My Website: http://www.nicoleelmore.com
Thank You in advance

Datadiary March 26, 2012 at 10:56 pm

Good

Tyler Ingram March 31, 2012 at 10:40 pm

Alright John.. let’s partner up. I’ll take the money you do the work! Thinkt hat sounds fair ;)

Peter Creativewritingmachine Emu March 31, 2012 at 10:40 pm

Hahaha!

April Smith March 31, 2012 at 10:40 pm

Sounds great!

Kingsley Felix March 31, 2012 at 10:40 pm

yeah john…. I support tyler

John Chow dot Com March 31, 2012 at 10:40 pm

Tyler Ingram How about you give me money and I’ll show you how I make more money by having you give me more money. :)

Kingsley Felix March 31, 2012 at 10:40 pm

john now that sounds fair

Kingsley Felix March 31, 2012 at 10:40 pm

what if he has no money john?

Tyler Ingram March 31, 2012 at 10:40 pm

Can’t make money without money ;) Stupid catch 22! lol