How To Track YouTube Conversions

Do you have a YouTube conversion tracking strategy?

If you’re like me, then you’re probably uploading product reviews, screen capture tutorials and other short videos on YouTube to promote your affiliate website or affiliate links. But how are your YouTube promotions really impacting your profits? Is YouTube really worth your time?

There’s no real way to know unless you implement a systematic way of tracking your YouTube clicks and conversions. And of course, you can do this easily with LinkTrackr.

The easiest way to do it is to embed your LinkTrackr tracking link right on the video page. On your video editing page, you can actually insert a short description of your video. Put your tracking link right up front followed by a short description as you can see below.

YouTube only makes a portion of your description visible, so make sure you enter the most important text right after the tracking link. Now your video display page will look like this:

When anyone shares your video URL on FaceBook, your YouTube tracking link will also be share and will be clickable (unless they just clicked on “Like”), as you can see below:

This will go a long way in helping you track clicks from your YouTube videos and shares, and also with your YouTube conversion tracking efforts.

However, this is only useful when someone views your videos on YouTube itself. It doesn’t appear when someone embeds your videos on their website. For that you need to work with “annotations”.

YouTube Conversion Tracking With Annotations

Annotations are another great way to implement YouTube conversion tracking, especially due to the fact that annotations appear on all embedded videos on any website or blog.

Since YouTube only allows you to link to other YouTube videos or pages, enter the full tracking URL as per the example below. It will not be click-able but at least you get to display the entire link. To make it even more effective you may also want to use domain name cloaking or cPanel link cloaking for shorter, easier to remember links.

Other YouTube Conversion Tracking Ideas

Here are some other ideas to make your YouTube conversion tracking more effective:

  • Video Splash Screen – Create a 5-10 second introduction “splash screen” with your tracking link displayed on a plain background with some text, so viewers know where to go to get more information.
  • Video Credits – Just like the splash screen, but at the end of your video. Make it play for 5-30 seconds so your viewers can actually remember or write down the URL.

YouTube Conversion Tracking with LinkTrackr

With LinkTrackr’s dynamic campaign feature and TID conversion tracking feature (which is available in all accounts), I can clearly see how may people registered / opted in to my free webinar:

I can also see the conversion rate so I know exactly how effective YouTube is as a traffic source for my webinar. If I find that the traffic is too low quality, I may just decide to stop marketing this product on YouTube and turn my attention to more qualified and responsive traffic sources.

With the correct strategy, you will know for sure if your YouTube efforts are paying off or if your time is better spent elsewhere. So start tracking your YouTube conversion tracking campaign now!

This post was guest blogged by Gobala Krishnan of LinkTrackr. To try LinkTrackr, simply go and create your account. If you’re signing up for any of the paid plans, then be sure to use the coupon code JCROCKS to get 20% off.


10 thoughts on “How To Track YouTube Conversions”

  1. Hi John, thanks for the video tips with actual pointers. Is there a sweet spot when it comes to time for some of the videos you use to promote other products on your site?

    For me, even though I like visual stimulation, simply watching a person talk into the camera, makes me antsy. By the way, I’ve used the end credits rolling feature for a couple videos as a test with Windows Movie Maker too.

  2. Alex Shaikh says:

    Thanks for this valuable information. I appreciate you gather all the video tips. Thanks! -Alex

  3. HiepNguyen says:

    Great Post, I will try to do a video and see results.Thanks for sharing!

  4. Thanan says:

    Good tips. I don’t use this funtion but good for some reader who use it.

  5. rob says:

    Hi John

    You seriously need to update the free ebook “The ultimate blog profit model” you offer. No go links from 2007 on there. some sites don’t exist anymore. Or is it just to capture peoples email addresses so you can onsell other stuff. You advocate up to date, well written content but contradict yourself with that ebook download.

  6. robnz says:

    Hi John

    You seriously need to update the free ebook “The ultimate blog profit model” you offer. No go links from 2007 on there. some sites don’t exist anymore. Or is it just to capture peoples email addresses so you can onsell other stuff. You advocate up to date, well written content but contradict yourself with that ebook download.

  7. Tu Michael says:

    great.i havent tried any method to track conversion, it’s time for me to try

  8. RichBlogs says:

    Looks like a useful service, which I may well add to the articles I posted on my blog recently about making money from YouTube and increasing subscriptions to your channel.

  9. fas says:

    Very insightful indeed, coz tracking youtube conversions was not easy I thought!

  10. RaymondGeorge says:

    That’s indeed a good post. Indeed tracking is required for anything, be it youtube conversion or time tracking for businesses. We had been using Replicon’s time tracking application which is very intuitive and simple to customize. It has an open API tool that helps to export data easily.

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