How To Use Networking To Get Backlinks

Without question, business is all about building relationships rather than taking shortcuts. Of course you want to find more efficient ways of doing things, but it’s hard to take shortcuts when networking. Believe it or not, you can network your way into getting more backlinks to your site. The objective of this post is to teach you a simple formula that I use regularly.

1. Social media presence

Let me break down social media in simple to digest bites. People use social media to connect with existing friends and family and to make new friends. You need a social media presence. I get asked a lot about the most important social media sites. While there isn’t a right or wrong answer, you can’t go wrong with focusing on the big 5.

What are the big 5 social media sites? They are:
Social media sites

  • Facebook
  • Twitter
  • Google +
  • Pinterest
  • and LinkedIn

2. The art of networking

The goal of networking on social media sites is to advance from a textual relationship to a more visual and hands on relationship. First, you need to utilize search tools to find the people you’d be most interested in connecting with. That could be bloggers, search engine optimizers, twitter freaks, CEO’s, etc.

Make the conversation about them and ask them questions. Bring up wanting to meet them and get to know them better. The best way to make this happen is to get a webcam at your local walmart and download skype. Give them your skype ID and 2 times that would work for you. Ask them which time would work best for them.

3. What do you do on the skype call?

Same as before, but in much more detail. I use the F.O.R.M. technique. That stands for family, occupation, recreation, and message. Get to know them. At some point the other person will turn the conversation to you and say something like, “What about you?”

After a few minutes, turn the conversation around and begin asking them questions about their online business and their story and why they’re online. Mention to them that you’re a blogger and frequently do guest posts on other websites. Ask them if they’d be willing to have you put a guestpost on their site.

4. A word about guestposts and link structure

This is a phenomenal to get backlinks and boost your search engine rankings. Too many bloggers let the webmaster determine the link structure. Take an extra step and tell them what kind of link you would like to have. The search engines currently love to see links that are both naked and random. They are cracking down on bloggers using anchor text links that are keyword rich. Here are some examples:

  • Examples of a naked link would be: http://www.johnchow.com and www.johnchow.com.
  • Examples of a random link would be: click here, visit this website, see more, and etc.

28 thoughts on “How To Use Networking To Get Backlinks”

  1. Sagar Rai says:

    Those were the days when Technorati. Stumbleupon, Reddit, were on top to get backlinks or get shared from Network bloggers.

    Today FB, Twitter have taken the place. FB is most successful source to get the Backlinks from Networks.

    Thanks for the article John Rampton.

  2. Erwin says:

    Hi everyone,

    yes, I must agree that this days we need to be active on Facebook and the other 4 social media you’ve mention.
    And with guest post it is right palce to get good backlinks but it must be done right. This takes time and some work but it will pay off.

    Thank you for this post John R.

    And see you on top.

    Erwin.

  3. sandi says:

    In my experience, facebook is the best.
    However, it is good if you are present in multiple social networks.

    Great article 🙂

  4. In number 4, the point of naked and random links is absolutely correct. From what I have heard is that link diversity, links coming from multiple places (social bookmars sites, pdf sites, etc) is something that is relatively of new importance to Google.

    Good post, thanks for sharing the information!

  5. Scott Pruitt says:

    Google is fine tuning their search algorithm every day. When they see patterns of communication on social networks that show interest in a particular link.It gains more authority.

    1. Google makes a lot of changes to the algorithm. I just read something recently that said Google made 400-500 changes to the algorithm just last year. Cannot vouch for the accuracy of that, but I would not be surprised if it was correct.

  6. Mukesh Mali says:

    Facebook, Pinterest and Twitter is the most successful source to get the Backlinks from Socials Networks… 🙂 🙂

  7. It’s always a lot of hard work to be active on social networks. But of course it pays back.
    I’d recommend to devote time and effort on the most efficient network for yourself. It’s better than just spend time on everything without gaining the most out of anything.

  8. Hello there again,

    To me, the word shortcut is a swear word lol! I can’t stand people who take shortcut but at the same time, I know they won’t get far!

    I have only recently looked into Social Media to build and brand my online business and I am finding it more and more interesting! Now, I use it to interact and build relationship, not just to get an article indexed ( although) this is useful too!

    So far, I have been using Twitter, Google Plus and I am thinking of using Facebook too although I don’t really like the format!

    As for Pinterest I am also looking into it! I find it confusing and don’t really know how Pinterest can be of use to my business but there’s go to be a way!

    Anyway, very nice article and nice reminder too!

    Hope you guys have a great day!

    Yoan

  9. Kollin says:

    Nice post John, I like knowing that I can come over and learn new information from you everyday.

  10. Hi John, I love reading all your posts and was trying to subscribe to your email newsletter via the link in your post above. The link wasn’t working when I tried it a few times. Just wanted to let you know. I’ll look for another subscription link on your site. Thanks!

  11. Sai Praveen says:

    Hi John, Nice post. All the points given by you are absolutely correct. Using networking sites for getting backlinks is very important and this networking sites real play a vital role for bloggers.

  12. Jason says:

    Hey John, a very nice and informative post as usually. All the above given points are really helpful in networking, I prefer Facebook a lot. Keep it up!

  13. It seems that backlinks are not as important as they used to be but the new thing is co-occurance. I wrote an article on that here.

  14. Edson Hale says:

    To use social media for backlinks you must be personal and not very much business oriented while interacting with your followers and friends. Not you very action point at any promotion of your brand; you must interact with them on topics of their interest then come to your interests and sell them your products.

  15. Adam says:

    Great article, I completely agree with the social media factor playing an important role when finding valuable backlinks. There are various issues at hand though such as time management and success rate.

    If you as a blogger want to rank high for a specific competitive keyword you either have to change to a long tail strategy with less competition or revert to buying high quality backlinks through connections (again) or through marketplaces like tla, teliad or others which have a good reputation.

  16. Ferb says:

    Hi John, These are very interesting ways of building links and I used it all the time but I missed that I haven’t asked other for contributing.

    Thanks – Ferb

  17. Abhik says:

    Very informative post, as usual, John.
    I didn’t aware of that F.O.R.M formula, something new here for me 🙂

  18. faisal says:

    Some valid points which are quite ignored.

  19. Robinsh says:

    I never thought about getting more personal via video chat and yeah it will definitely work because they can simply ignore the emails about guest posting but here they don’t have any other option to choose if handled with care.

  20. Jennifer Vu says:

    Thanks for great post but I am still concerned whether backlinks from social networks from twitter or facebook can contribute to pagerank growth of our sites?

    1. Google Page Rank that you see online via the Google Page Rank bar is not what Google has in it’s algorithum. The pagerank bar shows old information as Google really doesn’t update pagerank publicly as quickly as it used to do. Maybe every quarter or so. Page rank in their algorithum of course is current and updated constantly, but we don’t get to see that.

      But here is a good article that I just finished reading about Social Signals and Googles algorithum, that may help you.

      http://www.sitepronews.com/2013/04/12/social-signals-and-their-role-in-seo/

      Good Luck!

  21. Everything is good except the last; If you hire a webmaster to manage your blog or website, then you should not mix up in his work, or make suggestions about links etc. Let him be good at what he is best on and you on what you are best on.

  22. Michael says:

    Networking is the best way to get noticed and introduce yourself to fellow bloggers.

  23. Mike says:

    Building social media links should be done naturally and over time. I notice many websites getting social media links and purchasing likes and tweets. Just providing good content is better as people read and decide if they like a certain post. there is no way to cheat nowadays. We all need to be careful for social media links, as the new zebra updates will soon come and google is being more strict.

  24. Mirko says:

    always love to read your articles John thanks a lot

  25. Thanks for the informative post. I need to get going in this social media stuff as it seems they way of the future in online marketing. Your article helped explain where to get started. take care.stan

  26. Harry says:

    Guest posts are quite useful and by chance if you get to write on a high PR blog than it is just awesome, of course you have to make it count

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