How to Use Word of Mouth Marketing to Promote your Blog

Some bloggers spend thousands of dollars on advertising and SEO just to increase their blog traffic, sell more products and also sustain their brand awareness. Now what about new bloggers that don’t have thousands of dollars in advertising budget? Is there a way for these blogging newbies to still attract traffic to their blog even in the face of stiff competition? Well, I will advice you read on to find the answers you seek.

It’s more than two years since I launched my blog and from personal experience, I can tell that getting traffic is the major challenge most bloggers face. There was once a time when I craved for traffic; I even prayed and tried all sorts of weird marketing tips just to get traffic but all to no avail. Then sudden, my traffic started increasing spontaneously without any effort on my part. Within a seven month period, traffic on my blog increased by a whooping 400% and it may surprise you to know that I didn’t spend a dime on any form of marketing. How did I do it? Well, just read on.

One open secret most bloggers don’t know is that a blog can be promoted for free and it is often said that free publicity is the best. This article is going to explain in detail how to promote your blog for free with word of mouth marketing.

Word of mouth marketing is such a powerful technique that if properly harnessed can lead to spontaneous increase in blog traffic. Word of mouth is the marketing strategy on which I grew and I am still growing my blog. Word of mouth was the strategy deployed by Amazon to gain and maintain dominance in the book retailing industry. Now how do you promote your blog for free with word of mouth marketing?

How to Promote your Business with Word of Mouth Marketing

Attracting traffic to your blog for free is so simple that most people miss it. I believe in the keep it simple philosophy and it’s working for me. Without wasting time, below is my simple strategy for generating quality traffic for free.

1 – Give your visitors something to tell others about

The first step to promoting your blog for free with word of mouth marketing is to write or do something worth talking about. Call it a buzz and you won’t be wrong but it must be worth sharing with others. If your blog offers nothing exciting or puzzling to be talked about; then you can never harness the power of word of mouth. What are things you can create to generate a buzz? What will your blog offer that visitors can talk about? Well, below is a simple tactic I use to get my visitors talking about my blog.

2 – Write or share your personal experience with your readers

In fact, this is the ultimate weapon I used to grow my blog rapidly. Human by nature are spurred by stories about successes, failures, challenges or rivalry. If you have a hell of experience, for Christ sake share it; so that others can learn from it. Most bloggers feel good sharing their success stories with readers and I think its okay because success stories inspire the mind. But to be sincere with you, I grew my blog on failure stories. Instead of writing about my successes, I write about my failures because I believe failure stories hold more lessons than success stories. I also write about my personal goals and challenges I encounter in pursuit of such goals. Let me share with you how I stumbled upon this traffic formula.

Sometime ago, I set a goal to become a billionaire in my lifetime. Actually, the reason for setting that goal is personal but one day; I decided to share my aspiration to become a billionaire with my blog community and that led me to write an article titled “How to Become a Billionaire.”

Before I wrote that article, nobody knew my blog but after publishing that article; my blog stat changed overnight. The funny thing is that I simply wrote that article just to tell my readers the challenge I have set for myself and how I intend to achieve it. But lo and behold, that simple article spread like wild fire and became the rallying point of my blog. Thousands of people visited my blog, read and re-read that article; and then ran off to tell others about it. A lot of people were inspired by that article; some criticized and called me a dreamer but the end point remained that traffic on my blog kept growing without any effort on my part.

With the unexpected success of this single article; I realized that humans connect with personal stories; because it reflects real life experience and scenarios. But am I the only one achieving success with this tactic? My answer is no.

Pat Flynn’s popularity grew after he accepted and embarked on his “Niche site duel” challenge. Jeremy Shoemaker wrote an article on his blog titled “I am a failure” and he went ahead to list ten of his business ventures that failed to breakthrough. Other famous bloggers like Darren Rowse, Steve Pavlina have repeatedly shared their successes and failures resulting from the various experiments they carried out.

So you whenever you are writing a post for your blog, always in mind that your readers want to be challenged, inspired, loved or even sympathized with. If you can connect with the emotion of your readers; they will spread the word about you. It is as simple as ABC.

3 – Encourage your readers to spread the word

After giving your visitors something to talk about, you need to encourage them to spread the word. If the message of your blog content stays with a reader, it will die a naturally death but if it spread; it brings tremendous results. Encourage your visitors to become crusaders for your blog.

For instance, I provided my readers some free business ebooks with no strings attached but I encourage them to share the ebook download page with others. I sell them the idea that it’s evil to be like a stagnant river; always taking in without giving out. This propels them to tell others about my blog. Who wants to be a stagnant river anyway?

4 – Provide your customers with the right marketing tools

This is actually where the work lies in the game of generating word of mouth. Any content you create to generate a buzz will never be successful if you don’t provide your customers with the right marketing tools to help spread the word. You need to provide them with fuel to keep the fire you ignited burning and spreading. Now what marketing tools can you provide your customers?

  1. Tell a friend script
  2. Content in PDF format for easy sharing
  3. Social media buttons
  4. Videos

As a final note, I want you to know that the strategies for promoting your blog for free can never be exhausted; if only you are willing to be creative. Implement these blog marketing tips and I will see your blog at the top.

Ajaero Tony Martins is a serial entrepreneur and investor with a passion for teaching people how to start a business. He also known for his common sense advice and tips on investing for beginners.


33 thoughts on “How to Use Word of Mouth Marketing to Promote your Blog”

  1. Hotdogman says:

    Word of mouth and seo are the two best free traffic strategies. The good thing is word of mouth doesn’t require a lot of technical skill and can be implemented immediately. Don’t ignore SEO though- build out the right way from the start!

  2. SamBernal says:

    Speaking of word of mouth, have you guys heard of that new art blog http://www.seshmaker.com? Whoops, got carried away.  I’m already trying to practice, Haha. 
     
    Another great marketing tool that is becoming more popular lately are info graphics.  Large graphics that tell a narrative in an interesting way.  I myself have shared a few of those!

  3. Abhik says:

    Word of mouth!!! That never worked for me 🙁

  4. Word of mouth FTW. Social media is word of mouth digitized I heard before. And it works!

  5. Wade32 says:

    Word of mouth is really great but it does take some time to get the rep that you want doing it that way.

  6. Justin Mazza says:

    You need to write killer content, you have to find your own way to do that. Find ways to stay consistent with your blogging schedule and get your readers to share your posts.

  7. huasang says:

    To me, seamless integration and share-ability with the social media giants like facebook and and twitter etc… is a great way of online “word of mouth” (or “word of click” to be more precise).
     
    Nice post. Cheers! 

  8. Word of mouth is the best form of advertising and it is free. However it is the hardest to get right without a reputation. Social media is making it a bit easier but everyone is doing it, so you don’t quite get the same effect. I think the only real way to utilize word of mouth is like you said John, you need to write an attention grabbing article that is personal and connect with the readers that way they will share that article or post.

  9. Kashif says:

    Word of mouth is really important and thats why everybody is talking about social media these days. But its also important that we should provide our users with something which they would like to share with their friends.

  10. Thanks for a good post. I will keep this knowledge for do it.

  11. Noe says:

    Promote is one of hard proggres to do…XD

  12. Machfudz says:

    Nice post…Very very informative

    1. Eko says:

      Agree…”:D

  13. fas says:

    But dont you think its much easier when you get social promotions?

  14. NaushadSufyan says:

    Positive Word of mouth is a great source of communication that drives your business. http://blog.jobshoplk.com

  15. KennyFabre says:

    the best way to use word of mouth is by giving our readers the right tools to get our website out, and to write and share our personal experience with our readers
     
    Kenny Fabre 
    http://www.kfm24.com

    1. jlelmore says:

      [email protected] agree with you Kenny. If we provide good content for our readers, they will naturally want to share it with their friends. This is why things go viral, word of mouth. If you can provide something really compelling, it will catch on like wildfire and can create an enormous amount of publicity. 

    2. jlelmore says:

      [email protected] agree with you Kenny. If we provide good content for our readers, they will naturally want to share it with their friends. This is why things go viral, word of mouth. If you can provide something really compelling, it will catch on like wildfire and can create an enormous amount of publicity. 

    3. jlelmore says:

      [email protected] agree with you Kenny. If we provide good content for our readers, they will naturally want to share it with their friends. This is why things go viral, word of mouth. If you can provide something really compelling, it will catch on like wildfire and can create an enormous amount of publicity. 
       
      http://www.joeyelmore.com 

  16. Word of mouth works extremely well, especially if the content or services you provide are of extremely high quality & you offer plenty of easy ways for the readers or clients to share with their friends. Facebook & twitter are the most dominant websites which are used by readers to vote or recommend specific content. New online entrepreneurs will find it hard to utilise word of mouth as the content can sometimes be of low quality, but trial and error will provide success.

  17. karmaCRM says:

    Word of mouth has become an inexpensive way of creating buzz about your business or any offering. It has been tested and proven with time. 
     
    Along with social media marketing, you do not need to spend a lot.  Build solid relationships and they will payoff over time. And that is what KarmaCRM.com encourages its clients.

  18. windlyu says:

    good for newbie 🙂 and iam newbie
     ” There was once a time when I craved for traffic; I even prayed and tried all sorts of weird marketing tips just to get traffic but all to no avail.” 
     Me too 🙁 

  19. Another couple of good ways to encourage word of mouth would be to use the facebook and twitter api for login on your websites that will then connect with their profiles and post on their wall when they perform a specific task. Although this may be seen as viral marketing, its still a form of “word of mouth” due to the fact that their friends see them using it on a regular basis, so its like they are recommending your service to them.
     
    Another great way ive used in the past would be to offer a discount on a highly valuable product in return for them entering their friends email who they think would benefit from the same info. Although you may think this is a tell a friend type script, it is not, as its built into the sales funnel and the price of front end product and upsells/otos will be discounted as a thank you for providing the friends emails. You could also use an easy import script which would pull emails from hotmail, gmail ect. Think outside the box and you will see the results.

  20. ScrewLife says:

    Great post…It is amazing how we forget about the cheap and easy ways of driving traffic…Most of us concentrate too much on tools we must pay for…
     
    I believe this is not for only bloggers who do not have money to spend on advertisements. Even if you have a lot of money to spend like John Chow, you should still exhaust the word of mouth concept before going ahead to pay for traffic

  21. roseloved1 says:

    I think thats awesome, really great post but check this out http://www.livearrangements.com totally legit way i found to make money online free, for my bloggers also check out link

  22. SimonHaestoe says:

    “I believe in the keep it simple philosophy and it’s working for me. “<—-yeah – whatever you want to do, if you want to do something successfully you need to get things down to the three most important things; focus on more than three and you won’t do well.

  23. HGI Crusade says:

    Great info for the newbies out there.

  24. Freelancer says:

    Nice info here! Good job.

  25. jlelmore says:

     I agree with you Kenny. If we provide good content for our readers, they will naturally want to share it with their friends. This is why things go viral, word of mouth. If you can provide something really compelling, it will catch on like wildfire and can create an enormous amount of publicity. 

  26. Datadiary says:

    Encouraging post
     

  27. Samrudh shetty says:

    Hi I will be a trillionaire on 2022 will you join me for a drink

  28. raj says:

    I am really greatful to you for sharing good ideas which we can apply…writing about my dreams will be a good challenge for me.

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