How To View Google SiteMatch & Contextual Stats
Steve over at Ramblings from the Marginalized recently sent me this question.
I’ve noticed your AdSense revenue has been looking very good as of late. I’ve also noticed a lot of the same ads showing up on your site.
Is this because you are getting more people paying for CPM ads on your site?
I’m just curious what percentage of your AdSense comes from CPC as opposed to people paying for impression based ads.
To find out the answer I need to log into my Google AdSense account. Many webmasters don’t know this but the Google stats can show the breakdown between normal contextual ads and SiteMatch ads. For those how don’t know, Google SiteMatch ads are CPM ads purchased directly to the site instead of having Google select the sites for you based on keywords. How do you know if there are any SiteMatch ads running on your blog?
Go To Advanced Reports
In your Advanced Reports AdSense stats, you’ll see a drop down menu that say “Show data by.” By default, it’s set to show data by page. Change this to Individual Ad. A check box will appear that reads, “Show data by targeting type - contextual or site.” Make sure that box is checked. Then select the channels you want stats for and hit display report. You will get something like this.
The blog served 554,708 Google 300×250 ads last month. Of those, 110,945 were SiteMatch ads. However, the SiteMatch ads accounted for $344.06 of the $1,077.63 ad income. In other words, SiteMatch ads were 20% of the inventory but accounted for 32% of the income. Are you getting any SiteMatch ads on your blog? If so, how much of the total AdSense income do they account for?
If you wish to buy a SiteMatch Google ad on this blog, you can do so here. Remember to bid high or your ad may not show up. 
- Posted in Make Money Online, The Net
- 45 comments what's your take?
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This blog entry highlights another way to get blog linkbacks. I think John’s written about this before. Write critiques or suggestions about someone else’s blog/entry and get a blog ‘conversation’ going on. Great linkback for Steve, great idea for content for John. Win-win, that’s the way to go!
Reply to this commentThey both are Evil
yeh suggestions or critcs leads to a link back..
Reply to this commentJohn may be you should start with another keyword ”after root of evil” and ”make money online”
Root of evil… that’s hilarious
Reply to this commentthey are both evil.
Reply to this commentGreat post man! Never even knew about that feature. Cool to see that people supposedly chose to advertise on my site of all things! Thanks for the info.
-Sam from MarketMatador.com
Reply to this commentBah, who needs adsense… ok sure I’m just bitter because I was banned but you would be too if you were innocent and yet still banned.
YPN ftw!
Reply to this commentPhh, YPN’s only available in the US. So, Adsense beats it.
Not that I’ve tried YPN (since I’m Canadian).
Reply to this commentSEO Blog… I was banned again. I never really received an explanation, kind of frustrating actually. happened when I was younger, and now I can’t get approved for the life of me!
Reply to this comment“I was banned also”* not again, haha
Reply to this commentjust dont click your own ads.
Reply to this commentYeah, YPN shutting out Canadians is a shame. I’m not quite sure what their plan with that was…
Reply to this commentHey your blog is really interesting, i recommend all others here to have a look at it.
Reply to this commentAre you talking about Matt’s blog? If so… I agree, very interesting content, and a well presented site.
Reply to this commentThanks for the compliment. Although linking to your site with the text of “Matt’s Blog” is a little odd…
No offense.
Reply to this commentI can’t earn much of anything with YPN… the targeting is absolutely abysmal.
Reply to this commentAbysmal… good word Shaun.
Reply to this commentjust dont click your own ads.
Reply to this commentgood tip johnny boy…is it okay for you to post impressions and all that on your blog
Reply to this commentImpressions and totals are cool, just not CTR and CPM.
Reply to this commentThanks for the heads up on the advanced report
Reply to this commentI knew about that tool, but it is useless for me, as I barely have site impressions
Reply to this commentHow did you get approved for reviewme without site impressions? I’m averaging like 3,000 page impressions a week, from around 1,000 unique visitors and I can’t get approved for my life! Perhaps it has something to do with the fact that my blog has only been up and running for about 2 and a half weeks?
Eric
Reply to this commentYeah, I think they’re in it for the long haul — so just sit tight, you’ll get that approval.
Reply to this commentFrom their FAQ:
“To be accepted into ReviewMe, a blog must meet a minimum number of citations, subscribers, and traffic.”
You need Alexa Rank, Technorati and RSS subscribers. So it’s not just visitors, there’s more to the formula.
Reply to this commentthanks,this is the first time for me to know check adsense static,maybe I have the CPM ad too
Reply to this commentnice tip thx
Reply to this commentWoot, a whole $0.05 (for the whole time I’ve had ads on my blog) from SiteMatch ads… That wasn’t even for a click either, it was for page impressions. Contextual Ads aren’t doing any better though, only like $3.
Reply to this commentMatt… what kind of stats is your site getting right now? Unique visitors/week, page impressions… etc…
Reply to this commenthttp://mattsblog.ca/statistics/
That page has the basic Statistics…
Reply to this commentthe
figures are very interesting. i really love to have that…. can you 
please help me
it really made me realized that evil tips are precious… gonna follow what john did.
Reply to this commentThis was new to me. I didn’t expect that someone would buy an SiteMatch Ad on my site. Thanks for this info.
Reply to this commentI wouldn’t have thought so either. Nobody’s bought any for my blog, but some people have for a smaller site of mine. Very surprising indeed
Reply to this commentI had a previous site that was generating more revenue from site matching than content ads - but it didn’t last for very long. I think the advertiser was experimenting and didn’t get much of a ROI.
Reply to this commentThanks for sharing nice tip, i havent known this feature, actually where to control if exists.
Reply to this commentNice tip John. I’m surprised that I have any SiteMatch ads at all. Last month, I got 474 SiteMatch ad impressions (compared to 50k+ contextual)
Reply to this commentThanks for pointing that out, John. I’m sure a lot of us learned a new thing or two about SiteMatch.
Reply to this commentthe both of them are evil.
Reply to this commentHow can you get 500k+ impressions of this 300-rectangle if you claim to have had 260k page impressions in april? I can only see one rectangle on each site … *scratches his head*
Reply to this commentNot sure i’ve got any site targeted ads yet but i’ll check it out, thanks John.
Reply to this commentI have no need to pay that much attention to Adsense stats like this yet, but it will come in hand in a few months. Right now I have other stats that are more important.
Reply to this commentI suspect a lot of what some people assume is smartpricing is really CPM ads.
Great post John.
Hah, my site has not even got a single CPM ad
Reply to this comment
Reply to this commentGood!