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How To Write a Good Blog Title for High Website Traffic

written by John Chow on August 2, 2009

Get Traffic To Your Site!

One of the biggest factors that affect your position in the Google search engine results page is your blog title. Because of this, you should do some research before deciding on the final title to go with. Here’s the process I use to write a good blog post title to get high website traffic. I’ll be using the post, How To Build Your Online Brand, as the case study.

Write Titles for Search Engine Users

The original title for Aditya’s guest post was Your Online Branding Efforts are Going to Waste. It sounded like a catchy title but after a bit of research, I rejected it and changed it to How To Build Your Online Brand. The reason for this is because people search for how to build an online brand far more than they search your online branding is going to waste. Mind you, I could probably rank first for that long tail because the volume is so low, but I rather be in the top 10 for a higher volume phase.

When coming up with a title for your blog post, try to imagine how someone doing a search will find your article. What do you think they would type into the search field? If you’re looking for information on online branding, would type how to build your online brand or your online branding is going to waste?

Find The Search Volume for The Keywords

The best way to find out what words to use in a title is to find the search volume for those words. This is where the Google AdWords Keyword Tool comes in handy. This tool gives you the estimate monthly search volume of any keyword you enter.

google-keyword

Looking at the results, we see that “online branding” is searched 8,100 times a month. However, “online brand” is searched 33,100 times a month. That clearly tells me that the title should contain the words online brand instead of online branding (if I had to choose).

You will be amazed at the difference in search volume just by changing one word. Another example. People search for online branding strategy twice as often as online branding strategies. From a Google traffic point of view, it’s best to use strategy instead of strategies in the title.

Tweak The Title with All In One SEO Pack

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How To Build Your Online Brand is the post title people see when they get to my blog. However, the title that Google displays to search engine users is How To Build Your Online Brand – Online Branding and Strategy. The Google title has a few extra keywords in it thanks to a WordPress plugin call All In One SEO Pack.

allin1

All In One SEO Pack allows me to tweak the post title independent of what is actually being displayed in the blog. It does this by separating the WordPress title tag from the title being displayed in the blog post. This way you can have a nice attention grabbing title for your blog readers and a long keyword rich title for Google.

The plugin also allows you to enter keywords used in the post. There’s no need to do much thinking here. Since I used the Google AdWords Keyword Tool to create the title, I also used it to create the list of keywords.

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The end result of all this is I am ranked number 3 for “how to build an online brand” and “how to build your online brand” and number 6 for “how to do online branding.” Had I not put online branding in the Google title, I might not have been in the top 10.

Most bloggers give a lot of thought into their blog post but don’t pay nearly as much attention to their title. The next time you write a new blog post, send some extra time on the title and Google will reward you.

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Keyword Research Tip: I recently got to number 1 ranking for a term that google said had 330,000 searches a month, but I was shocked when my site received a whopping 500 uniques a day. from it.

With a little deeper research I realised the broad match terms on the google keyword tool are pretty meaningless when your targeting specific keyword phrases. Instead use the drop down and set it to exact search. Then you will be able to properly target the right keywords.

I would say a reasonable article. The all in one seo pack does not work for my wordpress - gives me fatal error.Any simialr package in wordpress plugins, John?

Hi there
I have learnt a very important search engine optimization tips here, Thanks for your contribution.

Make sure your keyword phrase is in the first sentence too,this also helps.

Going for the highest searched term might work for those with high authority, but people starting out will also want to check out the competition. There is no point chasing a much search for term if you are going to end up on page 50 of Google!

By going for less popular terms you have more chance of gaining higher rankings.

Really Nice tips to find keyword for blog post title, as its one of best technique for SEO.

With this tip (in which I am so thankful for), i am realizing that page rank now is no longer that necessary. what do you think?

I was doing in a same way for my blog post that has been explained in this article. But the seo plugin is a bonus for me and I will surely try it.

thanks for this post mr. chow!

Great tip about using All-In-One SEO to add a longer, keyword rich title for Google! I'll start doing that from now on, thanks John!

Very nicely laid out tips John. I use the Google keyword tool all the time, but admittedly not when creating blog posts. Thanks!

I agree with your overall process, but as far as SEO is concerned putting keywords within the META tag ha an importance of 0%, in fact it is even ignored by some search engines. But we (including me) always put it for our own sake. lol

This is the most common mistake or thing avoided by any Wordpress users, Simple Installing all in one SEO tool will not take care of everything,. One need to manually update and edit meta post title, description and keywords.

John - I have been following your instructions on this, even having your screen shots open while filling out my SEO fields. I can't get my posts to come up in Google. Is there something else I need to do or other factors that apply?

Amy, your blog posts don't just "come up" in Google. You need to rank higher than everyone else for the search term you are targeting for you to find yourself in Google. To do that you have to do at least some basic SEO - i.e. link building.

Thanks John. I have All in One SEO but really never pay too much atention to the title. I will now.. cheers.

Thanks again John for another of our great posts. It never stops to amaze me where your ideas come from :)

You simply rock!

With the conflicting data from the Adwords keyword tool and various other keyword tools like WordTracker how do you know which is more accurate?

A good title can also encourage more comments.

John can you also do a post on how to create a high traffic website like yours? I'm sure that will be v. popular

Thanks for the tips ,so in short the "title" says it all

I use the Google Keyword Tool ALL the time for my niche sites, but I would have never thought of using it for writing my blog posts' title. Couldn't have posted this at a better time either! Just started my new blog :D

great tips; something i can use immediately.

I have a question. I see in your example screenshot of the All-in-one SEO plugin, in the title part, you put
"how to build your online brand.... | john chow dot com"

does that part "| John Chow dot com" has any impact or implication?

thanks /shirl

thanks for the tips John..i use both Google Adwords Keyword Tool and All in One SEO pack...with your post, it just clarifies my way of doing it is right...thanks !

Man, this is a great reminder b/c I know for me, I go with what I think of first or what might be catchy or not too literal. But, it is important to focus on the blog's traffic and what best practices should be in place for that to happen. Good stuff!!

It will probably help that "Brand" post because you linked from this post. Internal linking is one of those ranking factors that numbers around 200 or so.

I have All in One Seo Pack, but had no idea you can tweak the title post or add to it! That definitely gives you an opportunity to add more searched keywords on the title..I'm about to try this on today's post:)

I also give a serious thought and always include my keywords in my title.

Is there any other tool except google adwords. If you have please let us know.

I would like to know too, as many people told me that the result in Google Adwords Keyword Tool was not that accurate. Is there any free tools that we could use to check the keyword popularity?

Regards,
Lee

Not to mention the large quantities of incoming links to the domain johnchow.com. For us mere mortals trying to scrach together some traffic, we would not be able to rank so high even with some title modification.

My suggestion for new bloggers is to drive traffic from forums related to your blog's topic without being spammy.

The All In One SEO plugin should be an essential plugin for Wordpress now. Just like Askimet and the Hello World.

So, I started using AllinOne SEO as soon as I made the switch from Blogger to WP and I think it's been responsible for quite a bit of traffic, content aside. So, no complaints.
However, I went with a Thesis theme more recently and they have SEO fields built in. Since my old posts were using AllinOne, wondering if I should continue to fill in both sets of fields (a bit of a hassle), whether I should delete the AllinOne or just not use the Thesis fields for SEO (tags, etc).
I asked in the forum there and it wasn't clear which the best path forward is.
Anyone here encounter the same situation? Curious about your approach and results.
Thanks

I'm with you all the way. In Google's Adsense Keyword Tool, It helps to sort the keywords in order by search volume. To do this, just click on the title "Local Search Volume: June"

Yes i use SEO pack plugins too, it's good plugins, good tips i think i'm gonna try it, i'm not aware that the title tags show in SE

I agree that you have to do some research before you decide to write a title (I personally use Web CEO software) . But I think you have to take in consideration also the number of competitors for your chosen keyword phrase (title). If blogger have new blog it is really hard to gain top positions for competitive key phrases also he will chose the "right" title he may get no traffic because of competition. In this case I would rather try to find compromise. On one hand the amount of search per month on the other the number of competitors. Of course if you have well established blog the importance of competitors is decreasing.

In fact I'm using All In One SEO Plugin for my blog too, but I never changed the title and made it a different between title for reader and another for search engine.
Also, I did keyword research everytime I planned to write a new post. Then I should try to do something different for my next post.

Regards,
Lee

This is a precious share John. Thanks a lot. It's always been my habit to brainstorm for my title post - as this is where Google reads (plus of course it's text. Now that you are already back as Google's friend, you can now have the power to rule the Google search pages by using your intelligence in SEO.

Hi John,

Some great tips here. I had not thought about using the Google Adwords tool to help me write my SEO blog titles but this will easily help me come up with great titles to rank better.

I agree with you that you should have two "titles" - one for your readers and one for the search engines so I will keep this in mind for future blog posts.

David

These are the basic tools which every webmaster should aware of. Another tool is keyword base tool in Google. Just search for it and you will get whole details.

Got it! I had All In One Seo previously; before my blog crashed, but I didn't really understand how to use it. Thanks for the insight.

Also, on the topic of post titles, I was trying to be way to creative and clever. Now I know to use Adwords to really get the words users want to find.

Another great post John, Thanks :)

I have been using SEO all in one but after playing around with the Google Keyword Tool I now understand how to use it more effectively. Wow. What a difference it makes, and your article is so simple to follow.

Thanks so much. :)

I specially like the Google Adwords keyword tool, never though of taking keywords from there, nice idea evil John.

Thanks John. I love this post. I can use this and benefit from it.

Yup you are right that the Title counts however one should make sure that their post title have H1 tag. Because Google gives weight on your post title due to a reason that they have H1 tag.

Your post might not be true if the Blog name has H1 tag and your post Name has H2 tag.

Just my observation ... I might be wrong.. so would you agree with me

Great post. I already knew about how to use All-in-one seo plugin, but didn't know how to write a good blog title for high website traffic! I didn't know about the adword keyword tool. I'll be using it from now on. Thank you for sharing this John!

Hello John,
I am very new to blogging and your blog is the first blog i have read. Its great, i am in dreamland after seeing your earning. :)

Will i be able to make that much money ever?? How is the titles of my blog, if you can guide?

This is the result of labour, determination, patience and knowledge. If you have than you will get it as well.

Buy some professional theme for your blog to look it more attractive and professional.

Today I learn something new. It gave me some initial boost to become professional blogger. Thanks for your posting

Even I am planning to write something simillar on my blog, have few tips and tricks to share.
Would surely backlink this post than.

Thanks John for add-on ideas, that wordpress SEO tool is really impressive, I wonder even Blogger has such kind of tool.

Anyway to draw attraction is important, plus when you factor in that the name does have a huge importance in getting you indexed high.