How To Write a SEO Title for Your Blog Post

This is a follow up to my blog video on how to SEO your blog post. You should watch that video first before viewing this one. How to write SEO title for your blog post explains the process I go through in order to come up with a great SEO friendly blog title.

Like most of the things I do with my blog, I don’t pull blog titles out of thin of air. Instead, I use a WordPress Plugin call Keyword Winner to help me research and choose the best title that will give me the best shot at getting ranked. Keyword Winners helps me get more search engine traffic by allowing me to target less competitive keywords and keyphases.

The information Keyword Winner produces is available right in the WordPress editor panel. Thereโ€™s no need to go back and forth between two or more programs. After entering a few keywords in the WordPress title field, click the suggestion button and Keyword Winner will tell how many searches those keywords get each month and make recommendations on other related keywords to use.

By targeting less competitive keywords, I have a much better chance of ranking number 1 of Google than by going after keywords with millions of searches each month. Targeting the lower volume niche keywords is the key to getting search engine traffic and Keyword Winner allows you to do just that. Watch the video to see how it’s done. Then incorporate the tricks from the On Page SEO video to really blast your Google ranking.

Download Keyword Winner for WordPress

85 thoughts on “How To Write a SEO Title for Your Blog Post”

  1. I have heard that you can have an “SEO perfect” title in the title tags and have a different, more “people friendly” title on the page.

    According to Bryan Clark at least.

    1. John Chow says:

      Yes, that is what I’m doing in the video.

      1. PPC Ian says:

        Great tips and great video! Keyword Winner is a true “winner” and I personally leverage this great plugin on my own blog too!

      2. Its similar to Google adwords keyword tools but it will be helpful while you are writing,it will suggest at your dashboard.When we thinking to write about some keyword,we should know about its reach ,daily search,popularity etc.Thanks John for sharing this.

    2. Kevin Kimes says:

      Also take a look at John’s other article, the first link in this one.

      1. Louie Sison says:

        You noticed that one too. Classic SEO technique.

      2. Hi kevin I don’t know what your roles here at John’s website.But I can see you are replying with same line in different post.Like this Also take a look at Johnโ€™s other article, the first link in this one.Is not you spreading spam?

    3. I always think in keyword mode, so I don’t need anything but my brain to come up with a title.

  2. Jeffrey Kang says:

    If enough people use this software, couldn’t it be possible that any or all of the artificially intelligent titles are less attractive to search engine love? I mean isn’t saturation only good for people who already have this set up and working for them?

    1. John Chow says:

      Considering the size of the Internet, I doubt even selling a million copy of the software will make much of a dent in the way Google does its results. I’m not worry about saturation. It won’t happen.

    2. Kevin Kimes says:

      There are hundreds of millions of people browsing the internet every day. The percentage of the world’s population who are “getting online” is increasing every day, as well as the amount of time spent online each day per person.

      Basically, for some years to come the average “size” of a niche will continue to grow almost exponentially – faster than the rate of the earth’s population growth. And then there’s the population growth itself, with younger people being more likely to get online than older folks.

      Saturation from a nice little tool like this is almost impossible. ๐Ÿ™‚

      1. PPC Ian says:

        I couldn’t agree more. This all ties into the argument about why people like John share tips on how to make money online. Sometimes they’ll give away secrets, but the size of the Internet is so large that it really doesn’t matter. It’s better to share a good thing and gain loyalty than keep everything secret.

  3. Impressive tool, it does cut down the keyword research needed to be done for each blog post. I will check it out.

  4. Make Money says:

    I have seen videos on this from you before I think. Very cool stuff.

    1. PPC Ian says:

      It really is! I highly recommend Keyword Winner 2.0. I love this plugin an the maker, Dan Lew, is a truly great guy. He stands behind Keyword Winner 100% and is committed to making it the best SEO plugin around.

  5. You need to update one of your plugins ๐Ÿ˜€

  6. Rob says:

    Dan has made it much easier for me to optimize my blog posts. Keyword Winner is hands down the greatest plugin I have ever used.

  7. Kevin Kimes says:

    For anyone still on a tight budget, you can get some of this information from Google’s keyword tool. I suggest making an AdWords account to use the tool in there, or search for “google external keyword tool”. The “inside” one gives more results and doesn’t require typing in a captcha code.

    Of course, it misses the key piece of information that this plugin provides, the number of links needed. There are some free tools out there to approximate this feature – again for those on a tighter budget. is one I found just now. It’s a bit slow at the moment, maybe it always is.

    Then once you are making enough money, get this tool so you eliminate the guessing and busy-work. ๐Ÿ™‚

  8. Louie Sison says:

    Impressive and mobile tool. Automatic add to my wish list

    1. PPC Ian says:

      It’s so cheap right now! I recommend going out and buying it. ๐Ÿ™‚ Keyword Winner will pay for itself very quickly. It has really helped me optimize my own blog titles.

      1. Louie Sison says:

        I agree Ian! This will make less headache in optimizing blog titles ๐Ÿ˜€

        1. Make Money says:

          Yeah, might as well jump on it. The money spent is well invested.

  9. Xuantuyen says:

    Oh.. this video is very good. You use Keyword winer plugin ? It’s very good…

  10. says:

    Great video John, like your stuff, Thank yuou for sharing

  11. SEO is so crucial in excelling the launch of your blog.

    1. PPC Ian says:

      That is for sure! SEO is of paramount importance. It’s the free, organic traffic that can really help build up high profit margins for any business. Paid traffic is great too, but it helps to have an SEO base before venturing into paid, in my opinion.

    2. If you’re relying on SE traffic it is, otherwise its irrelevant

      1. Make Money says:

        The more traffic and exposure the better so it really wouldnt be “irrelevant” though maybe not AS important if you do other sources.

  12. Kevin Kimes says:

    John, why wouldn’t the one with more competition but still only requiring 2 links be better than the one also saying 2 links with less competition? Maybe I am not understanding exactly what the terms mean.

    I hope soon you will talk more about off-page SEO for bloggers.

  13. John,

    Thank you for sending me the link to this video. Since we last spoke, work for my food site has increased, and I was recently asked to check out some books about SEO, on Amazon. You have to love me John, because when I heard this my expression became deadpan, as if a sheet of glass had come down over my face. I want to use the computer and I do not want to know which technical stuff makes it function properly. (such a girly attitude). I am a hands-on person, who can easily learn by watching someone else do a task. As long as they teach me properly (which is always key), I pick it up very quickly.

    I will readily admit that up until now, I haven’t clicked too many times to watch videos, but I shall from now on, because “I got this the first time”, even though I will watch it once more to let this data sink in. Two Thumbs Up on this video and I highly recommend it to anyone who wants to learn more interesting tidbits about SEO.

    Keep tapping me on the shoulder so I will choose to use programs I might not otherwise give my attention. Please say hello to little Sally, and I hope your upcoming Father’s Day is very special and lovely.

    As always,


  14. Hi John,
    I have been under the radar for a while, while you have been very busy I see!
    Thank you for sharing this video with us, it is an extremely valuable tool, and comes at a time when I am reawakening my slumbering web empire….
    I enjoyed having dinner with you back at #BWE 2008 with Market Leverage and Shoemoney, and Zac Johnson ( I was the ‘video guy’ making bad jokes about Michael Kwan’s Segway skills….).
    Nicholas Chase – producer / director / writer / engineer / future Super Affiliate

  15. Hubie Goode says:

    I found that treating the blog title like one would do a word cloud, and then putting my title at the beginning of the text, worked like magic. Yes its a bit ugly, but the spiders look to the titles these days, so you have to sacrifice the appearance for the visitor numbers. And my numbers jumped big time when I started doing this.

    1. You can give a title that the SE’s see and one your users see ๐Ÿ˜‰

    2. Kevin Kimes says:

      Use the SEO plugins for wordpress and you don’t have to worry about the title being ugly. Give your post a nice human readable title, because humans are where you get money. Give the page a separate SEO title with the plugins, and it only shows up on the title-bar of the browser – nearly out of sight.

  16. kam says:

    Wow! Nice Post!
    But i have to learn it more before i pay for it!

    1. Make Money says:

      No point, all you need to do is buy it and enjoy it and you will be golden.

  17. Rohit says:


    How is this tool different from Google’s adword keyword finder ? any trial version available ?

  18. ZPTsotetsi says:

    Excellent video and tips John. For few weeks now I have been focus on fixing all the title tags for my artilces on my sites and I have seen great results. I will have to try the “keword Winner” tool for keywords. thanks again John.

  19. Extremely useful plugin, it can save time as people use Google keyword tool to find the keywords but this plugin can be implemented inside the post.

  20. Good tips John keyword winner is a good tool I can second that. I agree target the keywords that have a decent monthly search volume, that will be relatively easy to rank number 1 for the title of your blog posts. That is where the keyword research comes into play because it can be very time consuming when done manually using Google adwords keyword tool, and other free resources.

    1. Make Money says:

      Definitely. The improvement I have seen from targeting misc other terms that are smaller and easier to pull has been huge. The quality of traffic is great and my bigger terms have moved up due to google seeing my site as a quality source of information.

  21. This tip is just right for my new blog. My target is to have a unique and quality blog posts for my first wordpress blog.

    1. Make Money says:

      Good luck and don’t forget to share your site with us once it is going full speed!

  22. thanks for the tips really helped me to write an title for my blog

  23. rick says:

    Interesting plugin. It seems like a good idea as long as it’s priced right.

  24. I like the idea of integrating a keyword tool into wordpress blogs. It seems like it would be a time saver.

  25. I think it is a good idea not to fight with those that has taken the lead for so long in a certain keyword. Going for a less competitive keyword means higher chances of getting on top of it.

  26. John is always got the tiny tricks that makes a successful blog on his tips. A good post but I got to have a learn on that. John’s posts make me realize, little tricks as this SEO title thing are the things that get a blog to shine with traffic. Thanks for tip John Chow Mein..LOL

  27. Shawal says:

    I really really really love John Chow every post….

    He never care’s about what will Google or other “Guru’s” said.

    He is transparent…. That’s the way, ahak, ahak, I LIKE IT!!!

  28. The most important thing to remember is that you are still writing for people, not the search engines. Headlines need to incorporate targeted keywords, but still have to be engaging enough to make someone want to read the post. Having a perfect SEO headline doesn’t mean anything if no one reads it.

    1. Kevin Kimes says:

      Exactly. Humans are where the money comes from. Write for your readers, use the SEO plugins handle the rest.

      A human-created link by somebody who likes your blog is worth far more than SEO-optimized-phraseology.

  29. I already got Keyword Winner.

  30. Matthew Loop says:

    Very savvy tactic, John. That strategy alone can get insane amounts of traffic to your blog…

  31. Raj Reddy says:

    i too use Keyword Winner plugin and its awesome…

  32. Conde says:

    Excellent!..Ithanks for the video, I understand well, I didn’t know they have plugin like that “keyword winner suggestion”. well thank you so much..appreciate much!..

  33. Thanks John , I am going ti get this plugin need all the help .

  34. fas says:

    Thanks for sharing this with us John. Really appreciate.

  35. Cash Coach says:

    I love going after those “low hanging fruit” titles that I know I can rank for right away without any backlinks. Even if they don’t bring in a slough of traffic, if you have a lot of articles like that you can do very well. Thanks for the video John. You’re awesome.

  36. I think that is a good idea John.

    Sometimes you never know what will rank well!

  37. Stan Dubin says:

    Great info on “Keyword Winner” โ€” thanks, John.

    I was a little confused on your using “Extreme Coupon” in the actual title and “Extreme Coupons” in the SEO field…to cover your bases. I thought from your earlier post on How to SEO Your Blog Post, that the data you put in the SEO title field below the blog post, that’s the information Google uses to rank your blog post and not what’s in the title of the blog (for the reader).

    Can you clarify that?

  38. Keyword titles are crucial for good seo results

  39. Stan says:

    Have you got any decent articles on keywords research? I find that that’s the most important part. Target a keyword with low competition and you should be fine!

  40. Hi John:
    Does This plugin work on Spanish?

  41. Swamykant says:

    Very useful video. I am using some of these tricks.

  42. Logo guru says:

    Great video John, like your stuff, Thank yuou for sharing. Also expecting little more in future.
    Thank’s again

  43. Elizbath says:

    KeyWord winner is a great plug in to optimize your post….

  44. Thank you for explaining this! I sometimes come to a road block when it comes to picking a Title for my articles. I never heard of this plugin before, thanks for the video, now time to start writing!

  45. Logo guru says:

    Great Post, I read it again. Cause I forgot something that i need and i read it again. Thank yo John.

  46. Thanks for nice post,nice tool, it does cut down the keyword research needed to be done for each blog post. I will check it out.

  47. No doubt this is a really awesome post,thanks for the sharing.

  48. CGK says:

    I love John Chow posts.

  49. Jayrweblog says:

    How much is the cost of KeywordWinner as of now?

  50. fazal mayar says:

    Indeed, having a keyword in tittle will help generating more organic traffic. It’s nothing major though, you cant expect to rank for a competitive keyword by just having a nice and friendly title but you can see a bit of traffic if the title is proper.

    example: How To Make Money With Clickbank
    example 2: My blueprint to make thousands with Clicbank

    which title do you think has more chance to have some traffic? number 1 obviously because yes, clickbank is a keyword but make money with clickbank is also a good keyword with a decent amount of researches

  51. I like this most your information is too useful for me, I hope in future you will be provide to all member of this site such type good and useful information.

  52. Really helpful post and titles that are short, sweet, and clear are easy to read and more likely to grab attention.

    1. Title should always be catchy. Most readers prefer to read articles with very interesting title.

  53. Today I visit this blog again and i comment on this article because i like this very much.
    Thank you

  54. Great Tutorial and it help me a lot.
    Thank you very much

  55. Thank you again for this tutorial john, I see it many time.

    1. it’s really a great tutorial video.

  56. Simply great article.

  57. Really helpful for any newbie.

  58. and it help me very much.

  59. It’s really helpful. Thanks for share.

  60. Forex News says:

    The more traffic and exposure the better so it really wouldnt be โ€œirrelevantโ€ though maybe not AS important if you do other sources.

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